I have a career panel.

At the moment of system upgrade, Wu Zhou felt that the overall framework thinking in his brain was becoming more and more specific.

Then, Wu Zhou began to put all the small skills and work contents he summarized in his daily life into these frameworks.

Five days later.

Wu Zhou made a big review of all the products he was responsible for.

However, many ideas require a certain amount of time to accumulate data and make references. It does not mean that you can see the effect immediately after you finish.

Another thing is that the products you try cannot be those that sell the best.

Because Wu Zhou cannot guarantee that all the "attempts" are accurate.

So before trying, we must first ensure the overall market. In this case, Wu Zhou's best choices are actually those products with little sales at the tail end and some mid-range products.

Wu Zhou divided these products into two batches.

Record them in Excel tables respectively.

Record the adjustment time, adjustment method, sales before adjustment and other information of these products one by one.

Then update these data every day.

In these five days, Wu Zhou changed the keywords of 5 products.

There are 3 products with increased sales, and 2 products with decreased sales. The total performance of these five products was about 1,000 per day before, and Now it is 1100.

The total increase is not big, only 10%.

But is it really small?

The platform's traffic distribution mechanism has always been the "Matthew effect", that is, the strong get stronger and the weak get weaker.

In other words, the higher the sales volume and the higher the ranking, the more traffic the platform will allocate.

If the company's products are operated in the same way as before, and only the keywords are changed, the sales volume can be increased by 10%...

In the second month, it may be increased by 15% or even more...

However, there are some problems now, that is, the two products that failed the experiment, and Wu Zhou needs to further analyze the reasons.

In addition to the keyword experiment.

Wu Zhou also did the "main picture experiment! ”

Because traffic = display * conversion.

What does it mean? It's like a commercial street with 10,000 people flowing in every day, and 1,000 people entering a store on this commercial street every day.

Then the display refers to the 10,000 people flowing in the commercial street.

And the 1,000 people entering the store are the real traffic. So the conversion is 1,000/10,000=10%.

Then further thinking is how to improve this conversion.

Similar products, similar storefronts, the conversion is bound to be not much higher.

Products such as department stores are mostly durable goods.

A drag It is normal to use it for half a year or a year.

So we have to find a way to attract new customers.

New customers have no idea about the brand and the product, so we must rely on "pictures" to attract them.

Pictures that are different but can reflect the "product texture" can, in theory, maximize the conversion of display and transaction.

After the theory is understood, the next step is to execute.

Wu Zhou selected several products, the most successful of which is a shower cap.

The previous main picture was just a real shot of the product. The picture was just the product, without a three-dimensional sense, similar to other similar merchants, and it looked qualityless. The feeling is relatively average, a bit rough.

Then Wu Zhou went online to look for it, and finally saw a picture of "a beautiful woman who had just finished bathing wearing a shower cap with a very soft fabric".

Human faces are definitely not allowed.

But the "actual scene picture" can be used as a reference.

Then, under Wu Zhou's guidance, the "three-dimensional feeling" of the product in this picture and the "texture" in the picture are retained.

After it was done, Wu Zhou uploaded it immediately.

When he got off work that day, the sales volume exceeded 10, the next day sales volume was 35, the third day sales volume was 52, the fourth day sales volume was 58, and the fourth day sales volume was 58. 59 in five days...

Before changing this main picture, the daily sales of this product were only about 2-3, and occasionally there might be a single commander...

It has been a week since Sun Wenwen left.

The sales volume of Tmall Supermarket backend has also changed from 6000+ at that time to 7000 up and down...

Everything is developing well.

But it is different from Wu Zhou's side.

Sun Wenwen finally came to the big company she had dreamed of.

The company is in a high-end office building.

The colleagues inside also look very polite.

When she arrived, the head of the e-commerce department also speciallyThe door welcomed her!

"Wenwen, our company's Tmall supermarket project will depend on you in the future!"

Sun Wenwen was also in the atmosphere at that time, nodding her head and saying "I will do my best to improve our company's performance!"

Then, under the leadership of the department leader, she was taken to her "brand new workstation".

A larger computer screen and a higher-configuration host.

It only takes 20 seconds to boot up...

Everything seems to be fine...

The first three days of familiarization were fine, and other colleagues in her Tmall supermarket department helped her to familiarize herself with the company's work process as soon as possible.

The leader did not assign her any work, but just told her to get familiar with it first, without any requirements.

