And Harry Potter is more profitable off-screen than other movies.

From selling books, to the surrounding area, to theme parks.

and various authorizations.

If nothing else, Harry Potter's other income can even be compared with the box office profit brought by the movie itself.

It's just that this is only the first step for Kevin to build an IP, and the steps are not as big as the steps, otherwise, he can even directly build multiple Hogwarts theme parks at once to make more profits faster.

Of course, Kevin has other ideas for this.

If he is allowed to follow Disney's wholly-owned model, then no matter how much time Kevin is given, he will never want to surpass Disney.

So, through the experience of a past life, Kevin had a completely new idea.

That is to build Hogwarts into a big brand, allowing people from any country in the world to participate in the opportunity to build the Hogwarts brand by joining the way.

In the simplest words, that is, Kevin out of IP, other people out of the land, money, but also subject to Kevin's supervision to ensure that there are no things that affect brand awareness.

Such conditions are naturally very demanding, so if you want others to actively participate, Kevin must ensure that the Hogwarts theme park project can make money.

This is the biggest reason why Kevin chose to postpone the release of Harry Potter.

He wants to ensure that Harry Potter's popularity can be most directly translated into this project.

At that time, using this IP, Kevin 0 cost to build Hogwarts theme parks in the world, he out of IP, others pay, profit to half.

At this point, Kevin did not show too greedy, after all, each country's national conditions are different, if even these profits are not allowed, I am afraid that many national Hogwarts theme parks cannot be built at all.

This kind of cooperation can minimize trouble and create a large capital for Kevin to surpass Disney.

Dawson nodded, Kevin said that he didn't need to worry about the box office, he naturally didn't need to mention more.

Kevin then asked about the Hogwarts theme park that he cared about most.

"Dawson, how are the advance tickets for Hogwarts, and the surrounding sales?"

These two data are the data that best reflects Harry Potter's influence, as for word of mouth.

To be honest, the right to speak is not in the mouth of the audience of this movie, let adults comment, this is like a beautiful fairy tale, bad is certainly not bad.

But compared with Kevin's previous Matrix, the Batman Dark Knight, the inner is undoubtedly far from the same.

Of course, inside is internal, and profit is another matter.

From the beginning, Kevin positioned himself as profit first.

To put it bluntly, he, like Steven Spielberg, uses film more as a tool on his life path than a so-called love of art.

At this point, among the three giants of Hollywood directors, only James Cameron, may be out of love for movies.

Dawson glanced at the data in his hand and reported:

"Before the release of the Harry Potter and Philosopher's Stone, the pre-sale ticket data was 36,000."

"After the premiere of Harry Potter and the Philosopher's Stone on the day of its release, it immediately surged, and as of twelve o'clock today, 100,000 tickets have been pre-sold."

"There are so many?"

Kevin showed a slight hint of joy.

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