China Entertainment 1997

Ma Yusheng is a freshly graduated normal school student and currently works as a chemistry teacher in a junior high school in Hebei Province.

The job is stable, and although the teacher's income is not high, it is actually quite good in the current environment. More importantly, Ma Yusheng's family is rich. His parents prepared a wedding house early and bought a little Santana as soon as they started working.

Having a house, a car, and a guaranteed job.

It stands to reason that Ma Yusheng can barely be considered a small winner in his personal life, but it is a pity that he does not have a girlfriend.

Growing up, he didn't know how to deal with girls. Even though there were more girls than boys in the normal school, he never officially had a girlfriend in four years of college.

After joining the workforce, Ma Yusheng's career went smoothly and he didn't have to worry about his RV. The only thing he was worried about was the major events in his life.

It was too much to count on him, but his parents combined to give Ma Yusheng a blind date.

His own conditions were quite good, and he was very popular in the blind date market. Soon, through the help of a matchmaker, he met a female teacher.

The other party is quite satisfied with Ma Yusheng's conditions, and Ma Yusheng also feels that he likes him very much. He has a handsome appearance and a gentle temper. They are both teachers and have something in common.

After the initial meeting, both parties were willing to have further contact.

But then the difficulty came.

Ma Yusheng has never been in love and doesn't know how to chat with girls. When he met Xiao Banyue, whether it was online QQ or text messages, they had awkward conversations every day.

They either had good mornings, lunches, and dinners, or talked about work. After half a month, the two of them found out each other's class leaders' names and weekly class schedules, but there was little progress in their relationship.

No matter how dull Ma Yusheng was, he felt that sooner or later he would be in trouble if he continued like this, so he hurriedly asked his college roommate for advice.

His roommate was a famous libertine in college. He had two girlfriends per semester on average. It was a common practice to have two boats. Even three or four boats were common. His nickname was [ Hebei Master Xiao Cao Xuan].

Cao Xuan: "..."

The roommate asked about the chat history between the two of them, but didn't even bother to give any advice and just threw a sentence away.

"If you make an appointment to go out to dinner and watch a movie, if you don't object, you have hope. If you make another date and accept the same, then it's settled."

Ma Yusheng suddenly understood and acted according to his plan. He invited the female teacher out to have dinner, watch a movie, and take a walk around the park. Although his performance was not outstanding, there was no need to talk awkwardly.

After several dates, the relationship was officially established. Ma Yusheng pushed further and planned to gain both physical and mental benefits. He went a step further and asked his roommate again for advice.

"Choose an ambiguous or memorable day, find a higher-end restaurant, dress up handsomely, watch a romantic movie or drama together, send a bouquet of roses, and prepare some sweet words.

The main thing is to create a romantic atmosphere. Girls are good at this, and the atmosphere is set off, so they can win it in one fell swoop! "

Ma Yusheng nodded repeatedly. It was easy to talk about love in a restaurant, but it was hard to find Good Days and romantic movies. He could only search randomly on the Internet, and then a movie news popped up.

[Cao Xuan and Hu Jing support Chinese Valentine's Day, go to the cinema to watch "When Men Are in Love", meet on the Magpie Bridge, and spend the Chinese Valentine's Day]

Ma Yusheng clicked on it and saw that it was a promotional soft article for "When a Man is in Love", which was mainly a bundled marketing of various movies and Chinese Valentine's Day.

If you look at a couple, you will be happy; if you look at a single, you will meet again by chance; if you look at a broken love, you will soothe your heartache...

Anyway, bala bala, it seems that if you don't watch this movie, you are sorry for the Cowherd and the Weaver Girl who have been watching for thousands of years, you are sorry for the Queen Mother who has been scolded for thousands of years, and you are sorry for the magpies who watch "Bridge Shock" in batches every year.

Ma Yusheng doesn't really care about the Queen Mother and Magpie Bridge, but the Chinese Valentine's Day + Romance Movie does exactly what he needs.

