art master

Chapter 49 My Neighbor Totoro's New Song

The director of Hongyu Food is named Yu. The twelfth lunar month of each year is a time for other companies to prepare for a holiday. For Hongyu, whose main business is glutinous rice balls, the twelfth lunar month and January are two very busy months.

The sales of mooncakes during this year's Mid-Autumn Festival are not very good, and Director Yu has been thinking about how to break the situation.

But after much deliberation, it is nothing more than increasing investment in advertising, strictly controlling the quality, etc., these are just a few plans.I don't feel like a surprise soldier at all, and there is no hope of breaking out of the quagmire of competition.

Ma Jingping, the manager of the advertising department, knocked on the door and came in, saying that the original drawing of this year's advertisement had just been sent out, so Director Yu could have a look.

Director Yu frowned. If Ma Jingping wasn't the veteran of Hongyu, he would have slapped the table long ago.It's almost a young age, and the design of the new advertisement has not yet been completed, so he still has a smile on his face.

He glanced at the original painting, and was immediately attracted by the content of the original painting.

It was a bowl of glutinous rice balls just out of the pot. It was hot, and Director Yu seemed to feel the gushing heat.One hand held a spoon holding a glutinous rice ball. Half of the glutinous rice ball in the spoon was bitten off, revealing the black sesame filling inside. The oil was dark and fragrant, making Director Yu salivate.

Director Yu went to look at the second picture. On the left was a picture of a family reunion dining, but there was an empty dining chair on the dining table.On the right is a young man, staring straight at the empty dining chair, but the background around him is the streets of the city.

Coupled with the small poem called "Quiet Night Thoughts" next to it, it immediately creates an atmosphere of anticipation for reunion.

Director Yu couldn't help but nod: "This year's original paintings are of very high quality."

Ma Jingping smiled and said, "This is Mu Bai's work."

"Mu Bai? The author of "Quiet Night Thoughts"?"

"Yes."

Director Yu looked at the bowl of glutinous rice balls again, which made him want to have a bowl too: "You are indeed quite talented."

Then something moved in his heart, and he smiled at Ma Jingping and said: "Some time ago, everyone was a little bit shy about Manager Ma's high regard for Mu Bai. It was all for the good of the company, so don't take it too seriously."

These words made Ma Jingping quite useful: "Do you think this packaging picture can be used?"

Director Yu has some concerns: "The Lantern Festival is a day of reunion. This poem and this painting are good, but they deviate from the theme of the Lantern Festival."

"Mr. Yu," Ma Jingping said, "We did a survey last year, because the Lantern Festival is not a legal holiday, unless it is close to home, otherwise, it is almost impossible to ask for leave to go home for the festival. Mu Bai's theme of 'looking forward to reunion' is exactly It was created according to the information we gave him."

Director Yu thought for a while: "Then according to the old rules, a quarter of the packaging this year will be replaced with new packaging."

Hongyu will try to replace the new packaging every year. In order to prevent customers from being unacceptable, each repacking is at most a quarter of all the goods.

Ma Jingping persuaded: "Mr. Yu, we have been under so much competitive pressure in the past two years. It is difficult to increase sales without seeking to break the situation. Why don't you be bold and change it by half."

While pondering, Director Yu took the cigarette case, gave one to Ma Jingping, and lit one himself: "Change for a third."

"Mr. Yu..."

Director Yu waved his hand: "It's good to seek to break the situation, but we can't be blind, just one third."

"Okay, then I'll do the design work right away." Ma Jingping took the original painting and left.

The functions of Hongyu's advertising department are relatively comprehensive. Except for the original painting contracted to the studio, the design and distribution work are all done by the advertising department. At most, advertising companies are hired to do some printing and installation business.

After seeing Ma Jingping off, Director Yu picked up the phone and called his secretary: "Order me some glutinous rice balls at noon. Yes, our company's glutinous rice balls. What kind of fillings are they? Sesame fillings, they look delicious."

……

"The busy man is finally back." Mu Bai, who was sitting in the office, smiled and teased Wei Wang, who was out of breath.

This made Wei Wang a little embarrassed: "There was a commercial performance last night, and I just rushed back this morning. Didn't delay the recording of the new song?"

Thanks to "Treading Mountains and Rivers" and thanks to the many marketing activities at the end of the year, Wei Wang took on a few commercial performances, and at the same time filmed a film and television single. This period of time has been extremely busy.

Although he is busy, he is very happy in his heart. As a singer, the busier the better.

Yesterday Wei Wang received a call saying that Mu Bai was about to release a new song. He was first surprised by Mu Bai's high production, and then felt that he was really lucky.

It is very common for singers who have just debuted to sing at a low level for several years, because few composers are willing to give good songs to new singers.

As soon as Wei Wang made his debut, he met a talented composer like Mu Bai. It is no exaggeration to say that he was blessed by eight lifetimes of cultivation.

What's more, Mu Bai has always been loyal to him as a new singer, which makes him very grateful, so after receiving the notice and completing the commercial performance, he rushed back as quickly as possible.

Mu Bai said: "It's just in time."

Wei Wang excitedly said: "Then let's record now!"

"It's time for lunch!" Mu Bai hesitated a little, then smiled and said: "'More work and less food is not a sign of longevity.' I haven't seen you for half a month, and you have lost a lot of weight."

Wei Wang scratched his head "hehe" and smiled: "I've been a little busy these days." In fact, he was tossed about by the ranking of "Treading Mountains and Rivers" in the "New List".

While talking, he pushed Mu Bai to the restaurant.

Taking advantage of the meal, Mu Bai briefly talked about the purpose of this song, and how this song handles emotions.

Wei Wang heard that the new song "The World" was going to be the theme song of a film and television drama, and he beamed with joy.

According to the conventions, as the theme song of film and television works, or other songs for similar commercial purposes, new songs can only be on the "new list" after the film and television works are released.

Limited by the release time of film and television works, it is generally difficult for new songs to achieve good results in the "new charts".

However, the theme songs of film and television works are widely sung. As long as the TV series is not too bad, even if the new song does not do well in the "new charts", as the TV series is broadcast, the number of subsequent downloads will steadily increase.

This is a good way to gain both fame and fortune.

The recording in the afternoon was very successful. After Zheng Bosen reviewed the song, he sent it to the crew of "Cheng Wang Jie" on the same day.

Although the labor fee given by the crew is only 60, and it will only be paid if it is adopted.However, for the recording of this song "The World", Shesheng Shangxia is very enthusiastic.

Because this is the business of the rival Huiwen company, the two largest music companies in the Zhou country are Shesheng and Huiwen, and they have been in competition since the beginning of their establishment.

If Shesheng can seize this bit of business, it will be a moderate victory.

Even if you can't grab it, people who are disgusting and disgusting are good.

……

In the middle of the night, Mao Ning was still holding her arms, sitting in front of the monitor with a cold face, quietly watching the shooting scene outside.

He often picks up the walkie-talkie to guide the assistant director and actors who are in charge of on-site shooting outside, and everything is under his control.

"Director, Shesheng's new song is here." The greasy executive director said with a grin.

Mao Ning nodded and looked at the executive director.

The executive director has long been used to this "old man" who cherishes words like gold, and quickly sent the new song to the director's mobile phone.

(End of this chapter)