China Entertainment 1997

Tokyo is not too hot in January.

On Cao Xuan's first day in Tokyo, he attended a Pepsi commercial event and a fan meeting with a capacity of 1,000 people.

This meeting was organized by Warner and Cao Xuan's Japan Fan Club, and all those who came were members of his official fan club.

Basically, they are die-hard fans who have contributed enough or who have liked Cao Xuan for more than two years. In other words, they are fans who have spent a lot of money and have been members for a long time.

There is no way, all the fans in the fan club want to have close contact with their idols, but Cao Xuan cannot greet them alone, and the number of seats is limited.

The best way not to worry about the shortage but the inequality is to look at qualifications and real money, and adopt hard target thresholds.

In fact, at the beginning, the fan club's indicator for this meeting was only money. Whoever paid more for Cao Xuan would come. It was probably 100 to 200 people.

They also said that this is an internal incentive, a comfort to fans who pay more, and an encouragement to fans who pay less.

Cao Xuan felt that it was a bit too much, just like cutting leeks.

He doesn't care about others. Cao Xuan himself is really embarrassed to talk about money with the fans who like him.

Therefore, under his suggestion or insistence, he added the two-year membership requirement, and finally held a meeting with a thousand people.

In fact, there should be more people, but some of them are in other areas and cannot make it, or they have no time for various things, otherwise we can make up about 2,000 people.

If it spreads outside the fan club, the number of people will increase several times.

Of course, this is not within the scope of Cao Xuan's consideration. After all, this is a benefit for the Japanese official fan club, and it is also a measure to add cohesion within the fan club.

Cao Xuan has not been active in Japan for a long time, and often relies on the spontaneous support of these die-hard fans. Naturally, he himself is more biased.

In addition, Cao Xuan's actions will also spread the fan club's influence among Cao Xuan's Japanese fan base and attract more new fans to join.

If nothing else happens, whenever Cao Xuan comes to Japan in the future, he will have to have a series of interactive contacts with the fan club, and there may also be relevant welfare arrangements in China.

Cao Xuan will pay attention to fan clubs not only in Japan, but also in South Korea, Thailand, Singapore, and even Europe and the United States in the future. This is an important fulcrum for him to consolidate his overseas popularity.

However, at this stage, except for the fan clubs in Japan and Singapore, which are very impressive, South Korea can only be said to be barely taking shape, but after Cao Xuan's trip to South Korea, there has been some development.

However, Cao Xuan's fan clubs in other areas have not yet reached a large scale. This is due to popularity as well as economic reasons.

In the future, Cao Xuan may conduct inspections and estimates based on the local market and other related aspects, and may allocate some funds to support sponsorship if necessary.

The meet-and-greet was quite successful. It was mainly about playing games and interacting. Then the fans asked questions and Cao Xuan answered them.

What surprised Cao Xuan was that almost 20% of the die-hard fans who came to the meeting were male fans.

Although Cao Xuan considers himself a capable singer, he also knows that the fact that he is so popular in Asia is a result of his face.

Especially in Korea, almost all of them are female fans, and after the scandal between Cao Xuan and Li Zhenxian, the few Korean male fans that may be left are gone.

Losing the Korean male market!

But I didn't expect that in Japan, there are still many men who can ignore the law of same-sex repulsion, give up targeting his appearance, and immerse themselves in his "musical talent."

Cao Xuan had a good impression of these male fans, and then he played games and took photos with the female fans.

As gentlemen, we just need to reach a consensus on music. It’s still sweet to hug and hug each other...

Cao Xuan is still very generous to his die-hard fans and has prepared many gifts.

Collectible music albums, autographed albums, Blu-ray DVDs of his film and television works, various peripherals, and a set of costumes from his concert with 100,000 people in the Temple of Heaven.

These gifts were all flown in from China before, not only from Japan, but also from Korean fan clubs.

Not to mention Chinese fans, every time Cao Xuan releases an album, there will be some surprise draws. The last is a signed photo, and the most luxurious is a car sponsored by a sponsor, worth nearly 200,000.

But the most talkative thing is that a fan from Jin Province bought "Bright Stars" and got the chance to spend a day with Cao Xuan.

The flight and accommodation were all reimbursed. On this day, Cao Xuan took him everywhere with him, eating together, chatting together, working together, and giving him various gifts before leaving.

Although the car is more valuable, for many die-hard fans, the opportunity to spend a day with Cao Xuan is more attractive.

The lucky fan was in the news at that time, and later participated in a talk show and became a minor celebrity, talking about his experience with Cao Xuan wherever he went.

Because of the overwhelming response, Cao Xuan and Fanxing also decided to set up an award for each album in the future.

Both albums "Chinese Style" and "Four" are available, but no one has contacted Fanxing yet, so they probably didn't get them.

This kind of lottery mechanism does not cost much money and can also attract sponsorship, but it has a lot of positive effects on album sales. Many singers are even following it now, but the effect varies from person to person.

Cao Xuan likes to draw prizes when giving out benefits to his fans, for no other reason than to seek fairness.

Regardless of men and women, rich or poor, old or weak, everyone is ranked based on luck.

For example, this time, the most special Tiantan concert costume was worn by an ordinary chubby girl, and she immediately became the focus of the audience.

No matter whether it is the rich man or the pretty girl in the fan club, or the leaders of the fan club, they can't hide their envy.

