art master

Chapter 251 The Future of "Sunshine House"
Mu Bai analyzed: "I believe you should have done some research, the main audience of "Sunshine Room" is young people.

"In the first season, it is estimated that a large part of the audience went to Qi Heng and Sister Xiao Le, and did not pay much attention to the quality of the program itself.

"There are still some viewers who think the program content of "Sunshine Room" is very interesting, but after watching a few episodes, their enthusiasm will diminish.

"This is a very normal reaction, because among young viewers, rural viewers are familiar with the labor in the show.

"Looking at the unskilled labor of celebrities, I thought it was quite interesting at the beginning, but after a few episodes, I inevitably felt that celebrities working in the fields are nothing more than that.

"Young audiences in the city lack sufficient sense of belonging because they have not participated in the labor in the farmland, and the freshness will be diluted quickly."

Mu Bai took another sip of juice, and Bai Yuanbo thought Mu Bai's analysis made sense based on the questionnaire survey he had done before.

He asked Mu Bai: "Then how do you think to create enough freshness for everyone in the second season?"

"I feel that we can start from two aspects." Mu Bai cleared his throat and continued: "The first is: niche labor.

"I remember the last time I chatted with the villagers, they said that on the mountain not far from the 'Sunshine House', there will be mushrooms after it rains.

"Beiliang Prefecture is still a large pepper planting area in the entire northern region, and a lot of tea has been planted around it in the past two years.

"There can be more uncommon labor such as picking mushrooms and peppers, and on the contrary, common farm work such as growing corn can be correspondingly reduced.

"In addition, if there is a third season, you can change the filming location, such as picking coconuts and bananas in Pinghai Prefecture. These labor processes will definitely look fresh to mainland audiences."

Mu Bai didn't hide it, like pouring beans into a bamboo tube, he spoke out his thoughts, after all, this was the purpose of Pinghai Mansion where he came to Bai Yuanbo.

"The second is: interesting labor."

He continued: "For example, our labor can be exchanged for direct economic rewards, or for some rare seafood and meat in the village, or even for helpers, etc.

"Of course this is just a program, not a competition. The rules can be set a little wider, as long as we grasp the key point of 'labor must pay off'.

"Normal labor is to continue the novelty. People seldom see such labor, so of course they will feel fresh.

"Fun labor is also the key. Only when people find it interesting can this show be a good show."

Bai Yuanbo nodded. The suggestions given by Mu Bai were still of high quality: "In addition to suggestions on the theme of the program, do you have any ideas on the content of the program?"

Mu Bai thought for a while and then said: "My idea is very simple. Director Bai can try to make the program as diverse and comfortable as possible.

“Diversification is like my previous cooking and shopping. Only when it involves all aspects of life can reality shows become more life-oriented.

"As for comfort, I think it is also very important. Young people, whether they are rural or urban, are full of yearning for life.

"Seeing the stars in the show have been doing high-intensity labor, they will also feel tired, so we can try our best to portray the life in the sunshine room as everyone yearns for.

"If you have time, you can go to see the scenery and enjoy the pastoral scenery. The unmodified scenery is the most beautiful scenery."

Bai Yuanbo pondered for a while before saying: "Your analysis is very reasonable, and your suggestions are also very good. It's really worthwhile to come to Pinghai Mansion this time."

Mu Baixin said: "If you have read "Longing for Life", you won't be entangled in the theme and content."

Mu Bai's advantage is that he has watched some programs that are different to people in this world, which allows him to have a very accurate positioning of some programs, while Bai Yuanbo's current situation is like a blind man feeling an elephant.

"We'll be colleagues in the future, Director Bai doesn't have to be so polite, just pay more when paying the film." Mu Bai joked.

Bai Yuanbo smiled: "Don't worry, your remuneration and bonus will be the same as Qi Heng and Miao Xiaole's."

Mu Bai's popularity is lower than that of Qi Heng and Miao Xiaole, and Bai Yuanbo's unification of standards is tantamount to taking care of Mu Bai.

Regarding the remuneration, Mu Bai did not continue to entangle, after all these things were discussed by Sun Ke, and in the end Mu Bai could only get [-]%, which was specified in the manager contract signed between Mu Bai and She Sheng.

Mu Bai asked again: "How is the crew preparing now?"

Bai Yuanbo took a deep breath: "The ratings of the first season are actually just passable, so there is still a big gap in the funds for the second season."

"How big is the gap? I can help you think of a solution."

Bai Yuanbo's program group does not belong to the TV station, but to Zhongyun Film and Television Company. The operation of the program is the same as that of the movie. The first thing is to find investors, or producers.

The difference is that the program can freely advertise for investors, but the movie cannot.

The mode of operation of the program is equivalent to that Zhongyun Film and Television Company provides people and ideas, investors provide money, and can also advertise.

