A Bowl of Restaurant Business Logs

Chapter 150 Sub-brand

Even the marketing account of a restaurant that blackmailed a bowl first has to admit that the food produced by a bowl of restaurant is delicious, so delicious that you can’t even eat it, and even if you eat a bowl of restaurant in front, you have to grab it later produced things.

Who doesn't know that Tianguo's signature is now a bowl of sour plum soup from a restaurant, and the new online celebrity product of Changwei, Changwei Cooked Food, is also from a restaurant, and now the Four Seasons gift box of Ruan's Dim Sum—although it has not yet been released in the four seasons, But looking at the current trend, most of them will be released in four seasons.

It's also a one-bowl restaurant.

Although Yiwan Restaurant is a small restaurant, with its strong strength, it has indeed provided fresh blood to many big brands. The high point of the core position of taste has made Yiwan Restaurant stand on the top from the very beginning. invincible position.

Li Yang felt that the person in charge of Yiwan Restaurant was really smart.

It seems that they have given up the benefits to others. In fact, they basically use the word-of-mouth of these big brands as endorsements to improve their own reputation.Later, he also heard his little girlfriend talk about all the ups and downs experienced by a bowl of restaurants, and this emotion was even more profound—it was hard not to be profound.

A long time ago, even a bowl of restaurant tasted good, but under the large area of ​​black water, it is estimated that it would be difficult to preserve oneself, but since it has united with many national brands, and these brands have continuously promoted its excellence, now all In people's eyes, the image of a bowl restaurant is a restaurant with a very good taste, but it is a restaurant that made a fortune from an Internet celebrity restaurant.

It should be that most people who come to S City want to check in at a bowl of restaurants. This influence can no longer be called a "small restaurant", but a "big restaurant".Because of the rising influence, Yiwan restaurant is now almost a landmark building in S City. Many travel guides even list Yiwan restaurant as a must-see place.

Of course, this is just a perspective of thinking. Li Yang's admiration for Yiwan Restaurant is not only for its development process, but also for its products.

After all, what Xu Guoguo said, Li Yang also recognized it.

Although it seems that the target product is not of the same specification, the taste and the sensory enjoyment brought by this taste are actually greater than the specification of this product. In this case, it is not a disadvantage to spend more money to buy something with a lower specification. .

Xu Guoguo was lucky this time. She had heard that the tea makers working downstairs in Yiwan restaurant were rotated by people in the restaurant. After learning the news, she had been looking forward to being able to When I met Zhu Yiwan, I hadn't met him several times before, not even for a few days—this made Xu Guoguo inevitably wonder whether he was unlucky, or whether he and Zhu Yiwan were together. There is no such fate at all.

Did not expect to meet today.

"Sister owner!" Xu Guoguo was very happy, and greeted Zhu Yiwan at the window.

Zhu Yiwan also recognized that this person was the girl who foolishly came over early in the morning at the garden party. Even if she didn't recognize her, her man with a pair of black-rimmed glasses had an inexplicably academic aura. Friends are still easy to recognize.

It's just that the atmosphere at the window is different from that in the restaurant, and there are still many people queuing up behind. Zhu Yiwan had to consider the emotions of the customers behind, so she didn't plan to chat with the little girl, and said directly, "You can order first, There are still a lot of people queuing behind."

Xu Guoguo was stunned for a moment, but quickly came to his senses.

She whispered "I'm sorry" to the impatient customers who had already appeared behind, and then ordered two cups and one bowl of milk tea.

No mention of sugar.

A bowl of milk tea from a restaurant is so amazing. Zhu Yiwan also said directly that he would not set aside sugar for people to choose, because a bowl of restaurant only produces the best-tasting food, even if it is milk tea, the taste must be the best .

In addition to the sugar, there is no temperature selection. The reason is the same as above. The tea maker can naturally judge whether it is best to drink iced or hot, and the temperature is naturally determined by the tea maker themselves.

Very overbearing rules, but no one minds, it is also a very miraculous thing.

