I have a career panel.
Chapter 277
At 18:03, Wu Zhou walked out of the conference room.
The last interviewee had left at 17:58. Wu Zhou stayed in the conference room for five minutes, mainly to sort out the people interviewed today and who to choose in the end!
After confirming, he took a final look at his progress.
It was tiring, but the results were still remarkable.
The current progress has reached 151, and it is only 49 points away from upgrading.
It should be successfully upgraded in early January!
Thinking of this, Wu Zhou smiled and left the conference room.
At this moment, most of the office seats outside the conference room were empty, and everyone had gone home after get off work.
There were still two people on duty in the customer service department, they were on night shift!
"Haven't you left yet?" But I saw Liu Xue. After seeing Wu Zhou come out, Liu Xue got up and walked over directly.
"Mr. Wu, I have been checking our products all day today. What went wrong? Then I found that the products that have not been selling well recently have received a lot of negative reviews. Do you want to ask the factory if they have changed the process?" Liu Xue checked everything as Wu Zhou said, and most of them were fine.
The overall trend of the industry is relatively stable, but because of the stability, there must be a problem with Maochao.
Because Maochao is currently developing rapidly, even if the market does not increase, Maochao will definitely increase...
So Liu Xue speculated on the next step step by step, and after checking the points given by Wu Zhou, she did not find any problems.
Finally, she accidentally saw negative reviews in the comment area, and she suddenly became alert! ! !
Then she checked with her assistant...
Soon she found that in recent times, in addition to the products that Wu Zhou thought had problems, some of her other products also had a large number of negative reviews, but because the number of reviews for those products was relatively high, these negative reviews were not obvious.
But those that were seriously affected were mainly due to the small number of reviews. After these negative reviews were included, the product's evaluation score also dropped rapidly.
From a high score of 4.9, it was instantly adjusted to 4.7, and some products even reached the garbage score range of 4.5...
Anyone who has shopped online knows that many "experienced" online shoppers never look at the main picture or details page of the product to see whether the product is good or not, because that is all "Wang Po selling melons". If you want to see, just look at the comment area.
The consumer's experience is the most real.
The more expensive the item, the more carefully consumers will look at it.
So Liu Xue felt that this must be the reason for the sudden decline in product conversion...
After listening to Liu Xue's analysis, Wu Zhou also nodded!
Then Wu Zhou walked directly to Liu Xue's workstation and sat directly at Liu Xue's workstation. Liu Xue's computer desktop was densely packed with browsers, and these browsers corresponded to the product pages of all products sold by Wu Zhou's Department Store.
Wu Zhou clicked in one by one and looked at them one by one.
The key is to look at those negative reviews...
"Have you sent these screenshots to the factory?" Wu Zhou frowned and asked.
With so many problems, Wu Zhou's first feeling was that it was not that simple, but Wu Zhou still subconsciously looked for the reason from himself.
"It has been sent, and they said that they have not changed the process recently... But I think you still need to contact their boss to confirm it. After all, I only contacted the salesperson here, and maybe he is not too clear about the specific situation!" Liu Xue explained.
Wu Zhou nodded, and then he called the boss of the corresponding factory in front of Liu Xue. The current size of Wu Zhou's family is still okay.
Not long after the call was dialed, a hearty laugh came from the other side, and Wu Zhou smiled and greeted him.
After that, Wu Zhou roughly recounted the things described in the comments section...
"Mr. Wu, I swear to God, the goods we sent to your company are absolutely not cut corners..."
Although the person on the other side is an old hand, Wu Zhou can still roughly hear the "confidence" on the other side.
However, if one company has no problems, it does not mean that all companies have no problems. Wu Zhou called the boss of the second OEM factory, and the boss of the third OEM factory...
After making three consecutive calls, the three bosses all said that there is absolutely no problem with their products...
If it is not a problem on the factory side, it can only be a problem of the "consumer".
But for a good product, unless the "consumer" has a problem, why would they waste time and energy for no reason and deliberately make such fake reviews?Theory, it is not good for them!
So, "Who benefits the most after the sales of our products decline?"
"Who do we have a grudge against?"
If we talk about benefits, it must be the products corresponding to the second category.
If the first one is gone, the second one will be on the list...
And the difference in traffic distribution between the first and second on the platform is still very large.
