Ace Hollywood

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Daniel understands that since the booming of Internet marketing, some people have thrown a lot of money without any response, while others can still obtain extremely considerable returns by virtue of this publicity strategy even after more than ten years. , unlike now, he is almost 100% sure of success.

Daniel opened up a new way of publicity.

Tom Hanks, as well as his wife and agent, are paying close attention to the promotional trend of Greek Wedding. Although he and dd each invested 5 million yuan and gave a total production budget of 10 million yuan, Daniel will be separated as the leading actor. Ten points of income. In addition, the publicity and distribution expenses are paid by dd, and the upper limit does not exceed 5 million. It is calculated based on the fact that the producer can only get 45% of the box office share from the theaters. That is to say, if the production and publicity If the total distribution expenditure reaches the upper limit of 15 million, the box office must exceed 23 million in order to be able to make up for the investment income corresponding to the publicity and distribution expenditure from the excess box office share.

This contract is relatively complicated, based on the different confidence of the two parties in this project, mainly because Rita herself resonates with Nia's story, she decided to invest in this project. The original plan was 5 million, so through various income and overseas distribution , it is not difficult to recover this investment. However, in the direction of dd, the prospect of this project is a substantial profit. Therefore, it is actually the same pace as dd in discussing investment.

The final cooperation method is also based on the trend that the higher the box office, the more benefits DD will gain.

in particular. Judging the income only from the box office, if the box office is below 23 million, Daniel will first take ten points from the box office that the producer gets. That is less than 1 million, and the rest is divided equally between Yu and dd, which is less than 4.5 million each. At this time, everyone has lost money, and dd and Daniel have lost even more, and the publicity costs they invested have lost all their money. The production cost is also completely irrecoverable.

And assuming the box office is between 23 million and 34 million, then the producer will get 10 million to 15 million. First take away ten points from Daniel, that is, 1 million to 1.5 million, and if the rest is less than 10 million, the two sides will share it equally 1:1. Same as the previous one. If it exceeds 10 million, the rest, which is less than 3.5 million, will be fully supplied to dd to subsidize its publicity and distribution expenses. At this time, there will be no loss. DD and Daniel still lose money, but to a limited extent.

The last level is more than 34 million at the box office, and the producer will get more than 15 million. Ten points from Daniel will be directly deducted, and the remaining 90% will be divided according to 2:1.

Of course, because there will be a difference in the calculation method near the boundary line. For example, exactly 34.01 million. Then the calculation according to the third gear will take less money than the calculation according to the second gear. Therefore, the two parties agreed that once this situation is encountered, the allocation method will be determined through consultation and in accordance with the principle of fairness.

In order to agree on this contract, Kusa gave friendly support for nearly half a month. Come and finalize the contract with the management staff.

Overall, such a movie. It is a challenge to get to 34 million, so the contract seems to be in line with the interests at the beginning, but dd and Daniel are not at a disadvantage. This is because Daniel has great expectations for the box office of this movie. The contract will finally be formed. And once it is as he thought, and it reaches more than 100 million to 200 million, Daniel himself can get tens of millions of shares, and dd can get twice the share, which is of course very cost-effective.

Because of this gradient contract, even though he is very busy, Tom Hanks is still paying attention to the promotional dynamics of DD.

So the seven days publicity plan caused such a big commotion, and Tom soon knew that, as a senior player in Hollywood, he was quite sensitive to publicity methods, and he had a smooth communication channel with theaters. I also know how popular the audience calls that the theaters are receiving are for this movie.

What a genius, is Daniel responsible for this?

Rita was wearing a long black dress today, and she was flipping through her computer at this time, I think so, I also asked David during the filming, and I didn't see anything about the publicity. And , it is obvious that Shanying Company has a close relationship with Daniel. Don’t forget, what is Daniel’s starting point? At the beginning, if it wasn’t for the popularity of the Internet, he would not have been able to get a movie of the level of “Gladiator” anyway. , not to mention the current status. Shanying itself is also famous for its network analysis and data processing technology. The industry, so the connection and center are all in one person, that is Daniel Sandler.

There is another reason. It was Daniel himself who strongly advocated signing the gradient contract. Kusa Damon even dissuaded him, but in the end it was unsuccessful. If he was not confident enough in the distribution method, how could he insist on signing such a contract? Unfavorable contract?

