The Salted Fish Invading the Entertainment Circle

Chapter 3 Proposals
On the third day, Yang Zhu wandered to "Manhong Brokerage", and after officially signing the contract, he raised a little white rabbit.

Seeing the red letter in front of him turn into green again, Xianyu let out a long breath, and the Nasdamoc sword hanging above his head finally disappeared temporarily.

Name: [Attack on Salted Fish System]

As a salty fish, the moment you experience strong emotional fluctuations, that’s when you attack!
Host: Yang Zhu

Current points: 6200
Current Quest: "The Attacking Broker"

Mission description: The host who is dissatisfied with the performance level of the current advertisements and film and television actresses needs to become an agent to train at least one well-known female star, and make her acting skills and talents recognized by the public.

任务进度（1/5）：在30天内，让麾下的女艺人公众曝光率达到500（0/500）

Number of female artists under his command: 1
Task reward: 5 skill points, 500 points
Failure penalty: Failure penalty: ED 3 years (seriously speaking, it is serious)

Remaining time: 29 days, 23 hours and 27 minutes

…………

He led the little white rabbit carrying a large bag of odds and ends into a two-bedroom apartment. This was the house that Yang Zhu rented yesterday. For convenience, it was not far from his own community.

"This will be your dormitory from now on. You choose a bedroom as your own. This is the key. Remember to keep it safe. I don't have any spares. If you lose it, you will pay for the lock change yourself!"

"First let me introduce the basic situation. Currently we are just a studio, not a company. The name of the studio is tentatively [Salted Fish Studio], and you are the only artist under your command. There may be more in the future, but it may not be the same. Yes, so you have to be mentally prepared."

"Then comes the terms of treatment that you are most concerned about. The basic salary is 6000 before tax, the studio takes 70% of the advertising endorsement fee, and the studio takes 60% of the income from film and television works. As for the cost of commercial performances... this studio strictly prohibits commercial performances. At most, it is a charity performance, so there is no such thing as a commercial performance."

"The studio contract is signed once a year. We will formally sign the contract with you tomorrow. Each contract will adjust your treatment according to your performance and actual situation. If you change jobs midway, you will be charged ten times the liquidated damages."

"Starting from the day after tomorrow, you will undergo a series of professional training. At present, the priority is to carry out intensive training on your body, ancient etiquette, and basic performance. It should be used soon."

"Finally, taboos. This studio strictly prohibits entertainment, accompanying drinks, mistresses, XD and gambling. Once discovered, the contract will be unconditionally terminated immediately and liquidated damages will be paid."

"Of course, if you are in a normal relationship and no one cares about you, you can make it public if you want to make it public. Remember to tell me that although I won't interfere, I don't expect to be caught off guard."

"By the way, here is 1000 yuan. You take it first, add some daily necessities for yourself, and the studio will reimburse you. Remember to keep the receipt."

The little white rabbit stared blankly at Yang Zhu, not because the treatment was too harsh, but because it was too kind.

Apart from the fact that the name of the studio really makes people complain and the only artist signed is himself, it makes people feel unreliable.

As for salary, she was a trainee before, with a basic salary of 3000 per month, and nothing else;

For the accommodation, although the current 50 square meters is not very big, compared with the previous eight people living in one room, it is almost a space. At that time, the space was pitifully small, and there was only one bathroom, let alone taking a shower. Even going to the toilet has to wait in line for a long time, not to mention the sour smell in the house in summer, it is simply unstoppable...

Then there is the commission. Don’t think that the income of an artist is very high. Even if you are lucky and crawl out of the nest of "trainees" and can take orders, before you change the "slave contract", no matter whether it is an advertising endorsement Well, regardless of the remuneration for commercial performances, if you can leave 20% to meet the living Bodhisattva, it is more likely to take 90% or even all of it away.

However, for Little White Rabbit, the most reassuring thing is... the studio's "taboo" clause.It's so pitiful that since she became a trainee, what she fears most every day is being forced to attend "business entertainment". Legend has it that many sisters have embarked on a road of no return.

…………

After arranging the little white rabbit, Yang Zhu made another phone call and drove away in a hurry.

Half an hour later, Yang Zhu parked the car downstairs in an office building, deliberately controlled his pace, and walked slowly into the lobby.

In the lobby, several men in suits got up when they saw Yang Zhu coming in.

