Feature Shows Extravaganza
Chapter 909 Investing in the future of Sony
Meng Lang didn't know much about the soft rubber monster series.
All he knew was that Bandai seemed to be making a lot of money through the Soft Plastic Monsters series. This series is also a relatively famous toy series of Bandai.
Not to mention, the S.H.Monster Arts series created with Godzilla as the main IP. It is unimaginably popular and is loved and purchased by consumers around the world.
SHM is the brother series of Bandai's well-known movable figure series SHF, and it is also a new series of detailed branches of Bandai's products.
The prefix SH of the two sequences represents the conceptual abbreviation of Simple style \u0026 Heroic action. As for the endings F and M, they are the abbreviations of Figurts and Monster respectively.
From a naming perspective, SHF and SHM have a complementary relationship. One focuses on heroes and the other focuses on monsters and alien species. The design concepts are the same, but the categories are distinct.
PD already has the SHF series.
Many IP works including Kamen Rider, Ultraman, Super Sentai, Metal Heroes and Armor Warriors have all been released as SHF exclusives.
In order to supplement the product lineup, give Monster a chance, and give consumers more choices, Meng Lang decided to move out Bandai's SHM series.
This series focuses on monsters.
Godzilla took the lead, and later SHM limited editions of classic monster images such as Gorzan and Bermuda were launched.
As for whether consumers will buy it?
Don't worry!
It is understandable that heroes are always more popular than monsters.
But this does not mean that if monsters are not lovable, no one will buy monster toys.
In fact, monster toys have been selling quite well.
For example, classic monster images such as Baltan, Zeton, Gorzan, and Gatanje are as popular as ordinary Ultraman.
What's more, there's Godzilla!
Even if other monsters pull their crotches and SHM limited editions cannot be sold, Godzilla’s IP alone can support the sales of the SHM series, so there is no need to worry.
The movie Godzilla was a hit all over the world, and PD gained not only a share of the box office, but also enviable sales of peripheral derivatives.
According to estimates!
Based on the popularity of Godzilla, this IP can at least create approximately US$2.5 billion in derivatives income for PD Group in the next 5-10 years.
The reason why it is 5-10 years is because the popularity of a movie can only last so long at most.
Ten years from now, I’m afraid no one will remember Godzilla anymore, and no one will buy Godzilla-related toy derivatives!
10 years? Are you kidding me?
Meng Lang sneered at the report and threw it away: Godzilla's meal ticket can last for 50 years at least! If it's not troublesome, it won't be a problem for him to last for 100 years!
$2.5 billion?
Who are you trying to fool?
We make a Godzilla movie every two years to keep the series popular. If you don’t make tens of billions, would you be worthy of Godzilla’s hard work?
Of course, this is a long-term plan!
Although Godzilla is an evergreen tree, it is a movie after all. Popularity and popularity are always an obstacle.
To put it bluntly...
Godzilla is a long-term IP, not a get rich overnight type!
Get rich overnight?
Also rely on Armor Warrior Nava!
…
Li Tianming has been waiting for half a month.
As the Lantern Festival approaches the 15th day of the first lunar month, he finally completes the soundtrack work for Nava.
That’s it!
The post-production of Nava has been completed, and after some warm-up publicity, it is scheduled to be broadcast during the Lantern Festival.
If you want to pursue maximized publicity, Nava doesn't have to be in such a hurry to broadcast it. You can definitely wait a little longer, and it won’t be too late until February.
But this is Nava!
The Armor Warriors series has accumulated a large number of loyal fans in China through the first two TV works and the theatrical version.
Still need too much publicity?
As long as you type the words armored warrior, the audience will naturally come one after another. Instead of wasting time and money and doing some unnecessary publicity, it is better to get started and see the actual results.
The platform is still Big Bird TV!
The broadcast of Nava follows the daily broadcast mode of the first two works, with two episodes fixed to be broadcast every night.
The titles of the first and second episodes are Fire Nava and The Truth of the Case respectively.
Nava is a TV series!
Therefore, according to common sense, there is no independent unit unique to unit dramas in Nava. After all, the main lines of the series are all connected together, how can there be independent units?
But Nava is different!
As mentioned before, Duan Muyan, the protagonist of Nava, is set to be a character similar to a famous detective. Therefore, there are many case-solving scenes in the plot branch.
certainly!
The original version of Nava was criticized by the audience due to the improper handling of the detective branch, which made the process childish and boring.
So, Meng Lang changed it.
