A Bowl of Restaurant Business Logs

Chapter 70 Delicious
"This is obviously a premeditated guidance of public opinion." Shu Ning herself is a marketing student. Although she is only an undergraduate student, she has encountered a lot of media cases in class, not to mention that she herself is not familiar with this aspect. I was very interested, followed many official accounts, and read more cases.

Cases in the entertainment industry are basically the must-have choice for official accounts to attract traffic. Naturally, Shu Ning has seen many of them.

It is precisely because I have seen a lot that I can see that what Yiwan restaurant is suffering now is basically the basic method of fighting between stars in the entertainment circle.

In fact, now we can’t just say that this scope is limited to the entertainment industry.

With the continuous development of the Internet, people have more and more right to speak on the Internet, and celebrities are no longer unique "public figures" in society.As long as they survive in the society, as long as they are examined by the group, all people or things can become "public figures".So it is more likely that things that only happened in the entertainment industry in the past have gradually entered other industries. This is basically an irrefutable thing.

Maybe Shu Ning can ignore other people being counted in this way, but right now, Taste Wei is going to cooperate with Yiwan Restaurant. It is really hard for Shu Ning not to think about this kind of thing at such a crucial moment—in fact, the whole incident It's not aimed at a bowl restaurant, but a taste of cooperation with a bowl restaurant?

So Shu Ning, who came to the Wanwan restaurant early in the morning, was not in a hurry to talk to Zhu Yiwan about the cooperation, but asked about the black post from last night.

"Shopkeeper? You are so calm, have you thought of how to solve the black posts?"

As everyone knows, Zhu Yiwan didn't know about it at all.

To be honest, it can be said that her daily life has gradually stabilized, and she basically does the same things every day, which leads to Zhu Yiwan's life being a bit mechanized sometimes, and she can't tell what other people are paying attention to. She said she didn't look at her phone, and she really didn't look at her phone, so when Shu Ning came to the store, she didn't know about it.

Of the few clerks in the store, two are not local, and the first thing a local does after work is to study, and it is even more impossible for him to notice it earlier than Zhu Yiwan—He Changping might have discovered it, but yesterday Zhu Yiwan Wan asked him about his relationship, which made him a little out of his mind from then on, so he naturally didn't read the news on the Internet, and he couldn't tell Zhu Yiwan about it.

So facing Shu Ning's inexplicable words, Zhu Yiwan's first reaction was to be puzzled, "What black post?"

Shu Ning originally thought that she would hear Zhu Yiwan's thunderous approach to the fruit wine recipe last time, but turned out to be such an answer, she still asked herself, she was so surprised that she opened her eyes wide, "No way, you Don't you still know how noisy the Internet is now?"

Zhu Yiwan was even more confused now, "I didn't do anything, except the restaurant closed for half a day, and the restaurant didn't make any big moves?" Why did they quarrel?
Confused, Zhu Yiwan took out his phone and began to look at it.

At this time, the entry has already climbed to No. 20 in the hot search, which can be regarded as the front row.

That is to say, no matter whether this is a premeditated public opinion plan or not, by now, many people have seen this news, and also seen the nonsense that was filled with righteous indignation in that post.

Zhu Yiwan also finished watching.

I wish Yiwan:
This person seems to be the same as a person who has lost his mind. All the previous incidents have basically been clarified, the evidence is all iron, and he still has this rhythm, and he succeeded.Of course, Zhu Yiwan is not at all surprised that this rhythm can bring success. After all, in the mainstream public opinion, just being an "Internet celebrity restaurant" is a kind of original sin in itself, not to mention what this person wrote in his post, "a bowl of restaurants". Even after eating the food of Internet celebrities, he also dropped the bowls of other Internet celebrities, so he looks like a white lotus.

She herself worked in new media before, and she is very clear that the matter has fermented to this point, and the established impression on the public has been formed, but it will not affect the business of the store for the time being-not because she is boasting, but Yes One Bowl Restaurant has that charm.

Let me ask, who has eaten a bowl of restaurant food and can really say something bad about a bowl of restaurant food?

nobody.

It is not ruled out that there may be deliberate intentions, but most of Zhu Yiwan's customers are loyal customers of the store, so Zhu Yiwan is not worried about this.

