The Salted Fish Invading the Entertainment Circle

Chapter 5 Advertising
"CUT! Another one!"

"The actor's expression is anxious!"

"CUT! It doesn't mean frowning can represent anxiety. Now imagine that you have to pay 7000 yuan for the house loan and 2000 yuan for the car loan tomorrow. You also promised to buy a 1 yuan bag for your wife, and you have to pay [-] yuan for your child the day after tomorrow. Two's tuition."

"And the money depends on whether the plan you propose tomorrow can be passed, but you can't write a single word now."

"By the way, I'm starting to feel it. Continue to immerse yourself and make small movements with your hands and feet."

"CUT! Very good! This one is over!"

"CUT! Wan Jing, look at your eyes with tenderness and pity, you are looking at your husband now, not at a stranger!"

"CUT! I asked you to show pity, not just to frown! How did I teach you to forget?"

"Yes! The eyelids droop slightly, and the eyeballs turn a little further to the left."

"Find the camera position, turn your head slightly to the side, um, I feel it, let's do another one!"

"Lighting! Who the hell told you to use 2K brightness to shoot the heroine's face, this is not a magazine shoot! Just use low-intensity contour light!"

"CUT! Wan Jing, it was fine just now, why did you use too much force when you started shooting! Try again!"

…………

Directors Zhang Lin and Qin Xing squeezed aside, their faces were not very good-looking:
"President Qin, what's the origin of this guy? I've lived for nearly forty years, and I've met financial masters who insisted on acting as the leading role, and investors who changed the plot. The first time we met, this film came out, who is the director?"

He couldn't help but be troubled, he worked so hard to shoot for a long time, but the master came over to check the camera, and he rejected it all at once, why is the heroine's expression stiff, the lighting level is not enough, the scene is torn off the screen, blah blah blah A whole lot of dissatisfaction.

In the end, I only had a few words with him, and this guy kicked me off the director's chair, and went into battle with bare arms. My boss Qin was watching from the sidelines, and he didn't dare to say anything.

As it turned out... this guy actually did a good job! ?

Whether it's setting up the show for the actors, arranging the lighting, or even coordinating the scene, he has done everything well; he is somewhat convinced.

However, the question he is most worried about now is, if Party A does not approve of the film made by this master after it is released, whose responsibility is it?He didn't want to take the blame when it happened.

Qin Xing knew what he meant, and looked at him: "Don't worry, this Boss Yang is a genius, with his mouth, there is no Party A who will not be fooled; if you take ten thousand steps back, you will be able to reach the goal." Sometimes the film goes wrong, and it doesn’t care about you.”

Hearing Qin Xing's words, Zhang Lin was finally relieved, and continued to watch Yang Zhu tormenting the two actors with great interest...

At this moment, Yang Zhu, who was taking a halftime break, saw that he had dropped to 4200 points, and felt distressed and wanted to kill someone!
That's right, after seeing Zhang Lin's real level in the morning, he really didn't know what to do. In order to complete the task smoothly, he gritted his teeth and clicked his "skill tree" to "intermediate director".

A total of 2000 points, which is a full 1/3 of his own wealth!
Thinking that the points he had accumulated over the past three years had suddenly lost a lot, Yang Zhu was furious and stared at the actors and staff at the scene, showing his white teeth...

Wan Jing, who was slumped on the chair, was trying to use self-hypnosis to adjust the psychological trauma caused by cutting over and over again, when suddenly there was a chill behind her back, she turned her head, and saw Yang Zhu's dark smile.

Is it...?
No way! !

"Attention all actors and staff, after 5 minutes, the second scene, scene 2 will be repeated!"

"No way!??"

The crowd let out a burst of lament...

Until 10 o'clock in the evening, the short 30-second commercial was finally filmed after more than ten hours of torture.

When Yang Zhu reluctantly said the word "finish", more than 20 people at the scene clapped each other and wept with tears.

There is no way to do it, except for Wan Jing, who is a cute newcomer. For other old fritters, if it is an ordinary film set, more than ten hours is simply a small case. Anyway, except for lighting and photography accidents, the rest of the positions can take turns to rest. It is nothing more than boring. bragging when
But meeting this master today is completely different!

In this person's mouth, one order after another was issued without interruption, whether it was the lighting, photographer, set, or makeup artist, even the scene record did not stop for more than 3 minutes, and each order stipulated What are you going to do when you're dead? You won't be allowed to cheat and play tricks.

After an advertisement was photographed, the photographer and the staff in charge of lighting and boarding took a taxi directly to the Chinese Medicine Hospital for acupuncture and moxibustion.

And the others didn't care about their image, they just collapsed to the ground, refusing to get up.

Looking at the setting sun of the crowd, Yang Zhu felt a great sense of pleasure and touched his chin: Well, being a director is quite an interesting job, why don't you find a chance to shoot something else? 2000 points can't be wasted just like that.

