my time as a director

Chapter 53 Li Qian's Thoughts (Please recommend!)

"For a Sanwu movie, the title is the audience's first and only impression of the movie. In addition to the good reputation after the release, which can attract the audience, we can only rely on some strange movie titles. to get the audience's attention."

"It's not easy to get a good name for this movie. After all, the whole plot is that the male protagonist is stuck in a mountain crevice, so it's called 127 hours."

"Although the title of this film is not very scary, it is sometimes an advantage to be simple and straightforward. Just like my Jaws, how simple is it. The movie tells the story of the great white shark. When the audience reads your title, they may think To think about what 127 hours mean, what happened in those 127 hours."

"As long as the audience's interest is aroused, everything will be easy to handle."

Guo Fan pondered for a while, and it really made sense.

Originally, he and Qi Yukun discussed to choose a more frightening name, such as sniping the telephone booth. As soon as the word snipe is there, one knows that there will be a murder scene. The telephone booth gives people a space for reverie. What's in it.

But this story is basically a scene in the mountain wall, and it is also a predicament caused by accident, not framed by others, and I have never thought of a suitable title.

"That's called 127 hours."

Guo Fan finally confirmed the title of his debut novel!

Li Qian asked again, "Old Guo, are you going to make a film or go directly to the cinema to make a cinema movie?"

"The first movie is still being made."

Although to be a real director, one must have works that have been shown in theaters, otherwise how dare you call yourself a film director.

But after all, I haven't studied directing systematically, so I just taught myself and studied with Li Qian.

Guo Fan doesn't have much confidence, and the cost of going to theaters is not the same.

Li Qian said, "You don't have to worry about the cost. The Great White Shark will be launched in ten days, and the box office share will be available in forty days. I will invest for you, so you just wait a few days and spend more time polishing the script. The first filming is the best." I also wrote the storyboard, and I have a more intuitive understanding.”

"Director Li..."

Guo Fan didn't know what to say. He hadn't even studied directing. Even for the sake of working on two movies together, it was very generous for Li Qian to take the initiative to invest in him to make a movie for theatrical release.

But he still shook his head, "Thank you, Director Li, for your kindness, but it's too risky to go to theaters. You have made two films and are planning to go to theaters. I'll make one first."

Li Qian smiled, "You don't think I made it because I was worried about the poor quality of theatrical movies, do you?"

Is not it?

Guo Fan and Qi Yukun didn't know why.

"Even if this Jaws is released in theaters, I have enough confidence to make it well, but I have to wait for the box office of the sniper booth, otherwise I can't make it if I don't have money. Galaxy Video knows that I won't make it, and I will definitely not pay in advance. Part of the box office."

"Of course, this is only part of the reason. If it goes directly to theaters, everything will be in the hands of the distribution company. If the distribution company doesn't pay enough attention to it and release it as a low-budget horror film, it will be hard to say."

Guo Fan wondered, "Isn't Jaws just a low-budget horror movie?"

"That's right, it's a low-budget horror film in terms of scale."

Li Qian nodded, and changed his voice, "However, this movie has the potential to be a commercial blockbuster. According to the distribution scale of a small-budget horror movie, at best, there will only be about [-] film copies, let alone publicity."

The current status of the domestic film market is that distribution companies control the lifeblood of films.

For movies of different specifications, the distribution scale is different.

For big productions with big directors, big stars, and high costs like the golden armor in the whole city, Zhang Weiping had a strong monopoly on the market and occupied most of the film schedules. The entire movie theater in a good location for the Lunar New Year can only watch the golden armor during prime time. The wounds released by Guangxian have lost the market.

For this reason, Zhang Weiping prepared 1200 copies of the golden armor in the whole city, including 800 film copies.

A film copy costs 8000 yuan, and the cost of copying alone costs 640 million yuan, not to mention other publicity costs.

The good thing is that the city has completed the market monopoly with the golden armor, and hit a record-breaking 2.91 million box office.

In 04, Zhang Yimou filmed Flying Daggers. Although the distribution scale was also not small, Zhang Weiping was so inflated at that time that he required theaters to guarantee at least 5 box office for each film with more than 50 copies.

And Flying Daggers released 400 film copies, and if one film copy must guarantee a box office of 50, it would be a guaranteed box office of [-] million.

Zhang Weiping was also dazzled by the success of the hero, this is no ordinary arrogance, he is better than Zhengfu.

At most, the official government will reserve the venue, and will not require theaters to have a minimum box office for a copy.

This move caused a commotion in theaters across the country, and some theaters even proposed to boycott House of Flying Daggers.

In the end, Flying Daggers only got 1.5 million box office, far lower than the hero released two years ago.

Last year, 800 film copies were invested in bringing Golden Armor all over the city. It was Zhang Weiping who wanted to find his place again, and 1200 copies directly occupied the entire market.

Blockbuster movies have the same distribution scale as blockbuster movies, and so do small-budget movies.

Crazy Stone, which was released last year, only had 30 film copies at the beginning. This is still a film with an investment of 300 million by China Film Group, and it is still the case.

If Li Qian made a film with a cost of 300 million yuan, the distribution scale would never be larger than this. After all, Han Sanping is said to value Ning Hao a lot.

Without film copies, everything is in vain. There are digital cinemas in China, but they are small places or cinemas in bad locations.

Even if Crazy Stone has a good reputation and a high attendance rate, the number of copies will be added slowly, and finally added to 100.

After more than half a month of release, the pirated version will probably come out, and it will be useless if there are too many copies.

For a film with a cost of 300 million, 100 film copies are already the ceiling, which means that the same treatment is given if the Great White Shark tops the sky.

Even if Huayang had agreed to the invitation of the vice president of Huayang, Huayang Media would only issue 100 or [-] copies at the very beginning. , and ultimately no more than [-] copies.

If I don't have enough strength, the publishing company won't pay attention to it. When the word of mouth is good and I want to pay attention to it, the pirated version will come out again, and it will be too late.

And if you don't have the strength, you won't have any scruples about others cheating you in terms of publicity.

Li Qian explained his thoughts to Guo Fan, and said, "As long as Jaws achieves the results I expected, I can at least win the distribution scale of the initial 100 film copies, word-of-mouth and attendance for the next movie. If the rate is good, try to spread 100 copies within ten days, so that the box office can have expectations."

"127 hours is a simple movie. Lao Guo, you can shoot it now, and the cost is also low. At that time, I will have a certain right to speak, and I will be able to win more copies, and guarantee that I will not be cheated in terms of publicity and distribution costs. too much."

"So, we can go directly to theaters."

Seeing that Guo Fan was still a little hesitant, Li Qian said in a deep voice, "Do you still remember the little manager of Huayang Media back then? Don't be shy about being a human being. If you have the ability, do it boldly. I don't worry about paying for it. You like Just like a man, don't be afraid!"

Ask for a recommendation ticket!

The editing of Chapter 54 is completed (please recommend tickets!)

"Then I'll go directly to the cinema!"

After being told by Li Qian, Guo Fan resolutely decided that his first film will be shown in theaters directly.

Guo Fan graduated from the Law School of Qionghai University. Although it is not a prestigious school, it is still a 211 University.

After graduating, I didn't work as a lawyer in my field. Instead, I worked on a music program on Travel Satellite TV, and went north to work in several production crews.