There is a saying in this day. Watching romantic movies can also heighten the atmosphere. Then your girlfriend will be so excited by the movie, hehehehe.

However, Ma Yusheng is still relatively cautious. Just in case, he still found the trailer and took a look.

In case the film quality is poor and cannot meet the requirements of setting off the atmosphere, it will affect his plan.

The trailer of "When Men Fall in Love" is still easy to find. For a movie with excellent box office, the proportion of marketing promotion may reach more than 30%.

Cao Xuan understood this truth and spent a lot of effort on Xuanfa.

Fanxing TV series started out and has always had a good relationship with relevant TV stations. It received a trailer push at a friendly price. From CCTV sub-channels to municipal-level local stations, the trailers were broadcast on more than 30 TV stations in total.

On the Internet, "When Men Fall in Love" has an exclusive cooperation with Sina. The former has received full push from one of the three major portals, and the latter has received exclusive news about the film and its creators and related online activities.

As for QQ, Cao Xuan, as the major shareholder, also has special privileges. Not only can news about the movie be directly pushed to him, QQ shows also have the same version of the movie characters.

[Cao Xuan], who has hundreds of millions of QQ friends, will enthusiastically "remind" his friends every now and then that the weather is fine, why not go out and watch a movie, starring me this summer...

If even one in a thousand of the hundreds of millions of friends is interested, it will also contribute a huge amount of box office revenue.

Nowadays, many people in the film and television industry have not realized the promotional power of the Internet. Cao Xuan can be said to be the first wave of people to use the Internet platform to promote and distribute movies in large quantities.

If "Legend of Hot Blood" hadn't been so famous and the influence of "Bubble Hall" hadn't left the industry, Cao Xuan would have wanted to make movies and games interact.

For example, watching a movie will give you some card props, or attacking the sand will give you movie tickets. Even though the effect may not be great, no matter how small a fly is, it is still meat.

With Cao Xuan's publicity resources, "When a Man Falls in Love" became the most famous movie in the summer of 2003, especially on the Internet, where it was almost overwhelmingly popular.

Of course, this is also due to the high popularity of Cao Xuan and Hu Jing.

This summer, there are not many movies released in the mainland.

Two Hollywood blockbusters, "Finding Nemo" are animated films, and there are still restrictions in China. Many movie fans feel that spending money to watch an animated film is a bit of a loss.

The "Matrix" series has returned to great fame, but its non-local operations are still not as powerful as Cao Xuan and Hu Jing's team-up.

"Flying Dragon Reborn" is also famous because of Cheng Long, but the main battlefield is Hollywood and Asia, and the secondary battlefield is Hong Kong, and it does not pay attention to the mainland market.

In other words, it's not that he doesn't pay attention to it, but that the production company behind it, Emperor Emperor, doesn't take Cao Xuan seriously at all.

After all, in terms of film achievements, Cheng Long is now the number one Chinese person. He is at his peak after "Rush Hour 2". He is also supported by many Hong Kong stars and European and American actors such as Xie Feng, Christy Chung, and Huang Laogou.

In contrast, Cao Xuan's first movie was a love movie that was not very popular.

In the Emperor's view, Cao Xuan was easily massacred unilaterally by Cheng Long after avoiding "The Matrix 2".

But also because of the Emperor's lack of attention and related movie promotions, "When Men Are in Love" completely gained the upper hand.

By late July, it would be a bit exaggerated to say that people who have never heard of this movie are out, but basically more than 60% of people who often pay attention to entertainment and movies have heard of it.

In an era when information is not yet developed, this is already a very high proportion.

With such a large-scale announcement, Ma Yusheng almost searched for keywords and easily found the trailer.

Click to play,

The scene started with a bus, with Hu Jing sitting quietly on her seat. The bus stopped with a whistle, and Hu Jing got off with her bag on her back.

On the stop sign in the distance, Cao Xuan was holding a sweet potato in his mouth carelessly, and at the same time he didn't forget to grab a little fat man wearing crotchless pants.

