China Entertainment 1997

"...

Sing together

Sweat makes dreams grow stronger

you make me grow

flag like wind wings

you give me strength

Flag So wave your flag

…”

Different from the unified English version of "Waving Flag" abroad, "Waving Flag" in China is a mixture of Chinese and English, with Chinese as the main language.

Cao Xuan sang the lead vocal, and also invited Sun Yanzi to sing a female voice, which was the part sung by Zhang Liangying of the original time and space.

At first, Cao Xuan planned to promote his own people, such as his singers Gu Miaomiao and Linghua.

But Pepsi-Cola wanted a bigger lineup, so it turned to Sun Yanzi, who happened to be one of the official promotion stars of the World Cup in Japan and South Korea.

In fact, Hu Jing is also capable, but her voice and singing are still slightly inferior, so Sun Yanzi was finally chosen, which was also promoted by Warner.

In addition to the different versions, the English version is also a little different from the domestic MV. In the part where girls sing, Sun Yanzi has traveled abroad, and there are more related domestic scenes, and highlights of national football players have also been added.

Although the national football team has signed a contract with Coca-Cola, and the national football team cannot appear in Pepsi's promotional MV, they have not signed a contract with the clubs where the national football players belong, so there are figures wearing the club's national football team.

There is no way, after all, the Chinese team is involved in this World Cup. If a national football player does not appear, it is really unjustifiable, and I have to cobble together a few shots.

If Coca-Cola really protested and wouldn't let go, the worst they could do was delete these scenes.

The World Cup + Cao Xuan + Pepsi Cola quickly made the song "Win the Flag" popular in the streets and alleys. The passionate melody and dynamic rhythm penetrated the brain like a magic sound, making people unforgettable for a long time.

After listening to it several times, ordinary people can hum a few lines of "happy and comfortable, passionate...the end of the world is only the limit of you and me".

For fans, compared to this song, they are more envious of the football superstars who appear in the MV.

Beckham, Kahn, Raul, and Zidane are all top names in various clubs and even countries. Being able to appear in Cao Xuan's MV is such a good match.

Although Cao Xuan said in an interview that many shots were composite shots, in a sense, Cao Xuan was indeed "competing" with superstars such as Zidane and Kahn.

Just this point almost made these fans envious to death.

Several friends in the entertainment industry even called Cao Xuan, who was very upset. For example, Zhao Benshan, Wu Jing, Chen Yixun, Sun Nan, Yu Quan and others were all fans and were jealous of Cao Xuan's treatment.

Several younger brothers, including Wu Jing, Yu Quan and Chen Yixun, also pestered Cao Xuan to get autographs from the stars.

Not to mention, Cao Xuan actually has autographs from many stars.

After all, he was a guest in the MV, and Cao Xuan was acting as a public servant for personal gain. When he hired people through Pepsi, he wrote a special letter, and some stars even called him to communicate.

During the filming of the MV, the director team was entrusted with help and obtained many signatures from stars, including footballs and jerseys signed by the entire Manchester United and Real Madrid teams.

After the MV and song became popular, Beckham even called Cao Xuan specifically to congratulate Cao Xuan and even made an appointment to have dinner.

Beckham himself is taking a commercial route. Cao Xuan is very famous in Asia and the United States. This MV will also be beneficial to Beckham's image to a certain extent.

For Beckham, who has always wanted to enter the US and Asian markets, having a good relationship with Cao Xuan is not a bad thing.

Especially in China and the United States, the influence of football is relatively low. Having the help of a popular star like Cao Xuan will help him spread his popularity.

Cao Xuan also thinks so. Aside from being a Manchester United fan himself, as one of the most famous players in the world, Beckham has a high influence in football-loving areas, and Cao Xuan has a certain relationship with him. benefit.

Everyone carries the sedan chair!

The reason is simple. When Beckham comes to China for promotion or business activities, mentioning Cao Xuan can quickly bring him closer to the Chinese people.

In the same way, Cao Xuan can also eliminate some strange barriers by going to Europe or South America to chat with his good friends Beckham or Ronaldo.

In Northeastern dialect, this is called - mentioning people.

Find someone who is known to both parties and has a certain degree of influence to give the strangers a breakthrough, so that they can quickly become familiar with each other and create a sense of intimacy.

In parts of the United States and Asia, the name Xuanzi is very popular, and in Europe, especially England, the name Beizi is also very powerful.

After getting acquainted with Beizi, Cao Xuan got to know some of Manchester United's stars through Beizi, especially Suozi, Cao Xuan's favorite.

Although the latter's results as coach were not satisfactory, in Cao Xuan's heart he will always be the Red Devils' super substitute and his favorite player in the entire Manchester United team.

The only regret is that Ronaldinho hasn't come to Manchester United yet, otherwise Cao Xuan could still tease the fledgling president.

Being connected with Beizi and the others also meant that he would not have to worry about signing autographs, so Cao Xuan was not stingy when faced with requests for autographs from his friends and younger brothers.

In fact, Cao Xuan had anticipated this before and set aside enough shares in advance. In addition to collecting them for himself, he could also satisfy his friends' requests.

And because of this incident, Cao Xuan became famous among fans in the entertainment industry. Zhao Benshan also invited Cao Xuan to join the Chinese Star Team in the mainland.

This is a football team formed by a group of mainland hosts, singers, comedians, and sports stars in 1994. Niu Qun is the captain and Lao Zhao is the vice-captain.

