The Salted Fish Invading the Entertainment Circle

Chapter 142 Reverse cutting leeks

It finally cleared up for a day, and the imperial capital turned gray again;

Yang Zhu sat on the sofa, carefully looking at the materials just delivered;

Prince Lin, who brought the materials over, sat on the other side, picking at his tie clip in a low mood;
After reading a few pages of information, Yang Zhu realized that something was wrong with Lin Tu;
"Prince Lin, what's the matter, could it be that you are having trouble with your family's Sima Qingcuo?" Yang Zhu asked.

Lin Tu shook his head weakly: "No, I have a good relationship with Qingcuo."

Yang Zhu looked at his expression and understood a little bit: "Why, you, the project investor, have been cut leeks in the opposite direction again?"

Lin Tu nodded gloomily and let out a long sigh: "Didn't I invest in a very popular O4O project in April last year? The result was just a few days ago... I won't tell you, you can imagine it."

Yang Zhule took a moment, O2O project?Another year and a half has just passed, and the timing is pretty accurate.

Immediately asked: "How much did you vote for?"

Lin Tu said in a muffled voice, "A total of 1.9 million was invested in the Angel round and the A round."

Yang Zhu took a moment, and it was not considered a lot of votes. It seems that Prince Lin's many failures over the years have made him dare not let go of his hands and feet, which is also a good thing.

Lin Tu said depressedly:
"Daddy Yang, do you think I really have no talent at all?"

"When you invested in Dahua Investment before, the success rate was above 90%. As for me, I have been doing it for almost three years, and I have completed a total of 4 deals."

Yang Zhu smiled: "You don't have to worry too much, your failure rate is so high, it has nothing to do with your talent;"

"It's because of your special status that it's so easy to be reversed."

Lin Tu couldn't understand: "What does it have to do with my identity?"

Yang Zhu smiled: "Because you are the crown prince of Dahua Investment, you will not encounter many things that investors will encounter. Therefore, this will cause you to not understand the investment projects at all." There are many pits and pits.”

Lin Tu's face was full of question marks: "???"

Yang Zhu laughed: "Our Dahua Investment is essentially the parent company of funds, and the search for investment projects is the job of the relevant staff at the bottom, which is what everyone calls [investors], right?"

Lin Tu was even more puzzled. Why did Yang Dada bring up such a simple matter?

Yang Zhu ignored him and continued:

"Actually, ordinary staff, that is, investors, because they are part-time workers after all, so they have room to be taken advantage of; in the process of contacting the project, those entrepreneurs will inevitably resort to various temptations or means, Come to fight for various interests for yourself, and even hook up with investors to make profits together;”

"Whether these investors are in the same boat or not in the end, but after meeting more, they will naturally know some of the methods of these entrepreneurs and the tricks on the project book,"

"After you have rich experience, you will definitely avoid those pitfalls when looking for new projects, and the success rate of investment will naturally gradually increase;"

"And you, as the prince of Dahua Investment, when you go out to talk to those entrepreneurs, they will definitely not be so stupid as to bribe you, and you will naturally have no chance to see the various methods of these entrepreneurs,"

"And since you're not in the company all day long, there's no chance for the people below to flatter you, or give you advice by insinuating. The failure rate of your investment is high, so it's perfectly normal!"

Lin Tuting frowned: "You mean, those entrepreneurs are deliberately tricking me?"

Yang Zhu sneered: "How rare is it that capital is only allowed to take advantage of it, and entrepreneurs are not allowed to cut a piece of meat from investors?"

"The market competition is so fierce these days, and it's so difficult to do things honestly; when you meet an investor like you who doesn't know what to ask, it's simply unreasonable for entrepreneurs not to take advantage of the ready-made advantages."

