my time as a director

A long comment that came into view made Ma Xiaogang's expression collapse.

Cursing rubbish secretly in his heart, Ma Xiaogang didn't click to read it, so as not to worry about it, he continued to read.

"Ma Xiaogang, why do you compare yourself to Li Qian and Jiang Wen!"

Grass!

Continue scrolling down.

"How long will Ma Xiaogang, the commercial director, be deceiving?"

Scroll down.

"Ma Xiaogang's Farewell Party in Artistic Life."

"If You Are the One 2 is the worst Martensian comedy in history!"

"The tofu dregs under the exquisite packaging are extremely rotten, moaning without disease, and sensational!"

.....

The long reviews on the entire first page are all one or two star reviews, and the titles are more unfriendly than one.

After reading the first page, Ma Xiaogang's face was already dripping with gloom.

Flip through the second page without giving up.

But, still, but with two [-]-star reviews and a [-]-star review.

Looking at Let the Bullets Fly and I Am a Legend, they are indeed the exact opposite. They are well received, and the ratings are as high as 8.9 and 8.4.

These idiots on Douban are Wenqing!

Cursing again in his heart, Ma Xiaogang clicked on other forums.

However, without exception, even if it is a little better than Douban, it is not much better.

How could this be?

Ma Xiaogang was a little confused. Yesterday, all kinds of forums were full of praise. Although Douban is a bit inferior, it still has a lot of positive reviews. Why did it only take one day?

The contrast is so great.

Someone is hacking me?

Ma Xiaogang immediately called Huang Zhongjun and asked Huang Zhongjun to pay attention to the slander of the navy.

Huang Zhongjun on the phone coughed lightly, his voice slowed down a bit, and he said, "Xiao Gang, the company spent a lot of publicity resources in the past three days, but now it's really out of control."

"What do you mean?"

Ma Xiaogang was a little dazed for a moment, but then he came to his senses.

It turned out that the previous praises were all fake, and Huayang spent money to buy the navy to promote it?

"Snapped!"

"Even my own people are making fun of me!"

The last bit of consolation is gone. The high reputation that I always thought was created by spending money. Ma Xiaogang, who really couldn't accept it, threw his phone on the ground forcefully.

The highest level of a liar is to deceive himself. Ma Xiaogang has also reached this level before. Zhang Yimou and Cheng Kai encountered Waterloo one after another. After the Tangshan earthquake, he already regarded himself as the number one director in China in his heart!

Even if the box office is not as good as I am a legend, it is still quite high, five or six million is no problem, the reputation is very good, and it is not too much of a failure.

But now the bubble has been punctured by Huang Zhongjun, the word of mouth is false, and the film has bad reviews. It is foreseeable what will happen to the box office as the word of mouth collapses.

Chapter 269 It's Over As It Begins

Huayang Media Group, at ten o'clock on Sunday morning, Huang Zhongjun convened a meeting with several managers of the promotion, marketing and distribution department.

As the main force of the Lunar New Year file, Huayang Media announced the two major departments, and it was very busy during this period.

The effect is also very significant. If You Are the One 6 with a score of 2, after investing a huge sum of 5000 million in publicity and distribution, and with the support of various replacement resources, it was abruptly promoted as a movie with a score of more than 8.

The box office did not disappoint everyone's expectations. The first day was 3400 million, the next day was 4200 million, the third day was 4600 million, and the fourth day was yesterday Saturday. The box office also broke through the 5000 million mark, reaching 5500 million.

1.77 million in four days, although it is not as good as letting the bullets fly and the Tangshan earthquake both exceeded 1.8 million in four days, but it is similar.

This number, on any movie, is something to be happy about.

However, including Huang Zhongjun, none of the managers of the two major groups were happy.

If You Are the One 2 has maintained a high reputation for four days, it has begun to collapse.

To be precise, word of mouth began to collapse since yesterday evening.

1.77 million box office, more than 500 million movie viewers, and now the Internet is developed, and young people basically go to the eight-year-old elementary school students. They have abandoned the game hall and ran to the game, and there is no way to control the reviews.

"Tell me."

Huang Zhongjun glanced around, his voice a bit heavy.

The directors of the publicity department and distribution department looked at each other, and Zhu Mo, the director of the publicity department, said first, "Chairman, because the previous publicity promoted If You Are the One 2 too highly, the rebound may be even stronger afterward. I'm afraid it's not optimistic."

"I want a solution!" Huang Zhongjun tapped his finger on the table, expressing that he didn't want to listen to nonsense.

Her tone was not very good, but Zhu Mo wasn't upset either. When she was at work early this morning, she saw Ma Xiaogang enter Huang Zhongjun's office and stayed there for more than an hour before coming out.

According to the itinerary, Ma Xiaogang should be in Ninghang today, and he was at the Jinling Roadshow last night, so he ran back suddenly, there must be something wrong.

Moreover, Ma Xiaogang's complexion was not good-looking, and Huang Zhongjun's expression was not much different, with the same gloomy expression.

"A movie can actually have a real response among ordinary audiences. We can win the recognition of most ordinary audiences. We should lower our attitude in publicity and not tout it without limit."

Zhu Mo shared her thoughts and invested tens of millions of dollars. In just over three days, it was still not worth the voices of millions of ordinary viewers. It also made her realize that the approval of the audience is more important than any publicity.

The problem now is that the praise was too high before. Even audiences who think the movie is okay will feel disgusted when they see the unrestrained praise. If they are properly controlled, the content of the promotion may match the quality of the movie. It will work.

The quality of Ma Xiaogang's comedies is not bad. In fact, Ma Xiaogang's current box office appeal is enough to attract audiences into the cinema.

"En." Huang Zhongjun nodded.

Zhu Mo continued, "Currently, the film has been screened in more than 20 countries and regions around the world. The single-house box office of Milijian, New Zealand, and Australia is very high, and it is also a direction for publicity..."

.....

After the meeting, only the Huang brothers were left in the conference room.