Courtyard: My wife is Wen Li
Chapter 328 Endorsement and Influence
He Yuzhu's plan is very grand. He acquires car brands mainly for the brand and technology, and then cooperates with the four major domestic car companies in the future.
But he will not participate in the management. When others look at him now, they also think that He Yuzhu intends to support domestic brand cars.
In fact, He Yuzhu knows that he is just riding a coattails. Of course, his role is also very important. At least he has improved the brand's competitiveness and technology. This is real.
The people at Liuzhou Wuling naturally know what He Yuzhu is like. After all, they are not one of them, but now there are four companies. The one with the most shares is Geely, but it never cares about anything and only makes one move, just to establish a direct-operated store.
The effects of direct-operated stores have been revealed. While they have an advantage in price, they have also improved the quality of services, and any problems can be solved directly.
The sales of Volvo cars are rising steadily, especially in terms of options. Who doesn’t want to buy a car that suits their needs and price?
The most basic model is also a car with complete safety configurations and a safety-focused car that everyone can drive with confidence.
And just add whatever funds you need, little by little,
There is a list of prices and configurations. No matter what you add, you can choose the configuration you like. This is the only one in China.
Geely's own vehicles have also begun to provide this service!
This kind of competitiveness has given hope to domestic brands. Now everyone recognizes joint ventures, and He Yuzhu has now given away the opportunity.
The four car companies all have big brands in their hands, and their technology will definitely improve. However, time is still short and they need to digest the technology and develop new models.
He Yuzhu chose Maserati and sent it to China to jointly build a factory. As a luxury high-end brand, this is the first time.
And its price can definitely be reduced significantly. A car that originally cost several million can now be purchased for less than one million, and it will be launched in the country.
By then, the sales volume will not be low. Of course, this is a mass-produced model, and there will be more high-end limited-edition models that will also be launched in China, but the quantity will be limited, and the sales volume will be limited around the world.
These are all strategies for the future!
…
"Ms. Yang, I wonder if you are willing to act as an agent for our group's daily chemical products?" He Changbang found a relatively famous Xiaohuadan.
Yang Mi is actually hesitant. She is an ambitious person. Now a newly established daily chemical group is looking for her to endorse, and she is the spokesperson for all categories of products.
Things like washing powder are easy to talk about, but what about cosmetics?
She doesn't use them herself, but after signing the endorsement deal, she can only use their cosmetics, which she is unwilling to do.
For example, international brands are what celebrities pursue, whether they are used or endorsed.
He Changbang saw the other party's entanglement. After all, he had investigated before. If he wanted to compete with foreign brands, how could he not investigate?
Smiling slightly, he said: "Ms. Yang, I know what you celebrities think, but domestic brands are just a little less famous."
"I believe Ms. Yang also knows that Baiwei Group is absolutely domestically produced food. No matter what foreign companies come in, it will not be its opponent."
"What does this mean?"
"It's just a matter of ideological concepts for Chinese people. They will choose domestic food. Why?"
"Taste, tradition, etc. are all factors. The most critical thing is safety."
"Although Baijie Group has just been established, it has acquired time-honored domestic brands, which are all familiar brands. However, it is lagging behind now, not because of backward products, but because of promotion and packaging."
"Being able to become the spokesperson of Baijie Group is an opportunity, especially the only opportunity for a full brand endorsement."
Yang Mi's heart moved, and she asked doubtfully: "What is the relationship between Baijie Group and Baiwei Group?"
"There is no relationship between the two groups, but my name is He Changbang and my grandfather is He Yuzhu. My grandfather asked me to start this group." He Changbang said.
It's not that he wants to show off, but at the critical moment, it is still Grandpa's Baiwei Group whose reputation is even louder.
He Changbang doesn't mind using this kind of resource. This is his advantage. It was accumulated by the elders of the family. Why not use it?
Those who say they want to express themselves are all idiots.
Step by step, step by step, shopping malls are like battlefields. Now Baijie Group must seize the time and be the first to take the lead before those international brands have entered on a large scale.
Yang Mi was finally moved at this time. Who is He Yuzhu?
He is the richest man, at least the richest man in China, and he has his own film companies in Hollywood and Hong Kong Island, and the person in front of him is actually his grandson?
Is it the start-up of a group from the very beginning?
Isn't he so handsome?
Yang Mi's eyes changed immediately. If she became the granddaughter-in-law of the He family, her acting career would be...
She started to have ideas for He Changbang!
…
Domestic people watched the seven o'clock news. He Yuzhu once again acquired many foreign car brands, and then returned to China to cooperate with domestic car manufacturers. A large number of brands and technologies flowed into the country.
Some car enthusiasts are ecstatic, while consumers are excited to hear that the prices of luxury cars have been reduced.
In short, this is a good thing, but for joint ventures, it has a sense of crisis.
After all, when He Yuzhu purchased a car brand, he did not take it back as a joint venture. It is not considered a joint venture car, but a serious domestic car.
He is cooperating with four car companies at the same time. He does not participate in management, but only provides brands and technologies. What does he want?
Joint venture brands will face huge challenges because they have to cut prices and provide technology, otherwise they will be impacted by the other party.
The most important thing is that Geely takes the lead in establishing directly-operated stores. Will other car companies follow suit?
Clients choose to allocate funds themselves, will they follow?
A series of problems all appeared in front of them. Before, they were aloof. Now they have to lower themselves. This moment is a bit unacceptable!
Moreover, the investment required is too great. They are still hesitant and are ready to wait and see how the market reacts.
Years ago, the He family slowly gathered in He Garden on Hong Kong Island. There were a lot of things going on this year, but they always had to come back for the New Year.
Good guy, the eldest grandson brought his girlfriend back, and she turned out to be Yang Mi, the latest spokesperson of Baijie Group.
He Yuzhu was noncommittal about this. After all, He Wencheng's wife He Qing was also an actress. He Yuzhu did not object. The key still depends on his character.
He Changbang is not an innocent little boy, he knows what he is doing, but they have known each other for a short time, so they brought him back so soon?
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