Of course, there are still things to worry about. For example, the public’s negative impression of a bowl of restaurants should be eliminated in this way—Zhu Yiwan’s goal is not to be the most powerful restaurant in S City, even if her goal is this, she wants to come to the game platform I will not tolerate her being so unambitious.

She wants to expand the market to the whole country, get more funds, and then go to krypton gold to exchange for a return ticket. Of course, she has to care about this public impression.

No matter who the opponent is or what the purpose is, anyway, it can be regarded as a success in causing trouble for Zhu Yiwan.

When she watched, she kept frowning, Shu Ning rarely saw Zhu Yiwan like this.A bowl of restaurant was born in S City, even if there was a crisis of embezzling the recipe, Zhu Yiwan took it lightly and swiftly resolved it, so Shu Ning always thought that Zhu Yiwan was very powerful, he was a big boss, this incident There must be a solution.

She didn't expect that the first thing she saw was Zhu Yiwan who frowned as if he was helpless.

"Shopkeeper?" Shu Ning cautiously probed.

Only then did Zhu Yiwan pull herself out of her own thoughts, and when she looked at Shu Ning again, she could only say to her apologetically, "I'm really sorry now, we just ate this at the juncture of our cooperation." I'm afraid we won't be able to sign this contract today."

Yiwan Restaurant is currently suffering from a crisis of public opinion, and its reputation has fallen off a cliff compared to before. No normal company would choose to cooperate with Yiwan Restaurant at this time.Although Shu Ning had little contact with family business affairs before, he was still very clear about such common sense.

For the sake of taste and consideration, she has no way to sign this contract. After all, when she is tied to the same boat, the bad things done by the other party will also become bad things done by herself. Zhu Yiwan's relationship is not strong enough to risk the family business with her.

It's just really a pity that only she knows how much Shu Ning has paid for this cooperation. It is precisely because of this that Shu Ning is still a little bit unwilling when her sacrifice can be counted as a waste.

No one wants to work in vain.

However, the hateful thing is this but!Shu Ning sighed, "It seems that we can only make an appointment next time." She herself believes that Zhu Yiwan has the ability to solve this matter, but it's too late now.As long as this matter is resolved within the time the company can resolve, the cooperation can still continue—if Zhu Yiwan cannot resolve it, the development of the restaurant may also be put into question.

Zhu Yiwan nodded and didn't force her. After all, Shu Ning is different from herself. She is the only decision maker. There is an entire company behind her, and there are many employees under the entire company. These are all things she has to consider to the problem.

But after signing the contract today, isn't there something else to do?
Zhu Yiwan spoke first, "It's all here, you wait first, I'll give you the product made from the production line formula, you can take it back to taste, I'm not good at entertaining you here, this has to be dealt with this matter."

Shu Ning actually forgot about the samples, but when Zhu Yiwan said that, she felt a little embarrassed—she was so shameless, and even if she changed her mind about signing a contract, why would she still take the things with her?So she hesitated immediately.

Zhu Yiwan saw through her thoughts and said with a smile, "Don't think so much, don't you think I can't solve this matter?"

"In my opinion, it's just a matter of sooner or later. Since I have already made it here, it's better to give it to you first."

With the foundation of Zhu Yiwan's words, Shu Ning had no objection and accepted the proposal.

"Okay, then I'll take it back, you guys go ahead, I believe that the old customers in the store must trust you! Just trust you like me!" Just believing is useless, there are still too many factors to consider for cooperation.

After seeing Shu Ning off, Zhu Yiwan went back to the second floor. Before going upstairs, she asked He Changping to tell her, "Take Xiaojuan to work first. I'll check today's situation first. I should be able to come down to work in the afternoon."

Zhu Yiwan is not worried at all.

In the final analysis, it is not her job to be a chef. New media people are supposed to spread the word and create public opinion.

In addition, the recipe card for hot pot just happened to be drawn—it was really timely, and it gave Zhu Yiwan a good idea for the plan.

Back in the room, she logged in to her account, and directly tweeted @media民工.