Seeing Hu Jing coming down, Cao Xuan hurriedly stood up straight and rubbed his hand on the little fat man's body with a little embarrassment.

Facing the angry gaze of the little fat man, he walked up to Hu Jing with a sullen face, glanced at the sky, and straightened his arms in a very manly manner.

Hu Jing pursed her lips and smiled, holding her hands up. Cao Xuan pretended not to care, but couldn't help but whistled and left with his girlfriend. Before leaving, he didn't forget to stuff a few dried sweet potatoes into the little fat man's mouth.

The little fat man looked at the dried sweet potato in his mouth, then looked down at his little brother, trying hard to remember whether these two actions were the same hand.

Then wow wow cried!

A few tens of seconds of short jokes, fresh and humorous, make people quickly develop a good impression of the film, and also understand some of the characters of the male and female protagonists.

Cao Xuan is a carefree, bohemian, somewhat straight man who doesn't care about anything on the surface, but from all the details, it can be seen that he cares about the heroine in his heart. The heroine understands his thoughts and is willing to cooperate.

Although there are not many shots, it looks very sweet anyway.

At the same time, there is actually a prelude to this scene. In the next scene, the male and female protagonists appear at the beach.

Cao Xuan took Hu Jing on a bicycle and boarded the bus crazily at the beach. Hu Jing screamed and cheered happily. Cao Xuan, who was riding with the heroine on his back, no longer suppressed his thoughts and smiled brightly.

At this time, the prelude finally ended, and Cao Xuan's magnetic and affectionate voice sounded.

"Crossing mountains and rivers to embrace you, we will be together regardless of the storm

Hear the most beautiful memories and all the news about you

I hope to see you every day, even if it rains, it will be sunny and sunny.

In the colorful world, I will only like you

…”

Along with the singing, relevant film clips of Cao Xuan and Hu Jing also appeared one after another.

Due to the confidentiality of the plot, most of the scenes in this trailer are clips that do not affect spoilers, and are mainly reflected in the sweet interaction between the male and female protagonists.

At a street stall, Cao Xuan was dressed up, wearing a slightly ill-fitting suit, with a slicked back hair, shiny and shiny, as if he had sprayed two kilograms of gel water.

Dressing like this may seem a bit funny to others, but Cao Xuan has a different flavor, and even in the eyes of some girls, he is a bit indescribably cute.

Sitting opposite the heroine, Hu Jing ignored him and continued to eat by herself. Cao Xuan looked at the goddess happily and tentatively took a piece of food.

Hu Jing paused, picked it up and put it in her mouth. Cao Xuan instantly became energetic, using the chopsticks in his hand to pick up the vegetables and put them into Hu Jing's bowl.

This is a plot where the relationship between the male and female protagonists has eased. Before this, when Cao Xuan served Hu Jing food, she would not move.

In the next shot, on the rooftop, Cao Xuan and Hu Jing stood side by side looking at the sky in the distance, saying nothing, a little ambiguous and shy.

Hu Jing launched the attack first, kissing Cao Xuan's right cheek, then turned sideways and lowered her head to play with the sweet potato in her hand.

Cao Xuan, who was chewing the dried sweet potatoes, was stunned for a moment. He was a little confused, a little shy, and could not suppress his joy. He giggled for two seconds. Cao Xuan put down the dried sweet potatoes in his hand, turned his head and turned to Hu Jing, who was standing aside, and said directly Kissed.

In the next scene, Cao Xuan came out of the toilet wearing underwear and pants. Hu Jing packed her backpack. She didn't care when she saw his appearance. She gave him a kiss, opened the door and left.

In the next scene, Hu Jing is lying in Cao Xuan's arms and whispering. The two of them are smiling and looking forward to each other.

In the next scene, Cao Xuan watched with fear as Hu Jing shaved him. He was a little scared at first, but when he looked at the girl with gentle eyes who was shaving him seriously, and the fragrance in her breath, he couldn't help but raise his head and kiss her. One mouthful.

