Feature Shows Extravaganza

Chapter 947 IP Authorization

The name Nexus comes from the English Nexus, which means tie.

What is a bond?

One explanation is that Nexus serves as the core link, connecting and revitalizing the entire N plan.

And another explanation is...

Just a bond!

Those who are capable pass on the light like a relay race. The first person to start may not necessarily cross the finish line.

So, he fell!

He was not the first fitter to fall, nor was he the last.

20 episodes, 15 episodes, 10 episodes... To paraphrase a famous saying in the football world: Time is running out for the fittest!

Noah's awakening is imminent.

When Dark Zaki appeared, Ximen Nagi, who had always been rational, was blinded by hatred, and the light was about to be swallowed by darkness, Noah finally appeared.

Transformer, Gu Yihui!

This is also in line with the audience's psychological expectations.

From the beginning, they felt that Gu Yihui was not a simple boy and would definitely become the successor of Brother Quasi in the future.

The reason is very simple...

This guy is ranked first in the credits at the end of the film, and he is definitely the male number one!

It's not too late yet.

There are still five episodes left to air on TV. Noah appears at this time, and everyone can appreciate his awakening posture.

But Gu Yihui is a true melon...

After taking care of Zaki, he never changed from Noah. Seeing that there are not many episodes left, the audience is very anxious.

Can you play?

I can transform into Noah, but I am still using Nexus to kill monsters. Is it possible to have some potential? Just turn into Noah and mow the grass with unparalleled power!

What's even more ridiculous is...

After Zaki's battle, the alien beasts became weaker and weaker. Sometimes, there is no need for Gu Yihui to transform, and the night attack team can be solved with one shot.

This is not normal!

According to the special photography logic, after the protagonist masters the ultimate form, the weirdos/monsters that appear will only become stronger and stronger. How can they become weaker?

If something goes wrong, there must be something fishy!

In this weird atmosphere, the Ishibori members who disappeared with Zaki appeared, and the dark Lucifer struck...

As an Ultraman TV drama and the first work launched by Yan Tao after taking over the series, the audience is very satisfied with the performance of Nexus.

At least, there's nothing wrong with it.

Perhaps the only problem is that the plot is too depressing and dark, and it is not very popular among young people.

But this problem is not serious!

Teenagers do not like this kind of depressing plot, but this does not mean that they do not like Nexus and Noah.

In fact...

The kiddos really like Noah!

Ever since Ultraman Nexus aired, there have always been kiddos who had a great time pitting Noah against other Ultraman.

Meng Lang looked at the thief and was speechless.

Whether it is Nexus or Noah, the world view system is completely independent. Is it interesting for Qin Qiong to fight Guan Gong?

Of course, he won't stop it.

Although Obio is childish and brainless, this is the freedom of the audience. As long as it does not hinder the PD from making money, he doesn't bother to care.

Speaking of making money…

It’s really not going to work out this year!

Knight Next Door, since launching Dragon Knight, AgitΩ and 555 and other works, and opening up the driver and accessories industry chain, its revenue has skyrocketed like a chicken blood.

Not to mention Super Sentai!

This is the Dinghai Shenzhen level work of PD North America Branch. Even though Kent didn't say a word, he was actually laughing happily while talking about making a fortune.

The same goes for the European branch!

The triple hit of Teletubbies, Garden Baby and SpongeBob SquarePants has completely established the status of the Kindergarten Director of the PD European branch.

On the other hand, China Headquarters...

In the past, the headquarters was one of the best, while the overseas branches could only eat ashes.

Fortunately, the overseas branches are working hard to catch up, while the Chinese headquarters is still standing still, with almost no growth in performance.

You mean Guangmei?

This is really fierce!

But the problem is that the revenue growth brought by Guangmei can only offset the declining share of IP revenue such as Yo-Yo, Gyro and Four-wheel Drive Vehicle.

Alien Girl 2?

But pull it down!

You can only make a small amount of money selling these figures, but can you expect to make a fortune?

The armored warrior Nava made a profit!

The question is, how long has Nava been over? This popularity is declining quickly. How long can toy sales be maintained?

Ultraman? Pull the switch!

All the money earned by Didegai last year went into Nexus' Plan N.

The only IP that can be considered a growth point may be Hatsune Miku launched by PD Technology.

This made Meng Lang very upset.

