Feature Shows Extravaganza

Zhonghai PD House is open!

As the second batch of PD homes to open in China, Meng Lang attaches great importance to it. Although I was unable to be present, corresponding arrangements were made.

This includes but is not limited to supporting leather case exhibitions and performances, arranging for celebrity artists to attend congratulations, launching some limited commemorative edition stocks, etc.

After all, it is NO.002!

Each PD house has an exclusive number. The higher the number, the higher the internal status and the greater the authority. The number does not represent the order of opening, only the internal status.

Currently, Pengda has opened 5 stores!

They are Jiangchuan No. 1, China Overseas No. 2, New York No. 4, London No. 9 and Kyoto No. 3.

Among them, No. 1 opened first, followed by Kyoto No. 3 and London No. 9, and New York No. 4 and China Overseas No. 2 opened on the same day.

There are not many PD homes!

More stores may be added in the future, but they will only be around 100 at most. It is still open all over the world, there are probably more than a dozen in China.

Feeling a little less?

In fact, it is enough. The main goal of PD House is to serve PD members. With so many stores open, do you have so many members who need services?

In some third-tier cities, the number of PD members may be around a few thousand, or even less than a thousand. This membership base is not worth opening a new store.

Besides, the Internet is so convenient now!

If you have any business to do, do you still need to go to offline stores? Log in directly to the PD member area and get all your business done.

It's almost like a telecommunications business hall.

In the past, the Internet was inconvenient, and you had to go to the business office to pay your phone and Internet bills, so the operators had stores all over the country. Now everything is handled online, and operators have begun to gradually close stores.

Even if it is not abolished, it will be changed to a mobile phone store!

As the Internet becomes more popular and people buy mobile phones through the Internet, these stores will still have to be abolished.

Maybe in a few years, in a city of one million people, there will be only one operator store left, and the rest will be the flagship stores of major mobile phone manufacturers.

The rise of online shopping has made it more convenient for the people, but it has also caused Meng Lang to suffer a lot.

Because Pengda started too late!

In the past, it was kingdom offline. As long as we established a good relationship with dealers and gave up part of the profits, there would be no need for toys to have a market.

Now, you have to do it all yourself!

Moreover, online shopping channels are transparent, making it easy for consumers to compare products. If manufacturers make any small moves, they will be caught instantly.

If we had entered the e-commerce market earlier, we would not have been so passive. The problem is that Pengda started several years later than its peers.

The official flagship stores of major online shopping platforms have only been opened for less than three years. The core PD Mall was officially launched when Ultraman Seven premiered.

In the past, promotional pictures were posted on the official website. If consumers were interested, they could click on the link to jump to the official flagship store to place an order.

Later, some mobile phone users reported that the shopping experience on the official website was extremely poor, and asked if Pengda had an exclusive mall APP?

At that time, Meng Lang came up with the idea of ​​building a PD Mall.

He did indeed do it, whether it is a website or an APP. Through continuous publicity, the number of users was not large in the early stage, but they soon collapsed.

What do users have to say? The memory of a mobile phone is so large, so why download so many shopping apps? There are no discounts when buying at PD Mall, and payment is also a way to get rich. Why don't I use Taobao?

Meng Lang convened a meeting with the PD Mall department, slammed the table and angrily said, That's right! This is a broken mall, and even I don't want to use it, so why should I retain users?

I don't care what you do, before the end of the year, I want PD Mall users to exceed 100 million! This year's total transaction volume will be no less than 10 billion!

After talking about the goals, Meng Lang set the standards for rewards and punishments. If you complete the task, you will get a big red envelope at the end of the year. If the target is not achieved, the bonus will be deducted and the person in charge will leave.

Mengzi is really angry this time!

The PD mall project consumes a large amount of the group's funds every year, even if there is no return, and it cannot even retain users. Isn't this disgusting!

Are you all playing Mengzi?

Wouldn’t it be nice to invest tens of millions a year to support sensible female college students? If there is still no improvement, Meng Lang will have to lay off this department.

Under the threat of unemployment, tool workers burst out with unprecedented energy. The head of the department took the lead and stayed up late to start program optimization.

The APP icon has also been changed!

The previous card box pattern was replaced with a red PD Pandaren. The classification tags on the main page are optimized to facilitate users to find their favorite products.

The Guess You Like page has been overhauled. It intelligently recommends products based on users' shopping habits, instead of the previous rigid keyword recommendations.

The product details page has a new buyer barrage function. Users can see the barrage sent by buyers during the purchase process. If you don't like this feature, you can turn it off in the settings.

The APP is almost brand new!

But this is not enough. It is still far from the goal set by Mr. Meng!

Next comes the money-burning part!

Advertise, whether online or offline, purchase built-in software bits from mobile phone manufacturers, and sponsor variety shows.

Increase the discount!

As long as you buy PD's toys or accessory derivatives in PD Mall, the price will definitely be cheaper than that of third parties, and the delivery will be faster!

Secondly, there is the logistics and after-sales link. The model of PD Mall is B2C, which is similar to Goudong’s self-operated model. In this model, after-sales and logistics support are crucial.

PD Mall provides seven-day unconditional return, fifteen-day replacement, and one-year warranty services. The investment in logistics is too large, so we can only find reliable third parties to cooperate.

The last step is the payment!

The original PD Mall only had two channels: Zhifu Bao and UnionPay. Now the three channels of WeChat QQ and PD Wallet have been opened, and the payment methods are more diversified.

PD wallet is definitely the key point!

This is Pengda's exclusive third-party payment tool, and Mengzi spent a lot of money to create it!

In fact, you can engage in exclusiveness!

That is to say, when shopping in PD Mall, you can only pay with PD Wallet.

But Meng Lang thought about it and realized that doing this was just disgusting. If no one uses the PD wallet, it can be given preferential treatment, but exclusivity does not mean much.

What a preferential treatment...

For example, Tao Mi wants to buy a pair of Miracle Girl slippers priced at 100 yuan. If she uses other methods to pay, there will be no discount. If she uses PD wallet to pay, she can enjoy a 5% discount and save 5 yuan!

Counting the red envelopes, it’s even cheaper!

Of course, this example is not very appropriate. Because if Taomi wants to buy something, Meng Lang is happy to give her a 99 off a purchase of 100 coupon.

After a series of changes, coupled with overwhelming publicity, the brand-new PD Mall has once again entered people's sight.

Mr. Meng, look quickly!

We made it!

The person in charge was so excited that he burst into tears when he saw the volume of transactions in the backend skyrocketing. He was almost five and still crying like a child.

Meng Lang also cried.

It’s time to cry! After being half-dead for so long, I spent hundreds of millions on it, and the single-day turnover finally exceeded one million.

Converted income, net profit of 400,000 in a single day!

Make a lot of money! Get rich! Mr. Meng is indeed a genius in the business world!