A bowl of milk tea, the standard is iced milk tea.She doesn't have any gimmicks about making tea and boiling milk on the spot, they are all prepared long ago, just pour them, and the speed is very fast - there is no need to engage in those gimmicks, anyway, the taste is the same, and the speed is the best the most important.

Xu Guoguo got her own milk tea, and she was still a little bit reluctant, and wanted to chat with Zhu Yiwan for a while, but she was also sensible, knowing that Zhu Yiwan was too busy now, and there were so many people queuing up behind her, she really didn't have her own Room for a chat.

It turned out that even meeting Zhu Yiwan at the beverage stand might not be a good thing, because there might not be a chance for in-depth communication.

Xu Guoguo sighed, and left with milk tea and her boyfriend.

Xinghua Lane is an older urban area, but it is also a relatively downtown location. After leaving Xinghua Lane, you can enter a very prosperous area.Xu Guoguo and Li Yang were not in a hurry, so they prepared to walk all the way, planning to go to the mall to buy something--summer is coming, and they can prepare small skirts. This is the main purpose of Xu Guoguo's going out today.

On the way, the two of them were still chatting about the restaurant, and it was mainly because Xu Guoguo was crazily bragging about the restaurant's rainbow fart.

She is really a loyal fan of Yiwan Restaurant. She can blow something that she has blown once and can blow it countless times, and she can also play different tricks. Li Yang has to be amazed and find that her little girlfriend is also a talent. .

"This is the first time you've blown it. Is it really so good in your heart?" Li Yang asked Xu Guoguo.

Xu Guoguo watched her boyfriend drink more than half of the milk tea unknowingly, and said with a smile, "You don't usually drink milk tea at all, even if you buy two cups, I will drink it all by myself in the end." Yes, I still remember that time when you were not busy, we went out on dates every day, and I ended up gaining two catties."

At that time, they were shopping together, buying milk tea. Li Yang would also ask for a cup to match his girlfriend, but he never drank it, and Xu Guoguo basically drank it, and then Xu Guoguo gained weight smoothly. .

It can be regarded as a bit of a funny past, Li Yang thought it was funny when Xu Guoguo reminded him of it.

He himself noticed that he had already drank half of the milk tea, and he had to admit, "Indeed, you are right, a bowl of milk tea from a restaurant is indeed very good, and it can satisfy the tastes of two people with such dissimilar tastes at the same time." taste."

Li Yang doesn't like desserts very much. To maintain his sanity and tell his functioning brain, he can't let the taste of sweetness, which can paralyze people's brain, control his desire.

But Xu Guoguo is a standard little girl who likes delicious food and prefers sweets. For a long time, she felt distressed because her boyfriend and her tastes could not be adjusted.

While the two were walking, they didn't expect that what they said was heard by the other person.

After Ruan Jiu and Bai Tian moved out of Bai Ye's bachelor apartment, they directly found a property closer to Yiwan Restaurant to live in.It's also a coincidence that the house here still belongs to Ruan Jiu, one of the properties given to her by her family before she got married.

And it's in Xinghua Lane.

So after moving, she often went to play with Zhu Yiwan, and the friendship between the two of them can be said to have improved by leaps and bounds.Of course, this is off topic.

Because my family lives here, Ruan Jiu actually walks around here quite often.

This time, I met Xu Guoguo by chance and heard what she said.

She was taken aback by the man's comment on a bowl of restaurant drink.

Of course, Ruan Jiu knows that the absolute core competitiveness of a bowl restaurant is good taste, whether it is dishes or dessert drinks, the taste is very good.What Ruan Jiu thought was that the price of a bowl of restaurant is really high.

So she has been worrying recently, not knowing how to position the beverage brand she will make in the future.

Just like what the boy said just now, the product of a bowl of restaurant is actually amazing, it can meet the taste of most people, no matter what kind of prejudice you have against this kind of thing at the beginning, once you taste it, you will love it In life, you may not fall in love fanatically, but you will definitely gradually accept it subtly.

In fact, such a brand is most suitable for taking the road of popularization, because no one will dislike it. Such a passer-by market is actually very large. Basically, as long as it is opened, there is no need to worry about market problems at all. Things are also doomed, that is, the word-of-mouth of a bowl of restaurants will never fall.