The emperor stayed put and overseas vassal kings became bigger and stronger one after another. If things continue like this, can he still keep his throne?

To this end, he specially held a meeting to discuss.

As the prime minister of the empire, Chen Huan proposed the order to reduce the vassal state. The vassals under the empire were required to hand over a certain amount of revenue every year to replenish the national treasury.

Ma Teng, the Minister of Revenue, strongly opposed it.

Cutting down vassals sounds good, but it touches on the core interests of overseas vassals. Once the conflict intensifies, I am afraid that the eighteen princes will rebel on the spot by shouting Qingjun side.

My dear, what you say makes sense!

Meng Lang also felt that the strategy of reducing the vassal status was not advisable. He is the emperor, but he always reaches out to ask the vassal king for money. How unpleasant would it be to spread the word?

What should we do?

The Prime Minister spread his hands and said: If we don't cut down the vassal, where will we get the money? Don't forget, we have to build two gardens this year!

All the ministers nodded in unison.

The Black Pig Emperor was extravagant and always diverted money to build gardens, causing a deficit in the national treasury every year. If you want to strengthen your country and enrich your army, where can you get the money?

How about this!

Meng Lang thought about it, PD Group's core revenue comes from toys, and the toys are all produced by PD Toys, Lego Toys and Lebao Toys.

These three companies produce more than 98% of PD's toy derivatives and contribute more than half of the group's revenue.

Since performance growth is not strong enough, can we relax restrictions and license IP to other companies?

Isn't this bad?

Wang Kui chewed melon seeds and said: The IP is licensed to other companies. If they price it cheaply, who will buy our self-produced toys?

“The pricing power is in our hands!”

“We can stipulate that the price of the same product they produce cannot be lower than ours.”

Then they won't do it!

Chen Huan asked curiously: The same spark prism, the same price, why don't I buy the PD version instead of the authorized version?

The channels are different!

Meng Lang explained: Every toy company has different sales channels.

for example!

A toy company based in Sichuan Province, the sales channels it has laid out in the province are definitely much stronger than PD.

Therefore, they can push their products to village-level canteens, while the PD channel can only push their products to county supermarkets or toy stores.

This is the biggest difference!

Don’t underestimate a village-level channel, although the per capita consumption level is not as high as that in cities. But the children there also have consumer needs.

Maybe they can't afford high-quality figures that cost hundreds or even thousands of yuan, but they can still afford toys that cost more than a dozen or dozens of yuan, right?

PD can license some of its products, whose low prices depend solely on volume, to companies with wider channels.

With the appeal of PD’s products, there is no need to worry about no one buying them.

In this way, they made money, and PD received a large licensing fee, without any loss to themselves.

A win-win situation!

For example, Xiao Ming lives in a mountainous area. Although he longs for the toys on TV, he cannot buy PD toys around him due to factors such as transportation and geography.

If you want to buy it, go to the county seat!

After PD was authorized to a local toy company, their sales channels were laid out at the canteen in Xiao Ming's village. Xiao Ming finally bought the PD toy he had longed for...

After Meng Lang's explanation, everyone understood the truth.

Now there is a problem!

PD has so many IPs, which ones can be authorized and which ones cannot be authorized and need to be operated exclusively?

Ultraman first!

Low-end transformers and plastic doll products can be licensed! But please note that ENN cannot license them!

The first generation - Eddie can be authorized!

Xin'ao such as Didegai, Agul and Nexus are not authorized to other companies for the time being.

This is also a sales strategy!

Raising his finger, Meng Lang said leisurely: Old IPs such as Yo-Yo, gyro, four-wheel drive, etc. can also be appropriately licensed to other companies for production...

all in all!

Products that cannot be sold by PD and old IP whose revenue is declining year by year can be released for licensing and earn some licensing fees.

IPs that can still maintain popularity and account for a high proportion of PD Group's revenue must be held in hand as an exclusive monopoly.

The authorization is valid for three years!

Within three years, if the authorized company does not perform well and is unable to generate revenue for PD, the authorization will be revoked when the contract expires and try again with another company.

Anyway, PD never loses money.

With a well-known IP in hand, it is naturally a business without capital. Just like the Kitaro doll produced by Lao Meng back then, PD can just sit back and enjoy its achievements without spending money or effort.

As for the authorized IP, has anyone bought it?

Of course there is!

Moreover, there are quite a few.

