I’m in Hollywood
Chapter 54 Placement of Advertisements
The conference room door was pushed open again, and Jeffrey Hansen and Kapoor Sid walked in. Seeing Eric's gloomy face, they understood that the matter was broken.
Kapoor knew that this matter must have something to do with him, otherwise, Richard Gere, who was almost out of breath, would not be able to push the film contract of a director like Eric: Eric, or else I’d better quit my job and go to Europe when I go to Europe. Although European movies are in a downturn, it’s still very easy to find a job with my ability.”
Eric reached out and rubbed his stiff cheeks and said, No, I won't make any compromises, Kapoor, you just need to do your thing, yes, the brokerage contract with Julia Signed, what do you think of Julia?
I went to see Miss Julia Roberts' 'Modern Cinderella' before, and I just talked to her for a while. To be honest, Eric, I'm not optimistic about her potential, this lady has only accepted short-term The acting training is mediocre, and the appearance is not very good...
Kapoor's words are getting slower and slower, looking at Eric's face from time to time, remembering that Julia Roberts was specially recommended by Eric, plus the scandal that appeared in the newspaper, the relationship between the two is definitely not good. generally. He was a little worried that Eric would be unhappy with what he said so bluntly.
However, after Kapoor finished speaking, Eric nodded in agreement: Actually, I think so too.
Then you still let her be the heroine? Jeffrey asked, he always wanted Eric to change to a more famous heroine.
Because I have an intuition, Julia will definitely be popular in the United States, rush to the Oscars, and become famous all over the world... Eric just opened his head, and saw the faces of Jeffrey and Kapoor at the same time. The 'you lied to a ghost' expression.
After laughing, Eric changed his words; Okay, just kidding, in fact, Pretty Woman has a beautiful woman's name, but it is impossible to find a too beautiful girl to play, and Julia The image of the movie is just right in my opinion. If the heroine is too beautiful, the audience will easily turn their attention to the heroine's face, and ignore the deeper theme that this movie is going to express. If the audience finishes watching the movie in the future, bring it up Pretty Woman, we can only think of a beautiful face, that is the failure of our film.
Jeffrey and Kapoor have both read the script of Pretty Woman, and after listening to Eric's analysis, combined with the content of the script, finally agreed with Eric's point of view.
Now, the most important thing for us is to find a male protagonist. Eric looked at the two in front of him: Although my favorite is Richard Gere, but since the other party refused, then we have to choose other males. Actors, do you have any good suggestions?
What about Michael Douglas? Jeffrey first suggested: In last year's 'Wall Street', Douglas played the image of a stock tycoon, very similar to Edward's setting in 'Pretty Woman'?
Just as Eric recalled the movie Wall Street in his mind, he heard Kapoor reminding softly beside him: Eric, Michael Douglas's agency is also CAA.
The three of them were silent for a while at the same time before Eric said: Kapoor, you are a professional in this field, you can handle this matter, compile a list of suitable actors to play Edward as soon as possible and arrange auditions, we have a lot of time. tight.
Kapoor nodded and said, No problem, if there is nothing else, then I'll do it. After Eric nodded in response, Kapoor hurriedly left the conference room.
Looking at Kapoor's disappearing figure, Jeffrey sighed softly: Eric, do you think it's really worth it?
You mean because of Kapoor, the bad things with CAA?
Jeffrey nodded.
It doesn't matter if it's worth it, Jeffrey, my situation is different from others, and you'll understand in the future. Maybe other studios are afraid of falling out with giants like CAA, but I don't have those scruples.
I really don't understand where your confidence comes from? Jeffrey shook his head: Eric, you mentioned before about the sponsorship of the sports car in the movie. I contacted the high-level officials of the Ferrari sports car in Los Angeles that you mentioned. He readily agreed to provide us with a free sports car to assist in the shooting. After learning about the content of the movie, the other party hesitated when he heard that the heroine was a prostitute. I think we should contact other sports car brands?