After his improvements, Duan Muyan's Detective branch line has not reached the level of Detective Conan. At least it has reached the level of domestic criminal investigation dramas, which is barely enough to watch.
According to different cases, Nava is also divided into different plot units.
The specific division is roughly as follows: Episodes 1 and 2 The Disappearance Case, Episodes 3 and 4 The Arson Case, Episodes 5 and 6 The Case of the Magician, Episodes 7-10 The Robbery Case...
Although it is a TV series, the plot units composed of different cases make the plot of Nava no longer simple, a bit like a drama like Serious Case Group Six.
All in all, it looks pretty good!
The PD version of Nava, under the leadership of Meng Lang, solved many of the stubborn problems that existed in the original version.
For example, problems such as the leather case feels too plasticky, the side plot is boring and the plot is childish have all been resolved.
at the same time!
What the original did well has also been enhanced.
The most typical example: transformation!
Nava's transformation is better than that of the two generations of armors of Light and Shadow and Xingtian, and the use of special effects and fighting design are more distinctive than before.
Because Gaia encountered a small problem during the location survey, Meng Lang was not at home on the night of the Lantern Festival.
He watched the premiere at the hotel.
The stories in the first and second episodes are generally relatively simple and easy to understand.
The Violent Virus was leaked, and Tiantianhao Group tested the super armor - Nava of Flame. The protagonist Duan Muyan discovered that the disappearance of actor Xiao Wei was suspicious, and met the heroine Ma Lingling during the investigation.
On the way home, the two met Oxel the Wildclaw. At the critical moment, Ma Lingling asked Duan Muyan to summon Nava Armor and defeated Oxer.
Director Ke is developing sub-nano armor. With the investigation of Duan Muyan and Ma Lingling, the truth about Xiao Wei's disappearance comes to light.
It turns out that Xiao Wei is the Crazy Claw Oxer who attacked them.
Duan Muyan once again summoned Nava Armor, and used weapons and special moves to defeat and destroy Oxer. A mysterious figure appears in cold blood, seemingly collecting something about Oxer!
Duan Muyan’s father, Oxer, the mysterious Tiantian Hao Group, the Flame Nava Armor...
The audience was shrouded in mystery, and before they could figure out the connection, the plot came to an abrupt end.
To be honest, Nava is actually a technological armor, which I never expected! But he's quite handsome!
More than this, I want to know what Oxer is? Does Tiantianhao Group have other armors?
Ma Lingling is so beautiful!
Duan Muyan is a real idiot. He passed through the novice tutorial level and he was still in such a mess. Is this all Nava? He's not even worthy of carrying Xingtian Yanlong's shoes...
Audience feedback has been overwhelming.
Many people were surprised by the new technological armor Nava.
Although the Xingtian Flying Eagle Diamond Armor is also a technological armor according to the setting. But this thing is alien technology and has nothing to do with people on earth.
Nava is a proper earth technology!
Oxer is pretty decent.
The Armored Warrior series, from the earliest supernatural beasts to the later Nether Demons, including the current Oxer, has always changed the soup without changing the medicine.
Even though the name has been changed three times and the settings have also changed back and forth, the leather cases all look the same.
The audience has become accustomed to it.
After all, it’s Uncle Meng!
I’m so stingy! If you ask him to tighten his belt and save money to develop new leather holsters, wouldn't that cost him his life?
The old leather sheath was modified and mended for use. Uncle Meng said this is Oxer, then it is Oxer!
Looks like a supernatural beast/ghost demon?
Climb quickly!
If you say that again, Uncle Meng will be really angry!
There are still flaws, but the flaws do not outweigh the flaws.
Compared with the original version produced by Aofei, the PD version is already very good. At least judging from the first two episodes, the audience did not see too many problems.
possible……
Does the style tend to be more youthful?
But this is not a big problem, younger age is a general trend. Even Ultraman and Kamen Rider have gone down this road, so there is no reason why the Armored Warriors shouldn't follow this path.
Overall, Nava did not disappoint Armor fans. The ratings and online broadcasts fully prove this point.
Meng Lang finally breathed a sigh of relief.
Nava can be regarded as the last highlight moment of the Armor Warrior series, and he is really worried that he will mess up this work.
Fortunately not!
The broadcast of Nava should be the hottest topic at the end of January. Immediately afterwards, came the official announcement of Kamen Rider 555!
Kurokami spared Shoichi and the humans!
AgitΩ's story about Mortals can also fight gods has come to an end. PD Neon Division finally released news about Kamen Rider Faiz.