As soon as he thought about it, Yang Zhu put his arms around Qin Xing's shoulder affectionately: "Old Qin, I found that I am still very talented in directing films. Do you have any commercials to shoot?"

Qin Xing was gritting his teeth and thinking about where to take this group of staff to do bloodletting tomorrow to calm the anger, when he suddenly heard Yang Zhu's words, his face turned pale.I thought to myself, let you toss it once or twice, do I still need the small vault in the main box of the computer at home?

Immediately said that there was no more, and patted his chest and said, if there is an order, he will definitely find Boss Yang to take pictures.

As if seeing his perfunctory, Yang Zhu smiled softly:
"Really? Is there really no film to shoot?"

"Or...are you thinking about it?"

Seeing the smile on Yang Zhu's face, Qin Xing's heart skipped a beat. This animal was unhappy.Thinking of the consequences of angering Yang Zhu, I couldn't help but feel angry.

Finally, under the strong desire to survive, Qin Xing finally remembered something.

"Boss Yang, if you hadn't mentioned it, I would have forgotten."

"There is such a thing. More than a month ago, a small boss who sells jade came to us and asked us to give him an idea and shoot an advertisement."

"After receiving the goods, we rejected them."

"Oh? Jade? It sounds very good, why do you still push customers away?" Yang Zhu was a little curious.

"Hey, I thought so too, but after we chatted, I found out that the boss is a craftsman, and the whole village is full of jade ware; he mainly makes low-end inlaid jade, and they are all inlaid with silver bracelets. Longevity lock or something."

"Later, a whole village of people simply set up a company, and after a lot of effort, they raised funds to open a jade jewelry store in the imperial capital. They wanted to target young people and make their products into jade for weddings."

"Tell me, what age is this? Who doesn't buy platinum and diamond rings when they get married? Even gold is disliked; let alone their jade? Not to mention those jades that are not of good quality, they are all low-end Yes, the most expensive one is just over two thousand."

After listening to it, Yang Zhu also murmured in his heart. It is true that the things of this company sound a bit mysterious. They dare to go against the trend of the market. I don’t know if they are stupid or brave.

But thinking of torment... Cough, no; thinking of the joy of being a director, plus the fact that I forced Qin Xing to introduce "job" to me just now, but when I encountered some difficulties, I became cowardly. Will I still be a human being in the future?

Immediately patted Qin Xing on the shoulder: "You call the boss now and ask him if he still wants to shoot the commercial? If you want to shoot, ask him to bring the product tomorrow. Don't worry, I'll take care of the creative script!"

Seeing Yang Zhu's self-confidence, Qin Xing had no choice but to slip aside and make a phone call, and came back soon: "OK, the boss agreed, and he will come to our company tomorrow morning with the product."

After finishing the matter, he said hesitantly: "Boss Yang, I know you are a good person, but there are some things...it doesn't depend on people's will, so we should be more cautious at that time."

Knowing that he also had good intentions, Yang Zhu felt a little warm in his heart, so he smiled:
"Let's go, take everyone to [Yieyi Village] to eat seafood, I'll give you a chance, treat yourself!"

Qin Xing's face turned green, I invite you, sir!You bastard trying to bankrupt me!
As if watching the banknotes in the small treasury leave him one by one, Qin Xing shed tears of regret...

…………

the next morning,
Yang Zhu met the boss in Qin Xing's office.

About 50 years old, thin, with a slightly stooped body, as Qin Xing said, he is more like a craftsman than a boss; it may be due to too much pressure recently, and there is an uneasy expression on his dull face. Haggard and anxious.

Yang Zhu didn't speak first, but picked up a pair of jade bracelets on the table and looked at them carefully.

The material is the very common Xiu jade. Although Xiu jade is the earliest jade species discovered and used in China, it also has the title of "one of the four famous traditional Chinese jades", but the output is too large to keep the price up.What's more, the bracelet in front of me is not delicate in texture, and its water head is not enough. It belongs to the high-end goods in Xiuyu, let alone its price.

However, the piece of silver skin inlaid on the bracelet is quite interesting. The thin layer of silver skin is tightly attached to the bracelet in the shape of a mutated phoenix feather, and in the phoenix feather, there are densely engraved with many sesame-sized pieces. The patterns and characters on the paper, if you look closely, it is actually a "good picture for a hundred years".

Although I don't know what technique was used to carve it, it is obviously not made by pressing a machine template. This alone exceeds the value of the jade itself in Yang Zhu's eyes.

After thinking for a moment, Yang Zhu raised his head and started talking to the customer in front of him.

The owner’s surname is Guo, from Liaodong. People in this village have been relying on making silver-inlaid jade wares for generations, and they even have the unique skill of "chisel (zan) carving";
However, over the past decade or so, the economy in Liaodong region has become more and more depressed, and the sales of jade as a "luxury" have been shrinking day by day. Now, people in a village are starting to face difficulties in their livelihoods.

