my time as a director
Page 646
The summer vacation has come to a situation where two tigers are competing!
"Humph!"
Huang Zhongjun watched the news that Jaws 3 had broken the zero-time record of Painted Skin 2 with great displeasure.
However, I didn't take it too seriously. After all, it's a horror movie, and it's blessed at zero point. At that time, horror movies usually sell better than other types of movies. It's different when it's officially released.
However, a day later, the box office on the first day was freshly released.
Great White Shark 3 won a super high box office of 40 million with nearly 5400 films!
Although it is 2 million lower than Painted Skin 1600, Huang Zhongjun is beyond ridiculous.
This is a 2D movie. Apart from the ticket price advantage, the actual advantage of Painted Skin 2 is less than 1000 million.
An all-star lineup, only so far ahead of the last movie that was nothing but the fame of its predecessor.
Looking at the box office of Painted Skin 2, affected by the release of three new films, it was only 2500 million in a single day.
Chapter 390
"5400 million on the first day, not bad."
In the company conference room, Li Qian looked at the data of the distribution and projection association and nodded with satisfaction.
For the 40th film, the director and actors are not very well-known, and the box office is already good enough.
Thanks to the premiere and after the zero-point show, the audience's evaluations were very good, and word-of-mouth also drove some box office.
The first day of Painted Skin 2 was 7000 million. At that time, it could be said that it dominated the mainland market without any competitors.
Jaws 3 got this box office with 40 films, which can be said to be not much worse than Painted Skin 2.
Moreover, the box office of Painted Skin 2 was only 2500 million yesterday, and the follow-up box office trend is average, so there is every chance to come from behind.
Du Yang said with a smile, "If we can maintain the normal trend during the weekend and keep the decline within 50 next Monday, we may have a chance to overtake!"
Normally, if the first day is 5400 million, there is hope to get 25 billion in the first four days of the weekend.
The four-day box office of the first weekend was five times that of the first day, which is a normal ratio for blockbuster movies of acceptable quality. Last year’s Lunar New Year stalls Shisanchai and Longmen Flying Armor had similar ratios.
The 33-day breakup is an exception, because the first day is Double Eleven.
The God of Medicine also has this ratio, but this is because the first day was high enough, and the number of screens at that time was almost at its limit.
Painted Skin 2 received 7000 million on the first day, and 28 billion in four days. This ratio is relatively low, and more of the reason is that word-of-mouth is average and the box office is saturated.
If the trend of Jaws 3 can match the current word-of-mouth, there is still a lot to do.
Everyone is also full of confidence. The goal set at the beginning of the year is to destroy Huayang Media's film business, step on the opponent's body to rise up, and make a good start for the next financing, expansion, and listing.
"How about we follow a group of people to go to the beach to create momentum?" Huang Yan, who is in charge of publicity and marketing, proposed an idea.
The meaning is obvious, find some people to go to the beach to pretend to be sharks, to scare people.
"I think this is fine, as long as you don't go too far, it's not a big problem." Zhang Jun nodded in agreement.
"But it can't be too much. Otherwise, the masses will easily see that we did it deliberately. If there are only one or two places, it doesn't make much sense." Zhang Hao said.
Audiences are not fools, and this is not the first film. Such a blunt propaganda method will make people feel disgusted if it goes wrong.
Li Qian said, "There's no need to make things difficult, maybe some boring audience will do things for us."
"This is the third part, no one will be so boring," Zhong Lifang said.
The first one was only broadcast on the Internet at the beginning, which attracted many people to play pranks. The second time, there were criminal records. Although there were still some pranks, only one made the news. After being exposed, they were beaten up by angry tourists.
"Never underestimate the funny heart of the audience." Li Qian smiled, "Even such a bizarre thing as the end of the world in 2012, there are a lot of people on the Internet who follow the trend and say that it is true. Baobuqi really has people who are bored and looking for trouble, not to mention that it has been four years since the second part."
"What Director Li said makes sense, there will always be some weird audiences who like to spoof." Zhang Jun immediately echoed.
"Let's continue the promotion as usual. This time, we have invested 4000 million yuan in the promotion, and Wanda Cinemas will fully support it. The reputation of Painted Skin 2 is so-so, and there are no other competitors. Basically, there is no big problem."
Li Qian doesn't care about the specific announcements, there are only so many ways, no matter the routine or the irregular one.
After sitting in the company for eight or eight hours, Li Qian clocked out of get off work on time.
Jaws 3 and Painted Skin 2 are basically the most important Chinese-language movies in the Lunar New Year this year. The two movies have been released one after another. With Cheng Kai’s search, the Wudang World Code starring Yang Mi and Zhao Wenzhuo was also released a day later. This year's summer vacation has come to the hottest time.
On the second day, Jaws 3 still won 40 million box office with 6000 films!
On the third day, Saturday, the box office has improved a lot, and it has reached 6700 million, which has basically reached the limit.
On the fourth day, although tomorrow is Monday, the box office dropped uncontrollably, but thanks to the movie's good reputation, Douban scored 74 points, and still got 6200 million.
In the four days of the first weekend, the total box office reached 245 billion!
It is a normal trend, and the box office has almost reached the limit, and the 40 film lineup is also the limit of the major theaters.
In the second week, the 19 billion Huapi 2 accounted for 30 of the filming schedules. Although Cheng Kai's search was not popular, he still got 15 of the filming schedules by virtue of his name as a great director.
Brother Cheng Kai stopped playing blockbuster movies this time. Search is about a story about a butterfly effect-like online violence triggered by the failure to give up his seat on the bus, and he was finally forced to a desperate situation.
With the development of the Internet, cyber violence and human flesh search are also two controversial topics.
Brother Cheng Kai told a good story this time, this type is what he is good at, as long as he does not touch big productions, he can tell a good story, no matter how complicated it is.
Because this kind of movie is mainly about telling stories.
But big productions are different. Fifth-generation directors like them pay more attention to connotation, human nature, human consciousness, aesthetic pursuit and so on.
Big production means that there are more places to play, unlike search, which is essentially a story, which will be more difficult to control, because other aspects, even the pursuit of the screen, ignore the story itself.
To put it bluntly, the fifth-generation directors tell stories not to tell a good story, but to tell the various connotations and human nature behind the story.
They even feel that the latter is more important than the story itself. When there is a conflict, they would rather sacrifice the viewability of the story to achieve their own artistic pursuits.
Searching this movie has talked a lot, not only about cyber violence, but Gao Yuanyuan is the most outstanding one. Brother Cheng Kai made Gao Yuanyuan so beautiful, so good, so desperate, so gorgeous, so passionate.
The audience's evaluation and box office are also worthy of Cheng Kai's work this time, 3 million in 4300 days, which is almost the same as the previous blockbuster The Orphan of Zhao.
As for the other movie Great Wudang: The Code of Heaven and Earth, the box office and word of mouth are very mediocre, and it only got 3 million in 2000 days.
Basically, it can compete for the top ten bad movies of the year, and it is another messy movie.
Let's say it's a modern martial arts movie, but it's acting in magic and fairy tales.
If you want to talk about comedy, when Yang Mi died in the end, when Zhao Wenzhuo's father and daughter cried, they couldn't see how sad they were, but they seemed to be crying with joy.
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