Chasing Dreams - Memory Repair System

"In terms of awareness, we discussed a series of hot events that affected the cause of population reproduction, which aroused the concern of the whole society and the target consumer group about the unspeakable working men in country C.

Gu Lisha's love story of martyrdom for her boyfriend moved netizens across the country, and Feng Xian was born to save the most beautiful love, which won praise from hundreds of millions of netizens and became a star on the Internet.

Next, we need to further improve the awareness, satisfaction and reputation of energy drinks.

The goal of the 'C Country Men No Longer Hold Back' Energy Drink On-site Challenge is to enhance brand awareness, satisfaction and reputation.

During the challenge, we will select key stores in the target market, put a batch of tasting packs, and carry out new product tasting activities

At the same time, the

completed visual advertising films will be placed in the advertising time period of entertainment programs, TV series and high-quality programs of TOP10 TV stations, TOP5 video media and TOP5 social platforms

On the day of the end of the Energy Drink Live Challenge, the 'Passing on the Flame Love Fund' was set up to provide free energy drinks to male and female members who joined the Foundation to raise funds and enhance the reputation of the brand.

Since then, Energy Drink will jointly carry out a series of themed promotional activities, expert seminars, prize-winning essay activities, model couple reality shows, energy drink talent shows, etc., through all-round promotion campaigns, to enhance brand awareness, satisfaction, reputation and loyalty from multiple dimensions.

There are two topics in today's meeting, one is to discuss the plan of the 'C Country Men No Longer Hold Back' Energy Drink On-site Challenge, and the other is to discuss the creative direction, theme and technique of supporting advertising.

Next, Director Fu Yuan is invited to explain the planning plan of the 'C Country Men No Longer Forbearance' Energy Drink On-site Challenge. "

After Liu Yiwen's speech, Fu Yuan opened the projection file of the energy drink on-site challenge.

The Yunfei Club incident, the emotional forum, and the three hot events of saving the most beautiful love have won great popularity for Fengxian and Energy Drink, and the product orders are overwhelming, and the factory is working overtime to produce.

However, in addition to the joy, we should not take it lightly, the current order is only the dealer's order and the transfer of inventory. If the goods are pressed in the warehouses of distributors, piled up on the shelves of supermarkets, pharmacies, and grocery stores, and consumers do not buy them, the income on Jiaqi Bio's books and the busyness of the factory are meaningless.

Therefore, the following promotions and promotions will determine the success or failure of the energy drink program.

Based on the

thinking of rapid sales, I propose to hold the 'C Country Men No Longer Hold Back' on-site challenge next week.

The theme of the challenge: Reinvigorate the majesty, cheer for love!

Activity time: from mid-July to mid-August, every Saturday from 10 a.m. to 16 p.m. is the on-site competition time

Location: No. 1, Wulin Square, Wulin District, Qiantang

Top of the game: MMA unrestricted free kickboxing

Competition rules: Referring to the rules of MMA kickboxing, Lu Fengxian will set up the ring and accept anyone's challenge.

The game is played in three innings, each lasting 3 minutes.

Scoring Criteria:

1. Confirm the accurate and effective blows of punches, feet and other parts in a game, and judge according to whether they hurt the opponent;

2. The priority order of scoring is: a. the number of

knockdowns, b) whether the opponent has been damaged, c. the number of clear strikes, and d. the score is calculated according to the offensive enthusiasm.

3. In the game, when there is a huge disparity in strength between the two sides, the referee on the stage obtains the consent of the referee and judges the strong technical one as the winner.

4. If you are

knocked to the ground for 8 seconds, or you can stand but you are unconscious, the opponent will be judged the winner.

5. In a game, the second is forced to count 3 times by heavy blows, and the opponent is judged to be the winner.

6. In the game,

if one side has an injury or illness and cannot continue the game after being identified by the doctor, the opponent will be judged as the winner.

In the event that the outcome cannot be determined by a knockout or technical knockout, it will be determined by the three judges.