"Boss Yang, long time no see!" The leader, a man in his 30s, said hello.

"It's been a long time since I saw you, Old Qin. No, I should call you Mr. Qin now." Yang Zhuye replied with a smile.

This person is Qin Xing, who was originally an employee of Dahua Investment, and had dealt with Yang Zhu a lot. Later, he started his own business and opened an advertising company, which can be regarded as prosperous.

What did Yang Zhu do here today?
Simply put, it is "doing private orders".

The day before yesterday, Yang Zhu took the initiative to call Qin Xing. He wanted to ask if there was any suitable advertisement for the little white rabbit; Actions, including planning, advertising, ground promotion and other marketing expenses are expected to not be less than 1000 million / year. If this list is won, it is not trivial to ask the little white rabbit to shoot a group of advertisements?
It just seems that this company is not good at fooling around. So far, many advertising companies have contacted them, but unfortunately there has been no plan that can impress them;
Although he knew that the other party had no idea and wanted to use his "cannon mouth" to sign the bill, but seeing the urging numbers beating in his eyes, Yang Zhu agreed without thinking.

Today is the day when we made an appointment for the proposal. I looked at the time and found that there was still half an hour before the meeting time.Yang Zhu said to him:
"Boss Qin, please show me the plan you have prepared. I am familiar with it, so don't make any mistakes."

Qin Xing immediately handed over the laptop.

Casually slipping through the PPT, Yang Zhu curled his lips in a little distaste secretly, just this PPT, the whole article is full of empty talk, it's no wonder that it can make others fall into the eyes of others.

But Yang Zhu also got the information he wanted.

This is a slightly weird company named "Xiangrui Technology"; it has a state-owned background, and its basic business is to cooperate with Diannan Tobacco Group to develop and provide it with various biological flavors added to cigarettes; but somehow, the brain Suddenly, I wanted to launch a smoking cessation chewing gum product.

In short, wonderful company, wonderful product.

Then Yang Zhu created a new PPT on the computer without knowing anything, and started typing on the keyboard...

Half an hour later, the four of Yang Zhu sat in the conference hall of Xiangrui Technology.

After scanning the three executives who were already seated, Yang Zhu did his part to take the C position, and put the PPT on the projection cloth on the wall.

To the surprise of everyone at the scene, Yang Zhu did not speak, but swiped through dozens of pages of PPT at an extremely fast speed, and the middle process did not even take 10 seconds.

Just when Qin Xing was about to make repairs on the spot, Yang Zhu spoke, speaking in a tone and speed that was completely different from usual:
"Well... Everyone, let me say a few words first."

"About data survey, market analysis, product features, USP (product sales proposition) and other imaginary content, I believe that the companies you have contacted before have said a lot. Here, I will not I’ll repeat it again, for all of you here...these things are worthless for the time being!!”

The atmosphere in the conference room was eerie...

Hearing Yang Zhu describe market analysis and USP as "fictitious content" and "worthless content", the executives of "Xiangrui Technology" looked at Yang Zhu in surprise.

These are the top priorities in the proposals of various companies at present, accounting for half of the core content of each plan. The mouth of the young man in front of him seems to have become garbage in a bucket, and it is too disgusting to even mention it. Dirty mouth...

Seeing everyone looking at him, Yang Zhu opened the PPT he just wrote. The page is extremely simple.

The first page says in big bold letters; [The Value of Marketing Strategy]

After opening the PPT, Yang Zhu said in a slow and unquestionable tone:

"Where is the value of the marketing strategy!?"

"The value of the marketing strategy lies in being able to find the pain points and blind spots of customers in marketing!"

"The value of the marketing strategy lies in the comprehensive consideration of the customer's actual ability, and the fastest speed and the highest input-output ratio to make the customer seize the market!"

“[Xiangrui Hanyang] (Xiangrui Technology’s product) what is the most important problem to be solved now?”

"It's not that there is no audience! It's not that the product is not effective! It's not that the price of the product is too high!"

"It's because we didn't find a suitable product empowerment method!"

Yang Zhu kept waving his arms like an MLM master...

"First of all, what I want to say is to skip the product positioning first. We need to analyze the actual factors and reverse derivation to position the [Xiangrui Hanyang] brand. Any wishful thinking to position the product is hooliganism!"