Seeing the somewhat stupid Prince Lin, Yang Zhu couldn't bear it:

"Well, for the sake of you hanging out with me all day for the past two years, I will show mercy and tell you a little about the methods of those entrepreneurs, so that you won't jump into the pit again in the future;"

"Otherwise, your investment success rate is at the bottom every year, and my face will not be radiant."

Prince Lin cheered up quickly, even if he wasn't interested in investing, but he was at the bottom every year, who can't have a little self-esteem?
Yang Zhu put away the materials in his hands, lit a cigarette, and said lightly:
"Many people think that capital is omnipotent and omniscient. This is actually a joke; so as a member of the capital community, you must get rid of this kind of arrogance,"

"You have to know that many entrepreneurs and projects are specifically designed to trick people like you."

"In their eyes, money is the ultimate goal. Cutting from users is cutting, and cutting from investors is cutting."

"Now that the prostitute party is about to rule the world, to be honest, it is much easier to cut the leeks of the investors than the leeks of the users!"

"These people talk to you about their dreams and feelings when they meet people all day long. A cub like you can be fooled in an hour;"

"Hey, what kind of bullshit dreams and feelings are they fake? Are they just for fame and money?"

""Remember, anyone who talks about these things to you, you'd better stay away as soon as possible;"

"This kind of hypocritical person who pretends to be B is easily struck by lightning. If you sit next to him, it would be bad for you to be accidentally injured by God."

First, he complained a few words, then Yang Zhu continued:
"In the past two years, Internet entrepreneurial projects have become popular, and Dahua Investment seems to be mainly betting on Internet projects during this period, so today I will mainly talk to you about the cats and dogs in Internet projects."

"First of all, you need to understand the link in which Internet projects cut investors' leeks mainly,"

"We start from the beginning,"

"Regular investors make investments with clear interest demands,"

"Capital money is invested in start-up companies through the hands of professional investors. The purpose is to use the company's operations and growth to obtain a larger market share and business scale, and then let the company's equity in the next round of valuation Become more valuable, so as to achieve the purpose of making profits for oneself;”

"As for the way of cashing out, it is by cutting off the next round of financing to defraud the capital of the next round of acquisition;"

"It's still the leeks for retail investors in the secondary market;"

"Or take the crown of a big company by being acquired,"

"Or force entrepreneurs to bet against each other, relying on performance to eat their own people,"

"For the capital side, it doesn't matter, anyway, as long as someone takes over the order;"

"Hey, isn't it very similar to a pyramid scheme that spreads flowers by drumming?"

"If everything goes well for the start-up company and everyone makes a fortune together by going public and cutting off retail investors, then naturally everyone will happily call each other brothers."

"However, judging from the current situation, this road is too difficult,"

"The vast majority of small and medium-sized enterprises can't survive the first three years after starting a business. It can be said that the success rate is terribly low. It is an overestimation to say that it is one in a million;"

"This situation in turn affects some weak investors. The first phase of funds invested by most investors is the last phase of funds they invest, because all the projects invested are dead;"

"So, in the eyes of some entrepreneurs, since it is not easy to succeed in building a good company, they should simply do something that is easy to do,"

“It’s easier to deceive a few investors who are just like you and don’t understand anything than it is to deceive users who are difficult for thieves to deceive;”

"Especially for Internet projects that a large number of investors don't understand very well and are not very professional,"

"Because for Internet projects, it is nothing more than [legal affairs] and [taxation], which investors are familiar with. In [network promotion], [Internet strategic layout], [talent structure], [technical barrier upgrade], etc. In complex business scenarios, many investors are not good at it at all;”

“Under such circumstances, it is not difficult for entrepreneurs to steal money from investors like you;”

"Hey, I have seen many Internet entrepreneurs. Although their entrepreneurial projects have failed repeatedly, they are getting richer and richer; they are still crying in public: [Entrepreneurship is not easy, do not forget the original intention] ;"

"Then... turned around and entered the clubhouse to support the offline high-end service industry."

"This spirit..."

"Well, it's really touching!"

