Courtyard: My wife is Wen Li
Chapter 360 Three sub-brands
Of course, no matter who succeeds in the future, they will have a competitor in the future, and that is WeChat. However, He Yuzhu has no choice in this regard. He has never invested in the Internet in China from the beginning.
He still likes to invest in industry, and so does Baiwei Group. The foundation of the country is still industry. Although the so-called intelligence of later generations has developed well, and is even far ahead, the foundation is not here.
Our country sells all its products to the whole world. It is known as the world's factory, infrastructure madman, etc. It is a solid basic industry, and its foreign projects are constantly refreshing foreigners' understanding.
The transportation system has even surpassed that of developed countries. The high-speed rail has directly exceeded the total number of developed countries. The speed has been mentioned again and again.
These require continuous patent applications for various technologies manufactured by manufacturing factories and screws one by one, and they also slowly build up technical barriers to value.
This barrier can protect yourself and deter enemies.
The world is not peaceful, and we still need to work hard. He Yuzhu himself has always regretted that his system is not of the technological type, but finally, decades later, he gave himself a system mall.
After all, he is over seventy years old, so what if he is the God of Cooking?
The strong regret inspired the hidden attributes of the system. Finally, he could develop technology. Naturally, he could not let go of the opportunity, but he also needed someone to be available.
The eldest son He Wenxuan is a soldier. However, when he was a soldier, the country's military strength was insufficient and it could only maintain defense and engage in asymmetric warfare.
He influenced his sons. Two brothers, He Changbang and He Changyu, one guards the national brand and the other is responsible for the Baiwei Group. They are both conservative in their approach.
The second son, He Wencheng, studies weapons, especially armored vehicles, which need to be attacked. He has also influenced his two sons.
He Changsheng and He Changjie both develop technology industries.
Although the four grandsons all studied management, they took different routes.
…
After NBC went public, its stock price has been rising, and it is heading towards 200 billion, but it is still short of tens of billions. This will take time.
The next company preparing to go public is Netflix, but Netflix’s listing requires more time to prepare. Then there are production companies and brokerage companies. These two do not need to be listed. Whether it is necessary depends on He Yuzhu’s thoughts.
The production company is very strong, especially in the past few years of development. Its system has matured and the team has been well-trained.
He Yuzhu is now focusing on the Chrysler Group. Although there are only three brands of cars left, the positioning is very clear. Although other sub-brands and projects have been sold, the R\u0026D personnel and engineers have been retained.
Chrysler and Dodge are more suitable for the United States and Europe, while Maserati, as a luxury brand, builds factories in China and cooperates with Wuling.
Now it has released a city SUV, and the sales effect is very good. Maserati also has a sports car, but SUVs are more popular.
In addition, to launch a limited-edition supercar globally, the strategy designated by He Yuzhu is to launch a limited-edition supercar every two years, while urban SUVs are all mass-produced versions and are also launched every two years.
Because Ziah has built a factory in China, in addition to the globally unified price of limited-edition supercars, city SUVs are relatively cheap.
Use limited-edition supercars to enhance brand value and use urban SUVs to make money. This is a luxury brand, so He Yuzhu doesn't care about high pricing.
Then we strictly focused on quality control and used Wuling's nationwide 4S stores for sales, maintenance, repairs, etc.
Chrysler specializes in mid-to-high-end luxury cars. The luxury cars launched in the mid-level market are mainly sold in North America and Europe, and may also enter the domestic market in the future.
High-end luxury cars are bulletproof and safe, and are all lengthened customized versions. After designing the model, they accept luxury customization instead of mass production.
The main focus here is safety, luxury and uniqueness.
This is actually not to make money, but to enhance the brand power of Chrysler and the style of the group.
Dodge, on the other hand, is a muscle car. It mainly focuses on one thing. They are two-door, four-seater, with some extra modification accessories, and the price is not expensive at the same time.
What stands out is its high horsepower, which is directly aimed at modification and emotion, aiming at the market of young people.
Quarter-mile racing is very popular in North America, and Lion Pictures' "Fast" series also focuses on this kind of racing, so Dodge is now very popular among young people. At the same time, the modified accessories are not expensive and can be used Let them play.
In addition, Dodge is also preparing to launch a pickup truck. They have a pickup truck model. Now that they have changed their thinking, the pickup truck can also be launched, but the main focus is not practicality.
He Yuzhu is going to take a look at his own Chrysler Group. He can provide some technology if needed. He is not going to relist the group, but to run it himself.
Although the focus is on the agricultural subsidiaries of Baiwei Group, it would be good to retain one more industry. The reason why not all of them enter the domestic market is because electric vehicles will account for half of the country in the future.
However, it will still take a long time to completely switch to electric trains, especially in North America and Europe.
Therefore, the sub-brands he retains and the markets he selects are all purposeful.
As for the tram, he is not in a hurry. He Technology Co., Ltd. is currently making batteries, and has applied for numerous patents, grabbed a large market, and acquired some battery factories. Its domestic layout is almost completed.
In addition, He Changsheng has been continuously laying out chips. In the future, his automobile group will also be able to get the best chips, so everything is not a problem.
He has all the technologies related to trams and can seize the market at any time, but what he wants to seize is still the North American and European markets.
Although the Chrysler Group has sold a large number of sub-brands, it still occupies the position of the third car company in the United States. It is a large automobile group and its sales volume still remains in the top three.
In the past two years, because of its clear positioning and strong focus on research and development, the overall sales volume has not decreased, and the opposite format has been welcomed.
For example, the United States has not been established for a long time, and they do not have their own cultural heritage, so they have created many cultural types, such as comics, cars, sports, etc.
What we think is just a hobby has actually developed into a culture, especially the concept of early consumption.
He Yuzhu took his family to the United States on a private plane. After having a private plane, flying is not so tiring and can be quite relaxing.
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