I’m in Hollywood

At the beginning, Yahoo's management team only planned to hold the Yahoo Technology Alliance and Advertising Alliance Conference in a low-key manner, release new network technology products to Yahoo Alliance partners and conduct business cooperation negotiations. ⊙ top,

After Eric created the plan in New York to lead his competitors astray, the scale of the annual meeting was greatly increased, and a special budget was allocated. In the end, the annual meeting was divided into two main sections, Yahoo's network products for users. Launch and Yahoo Tech \u0026 Advertising Alliance Conference for collaborators.

At the same time, in order to expand its influence as much as possible according to Eric's ideas, Yahoo sent invitation letters to executives of many high-tech companies including Microsoft, Cisco, and America Online, and there are countless invitations to media reporters from all over the world. . After more than a month of campaigning, the media have speculated that Yahoo not only wants to make this annual meeting an annual event in the Internet industry, but also tries to further confirm its leading position as an Internet enterprise.

Although the scale of its leader is insignificant compared to giants such as Microsoft and Cisco, and it cannot be compared with established high-tech companies such as ib Hewlett-Packard and Apple, Yahoo has been valued by Wall Street at US$5 billion since its establishment more than three years ago. Looking at it, no one can ignore its strong growth potential. Therefore, corporate executives such as Microsoft's Bill Gates, Cisco's John Chambers, and AOL's Steve Keith have confirmed that they will attend Yahoo's annual meeting. Katzenberg is an important partner in Yahoo's media business. Fang's executive representatives will also take time to attend. Nokia's Joma Ollila will also take this opportunity to come to the United States to meet Eric, and Qualcomm CEO Owen Jacob, who was invited to come. And sprint executives, so to speak. This will also be the first gathering of all the core figures of Eric's economic empire.

therefore. Although Yahoo's annual meeting totals five days. Eric's schedule was arranged to the point of hours.

After simply checking his schedule, Eric opened the relevant planning plan for Yahoo's online product launch.

This is the sixth time Eric has seen this copy in more than a month. After Eric made the decision to hold a product launch, the first plan sent by Yahoo was in Eric and Memories. After comparing the mature product launch forms in 2016, it can only be described as appalling. In the end, Eric had to take the time to use the information in his memory to make a simple plan, and hand it over to Yahoo to carry out according to the actual situation. After repeated revisions, we finally got the mature solution in our hands today.

Because it will be televised. This press conference was compressed into 30 minutes. Therefore, there were no celebrity guests at the press conference, and there was no time for executives to talk nonsense. Eric himself would not be on stage, but left all the time. Several key executives of Yahoo. For more than a month, Yahoo's advertising planning department has spent most of its time on how to use these thirty minutes as much as possible to show the content that Yahoo wants to promote to TV audiences as much as possible, and at the same time as possible. arouse the interest of these potential users.

In addition to a brief review of Yahoo's existing products, as well as recommending abc news network, Amazon and other websites that cooperate with Yahoo.

This product launch will also mainly promote Yahoo's personal homepage and Yahoo's online payment tool, yahoopay, two new products to users.

In the current Internet 1.0 era, network information is very scarce. Therefore, just like movies and TV dramas are for the media industry, only by finding ways to expand the content of the Internet can it provide enough soil for the development of the Internet industry. However, this task is simply impossible to accomplish with professional media sites alone. Tina Brown's Yahoo Information division, which has been expanded many times and has fewer than 1,000 employees, is absolutely impossible to provide enough content for the current 25 million US Internet users.

Therefore, launching a personal homepage similar to a blogger and using tens of millions of users to do this work will undoubtedly be more effective with less effort. Anyone has a desire to express themselves. As long as one-fifth of the current 25 million American users open their personal homepage, and each provides 20 pages of new content to the Internet every year, the entire Internet will add 100 million content pages.

And, even though those 100 million pages of blog content are worth 10 cents a year in advertising revenue per page for Yahoo, it will bring in $10 million a year, and Eric knows better that in the next few years, these numbers will be much more than here. Because the industry is in its infancy, in 1995, the entire Internet revenue of more than 10 million US dollars of companies could be counted on one hand. But as long as it can maintain its strong position, with the explosive expansion of the Internet in the next few years, Yahoo's advertising revenue will also show an exponential growth.

On the other hand, Internet e-commerce has just emerged. Even Amazon, the super-giant in the e-commerce industry in the previous life, is only a budding seedling at this time. Therefore, most e-commerce platforms cannot support a complete online payment system at all. This is the best time for Yahoo's online payment tool to enter the game. As long as this layout is completed, when everyone is used to using yahoopay for online payment in the future, regardless of other profits brought by this online payment tool, it is just The tens of billions of float interest that users store in their accounts can bring huge profits to Yahoo.

Seeing the yahoopay payment tool, Eric couldn't help but think of Amazon. After Yahoo launched the $100 million angel investment plan, Eric quickly found Jeff Bezos' name in a pile of project application documents. , and specifically told Yahoo's angel investment department to give the green light to this project.

However, Jeff Bezos was only willing to sell 10% of his shares in exchange for Yahoo's $500,000 investment as start-up capital. It is conceivable that, if he does not follow up, the 10% shares held by Yahoo will also follow Jay Further financing from husband Bezos was gradually diluted.

Eric is well aware of the truth that more greed can't be chewed. Therefore, he will not let Yahoo become too bloated. Whether it is now or in the future, Yahoo's core business will be on basic Internet services such as portals, search engines, and email. On the other hand, the profit model will also mainly rely on advertising. Not too much involved in e-commerce. Even Eric's planned Yahoo Music Store. It will also be run by a separate Yahoo Electronics division. but. Although Yahoo won't be involved in this business too much, there is still a lot to do with investing in e-commerce sites. What's more, since he has encountered the budding Amazon, of course Eric can't let it go easily.

