Feature Shows Extravaganza

Chapter 666: Do toys feed back ratings?

Big Bird cartoon adaptation?

On the Tiga set, in a dressing room converted into a lounge, Director Tao was drinking tea while flipping through the documents on the table.

The origin of this document is unknown.

The application submitted by Big Bird Group was approved after being reviewed by relevant departments in Beijing. Big Bird Cartoon will be reorganized in 2022.

sure!

Director Tao praised: You are so quiet, I didn't expect you to hold back such a big move. To be honest, which big boss have you embraced?

Not a big boss...

Meng Lang shook his head and said: In the past two years, policy controls have been relaxed, and private aerospace companies have emerged one after another. Things that I dared to think and dare not do before are now possible.

This is a good thing!

Director Tao lamented: Being in this industry, I have also discovered some abnormalities. In the field of radio and television, fewer and fewer films and television dramas are produced every year.

On the contrary, online dramas are increasing year by year!

The Internet is occupying the living space of traditional TV networks. More and more families are using TV as a new port of the Internet, fundamentally shaking the existing industry model.

If you don’t change, you will die!

This redesign of Big Bird Cartoon may be a great attempt to bring people away from the living room back to the TV.

It’s hard to do this!

But Meng Lang and Director Tao are willing to work hard for this, even if they invest huge amounts of money, they still lose everything...

Director Tao has already agreed.

After the restructuring is completed next year, he will submit an application for sick retirement. He left Jiangchuan TV Station and joined Big Bird Cartoon as the station director.

Meng Lang finally breathed a sigh of relief.

Early October.

Yu-Gi-Oh!: Duel Kingdom is still on the air. Since the series has more than 60 episodes, coupled with the urinary nature of one duel per episode, the animation plot is progressing very slowly.

It is expected that in another half month, Game Boy will meet Becas for a contest between thousand-year artifacts.

At this time, PD’s new work is launched.

There are two works in total!

One is a live-action drama, a reboot of the series, Metal Hero Shaliban, the orthodox sequel to Metal Hero Garban.

The other is a cartoon with an original world view created by PD Animation and does not belong to any series, Cosmic Star God.

Shaliban will be broadcast at TBS Shui Yao Theater, and Universe Star God will appear on Big Bird Cartoon, which will be broadcast in two episodes from 18:00 to 19:00 in the afternoon.

Both landed on Big Bird Video.

Shaliban aired one day earlier and inherited the performance of its predecessor, Shaliban. The results of the first episode were quite gratifying and received a good response.

The Universe Star God is just the opposite...

Also produced by PD Animation, Yu-Gi-Oh is so popular. The Star God of the Universe started broadcasting, and no one noticed at all.

awful!

It's too awful!

Meng Lang no longer wanted to mention how miserable it was. Anyway, the ratings for the first broadcast were no worse than The Miracle of Eggman which premiered on Western Satellite TV that year.

The reason for the disappearance of Eggman back then was because the broadcasting platform was not good, so the ratings for the first broadcast were unsatisfactory. When it was re-broadcast on CCTV Children's, the ratings were still very strong!

But the star god of the universe...

I can only blame Yu-Gi-Oh!

He has colorful hair, plays cards in a flashy way, and likes to draw magic cards. He is so popular.

When the Yu-Gi-Oh! animation was broadcast, the children watched the animation attentively and cheered and applauded every move of King Kuchigo. After the animation was over, the children were playing cards and having fun with their friends. How could they have time to watch Star God?

It is a crime other than war!

Meng Lang comforted Wang Kui and said, It doesn't matter, I won't blame you for this. In two days, when Yu-Gi-Oh! is finished, the situation will improve!

Really?

Wang Kui pursed his lips and said, Why do I think that even if Yu-Gi-Oh! is over, not many children will like Star God?

That's absolutely impossible...

The audience of Cosmic Star God is mainly children who like space adventures and robot fighting.

This group is huge.

Involving elements such as space, adventure, robots, and battles, few boys will refuse. The success of Transformers is a good example.

The original version of the Universe Star God gives people the illusion of being unpopular. Mainly because Lan Arc lacks financial resources and is not very effective in publicity.

In fact, the feedback is very good.

With Pengda's financial resources, publicity resources are definitely sufficient. Even though he was suppressed by Yu-Gi-Oh!, Wang Kui felt that the sky was falling, but the ratings still reached 1.73%!

My friend next door was crying!

PD's so-called miserable ratings are shameless. If placed in other companies, it would be a mainstay level work.

Comparing people to each other is so annoying!

Meng Lang was actually very satisfied with the performance of the Universe Star God. After all, it is an original and non-sequel, so it is not realistic to achieve success in one go.

Of course, Yu-Gi-Oh is not included.

The ratings of 1.73% are already passable on weekdays. At the same time, the performance of the Star God Toy derivatives also gave Meng Lang some reassurance.

Consumer feedback on this “strange” assembly robot toy has been very good.

Handsome style and good workmanship!

With these two points alone, the Star God model will not worry about sales. After all, humans are visual animals. As long as they look cool and handsome, they always want to move it home.

For example, Gundam!

Many people have bought Gundam models. But those who have watched the entire Mobile Suit Gundam animation series probably haven't even seen half of it.

This is no nonsense...

Many people have only seen one of the works in the Gundam series, or have never seen Gundam. They bought the toy based on their eyes and saw the shape without thinking too much.

Don't think that there are so many plastic guys on the Internet that they can easily pick up Gundam information. Therefore, every Gundam toy consumer knows Gundam as well as they do.

This is the mistake of generalizing from one part to another!

The toy products of Cosmic Star God are similar in positioning to Gundam, so there will be some overlap among consumers.

I was originally going to buy a card pack/Yo-Yo/Transformers, but suddenly I caught a glimpse of the shape of Star God. Although I didn’t recognize it, I thought it looked cool and suitable for displaying on the desk...

Then I bought it!

In offline PD authorized stores and dealer stores, scenes like this happen every moment.

Although they have not watched the Cosmic Star God animation, they like the appearance of the Star God. After learning about Cosmic Star God through the packaging box, I may have become interested.

This phenomenon is generally called feedback.

The most common feedback is toy derivatives from animations/live-action dramas/movies, in order to boost sales.

Occasionally, like Yu-Gi-Oh! and Star God, toy derivatives feed back animations to increase ratings.

It doesn’t matter that the ratings are miserable for the time being!

When the toys explode and the feedback effect occurs, the ratings will usher in a round of explosive growth.

But before that...

Meng Lang wanted to ask Wang Kui a question.

I asked you to cooperate with PD technology and do a good job in the virtual idol project. But in the end, you didn't even prepare a PPT?

Wang Kui: ...

My cousin has a Gundam model, but he doesn’t know much about Gundam and has never even watched the anime. He just thinks the shape is cool...

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