my time as a director
Page 354
Men are okay...
But fortunately, there are not many places to pay attention to in the legend.
The end of the world is nothing more than the reflection on human nature, the release of social violence, the presentation of individual heroism, the choice of humanity and survival.
Religion doesn’t need to be mentioned, it doesn’t matter whether it’s good or bad, it doesn’t matter if it doesn’t matter, otherwise it has to be reviewed by the religious side.
Audiences don't think about these things when they watch movies, but directors must take them into consideration, which will affect the audience's viewing experience.
In terms of personal heroism, I am the only protagonist in the legend, which is nothing, and there is no such complicated expression of human nature in the last days.
But the most worth considering is the ending. As the two opposites in the movie, people and zombies, it goes without saying that zombies are villains, but zombies also give birth to wisdom.
Now that wisdom is born, it is necessary to consider whether there is a reversal in the movie.
At the critical moment, the hero and the zombies died together, and the survivors who were found later took the serum to find the surviving humans.
Still, the male protagonist let go of the wife of the zombie boss, and the zombie boss retreated with the group of zombies. In the end, the male protagonist took the serum to find other surviving humans and the government.
The second is obviously a happy ending. Generally, commercial films like to use a happy ending.
But it's different here. The actor's wife and child were dead when he evacuated. If he hadn't died, he probably wouldn't have stayed in Shanghai alone, but went to find his wife and child.
He has no worries, supporting him to live in this desolate city, in addition to the survival instinct of human beings, is his mission as a soldier!
In order to protect the serum and the hope of protecting the entire human race, they died together with the zombies.
He was born with honor, died great and deservedly, and died for the whole of mankind, so he is a legend.
And if there is no sequel to the second ending, it will feel a bit unfinished.
What's more, those zombies are already a huge threat to human beings after they have developed wisdom.
Even though they were originally humans, humans would not allow such a race to exist.
As for zombies that have wisdom, they must be equal to humans, this is something that only fools can come up with.
However, the second ending is more connotative, not just looking at the results, but for a new group, transformed from people, with human feelings, wisdom, and strict hierarchy, as if a group has not yet fully formed. Thoughts on the evolution of a new new human being.
Of course, there are many darker endings that can be thought of. For example, there are different degrees of infection among zombies. The wiser the infection, the lighter the infection. The heroine is also a mildly infected person. Her appearance and human appearance are not abnormal, and she is the boss of zombies. Go undercover.
At the critical moment, he stabbed the male protagonist in the back, and later sneaked into some other human gathering places, and killed all the humans on the earth.
Or fell in love with the male protagonist while undercover, and finally betrayed the zombie boss, and helped the male protagonist kill the zombie boss together.
This result can also have many endings. For example, the heroine was accidentally bitten, the infection became more serious, and she completely became a zombie.
Then, in order to save her, the male protagonist accidentally got infected too, and became the new zombie boss.
It's like a cycle.
The ending has little effect on the previous plot, so Li Qian put it aside and wrote the script first.
However, I still found the special effects company that I had been working with before, and asked them to produce some concept drawings of zombies, and first passed the photoelectric level.
After all, domestic films are strictly forbidden to gore and horror, and zombie movies seem to have never happened.
Of course, it’s not that you can’t shoot. The standard is in the hands of Optoelectronics. If you say you are bloody, you can be bloody, and you can say that you are not bloody.
In Li Qian's memory, there was a movie about mutants, and the whole city was on alert. Some mutants in it were already a bit close to the zombies in I am Legend.
And whether it is scary or not is not too important, the main thing is to be able to render that kind of atmosphere.
If the zombie image has not been given before, just change it a little to make it less scary.
......
While busy with the script, Li Qian also confirmed his second investment in Glava.
Because this time I need to buy a large number of ticket machines, and I have to communicate with theaters, theaters, and several ticketing systems across the country.
After all, it’s not just a matter of doing it. It’s useless if the theater doesn’t agree, and the ticketing system provider doesn’t agree to access your website.
This year, it is estimated that 100 ticket collection machines will be gradually launched, one for each district in the first-tier cities, and at least two for each city in the second-tier cities.
This was completely profitless, and Li Qian gave 500 million for the second investment.
Moreover, Li Qian also won a big deal for Glava.
Now Avatar IMAX3D tickets are hard to come by. Tickets cannot be bought a day or two in advance. Ordinary 3D tickets, even on weekdays, are hard to get tickets in the evening, and many of them are bought by scalpers.
Glava had an online ticketing business before, and Li Qian talked with Sijia Optoelectronics, which allowed Glava to get the ticket business for the five cinema lines of Pacific Ocean, Happy Blue Ocean, Oscar, Silver Star, and Tianhe.
Of course, it's just 3D tickets. Glava is still manually distributing tickets, and there are not so many people temporarily.
And it’s not all of them. After taking one-third of the ticket, they actually cut off a little bit of the ticket first, and then pretended to be a scalper and sold it at a high price.
Ticket prices are regulated, and it is generally okay to increase the price, but it is not possible for movie theaters to sell as much as they want, and it is impossible to sell two or three hundred.
As for the other major cinema chains, Li Qian also talked about several of them and got some 3D tickets.
It is mainly the very few IMAX theaters, which are the focus of attracting users.
However, Glava can't increase the price either, he can only sell as much as he buys.
Li Qian also didn't think that Glava would make money now, word of mouth and users are the real ones.
After negotiating, one day later, Li Qian posted an advertisement for Glava on Weibo, otherwise not many people knew about this website.
"I would like to recommend a website to everyone. On Glava, you can buy movie tickets online in more than ten cities across the country, so you don't have to go to the movie theater to queue up."
Seeing this simple ad that couldn't be simpler, Tong Liya next to her couldn't help complaining.
"Your commercials are not good at all. It's a pity that you used to shoot commercials."
"It's the person who advertises that matters, not how."
Li Qian spread his hands, "If the negotiation fails, let me tell you, are you still troubled by queuing up all night to buy tickets? Are you still worried about your girlfriend breaking up because you can't buy movie tickets... This kind of advertisement."
"Pfft."
Tong Liya couldn't help laughing out loud, "Haha, it smells like that, I seem to have heard a slogan similar to comparison, it seems to be some kind of health care product."
"Not all unscrupulous advertisements are like this. It seems to be magical. After listening to it once, you can almost recite it. But this advertisement does not need to be like this. It is difficult to buy tickets for Avatar's IMAX and 3D all over the country. It is the audience's love for movie tickets. There is demand, not me trying to hard sell."
"That's right. I heard that the tickets for the Science and Technology Museum and Huaxing are very hard to get. Which Wanda in Shijingshan is too far away."
Cohabitation with Chaos is a big hit, Tong Liya is also a big hit, and actors are always busier than directors. Since the movie was released to now, it hasn't stopped, and she hasn't had time to watch Avatar yet.
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