Ace Hollywood

When Daniel first entered Hollywood, probably after the filming of Campus Blues, he once discussed with Cusa a theory of target group segmentation, which is not new, but it is a core factor that has been admitted from time to time for online promotion , roughly means that recommending which content to whom can greatly reduce the impact on user experience, and even use advertising promotion as a service content to provide convenience for users and stimulate consumption desire. www.geiliwx.com (no pop-up window, the best novel reading experience is in [novels])

There are many levels in this job. Gender and age are the most basic and extensive divisions.

With the accumulation of data and the advancement of analysis technology, we can accurately locate and analyze the most likely consumption direction and consumption of this user based on the network history of each individual, specific to the people he interacts with, the topics he discusses, his consumption history, etc. Demand - the ultimate goal, of course, is to achieve the most efficient delivery of advertisements.

The publicity work of Chain Saw can be said to be an attempt by mb, f2f, and Shanying in this area. In a silent way, it penetrates into the viewing list of movie fans.

On October 29, Chain Saw was a big surprise and was released on 2,432 screens. Considering a small-budget horror film with an investment of 4 million yuan, its scale of release can be said to be quite luxurious.

Sure enough, the first day was 8.72 million, more than twice the investment amount.

The media previously predicted that Chain Saw is likely to become one of the films with the highest return on investment this year, or even in recent years-this usually appears in such low-cost films, with a production of over 100 million, it is good to have a 100% The box office of several thousand is simply a daydream. Even so, the movies that can make a big difference with a small one are still only a very small part of the thousands of small productions.

Premiere magazine interviewed the two main creators of the film. James Wenwen and Ray Warner, the two were slightly nervous during the interview, but luckily. This is not a TV interview, and the content of the interview will only appear in the magazine in written form. The audience couldn't see the expressions of these two Hollywood rookies.

Yes, I was a kid... That's why I got this script, I mean Jigsaw Massacre, oh sorry, I'm not very used to its new name until now. Warner repeated his own source of inspiration.

Why did you think of Yo Ah changing a new name?

It was Daniel's opinion.

Daniel Sandler?

When we started discussing Daniel,

Both James and Warner began to relax a bit. Since Chain Saw has been successful at the box office for several days, the total box office on the first three days has exceeded 25.68 million. The frequency of their interviews with the media suddenly increased. The topic basically remained the same, first asked why this script was written, then talked about the understanding of movies and horror films, the plan for the sequel, and the reflection on the success of the box office, and then the topic naturally transitioned to Daniel.

As long as Daniel is talked about, whether it is professional media such as Variety Show and Premiere, or large general magazines such as Entertainment Weekly and New Yorker, their well-informed interviewers will always become vocal Softer, even when Daniel wasn't there. When they tried to discuss him, they still unconsciously adopted a more respectful attitude.

This somewhat gives James some deep memories.

This is power, isn't it?

The power is there. Whether Daniel is there or not, whether Daniel knows it or not, it is always there, and people dare not ignore it.

It's rumored that Daniel personally followed up on this project, didn't he?

Daniel has always been personally responsible for the general direction. From the very beginning, he determined the investment, the amount of investment, participation in the Sundance International Film Festival, publicity methods, release time, etc. He personally participated. To be honest, we His concern was disturbing too, you know, what a busy man Daniel was, and he always had so many big things to decide—

The reporter nodded approvingly, saying that he understood what James said very well.

James smiled, and when he talked about Daniel, his words became much smoother, It is a great encouragement for us to find time to follow up on Chain Saw in the midst of his busy schedule. Although there is only an investment of 4 million, Daniel His behavior shows that the company doesn't take it lightly just because it's a small production. It makes Ray and I work harder to make the movie better.

4 million investment? Was the budget tight during filming?

No, no, we didn't expect to have such a big budget at all. I just hoped to have a budget of 1 million, preferably 1.5 million, so that we could make a good horror movie, even if it was 600,000 or 800,000, barely enough. We were all shocked when Daniel set the price of 4 million.

Having said that, James showed a slightly shy smile.

——When we were filming later, we didn't know how to spend the money. We shot very quickly. At the beginning, according to the plan, we could finish the film in half a month. Later, Ferguson, oh, he is DD Films The manager of the company came to help us. He told us how to arrange the budget and how to make the shots better. In the end, we spent a month to complete the film and spent 4 million yuan. It was a wonderful experience, and the money was It feels great to be in the account, waiting for you to blow it away.