Marking Amazon's name in the document with a pencil, Eric looked up and was about to say something when he saw Caroline avoiding her eyes in a panic.

Looking at Caroline's bright red face. Eric realized that this girl was peeking at him just now. As a normal man, he did not lack the kind of vanity to be concerned by the opposite sex, but he just smiled, knowing that Caroline was thin-skinned and did not make fun of him, and said: Caroline, help me prepare a copy of Amazon's materials, and give me a copy of their original plan, oh. Amazon, you know?

Caroline saw that Eric did not make fun of herself. And when he talked about business, his shy mood calmed down and nodded: Is that the online book sales website created by Jeff Bezos?

Well, in addition, make an appointment and I will talk to him in person.

Eric said, lowered his head and turned to the schedule for the next few days. His schedule during the day must have been fully booked, and only night is left. The night of the 10th was a cocktail party, and the executives of the technology companies who came to the annual meeting were invited. The night of the 11th was a gathering of executives in the Firefly system. We continued to scroll down. After 8 pm on the 12th, there was nothing else to do, so I raised my head and said yes. Caroline said: On the evening of the 12th, from eight to nine o'clock, the location can be selected in the hotel where I am staying.

Okay, Eric, Caroline nodded, took out the memo and wrote it down. Her memory is very good, but she still prepared a book very carefully according to the work habits of most people. This little memo.

After writing, Caroline raised her head and asked, Eric, then, is there any problem with these materials?

No, Eric shook his head, closed the folder and put it aside, and said, In addition, how about the information about electronic players and e-books that I asked you to prepare?

It's almost there, but about the micro-hard drive R\u0026D cooperation... Caroline hesitated and said, I've called every day this week, but there has been no reply from IB, just saying that their senior management is still early. discuss.

Although it is temporarily determined to use the small hard disk developed by Toshiba as a storage medium for research and development, Eric still intends to entrust ib to develop micro hard disks. In the original time and space, ib was the first manufacturer to come up with micro hard disk technology.

Eric frowned and said, It's been a week. Even if you don't plan to cooperate, you should respond?

Caroline looked at Eric's frowning look, thought for a while, and said, Eric, I don't think ib is a good partner.

Huh? Eric looked up and motioned for Caroline to continue.

Caroline said: ib has always been a company with a very serious officialdom atmosphere, and their company even has as many as 38 decision-making committees. A series of reforms have achieved good results, but it is impossible for such a large enterprise to be changed in a short period of time. Even for partners of the same level, ib’s attitude has always been very negligent. I think that even if they finally discuss The results came out, and it was arrogant to ib, and it was impossible to agree to our cooperation plan.

The technologies such as batteries and LCD screens for the development of electronic players and e-books are relatively mature. Only the storage medium remains the difficulty. The current capacity of flash memory is too small, and only the micro-hard disk remains.

At present, several major hard disk manufacturers have not yet developed micro hard disks, but with the strong technical accumulation of these manufacturers, it is not too difficult to miniaturize hard disk technology. Eric originally planned to pay a research and development fee to entrust the ib disk department to develop micro hard drives, and then obtain the exclusive rights for a few years after the successful development of micro hard drives, so as to delay possible competitors for two to three years in terms of time. . Hearing Caroline say this, Eric also remembered some information about ib.

It is said that the IB department is extremely strict. When holding a meeting, each executive has a seat equal to his own level, and even the company's internal work clothes have a corresponding level. The strict hierarchical system also inevitably leads to rigidity and slowness of enterprise management. It is no wonder that the cooperation plan sent here has not received any response for a whole week.

At this time, Eric also realized that ib was not a good partner for cooperation. He wanted the exclusive rights to the micro-hard drive. In short, after the development of the ib micro-hard drive was completed, Firefly would monopolize this product in the next few years. , ib had to sell micro hard drives to other manufacturers. This kind of agreement to commission R\u0026D and acquire ownership is very common in cooperation between technology companies, but for the IB-like Big Mac, the chances of Firefly getting exclusive rights are very slim.

I haven't thought about it carefully, Eric said when he thought of this, Then, which manufacturer do you think is more suitable for us to cooperate with?

Seagate or Western Digital, these two hard disk companies are located in California, it is very convenient to cooperate, and their technical accumulation is sufficient, Caroline replied: In addition, Japanese hard disk manufacturers are more advanced in technology, but companies such as Toshiba and Hitachi are more advanced. These companies are all involved in the manufacture of electronic products, and if they cooperate with them, it will be easy to compete with us in the same type of electronic products in the future.”

Eric knows that after 2000, Japanese electronics companies fell into decline due to slow transformation and gradually became upstream component suppliers. However, with Japanese electronics maintaining a very strong position around the world right now, Caroline couldn't have seen what was happening in a few years, and she was right to say that.

Eric himself didn't like to work with the Japanese, so he said: Then contact Seagate and Western Digital. You can follow up on this matter and try to get the results before the end of July.

Well, okay, Caroline nodded, wrote down the matter seriously, looked up to see Eric looking at herself, blushing slightly, and said, Eric, what's wrong?

No, I was just thinking, do you need to write these things down?

It's important to write it down to be more secure.

Eric said: I think, if you have time to chat with Buffett, he will definitely like you very much. Buffett is the kind of person who can put everything into his brain. In the 1980s, the Metropolitan bought abc , ABC invited an entire investment banking team, but there was only Buffett on the Metropolis side, with all the acquisition information in his head, and he could say it casually when others used a computer to calculate the data for several hours.”

Ah, how can I compare to Mr. Buffett, Caroline said embarrassedly, shaking her head. Enable new URL