He has not passed through that era, but he probably still understands their feelings.

In the 90s, it can be said that domestic films have been lingering outside the gate of the Oscars for a long time. Although they have not won the best foreign language film award, they are not too eager about it, and the progress of the entire mainland film industry is still stable. Enter.

Until the 2001rd Oscar in 73, Crouching Tiger, Hidden Dragon was nominated for the place of Baodao because Xiangjiang already had a selection of films, and won many awards such as the best foreign language film.

At the Oscars that year, when the film was introduced, it was only said that it was a Treasure Island film.

Although the vast majority of viewers feel proud and proud of Crouching Tiger, Hidden Dragon, in the final analysis, this film cannot be regarded as a victory for domestic films. After all, it is a product of Sino-US cooperation, and from the overall content, This is also a very successful work that wraps Western values ​​with orientalization.

After going around for so many years, countless domestic directors have finally realized the statuette they dreamed of in this way. After all, they are still not reconciled, and it has completely affected the film industry's mentality towards Oscars.

Not only the Oscars, but also the film industry, which is seeking progress while maintaining stability, has begun a radical development.

Movies with an investment of 90 million in the 1000s were all big productions, and after Crouching Tiger, Hidden Dragon, the real domestic big productions finally appeared.

Heroes is an epoch-making blockbuster, and it is also a milestone in the formal integration of domestic films with international standards.

At that time, I was scolded miserably. It was completely different from the realism-oriented movie environment in China before, which made everyone indigestion. Even at that time, many people didn't understand what it was talking about except that the scene of this movie was gorgeous.

Although it is very popular overseas, and the Oscar judges also praised the hero, but the purpose was too strong, and there was Crouching Tiger, Hidden Dragon in front, so it was only nominated and did not win an award.

Subsequent movies such as Flying Daggers, The Promise, and The Banquet were almost all costume blockbusters with an all-star lineup and overwhelming publicity. They had similar formulas, similar flavors, and were full of ambition and fighting spirit. At that time, domestic directors Oscar's obsession is still very deep and earnest.

The intent of these films is quite obvious, and many people in the industry are also trying to produce the types of Chinese films that they think the Oscar jury likes. Unfortunately, these routines are ultimately ineffective.

Half of the purpose of these movies, and it can even be said that the biggest goal is to compete in the Olympics and replicate the success of Crouching Tiger, Hidden Dragon.

However, these blockbuster films all failed. After being hit, the thoughts of rushing to the Olympic Games faded.

"The thirteen beauties of Jinling originally had a last-ditch effort, but after the failure, including the higher-ups, they didn't think too much about it."

Han Sanping didn't have the nerve to say that Optoelectronics didn't want to win the award at all when it chose Truman's World, it just gave Li Qian a place that fit his status, and it didn't matter.

Han Sanping became a little excited as he spoke, and continued, "But this time the world that went out has been nominated, and Hollywood's evaluation of the film is not low, and the General Administration has rekindled hope!"

The Thirteen Beauties of Jinling is indeed the last hope. The whole film is not only rooted in the painful history of China, but also described from the perspective of foreign missionaries. There is an extra touch of combining Chinese and Western styles.

It is also an Olympic movie. Because of this, Zhang Weiping scolded Han Sanping for the mountain sculpture during the Lunar New Year festival, but Han Sanping didn't respond at all. The theaters under China Film Group still gave full support.

In other words, the hope that the photoelectric had finally extinguished was ignited by Li Qian again.

Li Qian can only spread his hands, "But this is not something I can decide. The $100 million public relations fee has been handed over to Warner, and they have done what they should do. Thousands of judges, unless it is overwhelming advantage, otherwise we can only wait.”

This advantage of the Oscars is incomparable to other awards. Thousands of judges mean that unless it is an absolute advantage, some special movies, compared to other awards, it can almost be said to be absolutely fair.

"One million dollars? You really want to come back with a statuette, all public relations fees will be reimbursed to you, and there will be bonuses!" Han Sanping said.

"..."

Li Qian was speechless, what's going on, it's like telling a child that you reward ten yuan with one hundred anger points.

The exam depends on one's own level. The main thing is to study hard, not be stupid, and work hard enough. After all, there are fixed standard answers, but Oscar is different.

However, when it comes to this point, Li Qian can only express his best.

"Then I will add an additional $100 million in public relations fees to fully roll out outdoor billboards in Southern California and New York, where the Oscar judges gather."

Southern California is southern California. The Bay Area with San Francisco as the core is usually called Northern California, while the Los Angeles metropolitan area is called Southern California.

Southern California and New York are where filmmakers gather, and many of the thousands of Oscar judges live in these two areas.

Although it is somewhat traditional, the effect is still there. Another public relations method in the Internet age is to set up a website and mobile app for movies to canvass votes for themselves, but for foreign language films, the meaning is relatively much less.

Seeing that Li Qian was also serious, Han Sanping was relieved, but he kept telling him, "Winning the little golden man, whether it's for you or your company, is more important than anything else at the moment.

Moreover, Bureau Cai has just taken office, so you have to grasp the advantages and disadvantages here, put down everything at hand, and go all out! "

"I see."

Li Qian nodded, watched Han Sanping leave, and lay down on the sofa.

"Hey..."

From the beginning to the end, Li Qian behaved very casually towards Oscar, if there was one, there would be none.

However, as the highest award in the world film industry, there is no director who does not want to stand on the podium and win the statuette.

The reason why it seems indifferent, especially in any interview with anyone, is just to not give others too much expectation.

The greater the expectation, the greater the disappointment if you don't win the prize at that time. God knows what voices will come out at that time.

Now it seems that after the General Administration learned of the nomination, it immediately held a meeting to fully support Truman's world run for the Olympics.

As soon as Han Sanping finished the meeting, he hurriedly asked himself out.

Li Qian didn't need to say anything about it, their expectations of themselves were already higher than expected.

Li Qian is a little helpless, he is not a person who likes to let others down, he has been like this since childhood.

Although Optoelectronics and Han Sanping are no one, they are not my own, but after all, I represent the mainland movies.

There is no way, this expectation and responsibility can only be carried by myself.

He took out his mobile phone, made an overseas call, and gave Warner a $100 million public relations budget to spread outdoor advertisements in the gathering places of filmmakers in Southern California and New York.

After thinking about it, I turned on the computer and read the news.

Most of the entertainment news is related to Truman's world nomination for an Oscar. After all, there are no new films released, and there have been no new films in the past half a month.

Netizens are also very interested in Truman's nomination for the Oscar for Best Foreign Language Film.

"Li Qian is amazing, he was nominated for the best foreign language film when he participated in the Oscar for the first time, and brought back the statuette in one go!"

"It's going to the Olympics again, shouting every year, running with me every year, what's the point, the Oscars clearly discriminate against domestic films!"

"I think there is hope in the world of Truman. The fifth generation of directors can't keep up with the times. They make old movies. Li Qian is different. The world of Truman still talks about people's pursuit of freedom and exploration of nature. Westerners should Eat this set."

"But it's a comedy. Isn't Hollywood not paying attention to comedy?"

"It's not that they don't pay attention, it's discrimination, okay? In the first Oscar, Chaplin's circus was nominated for best actor and best director, but it was withdrawn by the Oscars and changed to a special award."

"Just curious, what is the special award?"

"A special award is a special award, just these three words."

"The nomination can be withdrawn. Sure enough, free rice grains are firm, and it tastes so good."

"Then if you say that, isn't it hanging?"

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