Last year, I don’t know who heard the news. It is said that in the big cities such as the imperial capital and the magical capital, the people in the city are very rare jade and things made by traditional methods.So everyone summed it up, and the whole village borrowed money from loans, borrowed money from borrowers, and pooled more than 500 million yuan to open a store in order to open up the market.

It turned out that after coming to the imperial capital, people here didn’t care about this thing at all, and disliked its poor jade material and its silver-encrusted appearance, so more than half a year passed, and a total of less than 20 pieces were sold.

Seeing that there are only more than six months left on the rent, and the young and old are also facing the risk of repaying their loans, Mr. Guo is so worried that he can't even sleep.Gritting his teeth for the last time, he decided to make a final gamble. He wanted to create an attractive advertisement and put it out. He didn’t want to make a lot of money, but he could guarantee to pay back the loan of a village...

After listening to Mr. Guo's words, Yang Zhu stared into his eyes, trying to find some evidence of lying.

This story is too painful. There is no market research, no risk plan, no promotion strategy in the early stage of store opening, and no franchise or channel distribution strategy. A village opened such a store in such a way, and the novel dare not write like this. .

After a long time, Yang Zhu gave up and sighed. Although Mr. Guo on the opposite side was very hesitant and anxious, he didn't show any guilty conscience, that is to say, what he said was true.

"This incomprehensible world!" Yang Zhu complained fiercely in his heart.

Then he said: "Mr. Guo, I already have a preliminary idea on how to promote your products and open up the market, but before that, I want to know how much money you still have in your budget?"

After thinking about it, I added: "You have to know that your budget directly determines what kind of advertisements we will produce and what kind of promotion methods we will use."

When Mr. Guo heard that Yang Zhu had an idea, he was overjoyed at first; then when he was asked about his budget, he said in embarrassment: "The only money we can move now is... 25."

After finishing speaking, he also realized that in the imperial capital, let alone a mere 25 advertisements, he couldn't even shoot a decent advertisement, so his eyes dimmed involuntarily.

"Mr. Qin, Mr. Yang, um... I interrupted you today, I wasted your time, I'm sorry." Sensing the last glimmer of hope being shattered, Mr. Guo stood up like a walking dead, and was about to leave.

"Wait a while!" Yang Zhu stopped him, and Mr. Guo turned around in surprise, not knowing why.

Yang Zhu rubbed his temples desperately, and after a while he motioned for Mr. Guo to sit down: "Now there is a plan, let's see if you can accept it."

There was hope in Mr. Guo's eyes: "Mr. Yang, tell me."

"My solution is... the two of us sign a contract similar to a bet."

"First, let's shoot the advertisement for you first, and the price is 100 million. You don't need to pay the fee now. After your sales amount exceeds 1200 million within one year, you will settle the settlement at one time; if your cumulative sales amount does not reach 2000 million within two years, then We bear the full cost of advertising production."

"Second, after the advertisement production is completed, you need to immediately transfer 25 yuan to a public account to use as marketing and promotion expenses. Our promotion and promotion suggestions do not violate national laws and regulations, or are not suspected of fraud. ; You must implement it unconditionally."

"Three, when your sales exceed 1200 million in one year or 2000 million in two years, your advertisement will be exclusively represented by us, and the annual advertising fee should not be less than 150 million."

Mr. Guo didn't expect such a good thing, so he nodded in agreement.

And Qin Xing's expression on the side changed drastically: "Boss Yang, you are crazy..."

Before he finished speaking, Yang Zhu cast a cold gaze over him, swallowing the rest of the words forcefully.

After calling the financial staff, printing and signing the cooperation agreement on the spot, Mr. Guo thanked him and left.

Just as Mr. Guo left, Qin Xing growled, "Boss Yang, you are crazy, you dare to sign such a dangerous gambling agreement!?"

Yang Zhu smiled: "Don't worry, I have my own opinion."

Qin Xing didn't believe it at all: "I think you just made a mistake by being a good person. It's okay if you're sick. Why are you dragging me into my company and risking it? If you make a mistake, my company will suffer losses?"

Yang Zhu glanced at him: "When the time comes, I will lose money, and I will pay the money!"

After a pause: "You're right, I'm a fucking good person, what are you going to do with me!?"

Hearing the slightest fear in Yang Zhu's words, Qin Xing opened his mouth and finally sighed.

"Forget it, I'll accept the loss! The company won't go bankrupt anyway; remember to owe me a big seafood meal when the time comes!"

Yang Zhu stood up, hugged his shoulders, and said confidently:

"Don't worry! When did you, Boss Yang, ever fight a battle that you were not sure about~!"

(End of this chapter)