Rita's analysis clearly makes sense.

You can't underestimate this young man. The unhappiness between Kim Pysen and Daniel disappeared long ago under the deliberate promotion of both parties. Now he can talk about this matter with self-deprecation, When Kusa left for a short time, I hoped to sign him, but in the end he insisted on caa, relied on a few newcomers, and fought hard, how complicated it was Huge workload, a young man in his early twenties, not to mention whether he is a genius, at least in the face of such a difficult situation, he can face the difficulties without fear, which is enough to make people daunting So, if he didn’t decide in advance, it’s impossible for him to rashly sign a contract that seems to be unfavorable to him.”

It sounds like all of you are admiring Daniel enough to surprise me.

The two around him are not small people, Tom Hanks' wife, working partner, and big manager, these titles are definitely synonymous with knowledge and experience in Hollywood.

Continue to pay attention. There is no way to force this kind of thing, if it is not because dd is not able to independently produce a film with guaranteed quality at this moment. It is impossible for them to cooperate with others, more or less We still have to share the benefits. Our luck is that we are small enough and the two parties are relatively equal in terms of cooperation. Aren’t they still cooperating with MGM on a movie? That is responsible for stealing, and this is responsible for Military training. DD and Daniel's ambitions definitely don't stop there.

Daniel has no way of knowing what Tom Hanks thinks of him. In fact, he didn't have much energy to think about others at this time. Their own channels are intensively collecting information on all aspects. So far, Greek Wedding has risen from the bottom of the list to the top of the list on imdb's upcoming release list-this is a natural advantage, and the publicity methods are often aimed at the users of imdb, who have given ' Expect 'vote power. But it's not just people who are good at networking that make this list. Ordinary people stop by occasionally to help them choose who to watch next time -- if there's nothing in particular they want to see.

It's definitely an interaction and resonance that works well.

In addition, Triver cooperated with print media and journals to report on this phenomenal Internet carnival, so as to cover people who are curious about the Internet but have not personally participated.

From this point of view, the previous Hundred Posters event has already aroused the attention of the Los Angeles area. When dd set the location of the poster, he could choose a self-selected supermarket, a mass market, a women's clothing store, a fashion district, etc., and swarmed to the crowd with cameras. Of course, it will attract many friends to have a question mark: what are they doing?

Greek Wedding also uses this opportunity to convey the information that you need to promote, including the introduction of the movie, the main research personnel, the time and location of the release, to other people's minds.

Online and offline. Under the connection of the planning plan, participants, and Triever's public relations team, it has become a whole that promotes each other.

Thus driving the interest of the whole potential audience in My Big Fat Greek Wedding.

My Greek Wedding, which landed in Los Angeles on August 2, has come to the last day before its release. However, up to now, the three major theaters, Regal, and Sennemark, have not given a definite reply to the distributor. Although the whole team had full confidence in their work, the last step was not achieved. It still makes people's hearts hang.

In any case, there will definitely be a letter before ten o'clock. Otherwise, there is no way to arrange their work.

According to the habit, the theater chain will determine the film schedule about a week in advance, but when there are no new movies and the limelight of the old movies is relatively balanced, the theater chain will also hold down the screen to wait for any good or bad news. But this can only be until the day before at most, otherwise it will cause great damage to the theater's revenue.

Therefore, everyone understands that the response of the three major cinema chains must be within the next two hours.

...

At this moment, Regal's Brent and his assistant were preparing to send out the announcement. They had already decided to step back and follow DD's request. However, he has been hesitant about where to retreat. According to inquiries and intentions in the past week, The Greek Wedding can even suppress the three blockbuster films that are still in theaters-but it is hard to believe. Watching regal theaters, apart from one or two basic promotional posters, there is nothing more, and it must not be like those films that are full of looks - they are always overwhelming and everywhere.

Boss, are you sure? Then I sent it down?

Brent glanced at the clock in the office, it was already past nine o'clock, Yes, that's it. I'll call DD.

A series of numbers was broadcast, and the other party picked up after four rings, no more, no less, no rush, it was hard to tell whether the person who answered the phone was waiting anxiously, or was full of me.

This is regal, Brent. (To be continued)

ps: Did you watch it, read it, I watched it too, so it’s late.

By the way, Controlling Hegemony is over, and I always want to say it and forget it, but she gave birth to this book.