No problem, Although he likes Ferrari, but since the other party gave up this promotion opportunity, Eric did not force it. After recalling Jeffrey's words, Eric suddenly thought of a question: Jeffrey, you just said that the other party originally Promise to provide us with a sports car for free to assist in the filming?
Jeffrey didn't understand what Eric meant, he recalled it seriously, and nodded.
You didn't mention the money?
Jeffrey said: Eric, with your current reputation, it is very easy to find a sports car brand to sponsor a movie for free. We don't need to give each other money at all.
I mean... Eric waved his right hand subconsciously in distress: The other party gave us money?
Jeffrey said in surprise: How is this possible?
The behavior of advertising placement should have appeared long ago, but looking at Jeffrey's reaction now, Eric understands that the concept of increasing movie revenue through placement advertising has not yet taken root in the hearts of the people. In the previous era, the global industry chain of advertising placement in film and television dramas has reached a scale of more than 20 billion US dollars per year.
Jeffrey, imagine that according to the script, the sports car in the movie will appear one after another in the first twenty minutes, and there is even a plot where the heroine introduces the performance of the sports car, which is equivalent to a twenty-minute movie. Sports car commercial. Assuming my movie does $100 million at the North American box office, that's 10 million people who have seen this commercial, plus the number of people after the global screening, the number of people after the release of the video, and the number of viewings will be even higher It's huge, even ten or twenty years later, every time people watch this movie, they still see this 'sports car commercial' again, do you understand how much advertising effect this will have?
Jeffrey nodded thoughtfully.
So, you sort out what I just said, and go to lobby the top executives of those sports car brands. Remember, sponsorship fees less than $1 million are exempt from discussion.
Eric, is 1 million too much, and what you just said was just an assumption, in case the movie box office is not good...
Eric said: This method is easy to solve. We can agree on a box office figure with the other party. If the box office does not meet expectations, we will refund part of the sponsorship fee.
Jeffrey chased after him: What if it exceeds?
Eric was a little helpless to the long-winded old man: Jeffrey, these specific details are what you, the producer, have to consider. I have a lot of things to do, you can't let me worry about these things. Bar?
Just as he was talking, a staff member knocked on the door of the office: Mr. Williams, the custom-made clothes according to your drawings have been delivered. Would you like to see for yourself?
Okay, I'll come right away, you ask Julia to put it on first. Eric agreed, chatted with Jeffrey a few more words, and then said: Jeffrey, let's go, go see what I'm doing for you. Styling by Julia.
When I walked out of the well-insulated conference room, I heard a faint knocking sound, and some offices were still being decorated by workers.
When I came to an audition room of more than 30 square meters, Julia had changed into the classic vest, short skirt and boots from Pretty Woman, wearing a red coat outside, Eric just glanced at it, He frowned and said, What about the wig, I remember explaining it before.
In the changing room, are you going to take it now? Julia asked.
Eric waved his hand: Hurry up and change it, I'll take a makeup photo later.
Julia obediently walked into the dressing room, and the female assistant named Alison, who had just been assigned to her by the agency, followed in to help with a wink.
Soon, Julia came out again, not only wearing a golden wig, but also a small black hat on her head.
Just appeared, everyone in the audition room couldn't help but light up. Against the background of the wig, Julia's face gave people a faint surprise. If Julia's appearance could only be rated six points, now At least eight points.
Seeing Julia's appearance, Eric still felt that something was wrong, but he just instructed the photographer next to him to take some pictures of Julia.
After completing this, Eric said: You all go out, I'll talk to Julia.
Several staff members left one after another, and Jeffrey also got up to leave.
After everyone left the audition room, Julia pinched the corner of her shirt crampedly and asked, Eric, is there any problem, I think you have been... frowning all the time?
Julia Roberts felt that the experience of these days was like a dream. First, she was inexplicably coaxed into bed by Eric, and got a promise that didn't look for margins.
Eric didn't contact her again for the next week. When she was disappointed to think that Eric's previous remarks were all to play with her, the other party suddenly called her. Signing a brokerage contract in a hurry, Eric threw a stack of scripts directly in front of her: The heroine is yours, don't let me down.
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