China Entertainment 1997

Since "Chris Tsao" appeared on the Billboard chart on March 5, Cao Xuan participated in two TV programs and seven radio programs within a week, including two Chinese/English radio stations specifically for Chinese Americans, and a small signing sale.

Leaving aside the audience of television, Cao Xuan himself has almost watched several well-known radio programs in California.

This has also led to his sales and on-demand rates rising steadily in California.

Now, Cao Xuan is rushing to New York, which is also his next key promotion area.

Cao Xuan has limited time, so he tries his best to promote the show in states with large populations and relatively open and developed media and entertainment resources, so as to better enhance the influence of "Chris Tsao" in a short period of time.

California and New York are top priority. Not only do they have the largest population in the United States, they are also popular weather vanes and media and entertainment centers in the United States.

If these two important towns are defeated, many remaining American states will be radiated.

In fact, the population and influence of Texas are not small in the United States, but it is the territory of red necks. Cao Xuan, a Chinese, is very popular, so he is too lazy to bother.

After taking California and New York, the rest are basically major cities, while the more remote or rural areas will be ignored for the time being.

After all, as long as big cities become popular, they can subsequently affect cities and rural areas.

He can't be popular in big cities, but Cao Xuan is the king of American country music, and he's strong enough to enter the mainstream of European and American music circles.

In order to cooperate with the publicity, Cao Xuan also opened a personal blog website on Yahoo, which was also his first public social media.

In fact, there are similar blog websites in China, but they are in their infancy. Even the term "blog" was proposed in August 2002.

Cao Xuan had talked about this matter with Brother Ma before, and wanted Penguin to open his personal space in advance, but Brother Ma was busy with Monternet's business and was still thinking about the QQ show, so he didn't pay enough attention to this matter.

In fact, this is understandable. Blogs are a bit similar to online diaries at the beginning, and many people don’t understand the difference between them and personal websites, communities, micro-portals or other online businesses.

What's more important is that you can't see the prospects and profit points?

In fact, Blog China has been struggling in China for two years, but it is still tepid. It was not until the Muzi Mei incident broke out in 2004 that it really broke out of the circle.

Let’s not talk about the profit point. As long as it is influential, it means that the project is successful.

As a result, the blog websites of the three major portals were quickly launched, and Penguin also immediately launched QQ Space.

They are all confiscating their homes...

When he came to the United States this time, Cao Xuan rediscovered that the blog was relatively mature. At least the personal community + social networking + news timeliness and other connections were well done. It also had widespread influence among netizens, and many celebrities had already settled in to operate it.

Cao Xuan thought that he could find someone to make a plan for Penguin later and see if he could get involved.

If Penguin doesn't do it, you can see if there are any related companies or entrepreneurs, and spend some money to invest in it. If you can come up with something yourself, you can make it bigger. If you can't, you can sell it to other companies.

Cao Xuan doesn't pay much attention to blogs. What he really values ​​​​is the derivative or evolved version of blogs - Weibo.

As an important social platform in the future, Weibo and entertainment pages have great interoperability. Even if Cao Xuan does not hold it in his hands, he still has a certain say.

Going back to the blog, the current blog is more like a personal website, with a weak emphasis on social networking and an emphasis on personal display.

Moreover, due to limited communication technology, there is a certain delay and difficulty in uploading and loading images, not to mention videos, so at this stage, text is the main method and pictures are supplemented.

In other words, if you want to get ahead as a blogger, you must either be a famous and influential person yourself, or you must rely on your writing skills to get ahead.

In one sentence, let’s see if you can write a short composition!

Cao Xuan thinks that his writing skills are pretty good, and he is an expert at picking things up. For this purpose, he has supplemented a lot of relevant professional theoretical knowledge. He has also read a lot of miscellaneous books on various aspects, and he has also written some script outlines.

I dare not say that I am talented, but my knowledge is quite broad, and I have a golden finger, and my knowledge and thinking level are also online.

He is not afraid of writing, but what to write is a question worth thinking about.

The topic should not be too profound or high-end, otherwise no one will want to read it. It must be interesting, and it must be as wide as possible to cater for the audience, but it must be cautious to avoid stepping on the wrong side of the story.

It's okay to share life insights. He has a lot of pretentious sentences in his hand, which can be used to package him into a pseudo-scientist.