At the end of the final round, the points

awarded by each referee are counted, and the team with the most points wins, or the winner is decided by the agreement of two or more judges.

As a result of the competition, if Feng loses first, the winner of the challenge can win a prize of 800,000 yuan sponsored by Jiaqi Biotech.

If Bong wins first, he will continue to accept the challenge until the challenger wins. On the last day of the event, if there is still no challenger to win, Feng Xian will become the final winner, receiving double that is, 1.6 million yuan in bonuses, plus a one-month tour of the famous mountains of Wuyue, and each famous mountain will be accompanied by a beautiful woman selected by Feng Xian. The escort beauties are the heroines of the energy drink series of commercials.

The competition was broadcast live on the whole network through the cooperative TV media and video social platforms.

I believe that Feng Xian will be able to overcome any challenge from his opponent, win all the competitions, and drive the sales of energy drinks.

This is the overall framework of the challenge, and if everyone agrees with this framework, we will come up with an implementation plan for implementation. "

Fu Yuan looked around at everyone, and his eyes finally stayed on Lu Fengxian's face.

Lu Fengxian smiled and said, "MMA kickboxing challenge? Let's talk about it, can this challenge achieve the purpose of boosting sales?"

Shuyue was the first to speak, saying: "I would like to talk about my opinion, the planning plan of this challenge is clear and the goal is clear, and it seems that it can also reap the effect of dynamic sales, but I am worried about the difficulty of implementing the event.

As far as I know, the MMA kickboxing tournament needs to be approved by the relevant departments, and it cannot be carried out without approval, and even if it is held without authorization, the regular media will not dare to broadcast and publicize it.

The second point is that Feng Xian, as the owner of the energy drink project, will it damage the brand reputation of the energy drink if he personally comes forward to accept the challenge?

After all, Bong first became famous as a hero who saved underage girls and saved the most beautiful love story, and suddenly faced the audience with the role of the champion of a commercial competition, which may conflict with the original impression of hundreds of millions of netizens.

The third point is the setting of awards, which may be questioned because the disparity between the prize money between the tournament defender and the winner of the challenge is too large.

I'll just talk about these three points. Among these three points, the most critical point is the first point, the legitimacy and feasibility of the competition.

The legitimacy and feasibility of the competition are not resolved, and the details can be implemented later. "

After listening to Shuyue's opinion, Fu Yuan's face changed greatly, she bit her lower lip lightly, kneaded each other with her hands, and looked at Lu Fengxian nervously.

Next, Qin Yilan talked about her opinion on the challenge.

"I also think it's not appropriate for Bong to face the challenger directly, the pace is a little too fast, and it gives people a sense of rush.

I suggest that, subject to the approval of the relevant authorities, it is possible to have Feng Xian guide others to accept the challenge, such as inviting well-known kickboxing fighters to fight, accepting the challenge, sponsoring energy drinks first, and guiding the fighters representing energy drinks to face the challengers.

If the representative of the energy drink loses, Bong will come forward first.

This should make it easier for the audience to accept..."

Lu Shiya suddenly came to inspiration, and without waiting for Qin Yilan to finish speaking, she hurriedly added: "I understand Director Fu Yuan's feelings, the energy drink is on the market quickly, it needs to be sold urgently, and time is precious, so her plan seems to be a little quick success."

As the saying goes, you can't eat hot tofu in a hurry. The format of the challenge is very good, it is ornamental and interesting, coupled with the celebrity effect of Fengxian, the event brings its own traffic, which is conducive to the spontaneous dissemination of the audience, and also fits the functional appeal of energy drinks, so I agree with this plan.

Combined with the suggestions of Shuyue and Yilan, we can adjust the plan in this way, and submit it to the relevant departments for approval as soon as the plan is perfected, and the time of the challenge is subject to the time approved by the relevant departments.

During the period of waiting for the approval of the relevant departments, the event was warmed up, the challenge was promoted in multiple event locations, the contestants representing the energy drink were selected, and promotional activities such as energy drink tasting were carried out to boost sales in key stores. "

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