China Entertainment 1997

Chapter 511 The Olympic theme song and winning Marvel (Update 34)

The next day, the Starry Charity Gala dominated all major entertainment pages, and the discussion was even more lively online and offline.

The reason why it is so noisy is that on the one hand, business giants gather together and the amount of donations is staggering.

It's okay to say that those industrial tycoons are often less well-known, but companies such as the Internet are all trend-setters. Even if their leaders are not well-known, the company's reputation and influence are at stake.

Many big names showed up, and more than 35 million yuan in donations were accumulated. It was quite interesting and suited the outside world's psychology.

Those who worship wealth put themselves in, spend money like water, and are full of style.

I feel relieved when I think about the bleeding of these capitalists.

Win-win!

On the other hand, there are celebrities. If you tell the truth, you can collect 100 million in donations. In fact, it has nothing to do with most ordinary people. They care more about celebrity gossip.

Yesterday's charity gala seemed peaceful, but in fact, there was an undercurrent. The various details made countless "gods" rush into the melon field and move their index fingers.

Cheng Long and Li Lianjie met.

Wang Fei and his wife and Xie Feng and his wife looked at each other awkwardly.

The polite smiles of Yan Kuan, Huang Xiaoming, Hu Ge, Nie Yuan and other niche students.

There is a secret bidding war between many big flowers in the international chapter.

The "deep sisterly love" of Liu Tianxian, Gu Miaomiao and Damimi Fanxing.

There are also countless grievances and entanglements between stars from all walks of life.

For this party, which only lasted less than four hours, the media and the melon-eating crowd had countless big dramas in mind, and even edited "The Ten Most Moments of the 10th Anniversary of Stars", which became a hit on Tieba and Tianya.

What I knew was that it was a charity gala, but what I didn’t know was that I thought it was a martial arts competition...

But this is good. At least Boss Cao has his face, and everyone openly loves each other.

The previous Harper's Bazaar Charity Night was so exciting.

【reluctantly】

[Damn, I really want to tear this bitch apart]

The Stars Charity Gala is mainly superior in that it has a big scene, many stars, and many melons. Although it is not sweet, it is large enough to quench your thirst.

Just thinking about it is enough to get everyone excited.

And even if celebrities don't dare to tear it up openly, they still make various small moves, which are not intense, but have deep meaning. Careful analysis will make it more interesting.

There are already many melon-eating enthusiasts who have strongly called for the Stars Charity Gala to be held permanently and held once a year. This is no more interesting than the Golden Horse and Golden Rooster.

However, Fanxing did not give an accurate reply to this, and the implicit meaning was actually a polite refusal.

To put it bluntly, Fanxing does not need to rely on this kind of star party to expand its influence like "Harper's Bazaar", and has no intention of holding such a party every year.

Most of the celebrities who came to support them had to do charity for the sake of Cao Xuan and Fanxing, which seemed to force them to pay protection fees.

Moreover, more than half of the more than 35 million yuan donated this time came from Fan Xingxing artists or sponsors and endorsement companies attracted by Cao Xuan.

Putting aside the publicity effect, in terms of single sentence efficiency, it is not as fast and neat as Cao Xuan's own money.

If it weren't for celebrating the tenth anniversary of Fanxing, Cao Xuan wouldn't hold this party. It was too high-profile and seemed like an invitation. It would easily cause controversy and murmurs from outside, and a good thing would turn into a bad thing.

This kind of example is not uncommon. To be a good person, you have to be a good person all your life. It is difficult to be a good person. Cao Xuan does not want to be trapped by the so-called "good person" character.

In contrast, he prefers the positioning of "Although Cao Xuan is a scumbag, he still has more conscience than many people".

Good things are done, but they are not tied down by unnecessary moral baggage.

Therefore, compared to high-profile charity galas that are more gimmick entertainment, Cao Xuan is more willing to do charity "silently".

Keep at a pace that is controllable by yourself. Don’t do good deeds without leaving a name, but don’t be widely noticed by the outside world and bear pressure...

………

After the Stars Charity Gala, Cao Xuan was preparing for the third stage of the "Strongest on Earth" Americas concert.

Also, the Olympic theme songs have entered the final stage, and "My Dream" composed by Cao Xuan is one of them.

As the most famous musician in China, a popular world superstar, the singer of the Olympic theme song designated by the government, the Beijing Olympics promotion ambassador and many other titles.

After Cao Xuan's work was submitted, it easily reached the finals. Even if the referee personally came out, he would not dare to reject the song easily.

So, it was more of a tug-of-war than a final.

The theme song of the "Olympic Games", what a glory, who doesn't want to get a share of the pie.

Cao Xuan's singing was just that. They couldn't compete with him, and they couldn't compete. Now they even had to compete for songwriting and writing, so they couldn't live alone.

The lyrics and music of "My Dream" are first-class, the concept is also high, and there is an English version. It can be said that it has great advantages and is suitable as the theme song of the Olympic Games, but it also has a disadvantage.

The interest of this song is more about personal dreams. Even though it can be extended to countries and nations, it still doesn't quite fit the tone.

The Olympic Games are an opportunity for China to speak out to the outside world and reveal some of its ideas.

According to Director Chen, the music director of the Olympic directing team, the song "My Dream" emphasizes too much on the self and is not inclusive enough. It does not show China's concept of actively opening up, integrating into the world, and building a harmonious global village.

