I have a career panel.

Tmall Supermarket, a self-operated e-commerce channel, distributes and delivers goods according to the nearest warehouse of consumers, so the delivery speed is still very fast, the next day.

Wu Zhou and Li Jia's express delivery arrived respectively.

After the arrival, the first thing was to confirm the receipt and post pictures to give good reviews.

Yesterday, the actual use effect pictures were already taken.

And they were refined realistic photos.

Wu Zhou mainly uploaded realistic photos and gave great praise to the product quality.

Li Jia took a set of texture pictures with obvious "contrast", directly with the leading brands in the industry, and made "real comparison".

And from the pictures, Wu Zhou's products are "better".

It doesn't matter if you can't take pictures, after all, Li Jia is a professional artist, and can also do post-processing!

On May 26, Wu Zhou found three roommates in college and helped to take three more sets.

On this day, the actual sales reached 501 yuan, the amount of brushing orders was 571, and the total revenue was 1072.

Actual profit - 4.168 yuan.

On May 27, seeing that the time was almost up and all the deliveries had been delivered, Wu Zhou sent three people some "real photos" of different scenes and "simple and real product reviews" and asked them to evaluate them quickly.

No more orders were made that day, and the actual sales volume was 619 yuan.

Actual profit, 203.651!

On this day, most of Wu Zhou's products had three or four good reviews!

Since he made money, he should consider spending money...

Although Wu Zhou subconsciously didn't want to spend the money, after all, it was his own money.

But rationality still forced Wu Zhou to start implementing the "operation plan".

This slow growth is too slow...

According to the current profit of 203 yuan, he can increase the sales of 100 "walnut hangers".

And the sales of 50 garbage bags.

According to the "natural data" during this period.

The natural sales of the black hand-held garbage bag are not bad, so Wu Zhou still chose it.

At 23:00 on the night of May 28, Wu Zhou set a time limit of 20 minutes, 1 yuan, and a limit of 100.

The few brands he has on hand are all small brands, and the sales volume is also very low now. No one will pay attention to this brand!

After all, I made 200 yesterday, and 200 today is not a big problem!

20 minutes later, a total of 96 special-priced garbage bags were sold!

And the sales volume of garbage bags, which had just broken the double digits, instantly reached the triple digits!

May 29.

Wu Zhou set up 150 special-priced garbage bags.

"It's okay to lose a little, it's a blessing to suffer a loss! Good days are coming!" Wu Zhou looked at the profit margin he calculated and could only mutter to himself to comfort himself.

May 30.

Wu Zhou set up a total of 200 special-priced garbage bags.

And 100 stainless steel hangers in packs of ten.

The natural sales of this hanger have shown a clear upward trend in the past two days. As of 11 o'clock in the evening, its daily natural sales have reached 9, which is quite good for this "pure new product".

So according to the "normal operation logic", Wu Zhou should give it a boost!

Wu Zhou did not calculate the profit of the sales report for that day.

After all, it is better not to look at it. If you don't see it, it means you have no loss...

On the night of May 31.

300 garbage bags and 200 stainless steel special hangers were sold out!

June 1.

Wu Zhou reviewed the performance of his company in the past week.

Total sales of 7091, profit -2584.6.

However, on May 31.

The total revenue of Wu Zhou's own brands has reached 1725 yuan.

"It's a loss, but the effect is still significant!" Wu Zhou thought to himself, trying to force a smile, but Wu Zhou, sitting in front of the computer, still couldn't smile!!!

He no longer looked at his own brand, but looked at the brand Xiao Miao that he operated on behalf of.

Only then did he smile.

Xiao Miao's daily revenue has been steadily advancing. At the end of the month, because he was worried that other merchants would notice his "sexy operation" about Xiao Miao, Wu Zhou was "very restrained in terms of special prices!", but even with restraint, its growth rate did not slow down.

After all, there are so many "basic optimizations" as a foundation.

And the platform's natural flow is also constantly "pushing" them as the sales and rankings of the products increase.

At the end of May, Xiao Miao's daily revenue had reached 3,921 yuan, and when Wu Zhou took over this brand on the 13th, its daily revenue was only 1,003 yuan. In 19 days, the revenue increased by 10.1%.It has increased by nearly 290.9%!

From the day Wu Zhou took over, the revenue of the Xiao Miao brand in May was 55,000 yuan. After excluding the platform fees, the estimated invoice amount was 38,000 yuan. Wu Zhou also achieved the goal of the final gross profit calculated based on the invoice amount, reaching 22.3%.

That is to say, Wu Zhou can get the full operating expenses, 46,000 yuan.

"On the whole, it is still profitable!" Wu Zhou comforted himself.

Profit

Profit is OK...