The atmosphere of the interview became better, and the topic still revolved around Daniel.

What do you think of Daniel Sandler? I mean, you have close contact, and he has too much aura, which makes it hard for people to see his real situation. We can only say that he is a talented actor, an Oscar winner, and his vision Amazing movie investor, of course, now add to that a business mogul who is hard to pin down, legends always are, and Daniel in particular stands out.

Actually, we don't have too many specific contacts. Generally, Ferguson is the person we communicate with the most. He is responsible for Melissa and sometimes reports directly to Daniel. Therefore, we are actually not close to Daniel. If you want to say As soon as he said it, we were deeply impressed by his decisiveness, vision and trust. He is very decisive in his judgment on the project. After seeing the script, he basically finalized the investment matter immediately-this is not common. Regardless of the size of the company, There will always be a process of discussion, especially for new scripts. Investing in us is always a risky thing. Besides, he has always had confidence. This is a kind of confidence, confidence in his own vision, he It never seems to think that this movie will lose money, production and promotion, everything is on schedule, it seems to be going according to a schedule, doing what needs to be done, and then waiting for good news at the box office. The most important point. It is also us The deepest feeling is, of course, trust. When he entrusts us with work, he will respect our opinions and trust our abilities. Generally speaking, he is an authority on movies, whether it is performance or production. He is very experienced, so we were worried at first that he would intervene. But there was nothing, except for Ferguson to cooperate with us, he completely handed over the whole film to us. Until the completion of the film, he did not interfere at all, The version you see now is the ultimate version we cut, which has not been changed.

The reporter was obviously not particularly excited about James' answer-everything was in order, and there was nothing explosive.

He has one last question, though, and if confirmed, the report could still be eye-catching.

I heard something. Although I don't quite believe it, I still want to confirm it with you. I heard that Daniel has never watched the finished film - because he is afraid of watching horror movies. Is this true?

James and Warner laughed.

This must have been reported to Daniel. Otherwise, the informant somewhere told the reporter of Premiere.

During the promotional period, this meme has been hidden and not released, just to boost the box office in the second week of release in the early stage of the release.

Well, you're right, it's true. Seeing the reporter's wide-eyed eyes, James laughed again, We were also surprised, but he said that the movie was indeed too bloody and exciting, and he couldn't accept it .You know, we were originally rated as -17, and then we re-cut a version to barely reach the R rating. He read the script and thought it would not be a movie-this is very interesting, but there is nothing incomprehensible, Some people just don’t like watching horror movies. We’re a little bit surprised that Daniel is one of them, but there’s nothing unacceptable about it. He really hasn’t been in a horror movie.”

The interview ends with a good laugh at Daniel.

Except for the last question, which is an exclusive revelation, the previous answers have been repeated many times. James and Ray have gradually figured out these contents and practices. There is nothing special about it. Everyone does it like this.

...

Of course, Daniel soon saw his embarrassment was written and published in Premiere, and the box office of Chain Saw exceeded the 50 million mark.

Something no one would like to do, tossing the magazine aside.

This is a topic worth discussing for fans and audiences, but for Daniel, it is not worth spending more time.

Saw is under the attack of Pixar's The Incredibles, Universal's Soul Singer, and the American version of The Grudge, which is also a horror film-of course, it may be a bit self-righteous to say that. In any case, the competition is fierce. Columbia's The Grudge is a week earlier than Chain Saw. In the third week, The Grudge ranked fourth in the weekend box office list, second to the above three films, but the total box office has reached 88.76 million, as a movie with an investment of only 10 million, it is enviable for its performance when it is destined to break through 100 million in North America.

It is even more remarkable that Chain Saw, which invested less, was able to suppress the third week of The Grudge in its second weekend.

Columbia, one of the Big Seven, is originally of Sony origin. It is easy to shoot Japanese horror films, and there is Gore Verbinski's American version of Midnight Ring before. It is expected that this time it will be a big success.

But DD Films’ second electric shock horror film made a lot of money, comparable to The Grudge, which can make people see a little bit of meaning-this is a film producer that can collide head-on with the seven majors without losing Although it is only a certain level, it is enough to make people's perception of DD subtly change. (To be continued) WWW.GEILIWX.COM happy reading every day