But Cao Xuan is too lazy to write, and he is not the kind of character who says "my sorrow flows against the current". He only needs to be deep and deep every once in a while. He feels embarrassed to show off every day.

After thinking for a long time, Cao Xuan decided to share his life, mainly describing food and culture/stories.

Everyone doesn’t like to eat delicious food. It has a wide audience and a hot topic, so there is no need to taboo anything.

Cao Xuan writes easily. Although he is not a gourmet, he has eaten a lot of the eight major domestic cuisines, as well as overseas Italian, French, Turkish, etc.

After coming to the United States these days, he has seen how poor ordinary Americans eat, either hamburgers and hot dogs, or hot dogs and hamburgers.

Let the American people understand the charm of a country with big foodies and get to know the real China through food. This can be regarded as Cao Xuan's contribution to cultural export.

More importantly, this is also a characteristic of Cao Xuan's blog. If he really talks about music, he will be indistinguishable from other singers.

But when it comes to Chinese food culture, he is definitely the first in the European and American entertainment circles.

Cheng Long and others may also know how to eat, but their understanding of various aspects of mainland food culture may not be as good as his, let alone their writing skills.

On the day he launched his blog, Cao Xuan said hello and posted a blog post, which was a standard shock.

"Shock! General Tso's Chicken, which is popular all over the United States, is not Chinese food! ! ! 》

The following article is probably about Cao Xuan coming to the United States and being shocked after eating General Tso's chicken. Then he explained from various sources that this was not authentic Chinese food, and also talked about what similar authentic Chinese food is like, what it tastes like, How to do it, and what are the allusions and developments.

After posting the blog, Cao Xuan ignored it. Two days later, he logged into the blog again and found that the click rate had exceeded 50,000.

It turned out that two media reprinted his blog. Of course, the reason for reprinting at first was not that Cao Xuan's article was so good, but that his ranking on the bulletin board had been upgraded.

On March 12, the new week's Billboard Hot 100 Singles Chart was announced. Cao Xuan's three songs have increased in rankings to varying degrees.

The one with the greatest improvement was "Natural", which went directly from 97th to 74th, rising a full 23 rankings.

The highest ranking is "You're beautiful", which rose from 87th to 66th.

"Numb" did not give in too much, ranking 70th, ranking second among the three songs, and keeping pace with the other two songs.

As soon as the new list came out, many American music media and music critics were surprised. They calculated that each of the three songs of "Chris Tsao" had risen by almost 21 points on average.

It’s not unusual for a singer to have three songs on the list.

It is relatively rare for three songs to hit the charts together.

The three songs not only hit the charts together, but also hit the charts fiercely and evenly. I can’t say it’s unique on Billboard, but it’s certainly very rare.

Normally, if three songs hit the charts together, some will hit the charts more strongly, and some will start to exhaust their potential and fall behind.

At this time, the record company will make a choice. Prioritize resources to promote those with high rankings and still have room to make the list. If the potential is exhausted, just give some resources casually and try their best to ensure ranking.

Warner is having a headache right now, not knowing which song to focus on.

"You're Beautiful" definitely ranks highest, but "Natural" has the strongest momentum, and "Numb" is not far behind, and has the highest online discussions and media reviews.

Each of the three songs has its own strengths and weaknesses, and the difference between the previous and later rankings is less than ten. They all have a strong upward momentum and have obvious potential to be tapped.

No matter which song they gave up, Warner felt it was a pity, so they simply put more weight on Cao Xuan and hit the three songs together until there was a clear difference in the upward trend.

This significant increase in rankings has also greatly enhanced the exposure of the three songs.

Many media and music critics have paid special attention to these three songs and want to see their potential. Although they are ranked outside the 60th place, their popularity is no less than that of many songs in the top 50 of the Billboard.

Many authoritative musicians have concluded that it is certain that these three songs will enter the Billboard top 50.

As for the potential, it depends on how much the ranking will rise next, as well as the trends of other songs, and then comprehensively compared.

With three songs that are expected to hit the Billboard top 50, Chris Cao has become a new little star in the American music scene.

Warner had a headache from shouting, but he didn't know how happy he was in his heart. He wished he could continue to kill like crazy during the three songs.

