I have a career panel.

Occupation: E-commerce small and micro business owner

Skills:

Market sense: (55/100 for beginners (upgradable))

Core business: (0/500 (+) for proficiency)

Financial management: (51/100 for beginners (upgradable))

Knowledge of people: (59/100 for beginners (upgradable))

Skill points: 2

During this period, Wu Zhou has been racking his brains to think about new brands and how future products should operate on JD.com and Tmall Supermarket.

Various methods have been thought of, and the plans are becoming more and more detailed.

Even some plans are tested in various ways on the existing products.

Summarize the actual results...

Then the "core business" skill was finally upgraded.

And at the moment of upgrading the skill, Wu Zhou suddenly felt an inspiration in his brain.

Wu Zhou thought of the WeChat account he had ignored before.

When he was an intermediary, Wu Zhou had one WeChat account for life and one WeChat account for work.

The WeChat account for work, because of that brave act, added thousands of surrounding property owners.

These property owners with houses and money are the "precise customer groups" for the products that Wu Zhou will make next.

Most daily necessities are durable goods.

Consumers generally buy them for two purposes. One is that they really need it, they don't have it, or the original thing is broken, so they want to buy it.

The other is that they see a better one and want to change it.

In short, one is rigid demand, and the other is upgrade.

The things that Wu Zhou chooses for the brand are "upgrades".

As people's income level continues to rise, their requirements for the quality of life will continue to rise.

Just like when people are not full, the most simple demand of people is to just eat enough.

If eating enough is no problem and can be easily achieved, then it will be postponed to the advanced demand of "eating better".

The premise for consumers to upgrade their old department store products is that they have the conditions and the needs..

Wu Zhou feels that his brain is particularly active at the moment of upgrading his skills.

Just open the mind map software on the computer desktop

Quickly edit and sort out your thoughts at the moment.

After a while, other people in the office couldn't help but look up, sideways, and almost all looked at Wu Zhou.

Mainly because Wu Zhou typed too fast.

And then, "without a pause."

"I looked at the time, the boss seems to have been typing for 27 minutes."

"Mainly without any bumps!"

"I just went to the toilet and glanced at the boss's computer. It was full of words! The boss types really fast!"

"What is the boss doing?"

"You ask me, how do I know?"

"Jia Jia, do you know?"

"I don't know either! But recently, Mr. Wu has been busy with new brand launches. It should be related to this." Li Jia thought for a while and replied.

"Oh, that's true!"

"Our new brand's products should be available during the National Day!"

"However, it's not easy for new brands and small brands to do business now. I see that the activities in the group are almost all taken up by those big brands, and small and medium-sized brands can only pick up some small activity resources in the corners. It feels a bit unwise for our company to do this kind of independent brand at this time!" Zhao Leilei is responsible for the assistant work of Xiao Miao, the backstage, and usually connects with Qian Xu. The characteristic of Qian Xu's work is to concentrate resources on those "big brands" and then big merchants.

And this operation method is also Qian Xu's offline tried and tested means, just like the KPI in September, he completed it again...

Easily.

However, the performance of the cleaning category is rising rapidly, but the performance of those small and medium-sized merchants is directly stagnant.

For example, Xiangli, a long-standing mid-level merchant.

After their family participated in the department store exhibition, Xu Wenxia worked hard and found 11 new products in one go.

These 11 new products were indeed introduced later, and they did sell a little bit, but they were only slightly interesting when combined. After they were separated, no one cared at all.

But did this increase bring any change to Xiangli's overall performance?

No.

These increases were eventually offset by the decline in the performance of the old best-selling products.

Those categories that sold well were the ones that were focused on by those "big brands", and then Qian Xu gave all the good resources to these big brands. As a result, the sales of the big brands continued to hit new highs, but the marketThe market pie is not growing that fast.

The final result, of course, is that the "market" that small and medium-sized brands like Xiangli have finally won is directly destined to be harvested.

Xiao Miao is relatively better. Wu Zhou will give some adjustments every once in a while. Occasionally participating in a small event can also bring a considerable increase in volume. So in general, the sales volume has only slightly declined, but it still controls the first place.

However, this process is really too thrilling in Zhao Leilei's opinion, and there is a lot of "luck!"

"It's okay! Ke'er is very good and responsible. There are still many small brands that can participate in the event! Luo Song is also okay!" Liu Xue didn't feel it obviously. Ke'er would give small and medium-sized brands opportunities as long as they can cooperate well.

As for Luo Song, there are few big brands, and the sales of several products are not bad. They are among the best in the category, especially hangers, which are the undisputed number one in sales, so the event resources have not been affected.

So in Liu Xue's daily work experience, people like Qian Xu are still a minority.

"Sister Liu, you don't know that the beauty category is actually in a similar situation. Now there are many activities, and Yufeng will directly contact us. After giving us a few slots, the remaining small positions will be notified in the group. Moreover, for the same activities, those small brands don't have much volume at all. It is really difficult for small brands to do business! I still think that the boss should try harder with the brand side..."

Zhou Lian is in charge of beauty. Because beauty brands are all big brands, it is very "smooth" to communicate with the waiter. Almost any request can be directly agreed.

Then, in contrast, Zhao Leilei and Liu Xue occasionally get stuck when communicating with the waiter, and Wu Zhou has to personally solve it.

This forms a sharp contrast.

The last one is of course, performance.

The performance of these big brands of beauty accounts for the vast majority of the company.

In Zhou Lian's opinion, Wu Zhou should make more efforts in normal times and "find a way" to retain the authorization of these big brands next year.

After all, boss Wu Zhou is so smart. At least during this period of time, she has not seen any work problems that can stump Wu Zhou.

As long as it is a problem, Wu Zhou can almost solve it.

So, subconsciously, Zhou Lian felt that if Wu Zhou really wanted to try to get these big-name authorizations, he would definitely succeed.

But the reality is that boss Wu Zhou is fully committed to the research and development of "new brands" and "new products".

Li Jia pretended not to see it. He was just an artist and didn't understand these.

But although he didn't understand these, he knew that the three of them were just assistants.

If they really had that "decision-making ability and vision", then they would be "operators".

But after thinking about it, he always felt that if he didn't say something, there would always be something in his heart, stuck there... making it impossible for him to concentrate on his work.

Finally, he reopened the chat group and simply edited a sentence.

"Mr. Wu hasn't missed it yet!"

After sending this sentence, Li Jia felt relieved.

After a while,

Zhou Lian: "You are right, /thumbs up!!!"