Game Making: The Latest Chapter Begins With Healing the Player
Chapter 79 Positioning of 2 Games
Very decompressed, unparalleled happiness, harmony and love.
From a normal vocabulary point of view, there is nothing wrong with these descriptions.
But when it came out of Chen Xu's mouth, it always made people feel a little flustered.
After all, "Escape" and "Fucking Kitchen" are both lessons learned.
It has been said before that "Naughty Kitchen" is a very harmonious and loving cooperative game.
As a result, countless people were 'friends'.
However, on the official blog, a set of words that sounded reasonable.
Now on the Internet, players have already said that Chen Xu is a big fool.
Now, it's that familiar rhetoric again.
It's hard to believe!
"Don't be affected by the recent turmoil on the Internet. Everyone is an adult and should understand that they should have their own judgment." Chen Xu looked at everyone's expressions and said with a smile.
Listening to Chen Xu's words, everyone nodded on the surface, but in their hearts they were sullen.
This is to have one's own judgment, only to understand that what the player said is too right!
But then soon everyone was attracted by the design concept draft displayed.
"Variety shows? 'Boys and girls rush forward', the kind of programs that various local TV stations launch every summer?"
Looking at the main gameplay rule setting of "Jelly Bean Man", Ruan Ningxue, who often watches some variety shows, was the first to speak.
"But there is one difference. Those variety shows are all by one person, and then the time to clear the customs is counted to determine the winner, and this gameplay is to let everyone participate together."
"Reality is definitely not the same as games. In reality, stampede events may occur on each track with a lot of people, especially for such programs that require players' physical strength, but the game is different."
"But wouldn't 60 people feel too chaotic?"
Looking at the design concept draft of the game, everyone whispered and discussed.
Obviously, the game design concept draft of "Jelly Bean" made them feel very surprised.
"Okay, everyone be quiet first, and listen to me tell you about the core points that this game revolves around." Chen Xu looked at the crowd and pressed the table with his hands.
"The first is the positioning of the game. This is a collection of relaxed and casual variety show games. The art should have exaggerated characters, funny actions, and bright and bright colors. At the same time, the background music needs to be very cheerful, so that Players can immerse themselves in the game in an extremely relaxed state of mind.”
"The physical effects of the game should be more exaggerated, or even unrealistic, to increase the viewing pleasure of the game and promote subsequent secondary transmission."
Everyone was very excited while listening to Chen Xu's analysis of various core elements of "Jelly Bean Man".
In particular, the old employees such as Qin Yi are very relaxed.
Because whether it is "Three Kingdoms Kill" or "Jelly Bean Man", these two concept drafts still maintain the characteristics of the previous "Escape" and "Naughty Kitchen".
That is, the degree of completion is quite high, from art, level design to core gameplay elements, everything is available.
It is very concise and clear, just watching and listening, everyone already has a corresponding image in their minds.
"The rest is in terms of operation, Zhang Yida, Zhao Mo, your market still has the operation side, and you will come up with two plans for me in the future. Among them, "Three Kingdoms Kill" will be a long-term operation to increase user stickiness. Free + in-app purchases game."
"And "Jelly Bean Man" is a short-term popularity game, and the follow-up promotion and marketing plan will be prepared for me to see."
Chen Xu said to Zhang Yida and Zhao Mo, the team leader of the new operation team who joined Nebula Games.
Listening to Chen Xu's words, Zhang Yida and Zhao Mo nodded.
From Chen Xu's description, it is basically possible to distinguish the basic positioning of the two games.
"Jelly Bean Man" adopts the buyout system.
But in Chen Xu's positioning, this is a fast-food game that needs to be very popular in the short term to attract enough users and make profits. Simply put, it is like chasing short-term games in finance.
"Three Kingdoms Kill" belongs to a long-term operation, which increases the user viscosity of Nebula Games. At the same time, the strategy of adding in-app purchases to the game for free is to make the game have a cultivated attribute and increase the player's abandonment cost.
Positioning and attributes are different, so the methods of marketing and promotion are naturally different.
"The last piece is not very important. This time, we are more about drawing a cake for the players, and we will not launch it in the short term." Because he is all his own, Chen Xu didn't go around, he was very straightforward. the way.
As for the third folder, Chen Xu didn't mean to show it either, because it was really just a folder.
"Ruan Ningxue, Yang Xin, and Qin Yi will stay. Let's take a look at the two design concept drafts first. If you have any doubts, we will discuss it at a meeting."
As Chen Xu's words fell, the rest of the employees got up and left the conference room to return to their posts.
Looking at Ruan Ningxue, Yang Xin, and Qin Yi, Chen Xu said: "In addition to these two games, there is also a relatively large production. I will publish the corresponding script and storyboard for the CG animation. When the time comes, Ruan Ningxue You are responsible for following up."
"For Yang Xin's side, I will also write the subsequent world view background, etc. As for Qin Yi, after finishing the action system of "Jelly Bean Man", you can start to test the action DEMO first. Familiar with and accumulated some experience, UU reading www.uukanshu.com will not have to start from scratch at that time."
Chen Xu assigned tasks to several people.
Listening to Chen Xu's words, everyone nodded.
Because of the two games "Three Kingdoms Kill" and "Jelly Bean Man", for the three of them, there is actually no workload.
………………
With the establishment of the two project teams of "Jelly Bean Man" and "Three Kingdoms Killing", the entire Nebula game began to operate efficiently.
While developing these two games.
There are also many episodes in the game circle.
The first is the independent game circle. After the popularity of "Naughty Kitchen", many designers and third- and fourth-tier game manufacturers have launched similar cooperative games.
But it turned out to be no surprise that there were not many waves.
Because this type of game, if there is no clear core point, it is difficult to enter the player's field of vision.
For example, the core point in the game "Naughty Kitchen" is actually a conflict of cooperation.
Through video, live broadcast and other media, the stalk of "breakup" was born, so that the popularity of the game spreads a second time.
But this feature does not mean that a cooperative game can be made.
It is meticulous to the level design of the game and numerical design.
If you don't grasp it well, the game will be too simple, and the so-called "breakup" is naturally nonsense.
And if it's too much, then the players will not only not "break up", but will unite to call you this game is a big fool.
Obviously, these games have not grasped the key points.
Naturally, no waves can be raised.
(PS: daily recommendation tickets, monthly tickets; there will be a chapter in the follow-up, it will not be too late)
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