China Entertainment 1997

After "The Swordsman" was released, not only Cao Xuan himself paid attention to the show, but many people in the industry and the public were also watching the show.

Mainland China's "first" Jin Yong drama, many practitioners are taking this opportunity to wait and see the future market of mainland martial arts dramas.

In addition, just look at Cao Xuan.

Today, Cao Xuan is basically considered the ceiling in the mainland music scene, and even in the entire Chinese music scene.

No matter how great an honor he creates in the music world in the future, it will only raise the ceiling higher, or someone may challenge his status to see how long he can stay in the industry.

Therefore, relatively speaking, everyone wants to see Cao Xuan's performance in the rising period of the film and television field.

Last year, Cao Xuan acted as the male lead for the first time in "Young Man Bao Qingtian", which received amazing ratings and good critical reputation. It can be said that it was a good start.

This year's "Swordsman" is the second male protagonist's work, and it is Jin Yong's big IP. Everyone wants to follow and watch the excitement.

Whether it is achieving great results again or falling off the altar, there is always no shortage of explosive points.

Unfortunately, after the premiere, Cao Xuan's limelight was stolen by Big Beard and Xu Qing.

As a producer, Zhang Dabeard and Xu Qing, who plays Ren Yingying, suffered crazy complaints and attacks from a large number of critics and fans of the original work.

The Tianya Forum is a gathering place for ordinary netizens. Good things are good and bad things are bad. Everyone has different views and diversified opinions, which can more intuitively feel the public perception.

Not necessarily correct, but relatively objective.

However, in the media, it is not that there is no debate, but in most cases it is one-sided and follows the trend of speculation.

As long as a certain topic becomes popular, recognized by the outside world, and sales increase, other media will immediately follow the pace.

Li Yapeng's original focus was taken by Cao Xuan. Naturally, the firepower output went straight to the remaining two.

In the four days since "The Swordsman" was aired, the average ratings have been getting higher day by day. By the tenth episode, it had reached 12.7, with a market share of over 25% during the same period.

In terms of ratings and popularity, it was a big hit, and it can even be said to be the best-performing TV series so far in 2001.

But word of mouth is quite mixed.

Xu Qing and Zhang Dabeard were scolded so much that even Cao Xuan didn't completely escape and received a lot of impact.

For a time, it almost formed a situation where the better the ratings of "The Swordsman" were, the worse the public opinion environment was. The opinions of commentators and ordinary viewers were completely opposite.

Seeing this, Cao Xuan's heart was completely at ease.

He is not afraid of criticism from the media, but he is afraid that public opinion will lead to a decline in ratings, which is the most irreversible situation.

In the original time and space, "The Swordsman" was scolded by experts and disliked by the public. The ratings plummeted all the way, and there was no way it could be saved at all.

But now, despite the fierce media turmoil, the public has not been completely affected, which shows that the basics and quality of this drama are still stable.

The rest is easy to deal with, it is nothing more than fighting for the right to speak in public opinion.

"The Swordsman" cannot be left to the rhythm of the media. People will be influenced by the outside world. Even if the audience feels that it is good in their hearts, it will inevitably influence it if they read newspapers every day and say it is not good.

Therefore, we must regain the position. Even if we cannot win, we must still maintain a stalemate.

This time, Fengyun Studio, which Cao Xuan spent millions to support, finally came into use. In addition to Fengyun Studio, Big Beard and Cao Xuan also have certain media connections.

The crew of "The Swordsman" has its own voice channel, which is very important.

Don’t be afraid to argue if you are justified. The more you argue, the more you will understand. The key is that you are justified, but you can’t express yourself and others will tell you what you are. This is the most frustrating thing.

As a result, amid the overwhelming criticism, reports in support of "Swordsman" soon appeared.

Especially on the Internet, there were already netizens to help. Fengyun Studio came to give guidance, but also came to a one-sided response. Then the supporting media quoted a large number of screenshots of netizens to the paper media to confirm the support rate of their own views.

"Jingcheng Entertainment News" quoted comments from Tianya netizen [Youyu Xi]——

"Cao Xuan's version of "Swordsman" is the best martial arts drama I have ever seen. I have never seen a martial arts drama filmed in such a grand style.

Ten episodes of the TV series aired, and I watched every episode. Panoramic shots and long shots one after another, bamboo forests, mountains and flowing water, almost captured everyone's imagination of the martial arts world. I saw the cost of the crew's intentions.

I understand why many people can't get used to this kind of martial arts drama. It's because they are used to TVB's cookie-cutter indoor scenes and are not used to this kind of beautiful real mountains and rivers. "

"Modu Metropolis Daily" quoted a short comment from Sohu netizen [Xing Bingjing]——

"I love action movies the most, and Xiangjiang Movies does a very good job in this aspect, but the action scenes in TVB's martial arts dramas can only be said to be okay.

Many people praise Cao Xuan's version of "The Swordsman" for its transformation and scenery, but in my opinion, the drama's action design actually has merits.

Although it can't be said to be the most top-notch action design, the crew definitely put their heart and soul into it. The swordsmanship of the Five Mountains Sword School has been released, and the moves and weapons of each sect have been specially designed.

It’s beautiful and most importantly, it’s realistic, as if it’s a group of swordsmen fighting each other, rather than a hard-fought bridge and a hard-fought horse’s moves.