They are not afraid of spending resources, but they are afraid that the songs have no potential. As long as there is potential, the explosive power of Warner, one of the five major record companies in the world, can make countless small and medium-sized record companies jealous to death.

The bulletin board's growth is gratifying, and Cao Xuan's reputation has also increased significantly.

Previously, Warner had to pave the way for Cao Xuan to participate in music programs. Now some music programs have taken the initiative to invite Cao Xuan. Many fans who follow pop music also know that a Chinese singer has become famous recently and his performance on the Billboard is quite impressive.

Under this situation, some media began to consciously pursue Cao Xuan's hot topics. Fans who were moved by the song "Chris Tsao" also wanted to know about the singer.

The launch of Cao Xuan's personal blog just meets everyone's needs.

Originally, everyone was here for the news or the singer himself, but after reading the article, they did gain some knowledge, and from Cao Xuan's writing, they got a vague glimpse of a country with thousands of years of history.

Americans are great in many fields, but only in history, they are the younger brother among younger brothers.

Although they don’t say it on the surface, many Americans have a little inferiority complex to some extent.

So when they saw Cao Xuan's blog, they were either not interested at all, or they were just foodies who simply coveted delicious food, or they were moved by the history and culture that the article inadvertently revealed.

Although the latter only accounts for a very small part, if it can have an impact, Cao Xuan's writing is not in vain.

After realizing that his personal blog was quite popular, Cao Xuan took the time to write two more articles.

"The Past and Present Life of Hamburgers and Chinese Roujiamo"

"The Chinese version of "pizza" is called pie"

The general process is to touch the porcelain first and use the most common Western food to give readers an impression.

Then popularize science, and then talk about taste/rough recipes and allusions, and occasionally add a few short stories about Cao Xuan’s experience, some true and some false, which can be regarded as extending some humanistic thinking for food. Otherwise, just writing about food would be too plain and not much space, so click here So far, it’s more to complement the food.

It may be a bit exaggerated to say that it is a text version of "A Bite of China", but that's probably what it means, and the writing style is more simple and flexible.

Cao Xuan didn't point out that this thing is really popular, he just wrote it as a fun thing, which is an adjustment and a benefit for foreign fans.

This is also the purpose of opening his personal blog. He will later return to China to film movies and will not be able to have direct contact with the United States. Having a blog as a communication platform does not say how powerful it is, but it is at least more reliable than "idea communication".

However, Cao Xuan did not expect that many people would like the blog he wrote.

In just a few days, the number of followers of Cao Xuan's blog has increased to 30,000, and the average click-through rate of his three blogs has reached more than 50,000. Restaurants have even contacted him to advertise.

Cao Xuan felt that if he didn't become popular with his singing, he would be able to live comfortably in the United States by relying on his personal blog.

But this is a joke. The reason why his Cao Xuan blog is so popular is entirely due to his reputation on the bulletin board. If Cheng Long were to write it, even if his writing skills are not good, the click-through rate would probably be much higher than his.

While blogging and promoting, Cao Xuan visited all the well-known radio stations in New York State.

He has also appeared on several influential talk shows and talk shows. The more well-known one is "Late Night with Conan", which is also one of the more popular programs in the United States.

Conan has a good relationship with Cheng Long. Cheng Long even participated in this show not long ago.

Because it is mainly a talk show, the specific interview time is about ten minutes, and the two of them spent one minute just talking about Cheng Long.

Cao Xuan, who had hardly ever met Cheng Long, felt that he would really have a good chat with his eldest brother next time.

Otherwise, many people asked Cheng Long, but he had nothing to say. It seemed that the relationship between the two was average, and it was misunderstood that Chinese artists were not united.

After such a round of publicity, Cao Xuan has appeared in relevant media in the United States, especially in California and New York, where the popularity is considerable.

Cao Xuan's hard work paid off. "Chris Tsao" continued to be exposed, and sales and radio on-demand rates also continued to rise.

On March 19, the chart for the third week after "Chris Tsao" landed on the Billboard was announced.

"You're beautiful" and "numb" both reached the top 50 on the Billboard charts.

"Numb" overtook the ranking for the first time, ranking 46th, rising by 24 places.

"You're beautiful" ranks 49th, rising 17 places.

As for "Natural", it ranked fifty-fifth, rising nineteen places.

As soon as the list came out, the United States was shocked!