A Bowl of Restaurant Business Logs

Chapter 114 Qin Zimo

The early launch is a decision made by the product manager after repeated consideration.

The main reason is that during the Chinese New Year, it is still a holiday, especially today is already the third day of junior high school. For visiting relatives, New Year greetings, and gatherings, everyone has already finished the things that should be done, and the rest is their own time. That's it - it's best to have some entertainment to pass the time during this period.

The emergence of Xinyu can take advantage of this opportunity.

People are creatures who love new things, especially when there is a lot of time.

Tired of watching Weilang, and already familiar with various short video platforms, isn't this the best time to find something new?

Xinyu is online at this time, maybe it can occupy this favorable time, place and people.

Zhu Yiwan thought for a while, and probably understood their thoughts.

She didn't feel that it was Xian Yan's dishonesty. Originally, the online time was not confirmed. What's more, now that Xian Yan came to contact her, she didn't say that she was going to show her a video for promotion immediately. She just came to ask. If not, it should be that there is no need to catch this first wave.

Zhu Yiwan would not be so confident that he would not be able to do without him.There are so many talents on Weilang, and there are countless accounts with more fans than their own. The account @一碗 can be used by Xian Yan for cooperation, which is probably inseparable from the cooperation with Tianguo last time.

I believe that even if I can't produce any videos or content now, Xinyu's promotion will not fall to the next step. With the promotion of Weilang, the new platform will be prosperous at least for a while.

【Zhu Yiwan: [Video.mp4]】

[Zhu Yiwan: This is the finished product, you can take a look at it, and you can tell me directly if you need my cooperation. 】

They are both very busy people, so it is better not to go round and round, the most effective way of communication is to speak directly, Zhu Yiwan thinks that he is already familiar with Xian Yan now, and the relationship between the two of them no longer needs to cover up each other.

Xian Yan was not polite to her, received the video file and watched it again.

The editing style is the same as all the videos under the @一碗 account. It should be Zhu Yiwan’s own handwriting. What he likes the most is the overall shooting quality. There is basically no jittery picture, and it should be clear. The place is very clear, and the part that needs to be blurred to reveal the artistic conception is also blurred just right.

This time the video is even better, because Zhu Yiwan imitated the ancient construction style, which fits the theme of court cuisine more closely.

Xian Yan was very satisfied.

[Xian Yan: Very good, thank you, it can be seen that you put your heart into it. 】

Zhu Yiwan never thought that such a simple recognition would be so useful to him.

She looked at the words "carefully", and suddenly laughed.

[Zhu Yiwan: Mr. Xian gave us such a big help from the restaurant, I deserve it. 】

It seems that since the birth of Yiwan Restaurant, although it is an Internet celebrity restaurant, there are no real bad reviews. Then everyone seems to think that Zhu Yiwan can do everything with ease. No one would think, what kind of cauliflower does she make? How much effort has been put in and how much energy has been spent on completing what work, it seems that as long as she is Zhu Yiwan, all things are taken for granted.

Of course Zhu Yiwan was very happy that so many people believed in her so much, but deep down, she was just an ordinary person.

No matter what purpose Xian Yan said this sentence, Zhu Yiwan admitted that he was very happy to read it.

Although there was no warning before the launch of Xinyu, and no industry insiders even revealed that Weilang wanted to build such a platform, the night before the launch, its publicity was overwhelming.

Their publicity strategy does not avoid the fact that Xinyu is Weilang's brother platform at all, and puts advertisements on Weilang wantonly, and even the advertisements on the hot search list are all Xinyu's content for a day.

In fact, it is a hot search related to various bloggers.

After clicking in and looking around, Zhu Yiwan found out that this should be the "first wave" promotional plan that Xian Yan mentioned.

Every once in a while this hot search entry will change, Zhu Yiwan didn't wait long, and soon saw the entry of a bowl of restaurants.

#A bowl of palace dishes#
After clicking in, it was indeed a video sent by myself, but only one-third of it can be seen on the Weilang platform, and the remaining two-thirds need to be redirected to the Xinyu platform to watch.