As a result, he was almost injured because of the erratic movement. Hu Jing, who was angry and frightened, clenched her fist and gave him a blow. After the blow, she looked at his silly smile and kissed his forehead with a smile.

Accompanied by various sweet scenes, Cao Xuan's singing voice temporarily stopped, and Hu Jing's sweet female voice sounded, singing the second verse of the main song.

"In the most beautiful years, you are provided with daily necessities, rice, oil, salt, soy sauce and vinegar."

The spring breeze brings me to you, April moistens the air

In an ungentle world, you are my luck

All my good temper, because I love you

…”

The love song duet has more feeling, and the appearance of Hu Jing's singing voice raises the charm of the trailer and the song to another level.

The song Cao Xuan chose is called "You Are April in the World". The general meaning of the lyrics is that it is very good to meet you. I like you very much. May we be together forever and love each other forever.

If taken alone, it is a love song that expresses love.

But combined with the plot of the movie "When Men Are in Love", there is actually another hidden meaning, which is from the male protagonist's perspective, after his death, he has various good wishes for the female protagonist.

The song title "You Are April in the World" also has a double meaning.

For the male protagonist, the appearance of the female protagonist gave him the best memories of his not-so-satisfying life, and he fell in love with someone in a true sense.

As for the female protagonist, the male protagonist saved her, just like the April sky on earth, it warmed her heart, and he guarded her silently until his death.

It can be said that the male and female protagonists go in both directions to warm each other, and each other is the April in their hearts.

Of course, based on this bit of information in the trailer, the current audience is still unaware of these various meanings. The interaction between the male and female protagonists is full of sweetness, and the songs are also good, especially the chorus of the two choruses.

"May you be safe and sound where I can't see you

May your winter never lack warmth and sunshine

May your tomorrow no longer experience rain, wind and frost

May your future always be full of tears

Uh-oh, oh..."

It instantly touched the heart of Ma Yusheng, who was in the period of love. Just for this song, it was worth buying a movie ticket.

Besides, Ma Yusheng looked at the smiling faces of Cao Xuan and Hu Jing in the trailer with anticipation.

"The trailer is so sweet, and the movie will definitely be warm and beautiful. When the time comes, Xinxin will be moved, hehe."

Thinking of this, Ma Yusheng directly sent the trailer video link to his girlfriend Qin Xin via QQ, and then called to invite her.

"Hey, Xinxin, let me treat you to a movie on Chinese Valentine's Day..."

………

Ma Yusheng's couple was not the only one who fell into the trap. Love is an eternal topic. For these young men and women with restless hormones, marketing love must be done accurately.

What about 520, Christmas Eve, Singles’ Day, Valentine’s Day, the first cup of milk tea in autumn, 10 grilled sausages in winter…

As long as the momentum builds up, a group of people will automatically follow suit. If you don't let them become leeks, they will be anxious for you.

Although there is no pre-sale box office to prove the data, judging from the feedback from various parties on the Internet, many people are still willing to watch "When Men Are in Love" on Chinese Valentine's Day.

For fear of leaks, the movie originally scheduled to be released on August 2 has now been postponed for two days and will premiere on August 4, which is the Chinese Valentine's Day.

Although the temporary change of schedule will have an impact on the movie, since "When a Man Loves" has always been promoted on the Chinese Valentine's Day, many people have the impression that it is also the Chinese Valentine's Day to watch, so the impact of changing the schedule will not be as big as that of ordinary movies. .

However, a large number of movie-watching groups gathered during Chinese Valentine's Day. If they want to eat them all, it means that the first day's film schedule must be large.

Therefore, throughout July, China Film and Fanxing are busy expanding the film schedule of "When Men Are in Love", especially the Chinese Valentine's Day, a special moment, which is likely to be the peak release of the entire movie, so they must get as many films as possible.

