Feature Shows Extravaganza

Entering the twelfth lunar month, apart from preparing for the new year's drama, the TV circle has shifted its work focus to its own Spring Festival Gala.

The Spring Festival Gala is not exclusive to anyone!

Although the status of CCTV Spring Festival Gala is still unshakable, major TV stations still have dreams.

You can do the Spring Festival Gala, but I can't?

Jiangchuan TV Station is preparing its own Spring Festival Gala. Although it may not be good-looking, it must have more tricks than other TV stations.

Meng Lang found Director Tao!

Xiao Meng! Can you do this children's Spring Festival Gala?

Director Tao was very hesitant. As the deputy director, although he had a close relationship with Xiao Meng, the first thing he considered was the interests of the TV station.

The children's Spring Festival Gala sounds very creative, but it is still unknown how effective it will be.

Xiaomeng's mouth can be deceiving.

Director Tao's skeptical attitude left meng lang speechless.

What was the audience rating of your Spring Festival Gala last year?

this……

Director Tao was dumbfounded for a moment. Faced with the squeeze of CCTV Spring Festival Gala, the Spring Festival Gala of these local TV stations has a hammer rating, which is basically a typical example of self-entertainment.

Seeing that Director Tao was speechless, Meng Lang also guessed that the ratings might not be good, so he persuaded him, Since they are all so bad, why don't you try to innovate? You can't do it by imitating CCTV. They have enough The resources and background, as well as the blessing of feelings, what do you use to fight for?

Who said we haven't innovated?

Director Tao said dissatisfiedly: We do some novel programs every year, and the feedback from the audience is great!

That can only be regarded as micro-innovation, right?

Innovating only on the program, although it is a novelty for a while, but under the influence of the Spring Festival Gala, the audience will still switch to CCTV...

If you want to retain a large audience, some program innovations are not useful at all.

Meng Lang babbled a lot, but Director Tao was still worried.

He was entrusted with the important task of organizing the Jiangchuan Spring Festival Gala, and he felt that the responsibility was heavy, and it was impossible for him to mess around with Xiaomeng.

The children's Spring Festival Gala you mentioned has a very good intention, but it is not suitable to put it on the comprehensive channel. Otherwise, we will do it on the children's channel...

what are you thinking!

Meng Lang rolled his eyes and said, The children's channel is not good at all, and the ratings on New Year's Eve are almost at the bottom. Only the Jiangchuan Comprehensive Channel can support the market. If you let the children's channel do it, then it is completely hopeless.

But I can't be the master!

Director Tao complained: I was only transferred to the general channel to be in charge of the preparations for the Spring Festival Gala. How can such a major event be decided by the station director?

Then go tell the director!

Meng Lang encouraged: Just tell him, if you really want to hold the children's Spring Festival Gala, naming rights and golden advertising space, we Pengda Group will take care of it!

real or fake?

of course it's true!

Meng Zai is not short of money, is he playing with you?

Director Tao was moved. One of the most annoying things about the annual Spring Festival Gala is advertising and attracting investment.

Let's set a high price, other manufacturers would rather bid for the garbage time of CCTV Spring Festival Gala than Jiangchuan Spring Festival Gala. Let's set a low price, they are not reconciled, at least they are competing with the CCTV Spring Festival Gala, how can the advertising expenses be pulled up?

Success! I'll go tell the director! Let's not talk about the result, I'll put the ugly words first, our Spring Festival Gala naming rights and golden advertising space are not cheap!

Meng Lang asked back, Is CCTV more expensive?

Director Tao shook his head: It's cheaper than them!

That's it!

The current Pengda Group, not to mention winning the naming rights of the Spring Festival Gala of Jiangchuan TV Station, if it is willing to postpone the building project, it will be no problem to bid for the naming rights of the CCTV Spring Festival Gala!

Of course, it is impossible for the building to be postponed.

Meng Lang, who dreamed of building a building, would not do such a stupid thing.

...

The next day, meng lang received a reply from Director Tao.

The director is a little bit moved. The general channel has long wanted to perform surgery on the Spring Festival Gala. But they want to change it to a New Year's Eve concert. For the Children's Spring Festival Gala, everyone has no confidence...

It's normal!

Meng Lang was not discouraged either. After all, Jiangchuan Comprehensive Channel was also a provincial satellite TV for audiences of all ages. It's normal to have some concerns about letting them go to the Spring Festival Gala for children.

but……

Director Tao changed the subject, and suddenly said: The director said, if you dare to book the naming rights and prime advertising time, you can try to innovate this year!

It's a big deal to change back to the original next year.

The director of the station is not a pedantic person. The old version of the Spring Festival Gala is not comparable to CCTV, even the Spring Festival Gala of Zhonghai TV and Shonan TV.

Now that it's all rotten, it's better to find a new way out of it.

The direction of the Children's Spring Festival Gala is good!

On New Year's Eve, the adults were busy chatting and playing cards, and the children became the masters of the remote control. If the children's Spring Festival Gala is really well done, then the ratings must be very good!

Of course, you can't speak your mind.

What Director Tao meant was that for your face (money), Meng Lang, the director reluctantly agreed.

Can!

Meng Lang said that there was no problem. The Pengda Group would do its best to cooperate with Jiangchuan TV Station and jointly organize this children's Spring Festival Gala.

The program must have Pengda elements!

Director Tao was confused: What is Pengda element?

I've thought about this for you, for example, the song programs Fire of Youth, The Covenant in the Blue Sky, Ba La La Little Demon Fairy, Bakugan Tiandi...

The dance show Dance of the Magic Fairy...

For celebrities, Tao Miluowei, Wang Bin and Li Yudu are invited to sing a song and dance alone...

The Spring Festival Gala draws prizes every hour! The prizes are provided by us, including limited edition signed crystal pop balls...

Before Meng Lang finished speaking, Director Tao couldn't help asking, Is the implantation too blunt? Is this the Spring Festival Gala or the Pengda Carnival?

“Ad fee is negotiable!”

this……

Director Tao changed his face instantly: Your Pengda Carnival is pretty good, so you can learn from it.

Hey hey hey!

The sponsor's request must be met.

Not to mention the addition of Pengda elements to the show, even if Meng Lang, who is rich and multi-billionaire, wants to sing on stage, it's not impossible.

Of course, if Meng Lang is really allowed to take the stage...

That must be lip-syncing!

In this way, Jiangchuan TV station wanted to reform the format of the Spring Festival Gala, Meng Lang wanted to use the Spring Festival Gala to hype the heat, and Lang had a concubine interested in it, so the matter was settled.

No one has ever done a children's Spring Festival Gala.

Can it be done? Will the ratings plummet?

With all kinds of worries in front of him, let alone Director Tao, Meng Lang didn't know what to do.

But Jiangchuan TV station is not afraid of failure, so what is Meng Lang afraid of? At worst, if you lose a little money, you will pay tuition.

If this is done, there are many benefits!

As long as the ratings pass this time, change the theme next year, such as Alt Spring Festival Gala, Masked Spring Festival Gala and Monster Spring Festival Gala change the theme every year!

If the ratings hit the street, it can only be said...

Uncle Meng tried his best.

Dear readers, what kind of mooncakes do you like to eat?