This jump function is really powerful, Zhu Yiwan jumped, and then downloaded Xinyu according to the instructions.

It turns out that Xinyu's style is completely different from that of Weilang.

Perhaps because this is a new platform, there are no advertisements on it, and even the interaction and visual design are very simple. There are basically no ordinary speeches on Weilang, and bloggers are basically posting content.

@一碗的宫宫菜 video, a summary of the knowledge points of a public exam teacher, dressing and styling videos of bloggers, beauty makeup videos of beauty bloggers, there are many types, but there is no such thing as a one-sentence complaint about life down-to-earth content.

This positioning can be said to be very accurate.

Zhu Yiwan nodded.

In fact, the most fearful thing about making this kind of product that everyone is making is that the positioning is not clear. If the positioning is not clear, it is easy to fail to catch your own audience.It is conceivable that this Xinyu should want to be a niche content sharing platform. After it develops, it is estimated that it will take advantage of the knowledge payment and successfully complete the platform reform, as well as the current content sharing reform, so that the entire knowledge creation The system is a little more perfect.

From this platform, it is enough to see Xian Yan's foresight.

From this point of view, Zhu Yiwan admired Xian Yan very much.

After watching her own video, Zhu Yiwan left the Xinyu platform and returned to Weilang, wanting to see what Yiwan restaurant fans think of Xinyu.

In fact, not only the fans of Yiwan Restaurant know about Xinyu, but basically the netizens who often surf on Weilang have never made this huge news. First shot.

[San Yuexu: Is Yiwan Restaurant cooperating with Weilang officially?No wonder the number of sunspots has decreased so much recently, and those who are obviously sailors are basically invisible. 】

[Is it still possible to love: Wan Wanzi is really promising, first appeared on variety shows, and later reached a cooperation with Weilang's father, it is not far away to become famous all over the world, hurry up! 】

Weilang is indeed a big platform, and most of the fans are happy that Yiwan Restaurant has embraced this thigh.

Zhu Yiwan is also very happy.

[Mang Wu: Sisters!this video!It's too bad, it's too bad!The moment the finished product appeared, I was completely shocked!Our court cuisine is really shocking! 】

[Kunyu: I never thought that the owner of the shop could have this ability. Basically, the palace dishes are treasures that are not rumored, right?The shopkeeper's sister just took this photo, which is really generous. 】

Zhu Yiwan saw the news.

She decided to help Xian Yan for free.

[One Bowl Restaurant V: The recipe is restored from the fragments provided by Weilang official. If you like it, you can go to Xinyu to watch it!After learning from you, I am a harem man! //@Kunyu:.]

The account @一碗餐厅 has always had such a lively image, so fans didn’t think much of Zhu Yiwan’s teasing. Instead, they caught the stalk of “harem man” and began to tease her.

The atmosphere is quite good, at least in Yiwan Restaurant, no one is disgusted with this software that was born out of nowhere.You know, now netizens are basically familiar with the current platform layout, and many of them don't want new things to appear, let alone this "newcomer" is a related household, and once born, he will use the "old man" to show his power blessing.

As for why the advertising of Yiwan Restaurant has no such negative effect, it is mainly because of the particularity of Yiwan Restaurant itself. After all, its two accounts are both enterprise accounts, which are not considered self-media at all. Its trust comes from offline physical stores, not online content.

Things that actually exist must give people a stronger sense of trust. Yiwan Restaurant relies on its outstanding offline strength to escort the content it provides online. Most people believe in Yiwan Restaurant first, and then believe @一碗饭店@一碗的.

Of course Xian Yan was also very satisfied with the effect, which let him know that his choice was not wrong.

When he set up the account @一碗, what he valued was not the number of fans or influence, but word of mouth.The Xinyu platform is going to pay for knowledge in the future, so word of mouth is essential. In a word, this is not a short video platform for sharing life, but a platform for sharing knowledge. It doesn’t matter if there are fewer people, long-term development is the best important.

