Hollywood Starts with Animation
Chapter 9: Toy Story released
November 21, 1995, 11.50 pm.
Los Angeles, Hollywood Chinese Theater Cinema.
"Man, take it easy, don't be nervous, it's not your first time watching." Zhu Ke whispered.
"Okay, but no matter how many times I see it, I am a little nervous, you know." John Lasseter smiled wryly.
Zhuke could not help but laugh and curse upon seeing this: "John, I have invested a lot of money in "Toy Story" peripheral projects. Is it really good for you to say that? It will disappoint investors."
"I apologize, friend." Lasseter waved his hand quickly.
That's right, Zhuke made an appointment with John Lasseter to watch a movie today.
This is also Zhuke's intentional win. After all, Lasseter will be the **** of animation in the future. We should make a good relationship without spending any money. Why not do it?
Well, what I was watching today was "Toy Story" produced by Pixar Animation.
You said the premiere?
Stop kidding, buddy, how can Pixar Animation have any money now?
Otherwise, you thought that a few months ago, Jobs would be anxious because of Zucker’s $800,000 licensing fee, and he would use Dabel’s negotiating company’s negotiator.
"I said buddy, when Pixar goes public, don't forget to treat me to a big meal. I reminded you to buy the full stock."
Zhuke said suddenly.
Hearing this, Lasseter was taken aback, his face collapsed even more.
"Zuke, it's okay if you don't say this. When I say it, I feel distressed. In order to IPO, all my net worth, including my house and car, are mortgaged. If Pixar fails to go public, I will go bankrupt."
Pixar Animation launched?
How can fail? !
But to be honest, the decision of Pixar Animation Studios to go public was actually very sudden.
A few weeks before the release of "Toy Story", Jobs used his genius judgment. He and Pixar's founding team said: Pixar is going to go public.
The team members are surprised. The movie has not been released yet, where is it going to be?
For his own judgment, Jobs’s logic is this: if "Toy Story" fails, then shut down the company, but if it becomes a hit, Disney will definitely realize the threat of Pixar and will definitely restart negotiations (because Toy Story has Disney’s investment). At this time, Pixar must have sufficient funds to prove that Pixar can continue to operate without Disney, so as to obtain greater benefits in the negotiation.
Facts have proved that Jobs's judgment is correct.
After "Toy Story" was released, Pixar Animation was launched in just one week. The market value was estimated at 20 million U.S. dollars from the beginning. It may not be less than, in just one month, it rushed to 1 billion U.S. dollars.
Fifty times over!
"You feel bad ass!"
"If it weren't for the Steve Jobs people, the old tricksters, before the listing, only the founding team will be allotted shares, I would like to get involved."
That's right, Zhuke is full of envy for Lasseter!
Pixar Animation’s full allotment of shares to Lasseter, although part of it needs to be bought by himself, is enough to ensure that he will become a rich man with a net worth of more than ten million US dollars in a month, far surpassing Zhuke.
"Hahaha, buddy, after listening to your envious words, I am relieved a lot. Don't worry, I will treat you to a big meal after the company goes public." Lasseter laughed.
Soon, the movie began.
Although Zhuke has watched "Toy Story" more than once in the future, when he saw the cowboy Sheriff Hudy and the astronaut Buzz Lightyear on the screen, he couldn't help but sigh.
"Although I can't participate in Pixar's internal allotment, but when it goes public, I can also blend in. Not to mention fifty times the profit, but ten times the profit is always there, hehe."
Thinking of this, Zhuke's mood became ecstatic.
As long as there is money to make, Zhuke’s mood is beautiful!
...
Zuke’s mood is beautiful, but some people are sad.
For example: Zucker’s old leader James Shawn, including the employee who has not yet become a regular employee—Charlize Theron.
"Manager, do you think there is a problem with the spirit of the boss? You will open a shop after early morning?"
Sai Huang was upset.
Who went to work in the middle of the night, and Zhu Ke, who was stingy, had not paid overtime.
When I think of this, the young Emperor Sai is full of grudges.
"Charlize, you can’t say anything about our boss, don’t look at him usually babbling and stingy, but... well, my **** thing doesn’t know why he let us Open for business in the middle of the night today."
James gritted his teeth and said, "Isn’t "Toy Story" released, I still don't want to believe how popular it can be!"
Yes, no one believes that "Toy Story" will be a big hit, including everyone from Pixar Animation.
Los Angeles Esplanade SpongeBob SquarePants store, Rodeo Drive store, Hollywood and Highland Mall store, etc., the employees of the seven SpongeBob SquarePants surrounding chain stores all gritted their teeth towards Zucker.
Those who still go to work in the middle of the night are Zhu Ke’s employees!
...
Time was in the grievances of Zhu Ke's employees, and 90 minutes passed.
The first batch of viewers in the United States who watched the "Toy Story" movie walked out of the cinema. They all started a lively discussion.
"The movie is really good."
"Yes, I didn't expect that the original 3D animation movie is so beautiful!"
"Yes, it is twice as good as the previous animated movie, no, it is ten times as good!"
"Cowboy Sheriff Woody, Buzz Lightyear, Cowgirl Tracey, Spring Dog, etc. I like them all."
The audience's discussion is enough to show that "Toy Story" is really successful. UU reading www.uukanshu.com
Hearing this, John Lasseter, including Zhuke, who had just walked out of the cinema, breathed a sigh of relief.
succeeded!
With these discussions, it is a successful start.
"Husband, do we want to buy some toys from "Toy Story", I really like Buzz Lightyear."
Suddenly, a voice came to Zhuke's ear.
Zuke looked over immediately, but it was a beautiful woman in her 20s talking to his boyfriend.
The sound of buying a doll not only reaches Zhuke's ears, but also into the ears of many audiences.
"Yes, we can also buy some dolls of Buzz Lightyear and Hu Di."
"If you can't buy a doll, it's not bad to buy a few buckles."
...
However, the audience who liked "Toy Story" were soon disappointed.
"Sorry, we don't have Buzz Lightyear and Sheriff Hudi dolls for sale."
The staff at the cinema, politely answered with helplessness. Isn't "Toy Story" saying that word of mouth is average? Why does anyone want to buy its peripherals?
"Ah, that's it! Forget it, it's a pity."
The audience was disappointed.
The movie theater doesn’t sell it. Even if you like it, you can’t kill the staff.
"Ahem... Dear friends, listen to me."
At this time, Zhu Ke did not hesitate to stand up and shouted: "Everyone, I know there are places selling toys around Toy Story."
"Uh, where?" John Lasseter cooperated.
Zhu Klang said: "If you want to buy Sheriff Hudi and Buzz Lightyear, go to the SpongeBob Squarepants house. There are a lot of them inside, just on the street outside the cinema."
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