In some categories, the gap between the first and second place is even a gap!
And if we talk about who has a grudge...
Most merchants are actually competitors, but most of them can't be called "grudges".
Ordinary merchants can't afford it, because even if Wu Zhou's performance really goes down, they can't eat up the vacant market...
The top merchants...
Wu Zhou's brain quickly analyzes...
At the same time, take screenshots of products one by one, make copies, and put them all in excel.
Time, corresponding account name... and the content of the bad reviews, for the badly reviewed products...
"Mr. Wu, I sorted out an excel for these products this afternoon." Liu Xue suddenly said, and Wu Zhou looked at Liu Xue with a little surprise.
Then he nodded.
Then Liu Xue took over the mouse and quickly found an Excel file named "Bad Review Summary" on the desktop.
This table was very large. After opening it, Wu Zhou saw that there were more than a dozen sheets in the table, and each sheet was annotated with the corresponding product name.
For each product's bad review, there was a screenshot + text copy.
Wu Zhou looked carefully, one by one.
In this way, Liu Xue stood behind Wu Zhou silently, with an anxious, sad, and slightly at a loss!
After watching for about 20 minutes, Wu Zhou finally made a new move.
Wu Zhou opened a new Excel table, and then copied and pasted the screenshots of bad reviews one by one from the bad review summary table.
Liu Xue soon found the problem.
"Mr. Wu, how come these account nicknames are all the same person..."
The first "consumer" found by Wu Zhou did not just give bad reviews for one product.
This "consumer" bought 9 products from their family, and all of them were bad reviews.
Each negative review is illustrated with pictures and texts. Although the text descriptions are different, if you look closely, the framework of the entire content description is similar.
One is a coincidence.
But then, the second, the third... the 17th...
Wu Zhou found 17...
The "consumer" with the least purchases also bought 3 products...
"Damn, who is it? Why is he using such a despicable trick!" Liu Xue was indignant. The main reason was that she had never encountered such a thing before, or she had never thought that someone would use this method to compete in business!
However, Liu Xue's speech made Wu Zhou notice that there was someone behind him. Wu Zhou glanced at the lower right corner of the computer and confirmed the time. It was already 19:39.
"You should go back first. It's late. Go to bed early and talk about it tomorrow!" Wu Zhou did not show much indignation, but turned around and smiled at Liu Xue.
Liu Xue's original anxious state of mind was improved a lot because of Wu Zhou's calm expression and tone, as if she suddenly had a backbone.
She actually wanted to go home, but the cause of the matter had been found, and if this matter was not handled well in one day, how could she feel at ease!
"Mr. Wu, how do you plan to deal with this problem! We have so many products. If the ratings go down, it is not easy to pull the ratings up again..." Liu Xue said with a bitter face and frowned.
After all, in the final analysis, the product ratings and performance have gone down, which also directly affects her salary and performance!
Another thing is that there will be two after one. Now they are just some "insignificant" mid-level products. If the negative reviews on the hot products continue to increase and affect the hot products, then...
"It's okay. We have found preliminary evidence here. We just need to do it step by step. The platform also has a corresponding complaint mechanism. As long as we have complete evidence, the platform will help to change it back. Go back. This is not something that can be solved overnight!" Wu Zhou comforted again.
"Really?" When Liu Xue heard Wu Zhou say that the platform could be changed back, her eyes instantly brightened.
Wu Zhou nodded.
Liu Xue then left with a slightly relieved smile.
If Wu Zhou didn't nod, she probably wouldn't be able to sleep tonight!
Then only Wu Zhou and two on-duty customer service staff were left in the room.
Wu Zhou looked at the computer in front of him!
The problem must be solved!
There is a complaint entrance on the platform, as long asWith all the evidence, you can appeal, and the impact of these negative reviews can be eliminated!
In addition to platform appeals, there are also legal means!
Of course, these are direct response measures based on the facts.
Is it really just that one company?
Or will there be no more in the future?
There is only a thief who can steal for a thousand days, but there is no reason to guard against thieves for a thousand days!
It is easy to be a thief, but it is even more difficult to guard against thieves.
It is better not to let yourself be targeted by thieves, or to be so afraid of thieves that you are not afraid of thieves...
Wu Zhou quickly thought of a countermeasure.
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