my time as a director
Page 345
Brother Cheng Kai's ex-wife Hong Huang called Zhang Yimou cheap, and Han Han gave the movie one point, saying that Three Guns should only be screened in the county.
However, Zhang Weiping still had an arrogant look on his face. No matter who criticized Three Guns, he said that the other party was envious and jealous, and that Three Guns sold well.
The original goal was 8800 million. According to this standard, [-] million in five days is definitely not a big sale. Faced with doubts about the box office, Zhang Weiping also talked about him.
......
Sweeping the three blockbuster movies was also within Li Qian's expectations, after all, he has seen all three movies and knows what level they are.
But he didn't care about others, he was already busy enough.
All the way south of the capital, various publicity activities have never stopped.
Moreover, since the topic of children's education and family parent-child relationship became popular, there were suddenly many interviews with TV stations and print media, which killed a lot of brain cells.
Moreover, there is still a trouble behind him. The film that he invested in in April was arranging Lava, and the founder Liu Yong followed him all the way from Shanghai, chasing after him for investment.
"Mr. Liu, eight months have passed. Grava has hardly made any progress, whether it is in business or in the market. It is impossible for me to invest in you again." Li Qian looked helplessly at Liu Yong who was struggling to explain. .
In eight months, 150 million was spent.
It doesn’t matter if the money is spent, isn’t it just burning money during the startup period? If you have the ability to burn more, that’s a good thing.
But if the money is burned, there must be progress. When it comes to Glava, there is no sound at all.
Eight months later, it was only a film production limited to some cinemas in Shanghai, but after spending 150 million yuan, it is still a film production limited to some cinemas in Shanghai.
It's just that there are a little more movie theaters and more ticket services.
This ticket was bought by Glava from the theater at the original price, and then passed on to the user at the original price.
Then Grava employees will distribute tickets to movie tickets, and users go to the employees to get them.
Primitive, cumbersome, costly and laborious.
If this is the case, that's all. Liu Yong has never thought about continuing to expand the market. What he thinks in his mind is to improve the existing user experience.
How can the existing conditions be improved? If the user is in a single order, someone will wait for you with a ticket in the movie theater on time. This is equivalent to hiring a free butler who specializes in buying tickets.
No matter what he said, Li Qian wouldn't give him a penny.
Although a few million is nothing, he won't do anything about throwing it into the water.
"Director Li, we have ideals, so Glava's name is really not random."
Liu Yong couldn't explain why, and repeatedly reiterated his ideals.
It’s still ideal, and the angels talk about ideals in rounds. Almost a year has passed, and the first fund has been burned, and we are still talking about ideals here.
People with real ideals are terrible, and they are also a double-edged sword.
There is no need to think about the development of Glava in the future. From Liu Yong, the founder's work style, Li Qian can predict that Glava will either die in the competition of his peers in the future, or he will be kicked out.
However, in any emerging industry, time is very important. A small step ahead is a huge lead.
Seeing that it was almost done, after a few days of delay, Li Qian said, "Mr. Liu, if you want me to continue investing, it's not impossible."
Before Liu Yong could be happy, Li Qian turned around again.
"However, I have two requests."
"Leader Li just say it." Liu Yong didn't even think about it.
"I heard that in the past few months, the eight cinemas under Jiangsu-Zhejiang Times Cinemas have launched online seat selection and self-service ticket collection services. From the selection of theaters, movies, quantity, seats, to order confirmation, the full set of tickets is controlled within 10. It will be resolved within seconds. Then you just need to go to the automatic ticket machine of the corresponding theater to pick up the ticket with the order number before the movie starts.
I hope that this money can be used in the production of ticket programs, the purchase and release of offline ticket collection machines, first copy the process of Times Cinemas, and then optimize the specifics later.
Then, within half a year, I want to see Glava in the top ten cities in the national box office, promote online seat reservation and offline self-service ticket collection, and within a year, all second-tier cities in the country must see Glava self-service ticket machines. "
"I'm afraid it will be difficult to do."
Liu Yong was a bit puzzled, "I know this too. Even Times Cinemas has only installed ticket collection machines for its eight cinemas. You can buy and collect tickets by yourself with a VIP card, but one ticket collection machine is not enough. If it is customized in large quantities, it will cost [-] to [-] units, and it will be a huge expense to spread it all over the country, not to mention the connection to the ticketing system, which requires coordination between cinemas and system suppliers.”
"Fix the movie theaters and several system suppliers, that's up to Mr. Zhang. Don't worry about the funds. In the early stage, you don't need to invest in every movie theater. According to the population and box office of more than 30 second-tier and above cities, draw out a piece of area. It is enough to ensure that at least one movie theater in an area has installed the machine, as for the scope of this area, it depends on the situation.”
In the early stage of entrepreneurship, whether to obtain the market first or improve service quality is a problem that all entrepreneurs must face.
For Liu Yong, he wanted to focus on service quality, but he refused to agree to Li Qian's request, and he would not pay him.
Without money, all ideals are in vain.
Li Qian, who had already invested money, was unwilling to continue investing money, and he had no confidence to find other investors.
But there is no money to get it if I agree, I have to come up with a detailed and feasible plan before the money can be in place.
Tired, as an investor, you have to formulate the company's strategic development direction.
I don’t know when Maoyan was founded. Judging from the frequency of exits in film and television dramas in my memory, it is obvious that this emerging industry, this company called Maoyan, is definitely one of the biggest winners.
Compared with this unreliable founder, Li Qian is more willing to invest in a company that is destined to succeed.
However, as the first to eat crabs, Glava should have no problem in the short term. This investment must be profitable. The big deal is that he will sell the shares and take the money to run away and invest in Maoyan.
......
After dealing with an annoying matter, I have to continue to promote the movie.
Although the movie has a high reputation and popularity, it can't be idle. Even if you want to take a break, you have to wait until the October Siege is released. If the situation is stable, it's almost the same as ending the promotion early.
In the next two working days, due to the half-price day on Tuesday, the box office increased. Perfect World earned 2330 million in two days, and a total of 3410 million in the first three days of the second week.
Surprisingly, Three Guns won 1810 million in two days. Zhang Weiping's marketing is still in place. In the past few days, almost all the popular programs in China have been aired.
Star-studded "October Siege" was released on Thursday. Under the pressure of four blockbuster films, it took in 1300 million box office on the first day.
Compared with this lineup, 1300 million box office is undoubtedly not enough.
But after all, there are few films in the lineup, and Chen Kexin's box office appeal is obviously not as good as Zhang Yimou and Li Qian.
Several other movies have also been affected to varying degrees, but the perfect world is still strong, and the film schedule has always been insufficient, not saturated at all, and still got 1150 million box office.
Surprisingly, there were only exactly 700 million three shots.
However, the word-of-mouth of October Siege is much stronger than that of Three Guns. This somewhat tragic movie, except for some ridicules to let the leader go first, and some doubts about the overly sensational words, it is almost universally praised.
In the next three days, due to the audience's word-of-mouth, October Siege's number of films soared to 33, and it got 4800 million in three days, and a total of 6100 million in the four days of the first weekend.
Although it is lower than Three Guns, there are no new films in the future, and the reputation is very good, and the prospects are still uncertain.
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