I personally think that as a martial arts drama, the action and fighting scenes of this drama are definitely qualified, and can even be said to be excellent. "

"Lunan Daily" spent a lot of money to directly arrange a small interview with the famous Internet writer [Pang Yidian] under the banyan tree——

"I don't like Cao Xuan, I even hate him a little, and I think there are too many scandals about him, but as far as this "Swordsman" is concerned, I personally think it is second only to Jet Li's version.

The scenery, soundtrack, costumes, props, and actors are almost all perfect. Not to mention other things, just for the nuns from the Hengshan sect, the actors directly shaved off all their hair. How many TV dramas can do this?

The most important thing is that I think it captured a true martial arts-style romance, with gratification and revenge, and a sense of pride in the world.

I personally like this drama more, especially Yue Buqun played by Teacher Weizi. The character is very well understood. I am very much looking forward to the plot behind Yue Buqun.

My second favorite is Xu Qing. A lot of people criticize her, but I think she's pretty good. The key is that she's very beautiful and has great taste.

Cao Xuan? The main reason is that he has a good face and wherever he goes, he will have Linghu Chong's image of a carefree and magnanimous prodigal son.

His acting skills are good, and he is more mature than the previous Bao Zheng. To describe it, he is more stable. I feel that he is more suitable and immersed in the role.

When I watched him play Bao Zheng, he had a dark face and sometimes couldn't help but laugh. But if you watch Linghu Chong in the drama now, he can hardly dance, so I think it's pretty good. "

It was rare before that the opinions of netizens were published on a large scale in newspapers and ordinary people were given a voice.

This time, Cao Xuan took a different approach and used the grassroots opinions of the masses and experts to form a hedge.

Some readers may prefer authority, but others will prefer netizens like themselves. As long as they have different opinions, muddy the waters, and avoid a one-sided public opinion situation, the game will be settled.

The big beard was not covered up. Yuan Shikong was scolded on one side, and was sprayed when he opened his mouth. He simply lay down and let the ridicule go.

Now that the situation was 50-50, Lao Zhang naturally became active. Faced with doubts, he brought out his big weapon-Jin Yong.

No matter how noisy you are, no matter what your understanding of the work is, you can't get around the original author.

Especially now, it has not yet reached the point where "Jin Yong just writes novels and knows nothing about martial arts". The old man has a very high reputation here in the mainland.

Last year, Jack Ma held a "West Lake Sword Discussion" in Hangzhou. He yelled for a long time, but no one cared about him, so he invited Jin Yong to come. At that time, the three most developed companies in the Internet industry, Sohu, NetEase, and Sina, came together. .

The old man had a good relationship with Big Beard and had a good impression of Cao Xuan. As soon as Big Beard opened his mouth, he spoke quickly.

"The Linghu Chong played by Cao Xuan is like someone who stepped out of a book. He is passionate, passionate and free-spirited!"

The old man was very clever. He had said before that Li Lianjie was his favorite Linghu Chong, but it was hard to take it back now, as it would not cause a slap in the face, but the key would be to offend someone.

Therefore, he came up with an evaluation that Cao Xuan's version of Linghu Chong came from the book, saying that it was the most consistent with the original work.

One is my personal favorite, and the other is closest to the original.

The old bowl master...

But regardless of how watery the old man's words are, as long as they are said, they will count. At least in the eyes of supporters, they are a very powerful weapon.

Jin Yong has already approved it, why are you putting this aside? He knows nothing about martial arts, but you are the only one who knows it?

In the dispute between Liu Tianxian and Li Ruotong over Little Dragon Girl, a very important magic weapon is that she was appointed by Jin Yong to play the role of Little Dragon Girl.

For die-hard supporters, these words have little effect, but for passers-by, they may be an important weapon in canvassing votes.

Jin Yong's end is the key point in this public opinion war. From the initial negative reviews to one-sided stalemate, to a 50-50 stalemate, after Jin Yong spoke out, a large number of passers-by began to support "The Swordsman", and the overall trend began to change to positive reviews.

Of course, the praise here is for Cao Xuan's Linghu Chong, as well as the entire drama "The Swordsman", and Ren Yingying continues to carry the thunder.

But Xu Qing is not stupid. She was asked about a flood of negative reviews at an event press conference.

Xu Qing first expressed her humbly acceptance, but then she lost control of her emotions and couldn't help but start crying in front of reporters and cameras.

The pear blossoms are crying with rain!

Delicate and timid cry!

I cried with pity!

This is a great trick. A girl... is 30, so she doesn't count as a girl, but a woman is made to cry in public. Can you bear it?

So the matter immediately turned sour, and the media no longer bothered with how well Xu Qing acted, or how well Ren Yingying's role was.

Rather, the discussion was about how much pressure a flood of criticism puts on an actor, and whether so many people attacking an actress is considered a form of public bullying.

Master, this is a master!

Cao Xuan was convinced, and Xu Qing was so sure of her own advantages that she threw Lei out as soon as she cried.

If depression comes again, it will be too bad for future generations...

But if you submit, Cao Xuan probably won't be able to learn from it. The old man still wants to face the situation. He howls in front of everyone, with snot and tears. He really can't afford to humiliate that person. In the storm, he can only hold on.

Even if he loses his face and bursts into tears at the press conference, the effect will probably not be as good as others, and he might even be scolded as a loser.

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