But it doesn't mean that Cao Xuan has no supporters.

First, "My Dream" has the best overall quality among the songs in the finals. It was composed by Cao Xuan himself and is very personal.

Secondly, many people think that the Olympic Games is a platform for self-realization in a sense, and athletes are not just chasing their dreams on the field.

For China, whether it is the Olympic dream that it has worked hard for over the years or the development dream that it has been striving for, it can now be demonstrated to the world with the Beijing Olympics.

It makes sense to use "My Dream" as the theme song, but it can't be too appropriate.

Both sides hold on to their own opinions and have their own opinions. The opponent has institutional advantages, and Cao Xuan also has his strengths. The result is a constant tug of war.

Since September this year, the selection of the theme song has entered the final stage. Until now in November, there is still no ending. In the end, it shocked the higher-ups.

The rest is easy.

Cao Xuan originally had the most advantage, but Director Chen was stuck waiting for the referee to get stuck, so he was stuck here. Now that the matter has been resolved smoothly, Cao Xuan directly rehearsed the program with Lao Mouzi.

Whether to use a full Chinese version or a mix of Chinese and English, Cao Xuan alone, or find another singer to cooperate, all have to be carefully considered.

But this doesn’t require Cao Xuan to worry too much. After the song is decided, he can directly record the song and MV, and then prepare for the show.

At the end of November, Cao Xuan went to America to start the final stage of his global concert.

Compared to Asia and Europe, Australia and Asia, the Americas are slightly smaller.

Mainly in North America, there are only 4 games in South America, and 1 game each in Peru, Brazil, Argentina and Panama.

There are still relatively few English speakers in South America, and the music style is somewhat different from Europe and the United States. Coupled with economic and public security reasons, Cao Xuan only held 4 concerts.

The other 12 performances were all held in North America, 2 in Canada, and 10 in the United States. Mexico was a bit uneasy this year and did not hold any concerts.

But despite this, Cao Xuan's popularity in the third stage of the concert was no worse than in the first two stages.

After all, leaving Asia aside, Cao Xuan's English songs are actually more popular in North America. His popularity and influence in North America is even greater than in Europe.

Concert venues in New York, Washington, San Francisco, Chicago and other cities were sold out, and hundreds of thousands of fans enthusiastically supported him. The American media exclaimed that China Cao had set off a wave of music in North America.

Outside of the concert, New Line has finally finalized the release date of "Taken".

Early February is the off-season in North America. Although the market is small, there are not many popular movies in comparison.

The most beautiful films on the list are Stallone's "Rambo 4", Fox's superhero "Catcher", and Disney's "So You Think You Can Dance 2" should not be underestimated.

But despite this, Cao Xuan's "Hurricane Rescue" at least still has the power to fight.

If it is postponed to this year's summer season, Hollywood blockbusters such as "Iron Man", "Superman", "Raiders of the Lost Ark", "Kung Fu Panda" and "The Mummy 3" will appear together.

For Cao Xuan, a newcomer in Hollywood, it was the beginning of a nightmare.

And early February is almost the Spring Festival in China. If "Hurricane Rescue" is approved for release in the mainland, Cao Xuan will not only have to compete with Hollywood movies, but also domestically there will be Xing Ye's "Yangtze River No. 7" and Xiao Zhou's "Big". "Slam Dunk".

Cao Xuan didn't know whether he was being attacked from both sides, but it didn't matter.

In North America, there are a lot of Hollywood blockbusters that will be released in the summer season. In China, it will be in the summer season and you can easily catch the first part of "Three Kingdoms·Red Cliff".

So no matter what the February schedule is, "Taken" cannot be postponed.

However, at this time, compared to the release date of "Taken", Cao Xuan is personally more concerned about the fact that the acquisition of Marvel shares has finally made progress.

Cao Xuan used part of the cash + shares of Warner Music Group as collateral for a loan, which amounted to almost US$450 million, and he acquired 20% of Marvel's shares in one fell swoop.

It includes shares obtained through financing into the company, as well as shares purchased from other shareholders, plus some scattered shares he had acquired piecemeal before.

At this time, Cao Xuan held more than 23% of the shares and became Marvel's second shareholder.

This acquisition is not cheap. Even Sun Ventures and Marvel are not sure whether there is a premium. The key point is the summer release of "Iron Man".

If "Iron Man" becomes a big hit, Cao Xuan will make a lot of money.

But if he loses, Cao Xuan will also suffer a big fall like Marvel.

Cao Xuan was able to take over Marvel's shares at this point. On the one hand, Marvel is short of money and needs a certain amount of new funds to supplement it. At the same time, there are also shareholders who are afraid of stud and are ready to cash out part of the money and bring in a new person to share the pressure.

It can be said that Cao Xuan, who has bet hundreds of millions of dollars at this moment, is very courageous in the eyes of outsiders.

But Cao Xuan himself knew where he had the confidence to bet like this.

If he remembered correctly, "Iron Man" was a hit after its release, and soon Disney would offer $4 billion to acquire Marvel. Cao Xuan's investment of $450 million was equivalent to nearly doubling.

However, Cao Xuan is not willing to just take this amount. Not to mention Marvel's market value in the future, with Marvel's shares, the annual dividends alone will be more than this amount.

Cao Xuan can let Disney take the lion's share of the pie, but no matter what, as he holds nearly a quarter of Marvel's shares and is backed by the growing Chinese market, he has a piece of the bargaining chip...