China Entertainment 1997

After Hu Jing joined the cast, all the leading actors of "The Golden Family" were present, and the crew officially entered the fast lane of filming.

In early June, the third CCTV-MTV Music Festival was held in Beijing. Perhaps due to the previous Tian Zhen controversy and the Golden Melody Awards, the distribution of pork at this music festival was relatively less obvious.

Cao Xuan defended the title of "Mainland's Most Popular Male Singer of the Year" and won two awards: "Asia's Most Outstanding Male Singer of the Year" and "Mainland's Best Single of the Year (The Wind Rises)".

After a gap of one month, the grand award ceremony of "when the stars ring, come on stage to receive the award" is reproduced.

To be honest, Cao Xuan doesn't often participate in ordinary award ceremonies now, otherwise he would really kill all the rankings. Every day he would "come on stage to receive the award as soon as the stars ring", and he would be soft on the awards.

However, this time, Cao Xuan still gave CCTV face and came to support him personally, appearing on stage three times.

Moreover, based on the previous experience, he also prepared a standard acceptance speech in advance, which greatly disappointed a group of melon-eating people who wanted to watch the excitement.

CCTV also conducted a live broadcast of this award ceremony. The crew of "Golden Melody Family" did not attend the Golden Melody Awards last time, so this time they got to see the glory of King Cao.

Bringing Cao Xuan back with great success, he received a lot of praise and rainbow farts from the crew.

However, Cao Xuan himself was very calm about this. After all, it was not the first time and his mentality was stable.

And in comparison, the gold content of the music festival's prizes is indeed a bit low.

Although there is relatively less unscrupulous pork sharing than in previous years, this is only relative.

Except for Cao Xuan who won three awards, there were almost only one or two who won more than two awards.

The weight award is barely justified, the key is to set up new awards like crazy.

Even individual awards are entirely designed for guests. Contribution awards, potential awards, and progress awards may not be valuable enough, but they will definitely not leave empty-handed.

But in fact, there is nothing you can do about it. If you don't let celebrities win awards, why will they support you, especially big names like Cao Xuan, who will come over to serve as a foil.

Of course, to put it bluntly, the most important thing is that the awards are not valuable enough, such as Grammy, nominations and honors. Even if they don’t win, they are still willing to go to the awards ceremony.

Therefore, if you want to break this vicious circle, you must increase the influence of awards.

But if you want to award awards, you have to invite celebrities to support you and spread your fame. If celebrities support you, you have to give awards. Once the awards are divided, it will lead to insufficient gold content and credibility, and it will not be able to form a large influence in the circle, and it will still fall into a strange circle.

So there is no good way at all, unless you rely on time to accumulate fame and credibility, work steadily, and win by word of mouth.

But most people who make prizes don’t have this patience.

Cao Xuan was aware of these situations, but he couldn't control them.

Two years ago, he really thought that after he became famous, he would rely on his influence in the music industry to get a reputation award in the music industry.

But when he started to gain traction now, he found that this matter was not as simple as he thought. It involved many aspects. Firstly, it was too troublesome. Secondly, it would involve a lot of energy. The key is that efforts may not be enough to please.

At least at this stage, Cao Xuan feels that he does not need to wade into this muddy water.

If one day in the future, he withdraws from the front-line music scene, or even semi-retires from the entertainment industry, he will not have many affairs, and it will not involve too many so-called exchanges of interests and fetters.

Then he has the freedom, time and energy to do something that will benefit the industry and the music scene.

Or maybe one day he will ascend to a high position in the Music Association and use his official perspective and his own influence to promote a new music award.

Try to avoid some involvement as much as possible, try to remain independent and impartial, and build reputation in a down-to-earth manner, maybe it can really eliminate this shortcoming in the music world.

This is also a small wish of Cao Xuan.

The development trend of the industry is irreversible, but if he has the opportunity and ability, he can make some good changes in the industry and bless future generations, which means that his efforts have not been in vain.

………

Entering June, more than half of the filming of "The Golden Family" has passed, and Fanxing Company has also begun to enter the later stages of distribution.

The broadcaster has already decided on the eight TV channels of CCTV, and now they are negotiating on the purchase price of the drama.

Nowadays, Cao Xuan's popularity is at the peak of his popularity. The two starring movies "Young Bao Qingtian" and "Swordsman" are among the top three hit dramas in the past two years.

Coupled with the continuous output of Fengyun Studio, the drama itself is not low in popularity.

Moreover, CCTV has the exclusive right to broadcast the first broadcast, so if the price is low, Fanxing will definitely not be willing to do so, so it offered a sky-high price of 800,000 yuan for a single episode and asked for a certain amount of advertising time.

"The Golden Family" has 40 episodes, and 800,000 per episode is 32 million. Plus advertising time, you can earn several million, which is simply a sky-high price.

This price is obviously unacceptable to CCTV, but it doesn't matter, the TV series has not been finished yet, so everyone can slowly bargain.