The copyright and income are jointly owned by everyone, and the income is the price of selling the program to the TV station after the program is produced.

Generally speaking, TV stations buy one episode at a time, and then pay according to the ratings after the program is broadcast.

Therefore, this kind of entertainment program is also an investment in addition to advertising, but the income is not as good as that of movies.

The investment in the program is also one of the reasons Bai Yuanbo came to find Mu Bai. He has also learned that the tourism industry in Pinghai Prefecture has just started, so he would like to ask Mu Bai to connect and see if Pinghai Prefecture is willing to give it to him. Program group investment.

Bai Yuanbo truthfully introduced: "The total cost of the entire program is estimated to be 3000 million, and now we have found 2000 million investment, which is still 1000 million short."

"Then let me invest."

"Yes, that's why I want to ask you to contact... huh?" Bai Yuanbo thought he heard it wrong.

"To be precise, it was Guofeng Studio who came to invest."

Only then did Bai Yuanbo come to his senses: "Opening a studio makes money?"

He couldn't imagine that the young man with a warm smile in front of him was already a multi-millionaire.

"Anyway, my studio is quite profitable." Mu Bai smiled and said, "How much share can I get after the program is sold?"

He really didn't pay much attention to the remuneration of "Sunshine House", and he only made money by directly paying dividends with the program team.

Bai Yuanbo finally accepted this fact: "17%. In addition, Guofeng Studio can produce a five-second short film, which can be played in the program, and can also provide some cultural products of the studio for introduction in the program."

Mu Bai nodded: "It's acceptable. The studio will provide some dolls, books, etc., and also go to the shooting site to paint some murals.

"After you return to the company, I will send someone to sign the contract."

Mu Bai's request was not too high, and Bai Yuanbo agreed on the spot.

He didn't expect to settle the investment matter so quickly, and then he could relax and play at the beach.

It's just that Bai Yuanbo's attitude towards Mu Bai made Bai Yuanbo feel a little embarrassed. Originally, he didn't mean to underestimate Mu Bai at all. He always regarded Mu Bai as a young man with great ability and ideas.

But now Mu Bai has transformed into an investor, which made him unable to turn this corner for a while.

Mu Bai didn't care about this. Everyone took a rest and got up to swim again. They tried the "Water Rocket Man" and were exhausted from playing.

In the evening, Mu Bai invited everyone to eat grilled seafood, and asked Fang Jiao to accompany them, and told everyone that he was going to work tomorrow, and Fang Jiao would play with them in the next few days.

Miao Xiaole and Qi Heng were somewhat disappointed, but Bai Yuanbo was relieved, without Mu Bai by his side, he felt that he should be able to have more fun.

Early the next morning, after seeing off Huo Pingwan, Mu Bai came to the studio to work.

The design of the storyboard is progressing very smoothly, much faster than Mu Bai's previous work plan, and it is estimated that it can be completed ahead of schedule.

That night, Mu Bai asked everyone to relax, and used the multimedia video equipment in the studio to organize everyone to watch the finale of "Sunshine House" with Qi Heng and others.

During the entire viewing process, there were endless laughter and laughter, especially when seeing Mu Bai falling into the water, not only was everyone not worried, but they also laughed wantonly.

Except for Ji Yuanjie who was a little unhappy that Mu Bai had always been close to Huo Pingwan, everyone thought this episode was very interesting.

After the show was broadcast, Bai Yuanbo also received a call. The audience rating of the final episode was the third in the country, and it was the best result among the [-] episodes of "Sunshine House".

Looking at the variety show market across the country, this result is also very good, which gives Bai Yuanbo and Zhongyun Film and Television a reassurance.

After watching the show, everyone did not just rest. Many people went out for a walk together, or went out for a drink, and did not come back until very late.

But the next day, they can have enough energy to devote to work.

But Mu Bai found that his body didn't seem to be as good as everyone else's. He was blown and drenched in the storm two days ago, and the next day he felt obviously tired and his throat was still a little uncomfortable.

He had no time to rest in the past two days, so the morning after watching "Sunshine House", Mu Bai found that he had a cold.

I had a runny nose and a cough, so I took medicine quickly and it didn't help. I felt better after a morning of rest.

He analyzed it for himself. Before this body, he had been sitting in a wheelchair, and his physical fitness was very poor. Although he was able to stand up later, his energy seemed to be lower than that of his peers.

Mu Bai made up his mind to get up early and go out to exercise when he recovered from the cold.

In his last life, his body was worn down by work habits such as sitting for long periods of time and staying up late.

In addition, Yang Wenjun came here specially today to catch up with Qi Heng.

Along with Yang Wenjun, there are also employees from the software group.

The navigation software developed under Lei Bufan's leadership has been completed ahead of schedule.

After listening to Lei Bufan's report, Mu Bai wiped his nose and said, "Guofeng Studio is about to set off a new heat."

(End of this chapter)