Feature Shows Extravaganza
Chapter 409 New Media Platform
Discussions on Tieba are certainly boring, and the topics discussed are meaningless. But in the process, the number of video views they created was quite impressive.
But……
It's just talk, but no real action. Many netizens who claim to be Zhuzige or Megatron fans find that their membership levels are all bronze and silver.
Is it okay to just brag but not buy?
With such a mysterious conversion rate, it’s no wonder that Transformers can’t retain the title of PD sales champion.
Meng Lang, who originally wanted to open up leader level and above Vajra, couldn't help but shake his head when he saw this situation.
Forget it, just wait!
After the second season of Proof of the Leader is aired and the popularity of Transformers picks up, it won't be too late to start selling Leader-level and above King Kong.
In March, which is about to end, Transformers performed poorly, ranking third in sales, losing to the SHF and SIC series.
The champion is the old but strong SHF series. Although there are no new products in March, it still ranks at the top of the rankings with its huge base of old models.
As for the SIC series, it is because the PD Neon Division launched the SIC Amazon pre-order activity in mid-March. The ranking rose rapidly and became the runner-up in March.
The fourth place is Armored Warrior. Because of the news about China Overseas, it has gained extremely high exposure, and its peripheral derivatives are extremely popular, so it jumped to fourth place.
The fifth place is the short-lived Yo-Yo in February. Thanks to the popularity of the YOYO Professional League, it won the sales championship in February. Unfortunately, this kind of popularity cannot last long, and the decline in rankings in March is normal.
It is worth mentioning that!
This PD sales ranking does not only refer to a domestic market, but to the overall list of global markets.
If it is a domestic list...
The dark horse is undoubtedly Doraemon. Although Tinkerbell has only been out for a week, its sales have already reached the second place.
Mainly stuffed animals!
Tinkerbell has only been out for a short time, and peripheral development has not kept up. It mainly focuses on products such as plush toys, stationery, doll stickers, etc., and there are few hits.
Take it slow and steady!
Doraemon's IP has a long vitality, just like Disney's princess series. In just one month, nothing can be seen at all. Only by extending the timeline to 10 or 20 years can the value of this IP be reflected.
The performance of PD has grown and the profits it has brought are also extremely impressive. If nothing else happens, Meng Tsai will be among the top ten richest people this year.
Unfortunately, the money is still not enough.
The US$500 million project funds for the first phase of the construction of Aries Paradise, also known as Paris Paradise, have been transferred to a special account.
Then, there are still 200 million at the end of the year.
Faced with such a predicament, all members of PD have to live in a frugal manner. Meng Lang, who came to the capital for a meeting, tearfully abandoned the five-star hotel and stayed at a good brother's house to eat and drink.
Beijing Satellite TV is so generous!
Instead of chasing Meng Zai away from eating and drinking, he actively assigned staff to take him to visit various departments of Beijing Satellite TV.
It's not easy for you either!
Meng Lang sighed.
Beijing Satellite TV is very honest and has not deliberately concealed anything. A loss is a loss and it has survived until now thanks to financial subsidies.
In fact, this is also the financial status of major satellite TV stations across the country.
Except for a few TV stations such as Hunan Satellite TV and Jiangchuan Satellite TV, other provincial satellite TV stations are basically in a state of net loss and rely entirely on subsidies to survive until now.
The market is shrinking. We wanted to build a new Internet platform and also made a dedicated APP, but unfortunately there were few results.
It's not your fault.
Meng Lang said seriously: On this road, the only two companies that are famous are Mango TV and CCTV. If you don't have money, it will definitely not work.
This is the truth!
Traditional TV platforms have been greatly impacted by the rise of the mobile Internet, especially live broadcast platforms and video websites.
The basic market has been damaged. If you want to maintain the current scale and volume, you must open up a new market, that is, the Internet new media platform.
But this costs money!
Moreover, it costs a lot of money!
How can an ordinary provincial satellite TV spend so much money? Apply to your boss, they will still say: What kind of new media are you doing? Just concentrate on doing your job well.
Mango TV is a platform created by Xiangnan Satellite TV by investing its own money, purchasing various copyrights to attract traffic, and cooperating with its own high-quality programs.
As for CCTV...
Don’t you still understand the status of CCTV? Open your mouth casually, giants like Penguin Video are not allowed to attract traffic and promote it?
So, these two families stood up.
As for Beijing Satellite TV, it is not as rich as Xiangnan Satellite TV, nor does it have the status of CCTV. It is strange that it can become famous.
However, Jiangchuan TV...
Meng Lang thought of a good idea, and Director Tao happened to come to the capital for a meeting. He posted a sexy picture on WeChat and asked him out.
Are you serious?
Director Tao was also shocked.
Break out of the traditional TV platform and adopt a joint venture to create a new Internet media platform.
I have to say, Mengzi is really fierce.
Not to mention whether this thing can be done, as long as this is done, the friendly relationship between Pengda and Penguin Video for many years will definitely be broken.
Of course I'm serious!
Meng Lang gritted his teeth and said, I have long wanted to defeat Brother Ma. If I have this opportunity, why not?
Everyone is happy!
Even if it fails, the worst possible outcome is to blame Director Tao, hold onto Brother Ma’s thigh and cry, saying that he “can’t help himself”.
From a policy perspective, it is indeed possible to do this. But we have already built our own platform, which is pretty good so far...
What kind of hot chicken is this!
Meng Lang sneered and said, I don't believe you can build this broken platform without external help.
Jiangchuan TV launched a Jiangchuan Vision framework about a year and a half ago. In essence, the project is a completely repackaged version of CCTV.
This thing is so rubbish!
The product optimization is not good, the operation and promotion are not good, forget it, the user base has not increased yet, and the product pages are all filled with various advertising placements.
This is too poor!
This kind of hot chicken platform probably won’t be able to get up even if there is external help. What's more, Jiangchuan TV has no external help.
This is just the beginning...
After all, it was his own child. Although Director Tao blushed, he still had to say a few kind words.
The number of registered users exceeds 10 million. If we allocate some money later, and the project team works harder, there is still hope to catch up with other products.
Just blow it!
Meng Lang rolled his eyes and said, Registered users are nothing! I also registered, but I uninstalled it after two minutes of trying it. What's the use of this data?
Let's talk about burning money. How much money can Jiangchuan TV burn? Without qualified operations, if it burns hundreds of millions, it will still be useless if it cannot retain users.
Although it sounds ugly, it is true.
Director Tao nodded and said, I understand what you mean. There's no rush. We'll talk about it after I go back and have a meeting.
Okay, I'll wait for your news.
Meng Lang stood up and was about to leave when he suddenly remembered something. He took out his proposal from his bag and handed it to Director Tao.
Director Tao was dumbfounded.
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