There are many members, many of whom are Cao Xuan's acquaintances, including Lao Zhao, Zhang Guoli, Feng Gong, Lao Lang, Shuimu Nianhua, Sun Nan, Wu Jing, and Yu Quan, who are all in the team, as well as many female star cheerleaders.

There is also the Xiangjiang Star Football Team of the same nature, Liu Tianwang, Principal Tan, Cao Xuan's younger brother Chen Yisun, Simon Yam, and Eric Tsang are all from this team.

This kind of star team is a charity. Although there are various shortcomings, the original intention is still good, and sometimes you can make some friends.

Cao Xuan agreed to Lao Zhao's invitation, but in fact it was only in name only to build momentum. Although he watched football, he was not very good at playing football.

However, they didn't plan to ask him to play for real. In fact, except for those few who knew football, most of them had a strong reputation and showed their faces on the court, which could win more tickets and donations.

To be honest, in the past, the Chinese star teams from the mainland were fine in the country, but they were less successful against foreign star teams, at least not as good as the Xiangjiang star team.

But now that Cao Xuan, an internationally renowned star, has joined, regardless of whether he plays or not, there is no shortage of appearances and gimmicks.

The relevant people in charge are even gearing up to organize an all-star game before the World Cup, which can be regarded as a warm-up promotion for the World Cup.

However, Cao Xuan really didn't have time to pay attention to this matter. After learning that it was being held in the capital, he promised to be there to cheer. The rest of the time he focused more on the results of "Waving Flag" in various countries.

The song "Waving Flag" is extremely popular, the melody and rhythm are quite brain-washing, and the lyrics are not difficult to remember. Even if you listen to it two or three times, you can still hum a few tunes even if you can't sing.

As the World Cup approaches, a brainwashing and passionate song instantly doubles the energy bursting out in this environment.

Pepsi-Cola itself invested a lot in channel promotion of this song, and after achieving good results in the early stage, it immediately increased its investment.

Under the bombardment of publicity, the song quickly became popular and spread from a simple advertising song to the World Cup and even the entire football field.

The lyrics are positive, the melody is catchy, and more importantly, it has Asian elements.

Normally, that's it. During the World Cup in Japan and South Korea, relevant football channels in various countries and even FIFA are interested in promoting this song.

Regardless of the scope of Asia, the relationship between China and Japan and South Korea may not be good, but in the eyes of people from other continents, they are all Asians and have the same nature.

As a result, "Waving Flag" was rotated by television and radio stations in a large number of countries, and its popularity directly surpassed the real promotional songs in Japan and South Korea.

Relevant people in the two countries were furious, especially South Korea, who felt that Cao Xuanming was just riding on the popularity and poaching them from the World Cup in Japan and South Korea.

This sentence is really correct, because that's what Cao Xuan thought and did.

But even so, Japan and South Korea had nothing to do with Cao Xuan.

They can't control Cao Xuan, let alone what those fans listen to. Who makes their song not as popular as "Waving Flag".

The most ruthless one is FIFA. They don't care about anything else but the ratings and commercial revenue of the World Cup. When they realized that the song was becoming popular, FIFA immediately negotiated with Pepsi-Cola.

At the end of May, "Waving Flag" was officially announced as one of the theme songs of the 2002 World Cup.

Moreover, FIFA also announced that it is contacting musicians from relevant countries to adapt and sing "Waving Flag" in multiple languages ​​other than English and Chinese. The number of languages ​​is expected to exceed double digits.

With the help of FIFA and PepsiCo’s own channels, “Waving Flag” has completely skyrocketed.

In early June, "Waving Flag" ranked third on the British music charts.

Cao Xuan has just refreshed the history of the US Billboard, and once again refreshed the history of Chinese singers in the British music charts.

At the same time, "Waving Flag" has also entered the rankings in Sweden, Spain, Portugal, Italy, Argentina, Brazil and other countries, and the one with the best results even won the championship.

As of before the World Cup, the number of people who have listened to the song "Waving Flag" worldwide is guaranteed to exceed 2 billion.

Although less than half of this is attributed to China, even so, the overseas influence of more than one billion people is shocking enough.

"Waving Flag" has truly become Cao Xuan's first global hit song.

The scariest thing is that this is just before the World Cup. As the World Cup begins, this song is likely to further ferment, and Cao Xuan's name will spread around the world for the first time with this World Cup.

Warner Bros. and PepsiCo were crazy about it. They never expected that a promotional song could become such a hit.

Now Warner and Pepsi are working together to promote Cao Xuan, hoping to get Cao Xuan to perform at the opening ceremony of the World Cup in Japan and South Korea.

However, Cao Xuan is not optimistic about this. This is the Japan-Korea World Cup. Although he is also Asian, he is separated by a layer after all. It is impossible for the Japan-Korea World Cup Organizing Committee to let him take the stage.

But there may not be any chance at all.

There is also Sarah Brightman at the Beijing Olympics, and Shakira is a Colombian, and she still performed at three World Cups in Germany in 2006, South Africa in 2010, and Brazil in 2014.

After all, Cao Xuan is Asian, so he has some connections to it, and "Waving Flag" is now a hit. If Pepsi and Warner work hard, given the nature of FIFA Chairman Sepp Blatter, he might really be able to get a chance.

It’s the last two days. I’d rather ask for some monthly votes.