I am reborn without a pattern

Chapter 247 Living Signboard

The cornerstone of the branding strategy is excellent products, followed by not falling behind in marketing. If the brand is to have longevity, it must have long-lasting excellent quality.

Therefore, even if some brands are in the limelight for a while, if they rely purely on marketing to achieve success, they will fall as high as they fly.

In the past few years, there have been many failures in CCTV’s standard-setting industry, which is a negative example of the disconnect between management, production and marketing.

On the contrary, it is those health products that make high-end sweet water. Because the product itself has no real use, people do not expect to get drunk, and the social attributes are far greater than the product attributes, so it does not hurt that marketing expenses account for the majority.

The same is true for education brands, whether they are for profit or not.

From the perspective of high-end, it means the comprehensive development of "morality, intelligence, physical education, art, and labor" and the establishment of some unique "aristocratic" channels, which can make money and meet the spiritual needs of local wealthy people at this stage.

Zhao Jianguo, who can spend hundreds of thousands to put his daughter into No. 1 Middle School, is just a microcosm of countless small wealthy people.

But it is obviously impossible for Wujiadai Primary School to do this. "Aristocratic" would be meaningless, and it would be inconvenient for Zhang Haonan to waste money.

The "aristocratic" operation requires extremely frequent social interactions, and Zhang Haonan has no interest in this.

Therefore, if you want to build a brand from the civilian route, there is only one way, and that is "success rate."

It is impossible to screen the admission rate from primary school to junior high school. After all, this concept does not exist, but there are other ways, such as various subject and skill competitions.

"I have a nephew who is a graduate of Beijing University. I want to invite famous elementary school Olympiad teachers from Kuozhou, Suzhou, and Chongzhou to give guidance. If I hurry up and train hard, I should be able to achieve results in the finals in July."

"finals?"

Shao Weidong was stunned for a moment.

"I passed the preliminaries in March and the rematch this month."

"It's a bit awesome."

"Very good, very smart. The other one was also good, but he didn't pass the rematch."

Among all the nephews, Zhang Ranliang was extremely talented. Before his rebirth, he won the second prize in the Chinese Cup in elementary school and also received a bonus.

However, it was Zhang Haonan who trained Zhang Ranliang in mathematics at that time. After all, he was not a professional competitor. The second prize was Zhang Haonan's limit, not Zhang Ranliang's.

Later, Zhang Ranliang went to the University of Science and Technology, which was close to his home, instead of going to Beijing. Only now did he realize that it was probably due to his own influence.

You really deserve to die...

Now that he has stronger financial resources, he naturally does not need his nephew to think about how to help his lonely uncle.

"Winning the first prize will be a sign. When the time comes, I will let the TV station interview me, and the newspapers and magazines of the Education Bureau will also follow up."

After the primary school China Cup, students who join the provincial training team can participate in the winter summer camp that year and be selected to join the national team.

What is at stake at this time is the child's talent and efficient training by famous teachers, both of which are indispensable.

Of course, the two or three strongest ones can have slightly lower requirements for training as master teachers, but that doesn't mean they can survive solely on their talent.

"Which child is it?"

"Liangliang, come here, these two grandpas have red envelopes for you."

Zhang Haonan shouted. Shao Weidong and Xia Junliang both turned green, but they quickly touched their pockets. When they took out the money, Zhang Haonan had already handed over two empty red envelopes: "Oh, it's true. I really gave it to you. You're so polite. Don’t give it to me next time.”

"..."

"..."

Silently stuffing a hundred yuan into empty red envelopes, the two principals were too depressed to speak.

"This is Grandpa Shao, and this is Grandpa Xia. Grandpa Shao is the principal of No. 3 Middle School, and Grandpa Xia is the principal of No. 1 Middle School. From now on, please flatter Grandpa Xia more."

"Uncle."

After saying hello, the round-headed Zhang Ranliang, wearing a red scarf, bowed slightly to Shao Weidong and Grandpa Xia, "Hello, Grandpa."

"I feel like I'm being called old."

"Then the two of us in my family will call you eldest brother from now on?"

"Your mouth will be torn apart sooner or later."

Shao Weidong threw the cigarette in his hand on the ground, put it out, turned around and spit out the last bit of cigarette, and then handed over the red envelope: "Study hard."

"Thank you, Grandpa Shao."

"this is mine."

"Thank you, Grandpa Xia."