P2:【Consumer Group VS Buyer Group VS Decision-Making Group】

"The second question is, we need to analyze clearly who are the consumers, purchasers, and decision-makers of our products?"

"Our product is a smoking cessation product, and the main consumer group is very clear, that is, men who smoke!"

"But what about our main buyers? Are they really men?"

After Yang Zhu said this, he paused, looking around at everyone with questioning eyes like a lecturer.

When the executives heard this, their eyes began to shine, and a middle-aged woman said:
"That's right, in China, most smoking men don't take the initiative to think about quitting smoking. Usually, their wives or parents ask him to quit smoking!"

Yang Zhu nodded approvingly: "That's right, under normal circumstances, our main purchasers for quitting smoking are not smoking men, but his wives and girlfriends. The proportion of purchases by parents is relatively low, so we don't include them for the time being."

"According to the actual situation, this type of buyers has a large base and a medium purchase rate, and is an extremely valuable group."

"There is another group. Under normal circumstances, they themselves will not buy our products, but he will greatly influence smoking men and their families to buy our products. I call it [decision-making group]!"

"Doctor!?" A bald middle-aged male executive blurted out!

"Yes, doctors are one of them, but they are the most difficult type of people [among the decision-makers] to deal with. From a marketing perspective, I do not recommend including doctors into our marketing system now." Yang Zhu She nodded and then shook her head at him.

Everyone suddenly felt as if a cat was scratching in their hearts, and they had a vague feeling, but they couldn't pierce the piece of paper.

Looking at the expressions of everyone, Yang Zhu said: "This question, if we are lucky enough to cooperate, I will tell you all. Now, please forgive me for keeping it secret."

Everyone suddenly realized that this is a hook!
Yang Zhu continued:

"Now that the people to be solved are clear, one of the most important problems of our product has surfaced."

"That's... the channel problem!" Then it moved to the third page of the PPT.

"If I'm not wrong, the other companies either didn't mention it, or they all suggested that you first lay out some supermarkets, community stores, tobacco stores, etc.?"

The senior executives of Xiangrui Technology nodded frequently.

"Not to mention whether your company has enough manpower to install more than 3W terminals in our imperial capital in a short time. Even if the installation can be completed, how much goods will be shipped? What is the loss rate?"

"Besides, in my opinion, not to mention [efficient terminals], some of those terminals can't even reach [effective terminals]. Think about it, how many people will actually buy smoking cessation products in tobacco shops? The usage scenarios are completely Conflict!"

From the very beginning, everyone heard many words they had never heard before one after another, but they could vaguely understand what these words meant, and they looked at Yang Zhu's young face with a little more eagerness! (Yang Zhu: According to the development level of your world, it is strange to hear these words now.)
"Then what are the [high-efficiency terminals] of our products?" The bald middle-aged male executive just now asked again.

"Take the people we just mentioned who need to be taken care of as an example. If we take care of the doctors, then the OTC store near the hospital will be our [high-efficiency terminal]!"

"As for the female group... keep it secret for now!"

The senior executives lamented, here we go again!
In the next half an hour, Yang Zhu talked about "consumer sketches", "communication channels", "communication content", "product positioning and tonality" and other content, but he was off the hook when he reached the key points.

While the senior executives of Xiangrui Technology were fascinated by listening, they couldn't help itching their teeth...

No way, this is the first time they have heard such a logical and targeted proposal. Even if Yang Zhu hides too much core content, his professionalism and enlightenment are far away from other houses...

After the speeches, the executives shook hands with Yang Zhu and Qin Xing, and directly expressed that they would promote the next step of cooperation between the two companies as soon as possible.

Hearing such a naked hint, the folds on Qin Xing's smiling face could kill flies.

…………

After leaving the office building, he rejected Qin Xing's invitation to have a big meal,
Yang Zhu just waved his hand lightly, without taking away a trace of cloud.

A passer-by behind him sighed to Qin Xing: "Boss Yang is really a gentleman..."

The rest of the people nodded in agreement.

Yang Zhu, who was rushing home in a hurry, was yelling at him: "Lin Tu, the dog! You only chose the fifth shift, not to mention the nonsense, and this made me have to work overtime every day to code, I will never stop with you!!"

　As soon as the work passed the review, I received a recommendation ticket from Chopped Pepper Fish Head. This is the first recommendation ticket I received in my life. I am very grateful
　　


(End of this chapter)