Although the national box office theater chains are jointly managed these days, there are no unified mandatory requirements for film scheduling, and theater chains have great freedom.

For example, Fanxing Cinemas, if it wanted to, could schedule 100% of the movies "When Men Are in Love" and remove all other movies from the shelves.

But this is too extreme, and when a movie is released, it usually has relevant terms and agreements with theaters, so you can't release other people's movies for no reason.

Besides, this is too extreme. It's not like doing business. If we really do this, no movies released at the same time as Fanxing will dare to come to Fanxing Cinemas in the future.

The movies of Fanxing Family cannot afford the development of Fanxing Cinema Line.

In addition, it is also a blow to the audiences who come to the cinema to watch other movies.

It's equivalent to you excitedly going to a certain restaurant and ordering braised pork to satisfy your craving. They tell you that this dish is not available and ask you if they want steamed fish. It's almost like turning away customers.

Cinemas are open to welcome customers, and rushing customers is a taboo. If people don't come once or twice, it's a loss.

Therefore, although Fanxing Cinemas and Fanxing Entertainment are the same company, their businesses are different, and it is impossible to completely agree on the issues they consider.

When Fanxing movies are released, Fanxing Cinemas can only say that they try their best to be biased, rather than completely leaning towards one side without restraint. This is what a major cinema chain does.

However, considering that there are not many summer movies, it is the first movie of Big Boss Cao Xuan, and the special circumstances of Chinese Valentine's Day, Fanxing Cinemas still arranged more than 85% of the movies on the premiere day.

Subsequent adjustments will be made based on the box office, and China Film Group is similar. It is impossible to give in all for the stars. On the day of the premiere, its theaters only gave 68% of the film schedules. This is also the result of hard work.

After all, the box office performance of "The Matrix 2" and "Finding Nemo" currently in theaters are not bad, and there are other related films, and even movies with the main theme that are mandatory to be arranged for study by government agencies.

Even if it is intentional favoritism, it cannot be too excessive. 68% was already won by Mr. Han personally.

Under normal circumstances, even with Cao Xuan + Qixi Festival, we can only strive for more than 50% of the first day of filming, and the chance of reaching 60% is too low.

Unless "When Men Fall in Love" shows a trend of crushing the same period, theaters will follow suit in large numbers.

Other theater chains, relying on the reputation of Cao Xuan and Qixi, have received considerable film schedules.

The theaters are not stupid either. The crazy marketing of "When Men Are in Love" will definitely attract a large number of couples to watch the movie. If the theaters want to make money, they will naturally schedule more films.

Basically all theaters that can be contacted have given "When Men Are in Love" more than 30% of the first-day screenings. Some theaters that are optimistic about Qixi Festival marketing and the quality of the film have directly given about 50%.

A rough statistic shows that on Chinese Valentine's Day, more than 62% of "When Men Are in Love" films were scheduled in theaters across the country.

In the future, at least a phenomenal blockbuster movie would be able to get a film schedule, and it would have to be a dominant one at the same time. If there were competitors, if it exceeded 50%, it would be overwhelming.

But it’s not an exaggeration now, because the movie market is small and there aren’t many movies released, so a single movie sometimes gets 80% of the total number of movies scheduled for that day.

But no matter what, "When a Man Falls in Love" has gotten off to a pretty good start. If it can build momentum in one fell swoop, it might really be a hit.

Since the beginning of July, Cao Xuan and Hu Jing have started relevant publicity.

Cao Xuan, Hu Jing, and some of the film's main creators all took a turn at various activities arranged by Sina and popular programs on several TV stations, including Fanxing's "I Love to Remember Lyrics" and "Boys and Girls Rush Forward." .

Such resources are difficult for ordinary people to obtain, but Cao Xuan is well-known and has many connections in TV stations.

Many variety shows are begging him to come. As long as he wants to appear, more than 90% of domestic variety shows will open their doors to him without hesitation.