Since the meeting ended and the PD Group spread the news, representatives from toy companies from all over the world have come to Jiangchuan one after another.

The attitude is simply great!

Whatever Mengzi said, they did.

Of course, PD’s standards for selecting authorized partner companies are also not low. Not everyone can obtain authorization from PD.

Almost more than a hundred!

Meng Lang selected about a hundred companies around the world as the first batch of authorized cooperation representatives, responsible for the production and sales of grandson-level PD toys.

The grandson level is a joke among netizens.

They call the toys produced by PD Toys son-level and the toys produced by Lego and Lebao daughter-level.

How good it is now...

In addition to his son and daughter, PD also created a grandson. It further expanded product coverage and refined market areas.

Sure, it sounds complicated.

In fact, these three types of PD toys are quite easy to distinguish.

There is a PD Panda LOGO on the box, and the manufacturer is Jiangchuan Pengda Toys, so it must be the son's version.

The manufacturer is Lego or Lebao, and the packaging box has the Lego and Lebao logos printed on it, so it is naturally the daughter's version.

The manufacturer is not PD Toys, Lebao or Lego. If the product does not have the logos of these three companies on the packaging box, it can only be a grandson-level product.

Seniority belongs to seniority!

No matter which company it is, the toys produced will definitely be genuine, and there will not be much difference in price and craftsmanship.

But consumers are not stupid!

For the same amount of money, wouldn’t it be better to buy the PD version? If you really can’t buy it, the Lego/Lebao version is acceptable, so why buy the “authorized version”?

Therefore, many people cannot understand it.

What is the point of PD developing this authorized version? Unless the authorized version is much cheaper than the PD version, who will buy it?

It wasn't until many authorized companies announced their first batch of sales that they were shocked to discover that this thing could really sell!

Moreover, there are many people buying it!

Who is buying these outdated or authorized PD toys?

With doubts in mind, the reporter walked into an authorized company in southern Hunan and interviewed the person in charge of the company on the spot, and got a surprising answer.

There are still people buying it in the countryside!

Children in rural areas with inconvenient transportation, who seldom go to the county town except to go to the market, can only buy the authorized version!

No...is there such a place now? Even if you can't buy it in the village, you can't buy it in the town, isn't there online shopping? Why waste money to buy this kind of authorized version? Some netizens wondered.

There are always people who can stand and talk without back pain!

Regarding the turmoil caused by the authorized version of PD toys, Meng Lang was speechless.

PD is not a god. It is impossible to lay channels to every town and town. It is already remarkable to achieve full coverage at the county and city levels.

Let’s talk about online shopping…

Let’s not talk about whether children have mobile phones or computers. Besides the postal service, which other express delivery company has solved the “last mile” problem?

Besides, this is still domestic.

In foreign countries where online shopping is underdeveloped, this problem is even more serious.

It is normal for some children to not be able to buy PD toys. They have no choice but to buy the authorized version.

The sales volume of the authorized version is encouraging!

This has also created a huge profit for PD Group. You must know that the IP licensing fee is not settled at one time, but is divided according to the sales quantity.

Therefore, Mengzi is rich.

If you have money, you have to spend it. If you keep it in your pocket and can't give birth to babies, of course you have to find a way to spend it.

It just so happened that the movie needed to be announced.

Legend of the Super Galaxy has passed the review and received the Dragon Award, and is scheduled to be released soon during the school season.

As an epic Ultra movie version, and the debut of the racing rabbit, the release specifications must be maximum level!

Online and offline, advertising bombardment.

Whether you like it or not, you have already received the news that Super Galaxy Legend is about to be released.

As for whether you want to watch it or not, it’s up to you!

Anyway, the publicity is in place. Fans who like and are interested in Ultraman will definitely come to support it after receiving the news.

After all, this is most likely Mengzi's last Ultraman theatrical version.

It’s so “sensational”!

If he hadn't been worried about Master Xing's cross-border pursuit, Meng Lang would have really wanted to imitate a story about I owe Black Pig a movie ticket.

Of course, this is all a gimmick.

Michael Bay also often said that this is his last Transformers! Just treat words like this as a joke.

Anyway, Meng Lang didn't take it seriously.

Even if he really doesn't make big movies anymore, he won't use Legend of the Ultra Galaxy as his final film. At least it will be Eight Ultra Brothers!

It really doesn't work...

Inception will work too!

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