Cao Xuan even intended to delay it a little longer. When Hu Jing's new drama is released, stars will be campaigning for her to be one of the four major actresses, which will definitely have a certain positive impact on the price.

To be honest, among Fanxing's dramas this year, "Swallows and Eagles" has limited themes, so it is difficult to sell them at a high price. "Li Wei is an Official" only has half of the share, and the profit will not be too much.

Not to mention "Years of Burning Passion", favor investment, Fanxing has no plans to make money, just protect the capital.

So the two dramas that really make money are "The Golden Family" and "Love Through Time".

Especially "The Golden Family", with Cao Xuan, a popular star, is one of the few dramas that can command a high price when it premieres.

Whether Fanxing will eat meat or drink soup this year is not entirely related to this drama, but it definitely plays a key role.

Cao Xuan's goal is to compare with the "Young Man Bao Qingtian". At that time, the total revenue of all parties involved in the drama was 60 million, which is still in Cao Xuan's heart.

Greedy!

To this end, Cao Xuan increased his efforts. Starting from June, he used some connections and funds to contact some TV media and invited the "Golden Fen Family" cast to visit and interview to build momentum for the crew.

Not only in front of CCTV, but also in front of advertisers.

Huge popularity + popular king + starring one of the four major actresses + CCTV platform.

The sales of the pre-roll ad for "Golden Fen Family" were low, which was attributed to the incompetence of Fanxing's advertising department, and all bonuses were deducted.

Of course, Cao Xuan has not forgotten "Love Through Time and Space".

But this drama is not easy to sell. To be more precise, it is not easy to sell it at a high price.

Time travel is definitely a new theme in the mainland, novel and interesting, but while it is expected to start a trend, it also means that no one buys it, and even parents don’t recognize it.

Fanxing found several TV stations, and it was possible to sell it, but the price was lower than Fanxing expected, and the conditions proposed by some TV stations were a bit harsh.

The highest bidder was Beijing TV Station, with a package price of 5 million, which seemed like a lot, but it required exclusive first-broadcast rights.

It can be sold at this price. After all, the investment in this drama is just over 5 million, which is basically a return of capital. The remaining two or three rounds are pure profits.

However, Cao Xuan was not willing to just repay the money for the first broadcast, so he resorted to gambling, a must-have mode for entertainment.

Fanxing and Beijing TV have reached a betting agreement on the drama "Love Through Time".

The terms are not complicated, and some thresholds are set based on data such as ratings and market share during the same period.

If "Love Through Time" achieves the ratings, Beijing TV will pay more, but if it doesn't, Fanxing will charge less.

According to the agreement, if the national average ratings of the TV series reach more than 15%, Beijing TV will pay Fanxing 20 million in one lump sum. If the average ratings exceed 10%, Beijing TV will pay 12 million and provide certain support for Fanxing's next drama.

The ratings are 5% to 10%, and the money is given based on performance, which is basically above 5 million.

But if the ratings of "Love Through Time" are lower than 3%, Fanxing will only receive 3 million, which is less than 1%, and Fanxing will not charge a penny.

With this contract, Fanxing will suffer as a whole, while Jingcheng will definitely make a profit without losing any money.

But there is no way. It is Beijing TV who has to pay for it, and the initiative is in their hands. Other TV stations are definitely not as good as Beijing TV, and the platforms and channels are not strong enough.

Beijing dares to sign for 15%, while the average provincial and Taiwanese companies are capped at 10%. Cao Xuan also pointed to selling in the second round. He should not only consider the first round of money, but also ensure the strength of the platform and whether the TV series can become popular.

This is because the situation is special. Cao Xuan is optimistic about "Love Through Time", but the market does not accept it, so he took such a gamble.

In other dramas, Cao Xuan really wouldn't want to play this trick. If it's more or less, it's true that he will get the money.

To put it bluntly, if it goes wrong, the 5 million investment in "Love Through Time" will be completely wasted, not counting other manpower, time and energy.

So now Cao Xuan is a little worried. The national ratings of 5% are not low. Now that it has reached this result, it can be regarded as a popular drama of the year.

If the popularity of the show "Original Time and Space" is as high as 10%, there is hope, but the key is to fear the butterfly effect.

If "Love Across Time and Space" pulls the crotch, it would be embarrassing to lose money and hinder Boss Cao's wisdom...

But the bet was all over, and Cao Xuan took it all.

Even at the expense of "sacrifice of reputation", he planned to drag Hu Jing into scandals and attract more attention to "Love Through Time" and "The Golden Family".

As a result, the media who came to visit the class would photograph Cao Xuan and Hu Jing "unconsciously" showing extraordinary care and intimacy towards each other.

The two of them were seriously performing in front of the media. Yes, they were performing.

They have obviously slept together and been dating for several years as an "old married couple", but they still have to act like they are in an ambiguous relationship, hooking up and half-covering up.

Not to mention, it’s a bit different to do this. Anyway, the two of them thought it was quite interesting. They treated it as a little fun and played again in the evening...