Under Xian Yan's helm, there is no need to talk about the development of Xinyu. They are already prepared to lose money for a long time ahead, so there is no need for outsiders to worry about other things.

Zhu Yiwan wasn't worried, anyway, she couldn't afford to lose any money, and her first priority now was to prepare for the opening of the pastry shop.

At this time, she actually received a message from Qin Zimo's team.

[Liu Chang: Hello Miss Zhu, I am Liu Chang, Qin Zimo's agent, my artist likes the products in your store very much, and would like to ask if there is any business that needs to be promoted. 】

Liu Chang was really the first time in the world to do such a thing.

Even when he was just getting started, when he was still a rookie agent, he never asked artists about business so bluntly.This is the same as talking about business. You always have to go back and forth to raise your own value, so that you can get more returns. If you want to work directly, you will only look cheap.

But Qin Zimo insisted on him doing this.

It is said that the shopkeeper is such a person, and if he beats around the bush, it will cause disgust.

I don't know if the shopkeeper hates Liu Chang or not, anyway, he is quite embarrassed now.

This kid Qin Zimo didn't know what was going on, he was very persistent in his request to cooperate with Yiwan restaurant, and he stubbornly believed that his current achievements were all because of Yiwan restaurant. He regards it as his lucky item, and now the bottles are kept at home for safekeeping.

Liu Chang couldn't understand, but he was worried that without his help, Qin Zimo, who was stubborn, might have to do something.

So even if it was embarrassing, he did it.

Zhu Yiwan felt very baffled.

Even if she has never dealt with a celebrity, she doesn't think that's how a celebrity's business comes about. What is this?How can I answer myself?
[Zhu Yiwan: Sorry, not yet. 】

These words are not perfunctory. Now that the pastry station has a warm-up for the first wave of variety shows, the expectations brought to everyone are already very high, and the popularity has already risen, so there is no need to worry at all.

Under such circumstances, Zhu Yiwan will not let her products get too deeply involved with other elements - just like in her own world, when it comes to Liumei is Yang Mi, Bawang Shampoo is Jackie Chan, this is equivalent to The popularity is evenly divided, and what's even more frightening is that the quality of the product will also be linked to the character of this person.

Zhu Yiwan is very confident in her products, the more confident she is, the less likely she is to let others pick her own peaches.

So I can only decline.

He didn't refuse very harshly, because Zhu Yiwan himself was not sure when he would have a chance to cooperate, and it was better to abide by some rules of the road when he was in the Jianghu.

Liu Chang had expected this ending a long time ago—and he didn't expect it too badly.Basically everyone knows what the store is doing now, what kind of promotion is needed to open a physical store, not to mention that there is no chain of restaurants, and the size of a store does not need any promotion.

[Liu Chang: Okay, excuse me. 】

Both thought it was over.

However, not long after the New Year's event ended, and the night before the opening of Yiwan Restaurant's pastry station, Qin Zimo, who was still on the set, made a fuss.

[Qin Zimo V: A long time ago, I had a meal at Yiwan restaurant and met the makeup artist of "Don't Come to You". me.I always think that Yiwan Restaurant is my lucky starting point, and I was very happy to be able to record a variety show last time. I hope that in my future life, I can grow together with Yiwan Restaurant. @ A bowl of restaurant V: good news good news!A bowl of pastries will open tomorrow, limited stock, first come first served, please pay attention to the order in line, welcome everyone to come and taste, thank you for your cooperation! 】

Fans from both sides were dumbfounded when they saw Qin Zimo's slight waves.

What?
What are you talking about?
Is the tone of this official announcement a bit heavy?

Fans have already begun to say that the two sides have a cooperation, but Zhu Yiwan is very clear, no, he refused, is there anyone in this world who is so rushing?

She is also going to be stupid.

But fortunately, I am not stupid to the end, I know it and clarify it.

[Yiwan Restaurant V: Thank you very much Mr. Qin Zimo for your liking and helping to promote it today, but I want to make it clear that Yiwan Restaurant has not reached a partnership with any celebrity artist. Don't make random guesses, it will affect my brother's business, okay! 】

(End of this chapter)