Variety shows are gone, and Cao Xuan will have to attend a few road shows in the next wave, mainly in theaters and universities. During this period, Cao Xuan will also be responsible for the road show of "The Matrix 2".

Because of his popularity in China, Cao Xuan is one of the main hype points of "The Matrix 2".

In mid-July, Keanu Reeves also came to China and attended two student meetings with Cao Xuan at Beijing University and Fuzhou University. Keanu also talked about interesting things about filming with Cao Xuan.

Some reporters put together a photo of the two talking and laughing together and created a resounding headline.

"Friendship between Superstars"

How to put it, maybe out of inferiority complex, some people in China have always had great doubts about Cao Xuan's fame abroad.

I think it's all Cao Xuan's grandma who sells her stuff and boasts about herself. She is just an 18th-tier little singer abroad. The Grammys and Billboards are all deceiving people. In fact, they have no gold content at all.

Don't tell me, there is quite a market for this kind of statement.

The information nowadays is not very developed, and many people don’t understand the Grammys and Billboard. They only rely on the media to inform them. During this period, there are so-called exaggerations and belittling.

For example, some artists have achieved little success abroad, or they have won some pheasant awards in public relations, and everyone just brags about them, but in fact they have no gold content at all.

But there are also superstars like Cheng Long who have wide influence in Hollywood and even the world. Some people insist on saying that he is a braggart.

All kinds of far-fetched evidence prove that Cheng Long is not famous in Hollywood, his box office of hundreds of millions of dollars is fake, Cheng Long is a second-rate guy in Europe and the United States, and the Oscar Lifetime Achievement Award is a consolation prize...

Some people still believe this routine twenty years later, let alone now in 2003.

So some people really think that Cao Xuan is just bragging, just to go out for gold plating and then come back to make money.

It was not until this time that Cao Xuan and Keanu Reeves were chatting and laughing, and even getting close to each other, that some media began to use this incident to slap the doubters in the face.

"The Matrix 2" is now a global hit, and Keanu Reeves has become a hot A-list star in Hollywood.

It is said that Cao Xuan is an 18th-tier little singer in Europe and the United States. Have you ever seen any 18th-tier little singer who can tease and tease each other like this with a big star?

Cao Xuan also invited Keanu Reeves to his home. Keanu Reeves happily accepted the invitation and praised Cao Xuan's home as one of the most Chinese-style residences he has ever seen.

Don't talk about how amiable foreign stars are. If you have the ability, why don't you invite Keanu Reeves to your home and let others take care of you?

Keanu Reeves's trip to China not only proved it to Cao Xuan but also to his fans who supported him. He was very angry with the relevant media.

On the other hand, the global box office of "The Matrix 2" has exceeded US$500 million, even though Cao Xuan has repeatedly stated that he is only a guest star and not a starring role.

But he still couldn't help but some people blamed him for the box office, and he became one of the most box office actors in China.

But Cao Xuan did not agree with this statement.

As the same saying goes, no matter how powerful you are, how famous you are. As long as he is a starring role or a supporting role in the "Matrix" series, he will not agree to not counting the box office for him.

But for a small cameo role, it was really boring to have to pull it off. Cao Xuan didn't want to be ridiculed and gain popularity in the future.

Therefore, Cao Xuan has repeatedly stated that he is only a guest appearance + promotional song, and hopes that his contribution to "The Matrix 2" will not be exaggerated too much.

In the promotion of "The Matrix 2", Cao Xuan was also very restrained. He even did not forget to promote his "When Men Are in Love" at the end of each movie. To a certain extent, he was able to eat two fish with one fish.

August 4, morning

Cao Xuan and other main creators of the "When Men Are in Love" film held a premiere ceremony at a five-star theater in the theater line in Beijing.

At the same time, Cao Xuan and Hu Jing's starring debut film "When Men Are in Love" has officially premiered!

————

ps: Thanks to book friend [YDUHU] for the reward. According to the rules, more thanks will be added later...

I have about 150+ free words left, and I recommend the lyrics.