Zhang Haonan, who was sitting next to him, smiled and touched his head, "This little boy is very smart, and my mother can trust me. He often comes to my place to do homework, and he is very talented. The most important thing is that he is extremely focused and can play well." Play seriously and do your homework seriously. The top pick in last year's No. 1 Middle School was not as good as him."

The number one scholar is Zhang Haonan's classmate. How to quantify which one of the two is higher or lower? In fact, Zhang Haonan can't tell. It's just a feeling that the number one scholar is not as good as Zhang Ranliang, and he didn't feel this way after his rebirth. He thought so before his rebirth.

Facts have also proved that Zhang Ranliang surpassed the score line of Beijing University by a higher percentage than the number one pick in his class.

"If it is indeed possible, then I will go back and talk to Lao Tian."

"Don't worry, I'm not bragging to you just because Liangliang is my nephew. I've already hired an excellent tutor for the math competition. The teacher from Chongzhou now lives at the overpass in the north of the city. He has an annual salary of 80,000, and he also teaches Elementary school arithmetic kills time, and the main job is training for competitions.”

"..."

Shao Weidong had nothing to say, he could only secretly say that this guy was getting more and more prepared for a rainy day. No matter how many chips he had on hand, he would try to make the most of them.

"Everything has to wait until the primary school China Cup ends in July. After Liangliang wins the first prize, the provincial team is stable. Whether he can enter the national team's winter camp depends on the subsequent games. There are Kuozhou and Gusu. The competition instructor is here, so the question type is not a problem.”

The reason why I went to Kuozhou, Zhejiang Province to hire a competition tutor was to keep in touch and prepare for the future Olympic Games for middle school students.

Zhang Haonan himself has participated in such competitions and has never won the grand prize, but he knows who has won the most gold medals.

"High-level competition results have the best results. It doesn't matter. As long as you can be invincible in Shacheng City, your reputation will naturally come out."

Professional teachers and outstanding teachers in schools have completely different career directions. Professional things are left to professionals. Generalists cannot crush specialists in specialized fields. After all, their thinking patterns and work rhythms are not the same. Something happened.

Whether it was mental arithmetic or not, Zhang Haonan's operation was no problem at all.

Of course, the schools that have reacted will also find ways to respond professionally, but if public primary schools hire famous teachers from outside at will and with an annual salary of RMB 80,000, then the teachers in this school can rebel.

In ancient times, the principle that it was difficult for a poor family to produce a noble son is applicable at any time. In the next twenty years, the proportion of children from poor families admitted to key universities will become smaller and smaller. The underlying logic is so cruel.

After all, normal dual-income families do not need their children to think about eating, drinking, and eating all year round. Money problems do not exist in these families and families with higher living standards.

But children from poor families have too many things to consider, and they have to overcome all the inconveniences caused by poverty.

At the same time, learning itself is something that requires extremely high concentration. Therefore, the fact that children from poor families can enter college is enough to prove their individual strength.

As for this power being trampled and crushed, that is not their problem. After all, their background and knowledge cannot be considered so far-reaching.

Children in the village will cheer and admire you because you are admitted to college, but students in the same school and class may not take a second look. If there is further ridicule and bullying, dignity will be shattered and strength will naturally disappear with the wind.

Zhang Haonan was so concerned about the Wujiadai Primary School that he wanted to avoid this kind of thing happening as much as possible. This was not a matter of protection or not, but a little bit of his obligation as an adult.

"If this kid wins the first prize, this will definitely happen."

"I think this week I would like to suggest that Lao Tian go to the countryside to inspect the teaching work of rural primary schools, and then go to Wujiadai."

"Okay, just show off and take a group photo to commemorate. It will be fine if you get the first prize in July."

The two middle school principals looked at Zhang Ranliang in this situation, and their eyes were different. One was thinking about Zhang Ranliang going to No. 3 Middle School to hang out, and the other was thinking that it would be great if Zhang Ranliang got an Olympiad gold medal in No. 1 Middle School in the future.

really not bad.

The round-headed Zhang Ranliang didn't know why, so he just stood aside obediently with the red envelope, but he knew that it would be very good to win the first prize in July.

"Liangliang, do you like bumper cars? I heard from your father that you want to play with bumper cars?"

"He took me to play last year."

"In this way, if you get the first prize in July and rank in the top five, I will build a bumper car amusement park directly for you to have a good time."

"Really?"

"Uncle, when have I ever boasted about my awesomeness?"

"good!"

In Zhang Ranliang's eyes, his uncle is Superman.

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