I’m in Hollywood

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Microsoft has never lacked ambition to expand its territory.

In addition to the operating system, the former Microsoft once ambitiously set foot in the msn portal business, the xbox game console business, the bing search engine business and so on.

It's just that, with the powerful hindsight that is always slow to take a lot of other people's shots.

None of these projects were successful.

The online service with msn as the core lost 13 billion US dollars before and after, and finally nothing happened; the xbox game console lost 3 billion in ten years, barely burning out the game ecological chain, but it is far away to catch up with ps; the bing search engine has accumulated losses Tens of billions, there is no sense of existence in the face of the mighty Google. Needless to say, other failures in the mobile phone business, tablet business and mobile social applications, even when the portal website was about to decline, Microsoft was once unable to see the situation clearly and wanted to acquire Yahoo with a huge sum of 46 billion US dollars. He got away with another guy who couldn't see the situation more clearly and refused the deal, which was the only way he escaped the catastrophe.

At this time, at the Vanity Fair party scene, Eric listened to his classmates talking about Microsoft's intention to enter Hollywood, but he was only a little bit excited. Well, let's not look down on people too much. Accidentally succeeded.

However, on the surface, Eric frowned slightly and pretended to persuade sincerely: Bill, Microsoft's business center should be in it, I don't think it is a good choice for you to make movies.

How do you know if you don't try it, Bill Gates said confidently, What's more, doesn't Firefly also straddle the two major industries of it and media?

Eric knew that the Firefly that the door classmate was talking about at this time was referring to the entire Firefly business empire. He shook his head and said, This is not the same. The Firefly Group and Firefly Investment have always been distinct.

Bill Gates smiled and took a sip of champagne from the glass in front of him. He didn't believe Eric's words.

Entering Hollywood is definitely not the result of Microsoft's whim. This is the result of a detailed analysis of the development trajectories of several major high-tech companies under Firefly Investments.

Take Yahoo as an example, without the full support of the entire Firefly Group in terms of content and marketing resources, this Internet company would never have developed so quickly. Yahoo's brand placement in the first part of Charlie's Angels has long been It has become a successful marketing case that many companies have studied and emulated.

According to statistics, Firefly invests brands such as Yahoo, America Online, Cisco, and overseas Nokia, not counting obvious hard advertisements. These brands are mentioned more than 300 times in Firefly's huge media channel network every month. .

This kind of marketing effect, which subtly allows people to produce these brands and even an integral part of their lives, is the most terrifying.

On the other hand, although Jeff Locke, one of the three giants of Yahoo's management, was dug into Microsoft to be responsible for the portal operation business last year, the msn portal business launched by Microsoft after a year of development, although it has improved, the msn content The shortcomings of lack were quickly highlighted. In this regard, Firefly Group and its major allies will definitely not provide any content support to Microsoft. Although they can also cooperate with Time Warner and other groups, they will eventually be controlled by others. Taking advantage of the great opportunity of Microsoft's unified operating system, it will enter Hollywood. It is a good choice to get involved in the media industry.

The investment in the studio headed by Spielberg is only the first step for Microsoft to enter the media industry.

Since Jeff Locke left Yahoo last year, there has been a faint rift between the two sides, and at this time it is only the surface that maintains harmony.

After a few polite chats, Bill Gates got up and walked away.

Eric asked the waiter to bring himself a drink, and sat at the bar to consider the possible consequences of Microsoft's entry into Hollywood. Although he is not optimistic about the prospect of Microsoft's involvement in the media industry, Eric will not despise the other party. With Microsoft's strength, if Bill Gates is determined to enter the media industry, it will definitely affect his future layout.

With the current situation in the media industry, in addition to cooperating with Spielberg and others to establish a new big studio, Microsoft has two other potentially unstable targets that can be annexed, namely Columbia in the hands of Sony, and the four major public television stations. One of the cbs.

Eric has been secretly paying attention to the Godzilla project being produced by Sony Pictures. Although the film has not yet officially started filming, the image of Godzilla that has been determined is very similar to a weak chicken Tyrannosaurus rex in his previous life. Look, this version of Godzilla is still on the old road. If next year's Godzilla fails like the previous life, Sony's confidence in continuing to operate Colombia will be hit again, which will also be a great opportunity for others to take over Columbia Pictures.

Eric originally planned to leave this opportunity to MGM, but with the addition of Microsoft to disrupt the situation, the possibility that the other party will intervene will not be ruled out.

Another unstable target is cbs. After the failed bid for Paramount with Viacom, Barry Diller launched the acquisition of cbs TV again last year, but Barry Diller almost had a close relationship with the cbs management and the big company. When the shareholders negotiated the terms of the acquisition, Comcast, which was responsible for financing the acquisition, suddenly stopped the project, causing Barry Diller's return to the media industry to be frustrated again, and cbs was once again returned to the state for sale. .

Obviously, after cooperating with Spielberg and others to establish a big studio, if Microsoft wants to go further, Columbia Pictures and cbs will undoubtedly become the best targets. At that time, the two sides will inevitably face each other again.

Eric was mulling over the countermeasures when Elizabeth and Julia walked over together, arm in arm. The two women wore suspender dresses of the same style, but the colors were black and white.

Approaching Eric, Julia looked like she saw the owner's kitten, she was about to rub against Eric with watery eyes, but was pulled by Elizabeth: Hey, you are my girlfriend now, so I'm so embarrassed to lean on other men.

Eric smiled helplessly. Elizabeth is now completely out of the closet to the outside world. Although everyone knows her relationship with her own sister, Elizabeth often blatantly flirts with Julia. Pulled Julia to Fox completely, and was filming Shakespeare in Love, which was in charge of Miramax.

