my time as a director
Page 356
Purchase at the original price and sell at the original price, there is no such business in the world.
Although it may be to attract users, if the price is more expensive than the movie theater in the future, whoever still buys tickets on it will go to the movie theater anyway, and just go to the movie theater to buy it.
No matter how you look at it, it is a business that is sure to lose money, but Li Qian does not seem to be an idiot, and the two brothers are puzzled.
Yu Dong, Wang Changtian, Zhang Weiping and the others couldn't figure it out, even if it was because of Li Qian that they went to study this ticket seller.
It is somewhat similar to Taomao, but Taomao does not sell things by itself, it collects money from sellers, it is a platform, and there are ways to make money.
The ticket seller is to connect the movie theater and the audience. First of all, it is impossible to collect money from the movie theater. No matter what, the audience will eventually go to the movie theater. It is better to sell tickets yourself than to give them.
There is no way to collect money from the audience. It’s still the same reason. After all, you have to go to the cinema, and you can buy it yourself on the spot.
Then the advertising fee is left, advertising?
I can't figure it out, but it's okay to invest wrongly. Any investment institution doesn't invest in dozens of projects to succeed.
Many filmmakers in the film industry do not have that advanced vision and do not realize that ticketing will become the online terminal of the film industry in the future, even more important than offline, and it is a new industry that will change the entire film industry.
......
Three days have passed, and Grava's traffic has skyrocketed. Basically, every day when movie tickets go on sale, they are sold out within a short period of time.
But even if IMAX movie tickets are still hard to get, at least there is an extra chance, it's just that I am not fast enough.
When Avatar hit the theaters, Li Qian sparked heated discussions again.
However, Li Qian didn't do any publicity for himself, otherwise he could shamelessly say that Li Qian made Huaguo audiences watch the movie.
However, it is certain that there is a wave of favorable comments. There are many praises on Weibo, and there are also news reports that he is an antique of Grava. The audience knows that this company is invested by Li Qian.
In the afternoon, Li Qian also went to the cinema for the first time to watch the IMAX3D version of Avatar.
In the film museum, a large crowd of spectators was already waiting, almost filling up the entire venue. You could also see Grava's ticket dispatch staff surrounded by a crowd of spectators.
Li Qian had already told Liu Yong about the situation, and even scalpers contacted them, wanting to buy a batch of movie tickets at a high price.
Li Qian can already imagine that this full-blown scene will appear on computers and mobile phones in the future, and countless traffic will flow towards the ticketing platform. This is a new industry that is disruptive to the industry.
Chapter 221 Destruction of the Environment
Avatar is still raging in the domestic market. After 2.77 million in the first week, it won 2.35 million in the second week. In less than half a month, the box office broke through the [-] million mark.
However, domestic filmmakers and audiences have long been immune to the stimulation and have been completely numb.
In the third week, the box office didn't drop much, and it went to [-] million in a single week.
Even after half a month of release, IMAX 3D movie tickets are still hard to find, and 3D tickets after [-] pm are also hard to get.
Relying on the IMAX and 3D tickets of cinemas in more than ten cities across the country, Glava has also become the most eye-catching movie in the beginning of 2010.
Every day when tickets are released, the flow of people is even comparable to large forums such as Tianya.
Domestic films are still in mourning. The perfect world received 120 million box office last week, and the total box office came to 4.114 million.
The single-day box office hovered around 20 to [-] yuan, and it was almost at the end of the draw, giving way to Avatar.
It is still 4.16 million short of the 460 million box office record of Jianguo Daye's Chinese film. It is impossible to exceed it, unless you buy a box office of 400 million.
400 million is not a lot of money, but Li Qian will not waste this money.
What's more, the current domestic film box office record of more than 4 million is insignificant in front of Avatar's box office that looks to break one billion. Who cares?
Even Cheng Long's new action comedy The Agent Next Door has no splashes at all.
It was screened for three days last weekend, and only got a total of 1600 million at the box office. I'm not sorry for Cheng Long's reputation, and I didn't see much related news and discussions from the audience.
However, starting from Monday, the 18th, a rumor began to spread that China Film Group would force Avatar to be drawn down in order to protect domestic films.
The rumor comes from Mi Lijian Los Angeles Times. It is said that he got the news from inside Fox, in order to make way for the domestic blockbuster Confucius, which will be released on the 22nd.
As soon as the news came back to China, the horse exploded.
Although Avatar has already won [-] million box office, there are still a large number of viewers who have not gone to the cinema to watch it.
2D tickets are easy to buy, but viewers who have been to IMAX3D keep bragging about how good the IMAX effect is, which makes people itch. Even if many viewers can’t buy IMAX3D, at least they want to watch 3D, thinking that watching 2D is a waste of money.
Moreover, this behavior of interfering in the market and suppressing imported films also made some people climax, and there was a lot of scolding.
Even ordinary viewers with normal three views will inevitably scold China Film, because Avatar is really awesome.
Li Qian was also skeptical about this news. It's not like there have been similar things before.
In 2006, The Da Vinci Code was suspended almost 20 days after its release, and the box office just exceeded [-] million. Optoelectronics personally ordered the theaters to stop the screening.
At that time, the producer of Mi Lijian said that because the box office of Da Vinci Code was too high, Optoelectronics was worried that it would affect the box office of other domestic films in the summer in the Mainland, so they suspended the screening.
However, it is generally believed in China that it was banned because it was too popular among mainland Christians.
As we all know, Catholicism and Christianity do not confront each other.
The chairman of the Catholic Patriotic Association in China said when the movie was released that there were many plots in the movie that conflicted with Catholic teachings and were even insulting, and called on believers not to watch this movie.
As for whether it is because of religious relations or to protect the domestic movies in the summer, only the higher-ups themselves know.
However, Hollywood firmly believes that Optoelectronics did this to protect domestic films.
"Avatar was flying high in Huaguo, but its wings were cut off by photoelectricity."
The Wall Street Journal even gave Avatar such a headline on its front page.
However, Zhang Hongsen, deputy director of the Optoelectronics Film Bureau, explained that only the 2D version was offline in advance, and its offline was in line with market rules. Since the box office of the 2D version of Avatar was not high, "the 3D version could not buy tickets, and the 2D version could not buy tickets." saturation” phenomenon.
As for being asked whether it was to make way for the biographical movie Confucius, which China Film Group invested 3 million yuan in, Zhang Hongsen also denied it, saying that Confucius is not [-]D and does not conflict with Avatar.
Even if Optoelectronics said so, the suspicion of the outside world still cannot dissipate.
Avatar was withdrawn from the 22D screen in 60 on Friday the 2nd, which happened to be the day when Confucius was released.
It's too far-fetched to say that it happened to be the same day as a coincidence.
With the withdrawal of more than half of the 2D films, Avatar has also been greatly affected. In the third week, it did not exceed 1.97 million, but only [-] million, breaking [-] million in three weeks.
Confucius took over the film schedule that Avatar had vacated, and got 3800 million box office in three days, which is not bad.
However, this costume blockbuster with a cost of up to [-] million yuan has a mediocre reputation.
Confucius, an indispensable figure in Chinese history, has been known as a saint for thousands of years.
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