This is a Tiantan concert with 100,000 people. Not only is it of special significance to Cao Xuan’s career, but due to the location, it is likely to be the only Tiantan concert in the world.

It can be called out of print!

It is no exaggeration to say that this piece of clothing can be sold for a high price at a charity auction, which will not be envied by anyone.

After the fan meeting ended, the incident was also reported to some Japanese media, further exposing Cao Xuan, and also popularizing the Tiantan concert.

Afterwards, it was revealed that a rich fan once spent 3 million yen to buy this performance costume from that chubby girl, which was equivalent to nearly 200,000 yuan in 2002.

I don’t know if Little Fat Girl will be sold or not, but this matter has gone out of the circle, and Cao Xuan began to plan and continue to maintain exposure in Japan.

This is also the purpose of the lottery for him to take out this performance costume. If it doesn't include something heavyweight, the popularity will not be there.

Cao Xuan is very clear-headed. Giving back to the fans means giving back to the fans. The hype cannot be ambiguous...

………

After the fan meeting, Cao Xuan participated in a variety show and then prepared for the autograph session.

Unlike South Korea, Cao Xuan's popularity is relatively low, and he adopts a volume-based signing method. Most of them are 2,000 to 3,000 venues.

There is no shortage of Cao Xuan's popularity in Japan. In order to build as much momentum as possible, a certain quality of autograph sessions is needed.

Oda Kazuki arranged several autograph sessions for Cao Xuan in Tokyo with more than 5,000 people. No matter how large-scale it is, it will be fine, but the purpose of the autograph session may be weak.

After all, it is a signing event. Although it is not guaranteed that all fans can get autographs, we still try to ensure that most of the fans can.

If someone buys an album and doesn't get an autograph, he or she will probably get mad. It's okay if there are few people, but it may cause an accident if there are many people.

Even with this scale of 5,000 people, it is half a book signing and half a fan meeting. Even if the fans cannot get autographs, they still feel satisfied after watching a lot of performances.

In order to ensure quality, Cao Xuan still took time to do a special rehearsal, and Warner Japan also sent artists to assist in the performance.

All this is to increase sales and hit the Japanese Oricon list.

The Japanese Oricon Chart is concluded every week, and the sales of singles or albums are calculated from Monday to Sunday of that week. The results are released on Tuesday of the following week, and sometimes it is delayed to Wednesday.

The gold content of being the weekly champion on the Oricon Charts can be high or low. Sometimes it can be achieved easily with 100,000 sales in a single week. Sometimes, even a god-level result of 500,000 in a single week may not make it into the top three.

Therefore, whether you win the championship or not depends largely on luck and whether your opponents at the same time are strong.

If you are unlucky and encounter several big names releasing songs at the same time, or if there is some phenomenal album/single, you might become cannon fodder in it.

Cao Xuan's luck is good or bad. He hasn't come across any phenomenal albums, but there are quite a few big names.

Hikaru Utada, Ayumi Hamasaki, and Mai Kuraki are all on the Oricon list.

However, neither Hikaru Utada nor Mai Kuraki have new albums. The strongest momentum has passed, and now they have stamina and the threat is limited.

Moreover, both of them have recently released new singles, and the main promotion focus is on the singles. They are competing for the singles chart, and there is no direct competition with Cao Xuan's album chart.

Cao Xuan wants to reach the top, but the real obstacle is Ayumi Hamasaki, the future Asia's number one pop queen, who is known as the "Step King".

Last year, in the "Amitsu" war, Hamasaki Ayumi and Utada Hikaru fought hard on the Japanese Oricon charts, starting a sales war. In the end, both albums sold more than 4 million.

Utada Hikaru and Hamasaki Ayumi are also the top-selling singers in Japan at this stage. There may be others competing for the singles, but the album is basically a duo.

In other words, Uda Takako is first and Hamasaki Ayumi is second.

A few days ago, Hamasaki Ayumi just released his fourth album, which won the weekly number one on the Japanese Oricon Chart in the first two weeks of January.

So Cao Xuan wants to win the weekly championship. He doesn't need to consider other people, he only needs to target Ayumi Hamasaki.

If you beat her, you will definitely be the champion.

If you don’t win, it doesn’t matter where you place.

However, although Ayumi Hamasaki is fierce now, her popularity is still not at its peak. If it takes another two years, Cao Xuan will not consider competing with her on the Oricon Chart when Ayumi Hamasaki releases a new album.

The difficulty is almost the same as if a Japanese singer went to China to compete with Cao Xuan for sales, and it was a Japanese album, and he died without knowing how.

Nowadays, Ayumi Hamasaki is not yet at his peak, and has even been negatively affected by the previous "Baguang War".

Apart from other things, if Cao Xuan goes out now and says that he wants to compete with Ayumi Hamasaki for the rankings, Utada Hikaru's fans will support him in a big way.

It is very popular, but there are also many negative enemies, and it is a relatively weak party that can use third parties to attack.

Moreover, the strongest momentum of Hamasaki Ayumi's new album has passed, and now it has entered a period of calm. Cao Xuan will have multiple signing events in the future, and due to his special status, a large number of media will continue to expose it.

Although the sales battle with [Bu Huang] is very difficult, there are still many hopes.

Cao Xuan, who is crazy about rankings in China, has not had this trembling excitement and strong fighting spirit of competing in a weak position for a long time.

Asia’s number one pop queen…

strong enough!

————

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