It's just really overpriced.

According to the pricing of a bowl of restaurants, the mass market route is basically unworkable.

But Ruan Jiu really wants to follow the route of mass brands.

Because she has worked in Ruan's Dim Sum, and was even a member of the Ruan's Dim Sum family, she knows what it's like to make niche products.Some people may say, even such a sluggish product like traditional pastry, isn’t it still making money?As long as you can make money, why do you still care so much about what you do?

But if you really work in it, you will find that it is really a difficult thing.

Because in many cases, what you want to think about is not to improve the quality of the product, but how to open the product channel and gain the recognition of consumers.Traditional dim sum has never been a route for the mass market, and Ruan Jiu also deals with market issues when working, which is really exhausting and makes people feel that they are just doing sales.

Of course, there are quite a lot of high-end beverage brands on the market now, and they are also very popular. Even if the taste is not as good as a bowl of restaurants, there are still many people queuing up, and many people are willing to buy it, which can be regarded as the "public".But this is not the kind of public that Ruan Jiu wants.

Sighed.

Born in a traditional pastry family, it can be said that Ruan Jiu was indeed taught very well by his family. When he was young, all he could think about was how to promote his traditional pastry so that more people could taste the traditional delicacy. Now my ambition is even bigger, and I think about how to share the delicacies I have eaten.

Because I have this ambition, my plan has been stuck for a long time.

Thinking of this, Ruan Jiu was very distressed, and when he was distressed, he heard what the girl among the young couple said.

"A lot of people are saying that a bowl of restaurant drinks is very expensive, and I really want to shake their heads to see what's in it." Xu Guoguo felt puzzled, "Whatever the value is, the price is marked, The taste value of people is so high, okay, if you set a low price, it will be an insult to a bowl of restaurants, right?"

Although Xu Guoguo also felt that a bowl of restaurant drinks was expensive, he didn't think it was outrageously expensive.

This sentence reached Ruan Jiu's ears, and Ruan Jiu suddenly realized.

Yes, I don't know what I'm struggling with. Originally, other people's things are worth this price. People who come to the store to buy things don't think this price is exaggerated.I am used to whoring for nothing, and now I still want Zhu Yiwan to sacrifice his own value for his dream. This idea is really bad.

Ruan Jiu began to think, is it because she is pregnant and her family members are holding her up, making her swell up, otherwise how can she explain her suddenly arrogant thoughts?
No matter what you want to do, it doesn't matter if you sacrifice your own interests, but you can't sacrifice the interests of a bowl of restaurants.She is already at this price, so why would the price go down when cooperating with her?
Besides, people have not been scolded for this price, so I have the right to ask people to reduce the price for my idea of ​​opening up the mass market?

In fact, there are many solutions, and many high-end beverage brands have established sub-brands. These things can be developed slowly in the future. There are rich and poor people in this market. If you take care The mass market, ignoring the rich woman market, is also a loss, okay?

Ruan Jiu was very grateful for the enlightening words of the passing girl, she immediately regained her energy, stopped taking a walk, called the driver over, and went home directly.

She also came out of a prestigious university, and she has only been out of business for a few months. In fact, she can be regarded as a professional, and her work efficiency is very good, especially when she is doing these things she is good at. She was originally stuck in half of the project. , and was quickly kicked out by her.

Considering that I am cooperating with my friends, I have to think clearly about the follow-up development. I can’t tell Zhu Yiwan that I have a sub-brand. .

Because of Zhu Yiwan's concerns, this part was added to the planning proposal.

And Ruan wine is also in great need, even if it is a sub-brand, is there anything Zhu Yiwan can help.

After she fell into the state of work, she was a little selfless, and she didn't even notice when she came back during the day, and she still couldn't wait for a response during the day, and when she went to the study, she saw that Ruan Jiu was busy, so she could only smile helplessly, rolled up her sleeves and went to cook .

There is no rule in their family that men can't cook. The rule is whoever is not busy cooks.

(End of this chapter)