[One bowl of restaurant V: @media migrant worker first, the owner of the restaurant is not from S City, is it a bit narrow-minded because of the region to determine that the owner and the Internet writer are in the same group?Second, our bowl of Pai Cucumber is still the best-selling product at the Moonlight Hotel. The contract has changed from one month to three years, and you can't be envious.Third, I don’t have any evidence to prove that a food blogger did not accept our restaurant’s advertisement, but please provide evidence to show that he accepted our advertisement. It is outrageous for a restaurant in city S to seek promotion from a blogger in city B .Fourth, have you ever drank our sour plum soup? You dare to say that it is ordinary sour plum soup. That’s it for now. Our sour plum soup is different from ordinary sour plum soup. Do you understand?Fifth, the sentence of not participating in the entertainment industry is a declarative sentence without any modal particles, and of course there are no emotional adjectives. When you think this is belittling the entertainment industry, why don’t you think about why a sentence without emotional expression is so important to you? Seems demeaning?In summary, speechless. 】

[Yiwan Restaurant V: Taking advantage of the trending search, let me take a look at the popularity of @传媒民工, and announce that three days later, that is, on New Year's Eve, Yiwan Restaurant will launch a one-day limited hot pot theme.Of course, in order to match the theme, the restaurant will be closed for two days from tomorrow, but there will be other surprises in these two days. 】

What Zhu Yiwan did was positive.

Only those who have no confidence can engage in small tricks behind the scenes. Zhu Yiwan is confident in his skills, no, in the cheats on the game platform, so he doesn't feel guilty at all when he says these things!

Rumors and rumors will indeed affect some audiences, but think about it from another angle. If you are on the hot search, you must know that buying Weilang’s hot search positions requires not only money, but also contacts. It's unreachable - now someone bought her a free publicity spot!
Black and red are also red, not to mention she may not be black yet.

After posting the two microwaves, Zhu Yiwan didn't stop her actions, but used another account to post the second "Tuanzong" video.

This video has been edited before, Zhu Yiwan has been looking for the right time to send it out, and has never waited, now is just right, you can rush the popularity, and you can use the visual presentation on the video to make the audience who received the guidance of public opinion even more Experience a bowl of restaurants intuitively.

[Yiwan V: Taking advantage of the hot search, our Yiwan family will of course make an official debut!see it!We really want to be red! [Video.mp4]]

The name of this video is "Red? It's the reddest!" Coincidentally, the center of this video is in the kitchen, and it tells the story of the back chef. The main purpose is to promote "braised pork in brown sauce".As a dish that everyone is familiar with, in the minds of the people, braised pork is definitely the main dish of meat. If you have not eaten braised pork, it is equivalent to not eating meat.

This is what Zhu Yiwan thought when editing.

The braised pork is made of high-quality pork belly with obvious layers, cut into cubes, blanch the water first, then remove the meat, put oil in the pot, add rock sugar, fry the sugar color over low heat, then add the pork belly to color, wait for the meat The color of the block changes obviously, then add ginger and garlic and fry until fragrant, then add soy sauce and oyster sauce and stir fry, the color is already very beautiful at this time.

A bowl of braised pork in a restaurant, without adding water, directly pour in Huadiao wine that can cover the meat, cook for 30 minutes, turn on the fire to collect the juice, and season with salt.

These steps are clearly presented in the video. Looking at the detailed steps and ingredients, as well as the steaming and juicy braised pork that comes out of the pan at the end, how could anyone find it unpalatable? !
[Eat meat and not grow meat: How can the braised pork made in this way not taste good? !I'm hungry. 】

[Aspire to become a black fan of the world: Did you add a filter?And doing this in a video doesn’t mean it’s the same way you usually do it. Well, how could a fast food restaurant like Yiwan Restaurant take so long to make braised pork? 】

[Apricot flower pressing pear flower: [picture] Take a look at their menu. The braised pork is marked with a production time of more than half an hour. All day long, I only know that I have no brains, no wonder they are speechless. 】

[Ocean: To be honest, if the video is a live scene of someone's kitchen, then I think @单位民工's rumors are a bit too much. Looking at such a clean restaurant, you can know that they are running it with care, okay? 】

[Leave a little blank: [picture] [laughing and crying] I can prove it's true, because the person in the screenshot is me, I ordered braised pork that day [某洞][暴洞][暴早] It turns out that I was in the male god Is cooking in front of you so delicious? 】

(End of this chapter)