Wu Zhou did not dare to calculate the details, such as Li Jia's expenses, his own rush expenses, and the personnel expenses of his own warehouse. These were not calculated... If not calculated, it would be equivalent to nothing!

June...

Wu Zhou is still steadily advancing his operating plan.

He does not calculate the daily profit and loss of his own products, but he has a rough number in his mind!

June 3.

On this day, the total revenue of Wu Zhou's company reached 2031 yuan, which was equal to the amount invested in the event.

"This is a good change!"

On June 4, with the same amount of investment, the revenue reached 2056, a slight increase, which is almost negligible! Wu Zhou reviewed the situation and found that the rankings of the main head products did not change, so the platform push was relatively "stable".

On June 5, 2321 yuan, Wu Zhou submitted a small event in the category of clothes hangers. The event was launched on this day, and the output effect was barely acceptable.

On June 6, Wu Zhou increased the event budget by 400, and the backend revenue soared to 2711 again.

On June 10, the ranking of clothes hangers rose...the performance rose to 3018.

On June 16, the ranking of garbage bags was improved, driving the platform's natural traffic, and the performance reached 4136.

Compared with his own brand, Wu Zhou was worried.

Xiao Miao will be much easier to operate...

Because in May, Wu Zhou had already done most of its basic operations.

In June, only the simplest maintenance and operation are needed.

Many things are almost kept the same rhythm as in May.

But the backend performance is still maintaining a steady step-by-step growth.

After more than half a month of steady development, the revenue has reached 5509, but it has also increased by about 40.5% compared with the end of May.

This growth rate is definitely not as good as that in May, but this is because the base has reached a certain level at the end of May.

And the growth rate of "quantity" has not actually decreased.

The 17th is the most idle time, because all the preliminary work for the 618 promotion has been completed.

It has also been determined.

And because of the traffic explosion on the day of 618, theoretically, the closer to the promotion day on the 18th, the more severe the consumption suppression, and the 17th is the peak of sales suppression.

The performance of the two backends that Wu Zhou is responsible for is almost directly compressed to half of the previous day!

Wu Zhou carried a backpack and a computer, and called Li Jia. They went to the supermarket together.

Buy some food and drinks... Have to stay up late tonight...

Meanwhile, on Alibaba's side.

At this point in time, all the preliminary work done by the waiters for the big promotion has actually been "completed".

During this period, the waiters in various categories are also very busy.

Because the performance pressure of the big promotion node in June will be greater than that of ordinary months!

So we must keep a close eye on the merchants who are participating in the activities and let them cooperate fully.

For the activities, inventory, and even the activity pages of individual products...

On the morning of June 17, Qingmu finally touched on the details of the activity with his "classmates" in the activity group. After no problem, he returned to his work station and stretched his waist.

Twisting his neck, he stretched his tired muscles and bones for a while, and then his eyes returned to his computer.

Then he opened Qianniu and boasted in the category group for a while.

Seeing the merchants in the group praising themselves, they couldn't help but smile.

"Oh... I was so busy with this event that I didn't have time to check the performance!"

Qingmu opened his backstage.

Merchants can see the performance of all products under the company they are responsible for.

And Xiaoer can see the performance of all merchants he is responsible for.

As he watched, Qingmu frowned.

"Damn, these guys only know how to brag in the group all day long, and they don't know how to make some good performance!" Qingmu couldn't help but mutter.

There is no way, if the merchants' performance is higher during normal times, then the performance pressure of 618 will be less.If the explosion is not in place...

Aoki looked at the category he was responsible for, and at the moment he barely followed the performance growth of the platform, which was a very mediocre level.

The mouse ball of Aoki's right hand kept sliding down, carefully looking at the performance of each merchant in recent times.

Some grew and some fell.

For example, Xiangli's performance began to decline at the end of May, from more than 7,000 at the beginning, and quickly fell to about 6,500.

There was no sign of stabilization in June. In just half a month, the performance dropped by more than 500, and the 6,000 daily sales were about to be lost.

You must know that the performance of the entire platform is growing at the moment. Merchants who have not increased but have dropped sharply are not dragging their feet.

Aoki was angry. But he quickly realized that Wu Zhou, the operator of Xiangli, seemed to have left in May.

He thought of what the new operator said to him at the beginning.

The company fired Wu Zhou!

"This boss deserves it."

"How are Wu Zhou's two backstage operations going?" Qingmu suddenly thought to himself, and the ball in his right hand quickly slid down.

He thought it was very low, but after just rolling a big circle, the familiar name appeared, and the mouse ball rolled up a little bit!

Qingmu's eyes suddenly opened, his head quickly moved closer to the screen, and he blinked his eyes hard several times!

Then he continued to look carefully and attentively!

After a while...

"Fuck!"