555 hasn’t started broadcasting yet!
Although AgitΩ was successfully completed, the schedule became vacant. But there was a little problem with the design of the Faiz device.
Therefore, after discussing with Kamen Rider chief producer Shirakura, ANB TV station decided to broadcast the trailer for two weeks.
What's wrong with the Faiz device?
The answer is, advertising placement!
When Mingui designed Faiz equipment, he referred to real-life products.
For example, the Faiz phone looks like a Sony flip phone, and the Faiz camera looks like a Sony digital camera...
Originally, this was nothing.
The sales volume of these two products in Neon is quite high. Sony is a well-known brand of Neon, so it is normal for Mingui to borrow their product designs.
But the problem is...
Does this count as ad placement?
If so, will Sony pay me? If not, if you give them free advertising, then the toy may still infringe the copyright. Isn’t this unhealthy?
Meng Lang gave two choices.
Or, go and negotiate with Sony. Give a considerable ad placement fee, or authorize PD to develop related toys.
Or, scrap the existing Faiz equipment and design a new one.
Shirakura, Omori and Toshiki discussed on the tatami for a long time, and finally slapped the table: Let's ask Sony for money!
Scrapping existing installations and redesigning them takes a lot of time. And what they lack most now is time.
Just negotiate with the company!
Kamen Rider is well-known in Neon, and as long as the price is not too exaggerated, most companies will agree to place advertisements.
Sony is no exception!
They are very interested in product placement and usually sponsor many movies and TV series. The Kamen Rider series, known as the National Special Shots, is naturally also under consideration.
But the PD quote is too high!
The Meng Hei Pig is a greedy beast, eager to eat it and become a big fat man. He sells the same product placement at half the price of his peers!
Who can withstand this?
Fortunately, this time it was PD who took the initiative to deliver advertisements. The quotation is quite discounted, which is about half buy and half free.
Why refuse such a good thing?
Product placement was easy to say, and Sony, with its deep pockets, quickly agreed to this condition.
But PD wanted to develop toy products with the same appearance, which made Sony unhappy.
Their mobile phones and cameras all hold appearance patents. If you want to get exterior design for free, how can you do that?
Do you really think this design is valuable?
Meng Lang said speechlessly: Sir! Times have changed! Now is the era of smartphones. How many flip phones can you sell in a year?
Let's cooperate. I will use toys + TV series to drive the sales of mobile phones under your mobile department. This is a win-win situation. You actually asked me for a licensing fee?
That's true...
Sony's mobile phone department thought about it and concluded that such cooperation is indeed a win-win situation, and free licensing is not impossible.
But the camera department doesn’t work!
You said that no one buys mobile phones, and our cooperation is a win-win situation. I agree with this. But what about the camera? Our camera is selling very well, can it still be considered a win-win situation?
Of course it counts!
Meng Lang said deceitfully: Now that everyone is doing photography with mobile phones, who still plays with cameras? You cooperate with us to cultivate more potential photography enthusiasts and make the cameras sell more popular. Isn't this a win-win situation?
It seems to make sense!
The camera department hesitated for a moment, then was shaken by Meng Lang's crazy bragging about Kamen Rider's influence.
Meng Heizhu said that Kamen Rider has many underage viewers.
If Sony cameras become Faiz equipment, they will definitely enter their attention and slowly develop their photography hobby.
When they grow up and have money in their pockets, they will definitely buy a Sony camera to realize their dreams when they think of the Kamen Rider 555 they watched as children and the Faiz camera they loved so much!
What is this called? Invest in the future!
PD wins in the present, and Sony wins in the future! As a large international company, don't you have a long-term vision?
Okay, we agree!
Sony was also stimulated and believed Mengzi's lies, and decided to license the appearance patents of these two products to PD for free to cultivate potential consumers.
Meng Lang hung up the video call with a weird smile on his face.
Investing in the future?
Is there really a future?
He drained all the pocket money of these children.
When they grow up and think back to Faiz mobile phones and Faiz cameras, they will definitely be able to complain: It was these two crappy things that made me hungry every day in elementary school/junior high school!
Buying a Sony camera makes your dream come true?
Fulfill your sister’s dream!
When I was young, I was ignorant and fell into the trap of Uncle Meng. Do you think that when I grow up, I will fall for the Sony gangster?
I bought some snacks on Double Eleven, but they haven’t been shipped yet. I want to know if everything you bought has been shipped?
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