China Entertainment 1997

At the end of August, under the operation of Alpha Company, Jay Chou's "Chrysanthemum Terrace" began to be released.

In the base camp of Taiwan Province, he quickly reached the top five. Needless to say, Xiao Zhou is still very popular among young fans in Taiwan Province.

What shocked many people the most was that Xiao Zhou's "Chrysanthemum Terrace" successfully entered the mainland market and broke into the top ten of major rankings in just one week.

"The chrysanthemums are broken and the ground is covered with wounds.

Your smile has turned yellow

The flower falls and the heart breaks

I lie down quietly with my thoughts

…”

These words, which have been abused by later generations, are still very surprising at this stage in 2001.

The style that is very similar to "East Wind Break" has caused many music critics to give a new wave of praise to "Chrysanthemum Terrace", and the momentum of Chinese style has become more and more loud.

This song has also become popular all the way. Like "Dongfeng Break", it has become a representative work of Chinese style and has been requested and sung by countless people.

By mid-September, "Chrysanthemum Terrace" defeated "Green Light" for the first time and entered the top three of the rankings. Chinese-style songs won two of the top three spots on the mainland rankings.

This also proves the influence of Chinese style, coupled with its absolutely correct style, finally attracted the attention of the official media.

A second-rate newspaper published a special article with the theme of "Chinese traditional new pop music". This was also the first time that Chinese style was reported in the official media.

Once you have a beginning, it becomes simple from now on. Many state media have spoken out about this, and CCTV even sent a reporter to interview Cao Xuan.

Afterwards, although China Style did not appear in Xinwen Lianbo, there were similar news reports in the morning news and noon news.

The official conclusion means that Chinese style is endorsed by the higher-ups, and at the end of the day, the higher-ups support or are happy to see such a popular form.

The various controversies that originally surrounded Chinese style instantly dissipated a lot of opposition and negative voices.

Although there were still various voices questioning it, the intensity of the relevant remarks had significantly eased, and Cao Xuan was suddenly relieved of more than half of the pressure from public opinion.

Although he didn't care about these public opinions, it made him feel more relaxed not to face them.

The most important thing is that the two songs have created an extremely superior market and publicity environment for the release of the "Chinese Style" album, which is very good for album sales.

Cao Xuan also called Xiao Zhou to ask him to come back to the capital and invite him to dinner.

Therefore, Alpha Company’s original intention was to ride on Cao Xuan’s popularity, but invisibly it was helping Cao Xuan to reach the rankings. It’s hard to say who thanked whom, but it was definitely a win-win situation.

With the popularity of "Chrysanthemum Terrace" and the popularity of Chinese style, Jay Chou's name was known to a large number of mainland fans for the first time.

Many fans also listened to his previous songs. Some didn't care, and some thought this new singer was quite interesting, and gradually some fans gathered.

But there are so many famous people, Cao Xuan can't escape, let alone Jay Chou, a new singer.

And in the eyes of many people, he was just lucky. He got a new song by currying favor with Cao Xuan and was made popular by Cao Xuan. What's more, he strongly disliked Jay Chou's singing style.

"Whatever the singer of the song "Chrysanthemum Terrace" sang, I couldn't even hear the words clearly. My grandma can sing a cappella better than him."

"It would be a waste to sing this song to him. Cao Xuan won't sing it, so why don't you sing it to us? He will definitely sing it very well."

"The styles of "East Wind Break" and "Chrysanthemum Terrace" are similar, but if you listen to Cao Xuan and Jay Chou together, one's lyrics are clear to the ears, while the other's enunciation is unclear. Those who don't know better think he is stuttering."

"Although the words are a bit damaging, singers do need a threshold."

"..."

There are many negative reviews, but there are also many people who support Jay Chou and think his singing is interesting and has a special feeling and a unique taste.

This kind of controversy has both advantages and disadvantages for Jay Chou. If it is disadvantageous, it will definitely have a negative impact.

On the advantageous side, the heat caused by this kind of controversy, especially when compared with Cao Xuan, made him more and more famous, the more fierce the quarrel, his name became known to more and more people.

In the past, everyone in the mainland was watching F4, but now Xiao Zhou has gained a certain amount of attention, and he has even been invited to participate in related programs or activities.

For example, "Happy Camp", which has always been at the forefront of "trend (re) flow", invited Jay Chou to participate in the show in September, and Cao Xuan was also invited. They plan to do a Chinese style special.

This is not the first time that "Happy Camp" has invited Cao Xuan. I dare not say that there have been too many times, but there are definitely five times.

In short, there are various reasons, and I have always missed it. This time Cao Xuan agreed. In addition to promoting the new album and Chinese style, another important reason is the Golden Eagle Award in November.

Cao Xuan has only a moderate relationship with Hunan Province and Taiwan, but has a deep connection with the Golden Eagle Award.

It should be noted at this point that although the Golden Eagle Award is currently organized by Hunan TV Station, since it has just started, although it is led by Hunan TV Station, there are still many people who are the original judges or responsible personnel.

Later, with the continuous deepening of Hunan Province and Taiwan, the edition was revised many times, and the right to speak increased year by year, and finally the Taiwan Award was merged into one.

Of course, we can't avoid Hunan TV now, otherwise Cao Xuan wouldn't have come to participate in "Happy Camp" and was invited to perform at the Golden Eagle Festival.

This is all to give the Hunan Province some face, and they will reciprocate the favor. This year, Bao Zheng, the star of "Young Bao Qingtian," has a "very good chance" of winning the Golden Eagle Award.

