Becoming the richest man starts with making complaints

On May 1st, Damai Company held a press conference.

This press conference has been warmed up for a long time, but the confidentiality work was done very well.

The original intention of Damai was to make a smart phone.

Before the mobile phone came out, they first made a UI based on the Android system. This is not an area that TT is involved in, so TT doesn't pay much attention to this product.

Damai also made an instant messaging APP, Mixin, which directly competes with TT and is the focus of TT.

However, the current number of users of Mishin is in the order of several million, and it has not yet formed a trend.

And from a functional point of view, it is very similar to the instant messaging applications on the market. There are no highlights to copy, so TT is not very nervous.

According to outside predictions, this press conference should have an updated version of the UI and new features on Mixin.

As for Damai’s smartphone business, the outside world is not very optimistic about it.

Although Damai was originally founded to make smartphones, it is a new player in the mobile phone industry.

Moreover, the founder of Damai was previously engaged in Internet and software, which is completely different from mobile phone hardware.

There is neither industry chain resource support nor solution manufacturer cooperation.

In other words, you are starting from scratch.

Smartphones have just emerged, and the leading players are still international manufacturers such as Peach and Eight Stars and Eight Arrows.

The backbone of domestic mobile phone manufacturing has always been solution companies. Before they had mature solutions, all major domestic mobile phone brands were still in a state of being anxious but could only fish.

At present, more than 70% of solution manufacturers' combat power is still focused on feature phones. Although smart phones are also being developed, they have not yet achieved a decent reputation.

The fundamental reason is that MTK, which has always provided overall solutions to solution manufacturers, failed in the baseband chip for smartphones.

In other words, if you want to make a smartphone, you can only use Qualcomm chips at this stage. That would be equivalent to changing to an unfamiliar platform. The investment in R\u0026D would be huge, and the first batch of solutions would most likely fail, which would mean a collapse in shipments.

The solution company charges royalties for every machine shipped, so it is not cost-effective to ship less. Moreover, the sales of functional phones are still very good. Although the domestic sales are currently declining, sales in overseas markets such as Africa and India are booming.

Therefore, the solution company is not in a hurry to transform into smartphones.

Even if there is a solution under development, it is the kind where domestic brand manufacturers pay NRE (one-time engineering expenses). In fact, they are using the manufacturer's development fees to build technical reserves.

Datou is still waiting for MTK's new baseband chip. After all, we have cooperated for a long time, and everyone is familiar with each other's products and interpersonal relationships. More importantly, they can always make money by following MTK. There is no historical proof of whether they can make money by following Qualcomm.

As for mobile phone brand manufacturers to do Qualcomm, it is also a helpless move. Today's smartphone users are all mid- to high-end business people, so they have to use Qualcomm to gain market share. Anyway, MTK can’t be used yet, so we can’t just ignore it.

It is also because of this that TT is forced to choose to cooperate with Bayan manufacturers for the smartphones to be released in August. Although TT Technology is a giant in the Internet, it does not sell mobile phones seriously.

Solution manufacturers also understand this, and TT Technology cannot become a long-term customer and ship in large quantities. Therefore, under the premise that smartphone R\u0026D manpower is tight, orders from mobile phone brand manufacturers are given priority.

In other words, TT was disliked...

The entire domestic smartphone R\u0026D environment is like this. Therefore, there is a unanimous consensus from the outside world that if Damai builds Qualcomm itself, it will be good if it can release a smartphone in September this year, so as to take advantage of the gold, nine and silver ten slots.

It's just an iteration of UI and Misin, and it's during the holidays, so the media's expectations are not high, and they have a passive mentality of being forced to do business.

Competitors are not nervous either. Anyway, something as heavy as a mobile phone will never come out.

The only one who was in high spirits was Barley Flour, a bunch of young people who didn’t know what to get high about.

But everyone is used to it. They get high no matter what Damai releases.

Because Damai has always been engaged in the so-called "sense of participation", allowing fans to participate in the product design and development process through community forums.

Therefore, DaMai fans feel proud of any of DaMai's new products, as if they really created them themselves.

This kind of gameplay has not been seen in the past product development process. Although competitors think it is a bit fresh, they think it is more of a gimmick.

What do users know? What is the difference between a person who is neither a product professional nor a technical person who chats all day long about this demand and that idea, and a Party A who doesn't know how to give random orders?

It will only affect the speed of my sword drawing, uh, research and development, so almost no one will imitate it.

Moreover, Damai is targeting young people under the age of 25, and smartphones cost more than 3,000. Other mobile phone manufacturers believe that these people have insufficient purchasing power. It is the last word that early smartphones should be targeted at business people.

Therefore, the industry is somewhat disdainful of Damai's approach. A newbie is a newbie.

However, what surprised everyone was that Damai completely ignored the feelings of its competitors.

Directly released for smartphones!

Born for fever, the first smart phone for young people.

A very shameless price of 1699!

The entire domestic mobile phone industry was completely confused for a while!

We are looking for mobile phones that are being developed by solution manufacturers. The prices are in the range of 2199-2599. You can go directly to 1699!

You're fucking breaking the rules! How can we have a meal!

These people who were born on the Internet have gone too far. You are used to free money and making money from pigs, but we don’t have it!

Roll rough!

The only thing boiling is the barley flour and the media who have no time to write!

Fortunately, Damai is a company with great public relations ethics. They prepared a large amount of promotional materials in a very considerate and friendly manner. Media friends were able to compile articles in minutes, which greatly gained the media's favor.

In fact, Damai Company took advantage of this holiday period so that the media had no time to react and could only publish a pre-prepared, consistent and praising manuscript.

This time the media has completely passively acted as a troll.

And this is Damai's conspiracy. Today you praise me, but if you betray me another day, your own character will be harmed.

Therefore, many media made a mistake for a while and ended up being on Damai's side throughout their careers.

TT Technology was simply shocked!

The earliest wave of smart phones should be business machines. This is almost a consensus in the industry.

The active users of TT are mainly young people, so they had no choice but to choose to release the 1800 mid-to-low-end smartphone, and the price has been set at an extremely low price.

But he never expected that Damai would directly confront him!

They also directly gave me a floor price of 1,699. Calculate the cost, each machine is discounted!

The first batch of 500,000 units will be released. Barley flour with F code can be pre-ordered first and will be received one month later.

It only took one minute for all 500,000 units to be booked.

The second batch of 2 million units will be released and will be scheduled for June 1st.

The third batch of 4 million units will be released and will be scheduled for July 1st.

In other words, by the time TT Technology launches its mobile phone in August, 6.5 million Damai units will have been shipped, and Mixin will have at least 6.5 million new users!

TT is really anxious. They want 1800 units, and they are still targeting the same circle of users.

How to sell this!

During the May Day holiday, TT Technology was caught off guard while on vacation.