For this matter, Murdoch also specially called Eric to ask what was going on. Eric did not know what to say, so he could only perfunctory. Murdoch is also worried, not just for this daughter, because the old man's eldest son, Lachlan, also has a tendency to be a little unclear. At the age of 25, he doesn't even have a girlfriend. Instead, he likes to be with a group of 'beautiful' models. Hanging out, um, is a male model, which is actually one of the reasons why Lachlan Murdoch was sent back to his home in Australia by old Murdoch last year

Patting his left hand, Eric said to Julia, Ignore her, come and sit here.

Julia shook off Elizabeth and took the seat on Eric's left. Elizabeth glared at the two, but sat down on Eric's right.

Eric beckoned to let the waiter prepare drinks for the two girls, but Julia, who was next to him, came over without hesitation, waved his left hand at Eric, and said, Eric, look, are you beautiful?

Eric glanced at it. It was the red heart 4 rose gold ring. He didn't expect Julia to bring it out publicly. You know, the ring has the emblem of 'Williams' tattooed on it.

Eric had people make a whole set according to the number of playing cards, but at this time he only had Virginia and Joanna, Julia and Elizabeth, Drew, and Nicole and Famke, these seven women They still stayed by Eric's side. Other women got along for a while, or Eric felt bored and took the initiative to let go, or the relationship cooled down naturally. Inside the safe at Pointy Manor.

The mind settles down, and the wanton frivolity in the first few years is less. Now Eric would rather give a woman a bank card than take out the ring easily. In recent years, the number of women who own this ring is still only seven .

After catching Julia's little hand and admiring it for a moment, Eric smiled and nodded: It's beautiful, and asked Elizabeth beside him, What about yours?

Elizabeth raised her hand and said, Now this is Julia and I's couple's ring. It has nothing to do with you. Hehe, Demi Moore just asked me where I bought it.

Eric wondered: Demi Moore?

Thinking Eric didn't know who Demi Moore was, Elizabeth explained, Bruce Willis' wife, a very smart woman.

Oh, Eric responded indifferently, changed the subject, and asked, Aren't you in charge of the preparations for Star Wars Prequel recently, how is the situation?

The news of the Star Wars prequels has never been interrupted. As the memory of a generation of Americans, almost every news of the film can cause heated discussions. Although Eric is not too fond of the Star Wars series, he is also affected by countless news.

Hearing Eric mentioning this, Elizabeth's face immediately became depressed and Whoopi said, Don't mention it, George Lucas suddenly told us last week that the filming of the film may be delayed for another half a year, and there are still revealed that he wanted to renegotiate the distribution contract.”

Eric almost immediately thought of the door classmate who had just left, and the timing was too coincidental.

Do you know why?

Elizabeth turned her head and patrolled the hall for a while, probably because she couldn't find anyone, turned around and said, Didn't you just chat with Bill Gates, that's him.

So, Spielberg still wants to bring George Lucas closer to the upcoming studio?

Elizabeth also obviously heard the relevant news, maybe even more than Eric, nodded and said: Yeah, I guess, their target should be Industrial Light and Magic, because the film was originally intended to cooperate with the digital field in special effects, I also talked to Stan with another producer, and last week Lucas also pulled the plug on the digital space when he told me the film might be delayed.

Eric took a sip of wine and frowned slightly.

Although Industrial Light and Magic has been left far behind in the digital field in recent years, this special effects studio has a profound background in special effects. , Without enough projects for technology research and development and accumulation, it is almost inevitable that Industrial Light and Magic will be abandoned.

But just as the previous Lord of the Rings trilogy supported Weta Digital, if the special effects of the Star Wars trilogy were all completed by ILM alone, although the production process would definitely be bumpy, the cost would definitely be It will be higher, but with the experience of three special effects blockbusters, ILM's special effects level will soon catch up, which is not a good thing for the digital field.

What's even more frustrating is that this kind of thing is difficult to stop. Because with the increasing demand for special effects in Hollywood movies, no matter how large the digital field is, it is impossible to swallow all the special effects business.

Although there is no Katzenberg's participation, but Spielberg, David Geffen and George Lucas, coupled with Microsoft's strong technical and financial support, the strength of the new big studio must not be underestimated . It seems that Firefly still needs to brace up to deal with it.

Eric, how is the situation of Titanic? I heard that the production has just been completed recently, and the production cost has reached 120 million US dollars. And habitually with a little gloating.

Probably, to complete the later stage, the total cost needs to be 200 million US dollars, Eric shrugged. Fortunately, after receiving the promise of Eric's full financial support, Cameron finally did not delay this time. The filming of the film has been completed, and post-production has begun rapidly.

200 million US dollars, tsk tsk, plus the cost of the later announcement, it will take at least 700 million US dollars at the global box office to make a return, Elizabeth shook her head and said: Cameron's movie box office is best at 5.6 billion US dollars.

Yeah, I'm worried too, Eric smiled and looked at Elizabeth: How about Fox help me share some of the costs, our production budget was originally 150 million, and you give me another 50 million .

Elizabeth was stunned for a moment, looked at Eric, and saw that the man's expression was a little weird, both a bit joking, but serious.

After thinking about it, she said, I, well, of course I don't mind investing if you really need it. But, you know, my dad wouldn't agree.

Eric had a bit of bad taste in his heart and said, In this way, you can talk to your father about this tomorrow to see if he wants to.

My father will definitely not be willing, the possibility of this project being profitable is almost zero, Elizabeth said, feeling that Eric smiled a little badly, and subconsciously hit him, and said, Tell me about yourself and him. Talk. (To be continued.)

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