In addition to the neither light nor serious Golden Eagle Emperor, Cao Xuan also has the idea of ​​​​tying up with Hunan Province TV to sell dramas online.

The same reason applies to Modutai. It's a pity that the Magnolia Award has not been revised, otherwise he still has hope of taking a chance on the Magnolia Emperor's crown.

Basically, these two awards are decided by the two TV stations. In the future, the Magnolia Award may spread from the Shanghai TV station to the Shanghai circle.

Although Cao Xuan didn't want to admit it, the longer he stayed in the entertainment industry, the more he became able to see the routines of these award ceremonies.

Even if actors and singers are capable, without capital or company protection behind them, they are very likely to become cannon fodder.

There are so many "favor awards" in the entertainment industry that I dare not say, but 50% definitely exist.

It’s not that the “favor award” means you don’t have strength, but strength alone is not enough and you need the double insurance of “favor” + strength.

This kind of situation is not only found in the mainland, but also in Hong Kong, Taiwan, Japan, South Korea, Europe and the United States. Even at the Oscars in Hollywood, "public relations" is directly mentioned on the stage.

Most of them are "favors" + strength. If you get it, it will be considered popular. The outside world has nothing to say, and the artist has improved to a higher level.

However, there are also artists whose "favors" are greater than their abilities, or even just "favor awards", which are very controversial. Maybe the artists will be ridiculed by the crowd, and the credibility of the awards will decline.

I won’t mention any names here. I have won almost every award, but some are big and some are small...

Cao Xuan's "Young Bao Qingtian" was shortlisted for the Golden Eagle Film Festival, which some people may think is exaggerated.

But the Golden Eagle Award is an Audience Award, at least on the surface. The rules of such awards are very flexible and can be either relaxed or serious.

In 1999, Zhao Nasha won the queen title with "Huan Zhu Ge Ge 2", and last year Lu Yi, who was just starting out, won the throne with "Never Close Eyes".

"Young Man Bao Qingtian" is not inferior to those two dramas in terms of ratings and influence, and Cao Xuan's own acting skills are no worse than those two dramas.

Since the two of them can win the award, Cao Xuan is naturally qualified. This is the reason why Cao Xuan is willing to "public relations" Hunan Province.

Regardless of the scumbag persona, Cao Xuan has always paid attention to other aspects of reputation. If he is not qualified to win an award, he would rather give up the honor than be shy about receiving the award and then being ridiculed.

But if Cao Xuan feels that he can win the award, he will try his best to win it within the scope of conditions.

He has won a lot of music awards, and the two film and television awards were last year. This time he has the opportunity to win the TV Emperor. If he doesn't work hard, Cao Xuan will be sorry for his collecting habit.

………

When "Chrysanthemum Terrace" and Jay Chou became famous in mainland China, on August 30, "Love Through Time" also officially landed on Beijing Satellite TV.

As Fanxing's first shot in 2001, it was also Hu Jing's first shot at breaking into the four major stars.

Fanxing spent a lot of money on the publicity campaign for "Love Through Time". In addition to Fengyun Studio's crazy publicity campaign, Cao Xuan himself stepped forward to stir up scandals.

The media, Internet, TV and other aspects have also carried out corresponding publicity, and the total related expenditures have exceeded one million.

This is still the first stage, and subsequent "Martial Arts" and "Jinfen Family" will spend money accordingly.

It's not that Cao Xuan looks down on Xu Cainv. After all, if she really spends money on publicity and wants to outshine the popular king's scandals + three hit dramas + millions of publicity expenses, she doesn't have 18 million in her hands, and she will be crushed when she comes out. life.

Let’s not talk about whether she has the money. Even if she does, is she willing to spend it?

Cao Xuan especially wanted to see the courage of Xu Cainü and Wang Shuo.

Not to mention 10 million, if Wang Shuo could give Xu 5 million, he would believe that the two are true love from now on.

Cao Xuan wanted to see the excitement between the two of them, but the outside world was also stunned by the overwhelming publicity.

No one is a fool. Hu Jing suddenly obtained such a large amount of publicity resources, and it is obvious that there are people behind her to support her. Taking advantage of the launch of the new drama, they did not hesitate to spend a lot of money to promote her to the top.

To be honest, many female artists are upset.

There are a lot of rich people in the entertainment industry now, but not many people are so willing to sacrifice their own money to support people. At most, they only give dramas and rarely spend extra money on publicity. Even if the company is promoting, they are all aiming to make money from artists in the future.

Although everyone wants to say some weird words, saying that Hu Jing is also a money-spinner.

But judging from the extent of Hu Jing's commercial work in the past year, it can't be considered small, but "pitiful".

In addition to filming and promoting, the rest is rest. At critical moments, money is spent on promotion behind the scenes. The small life leads people to go crazy with envy.

The most important thing is that the boss is young, handsome and talented. Even if it is an unspoken rule, everyone is willing to let such an unspoken person rather than a middle-aged and old man with a big belly.

Cao Xuan's reputation as a diamond king in the entertainment industry is becoming more and more famous, even surpassing that of many second-generation wealthy families who are targeted by major female stars...

Hu Jing, who had always been popular, suddenly felt isolated from the female artists in the circle except for the few friends she had made before.

People are like this. If you let yourself down, they will despise you. If you live a good life, they will be jealous of you.

Fortunately, they didn't dare to offend Hu Jing, and Hu Jing didn't bother to pay attention to them. She didn't lack friends, so she didn't need to be a public bestie in the entertainment industry.

Hey, it seems to contain someone else...