Feature Shows Extravaganza

The sequel is a success!

This is the first sequel released by Pengda Film and Television. The success of Huolishaonianwang 2 is of great significance to the entire Pengda Film and Television Company.

As the other party in the same arena.

Haitian stumbled this time. From the perspective of capital, he did not lose money, and even made a small profit. Shonan Children's price for Light Wave Boy is much higher than the market average price.

But is it a good thing not to lose money?

Not necessarily!

Losing to a year-old start-up doesn't sound good. Especially after the follow-up ratings are released, this contrast gap is even more enviable.

Haitian stumbled, and many directors who planned to follow suit gave up their thoughts.

It is said that shooting special shots makes money...

No one picked up the money! Besides Meng Lang, who else has made money?

Everyone knew how Meng Lang made money, but they couldn't learn it!

You asked a director who made a TV series to design a toy? If he had this ability, he would still make some TV series, wouldn't it be good to start a toy company directly?

A co-production with a toymaker would do the trick...

But the tragedy of The Hurricane Boys is still vivid. Not every toy manufacturer is capable of designing toys that are popular in the market!

In short, it is very confusing.

In the minds of directors in the entire TV circle, Meng Lang was more like a master of toy design than an excellent director.

The quality of the dramas this guy shoots is not good, many people can shoot better quality dramas with their eyes closed.

But there is still the same problem, the design of derivatives is not good!

Meng Lang is a third-rate director, but a first-rate toy designer. He seems to have a pair of heavenly eyes, which can accurately scratch a child's itchy spot.

They can't learn this kind of vision and design talent, which is the reason why follow-up works fail one after another.

...

Meng Lang didn't know that he had become an excellent businessman in the hearts of the insiders.

If he knew, he would definitely scold people!

merchant? Grandpa is the director, okay!

Thanks to him not knowing all this, he is still enthusiastically promoting the development of derivatives of Huolishaonianwang 2.

Huolishaonianwang 2 launched a variety of new yo-yo series!

Including but not limited to Ferris Wheel, Firebird, Sprinting Meteor S, Silver Wolf, Free Fire, Butterfly Dance, Fire Diamond, Psychedelic Tree Ring, Speedmaster, Magic Butterfly Shadow, Phantom Tracing, Lightwalker, Windwalker, Headwind , Thunderbolt Cannon...

Do you think this is enough?

Big mistake!

Each of the above-mentioned yo-yos has several models.

For example, Ferris wheel has ordinary Ferris wheel (drum type), Ferris wheel S (drum type), Ferris wheel (butterfly shape), Ferris wheel S (butterfly shape), Ferris wheel limited edition (drum type), Ferris wheel limited edition ( Butterfly), PD Ferris Wheel Competition 1A Edition, PD Ferris Wheel Competition 2A Edition...

Don't talk about the original version without a butterfly ferris wheel, Mr. Meng can't understand what you are talking about.

Is the headquarters building still under repair?

Not to mention derivative products such as schoolbags and pencil cases, these are all must-have sets. The only derivative product that is relatively innovative is probably the addition of manufacturer linkage this time.

Coke soda has won the exclusive authorization of the industry, and the yo-yo and character image of Huolishaonianwang are printed on their packaging cans, and the supporting promotional slogan has also become Full Firepower!

The well-known children's shoe brand 365° has also reached a strategic cooperation agreement with Pengda. 365° will launch a series of firepower children's shoes, mainly targeting the youth market. It is said that there is a chance to get a limited edition yo-yo when you buy shoes!

There are many other similar collaborations.

When an IP drama becomes popular in the market, even if the producer does not take the initiative, many manufacturers will come upon hearing the news.

Like penguins...

Do not laugh! This is a very serious cooperation!

Penguin's social communication business group contacted Pengda, intending to buy the authorization of the Huolishaonianwang series and make some member-exclusive bubbles, backgrounds, themes and other products.

This is also the old practice of Penguin. Whenever there is a big hit drama or big IP, the first thing that comes to mind is to make a bunch of member personalized costumes and sell them for money.

Can this authorization be given?

sure! What if I don't give it?

Penguin is almost invincible in the area of ​​Internet social communication. Apart from his demand, who else can this license be sold to?

Of course, meng lang had a big heart.

He gave a brainwashing speech to Penguin and launched a more attractive cooperation plan.

Pengda Dress Up Gift Pack!

This plan is like this, Huolishaonianwang's personality costume development needs to be done, but Alienated Girl, Bakugan Boy, Balala Little Demon Fairy and the unborn Battle King EX must be done!

Penguin provides a partition for Pengda, and set up a PD zone at the entrance of the personalized homepage!

In this Pengda special area, there are the personalized decorations of each IP drama of Pengda, which is enough to meet the needs of various fans.

Nice dress, do you want it?

It is also very simple to want, you only need to renew an annual SVIP membership in the PD Zone, during the membership period, you can use all PD-style personalized dresses for free.

The penguins are very interested.

If other companies talk about setting up special zones, Penguin will not talk to him at all. But Pengda is different. The dramas made by this company have a great influence on primary and middle school students!

This is the basis for cooperation!

With the idea of ​​cooperation, the only thing left that we can't agree on is the issue of sharing.

Meng Lang is not a good person!

He also wanted to overthrow brother pony and become the richest man himself, how could he be able to take advantage of Penguin for nothing.

The share is necessary, after all, no matter how many IP dramas of Pengda are produced, they will be filled in the PD zone. With exclusive content, Meng Lang's request for a share was also a reasonable request.

In the end we talked about it.

For any annual SVIP income renewed in the PD Zone, after deducting operating costs and taxes, Pengda can get 30% of the gross profit!

Whoooo!

Meng lang was so moved that he was about to cry.

No wonder people say that being a platform is the most profitable, and providing content is just being exploited.

Fortunately, 30% can accept it.

What can you do if you don't accept it?

The idea of ​​PD zone is not only applied to the penguin's personalized dress, but also applied to the penguin video library.

For Pengda's dramas, the network exclusive broadcasting rights have been bought by the rich and powerful Penguin Video, and it is entirely possible to build a PD zone. I will not mention the dramas that bought out the copyright before, and the dramas that will be produced in the future will enter this special zone for free, and the settlement will be divided according to the advertising fee of the special zone.

The sharing ratio is still 30% of the gross profit after deducting operating expenses and taxes!

Both parties are very satisfied with this cooperation!

Although the share ratio is not high, the number of users of the entire Penguin platform must be taken into account. Although the money earned in a short period of time may not be as much as buying out the copyright, but the water flows slowly...

IP development can't be done alone, everyone pushes together to make this IP more popular! In this process, profit sharing is also inevitable.