Every day when she came to work, she just looked at the background and understood how each link operated.

By the way, she also asked her colleagues some questions that she was not clear about.

For example, who should I contact for orders?

Who should I contact for shipment?

Do I need to contact the finance department when reconciling accounts at the beginning of each month and issuing invoices?

"Sister Wenwen, our company has a dedicated supply chain operations manager. You don't need to worry about normal replenishment, unless you have special arrangements occasionally, then you can talk to the colleagues in charge of the supply chain separately, and they will adjust the stock according to your requirements!"

"As for the financial reconciliation, it is the responsibility of the finance department. We don't have to worry about it, we just need to do a good job of the operation side and connect with the waiter."

Sun Wenwen was still very happy when she heard the news.

This way she can save trouble.

The workload will not be too large.

It's just on the fourth day.

"Sister Wenwen, this is the daily report requirement of our company. You need to review and summarize the products on sale every day. Starting next week, you have to start doing daily reports."

"And every Monday, we usually need to do a weekly report! Review what we did last week and what kind of results these works have brought!"

"Then there is the monthly report at the beginning of the month. Every month, we have to set a monthly goal. At the beginning of the next month, we need to make a monthly goal completion analysis PPT for the goal completion."

A colleague suddenly sent her three templates..

Then...

Sun Wenwen opened it in a daze.

There are a lot of things in it, including data, data bar charts, detailed data comparisons, reason analysis, etc.

But these things look familiar. Wu Zhou usually does a lot of them. At that time, she looked at them, but she thought it was too troublesome and never learned them. But now, I have come to a new company, and I have to do this?

But she can't.

"Do I have to do all these?" Sun Wenwen asked her colleague with trepidation.

Suddenly she felt that this job was not as good as she had imagined. Of course, the most important thing was that she was timid.

"It's the company's rules!" The colleague shrugged. Of course, she didn't want to do it either. It was so troublesome!

"Is it necessary to be so troublesome?" Sun Wenwen finally frowned and whispered.

"It is still necessary. Although it is a company rule, it can actually allow us to review our work to a certain extent! Sister Wenwen, didn't your previous company do this?" The colleague thought for a moment and said.

"In the previous company, you only need to do daily reports! This is the daily sales analysis and inventory daily reports that I had to do every day in my previous company." When Sun Wenwen said this, she found the template she had saved in advance and opened it.

The colleague came over to take a look.

"Wow... Sister Wenwen, you are so amazing. You can even make such a complex tool sheet! If you slightly modify some formulas in your daily report, you should be able to apply it directly to our daily report template. Sister Wenwen, can you send me a copy of this template after you modify it?" This colleague quickly discovered the "usefulness" of Sun Wenwen's template, and her slightly excited tone instantly made other colleagues in the e-commerce department look at her curiously.

As a large enterprise, the e-commerce department covers almost all mainstream e-commerce channels.

So of course there are many people.

And as long as people related to operations reach a certain level, they will need to deal with data.

You need to study data, dig deep into data, and use data as the basis for your own decision-making!

And this process inevitably uses Excel spreadsheets.

When I heard that the new colleague in the Tmall Supermarket department was very good at Excel spreadsheets.

Some "old drivers" immediately became interested.

The first thought was to learn how to use data.Xi..

Then, there were a few more people around Sun Wenwen, and some colleagues nearby stretched their necks and looked at her.

Gradually, Sun Wenwen's face turned red.

"I can't do it!" She finally said this sentence with difficulty. After saying this, she even felt a little bit unable to lift her head. She didn't expect that it was just an Excel table, but the colleagues in this new company were so interested in it.

If I had known this, I would have studied hard at the beginning.

But then she thought of the process of trying to learn at that time.

"But it's really difficult!"

"Who made this table?" Sun Wenwen's colleague continued to ask curiously. After all, she couldn't make this tool table, so Sun Wenwen couldn't do it. Although it was unexpected, it was normal.

"My assistant made it! It's Apple in our group!" Sun Wenwen continued to explain.

"Oh! His table is so powerful! Sister Wenwen, didn't you learn it?"

The topic has reached this point.

Sun Wenwen didn't know how to answer this question.

She seemed to have missed something important.

The colleagues around her also dispersed at this moment.

Sun Wenwen looked at the templates of daily, weekly and monthly reports sent to her by her colleagues and fell into deep thought...