After saying this, Yang Zhu shook the soot and continued:

"How do Internet project entrepreneurs cut investors' leeks?"

"When most people think about it, they think they will transfer the money from investors to a private account and then slip away;"

"This idea is actually very stupid!"

"Because the investors paid in batches, and the money was also paid in the corporate account,"

"If an entrepreneur dares to transfer the money in the public account to his personal card, the tax department and the legal department will be very happy to ask you to go to jail."

"I have seen entrepreneurs of several small projects who were so stupid to do this,"

"The result is that after these people went in to pick up the soap, their family and friends, with tears in their eyes, divided up his money, and then gritted their teeth and shed tears, squandered in the clubhouse, and lived a painful happy life ever since .”

"Well, this scene, I have to say, is very warm and touching!"

"So, smart entrepreneurs will hide the behavior of stealing money in the real business logic;"

"The business is legitimate, the logic is smooth, and the capital flow is hidden;"

"In short, at first glance, there is nothing wrong with it;"

Speaking of this, Yang Zhu thought of the game "Where did the scallop go" in another world; in fact, the reason why many investors scolded them was not that they were fake, but that they were too poor, and it seemed that they invested in them. My self is as ridiculous as mentally handicapped;
Smiling ironically, Yang Zhu continued:
"OK, let's start talking about the key points!"

"So how do these Internet projects spend investors' money in a reasonable way, and then covertly collect some of the money into the hands of a few people?"

“There are five main methods that are most common.”

"First, consumables procurement;"

"This is the most common method, and the least likely to be exposed;"

"To start a company, there must be a demand for office supplies;"

"Paper, desks, fountain pens, KT boards, toilet paper, chairs, projectors, etc., all of which will increase the price a bit;"

"Of course, although these things can be manipulated, such as toilet paper, etc. can also be used for long-term scraping, and the amount of consumables can also be controlled. Even if the entrepreneur appoints a tricky supplier, the amount is not large after all;"

"So here comes the point;"

"Since it's an Internet project, it's useless if you don't play it. How many high-end design computers do you have? Do you have to get one or two for each tens of thousands of servers?"

"There are also business reception supplies. For the appearance of the company's business and the smooth development of the business, a set of expensive purple sand pot tea sets and a catty or two of precious tea should be prepared, right?"

"All of the above add up. Taking a small company with 30 employees as an example, the first phase of office consumables alone can scrape about 10 oil and water;"

"The fine water brought by paper, data printing, fountain pens, other consumables, tea, etc. in the back, office consumables can also scrape about 1 per month."

"Do you know why the gross profit margins of tea sellers, photocopiers, and paper sellers are so amazing from the book? A very important part of the reason is that they are dedicated to serving these purchasers, and there are many tricks in it."

"Especially for consumables companies, many of the company's relatives or themselves have shares in them, and many simply give the shares directly to these people in charge; otherwise, why do you think the saying "our core competitiveness" is spread in the consumables industry? , is the relationship with Party A] this sentence?"

"There used to be a well-known O2O company with a nationwide layout. All consumables were purchased from a designated supplier. If the market price was 1 yuan, the supplier's quotation was 2 yuan. Later, it was directly increased to 3 yuan. It continued It’s been five years since I passed away;”

"Although this company has been losing money from time to time, it does not prevent the entrepreneurs and management from making a lot of money;"

"However, if you do it too blatantly, it is easy to be noticed, and you will eventually be sent to pick up soap, so the general start-up company will not be as blatant as the one I just mentioned;"

"Well, on the whole, although these office consumables are not the big ones to deceive investors, they are disgusting enough."

........................

"Second, promotional materials"

"This one is actually similar to the model of office consumables, except that this material is used in a larger amount and costs more;"

"If you have the time to take a look, you will find that although the prices quoted by the suppliers of these materials are normal, there is no obvious unit price reduction for bulk purchases, that is to say, you are eating the price difference of bulk discounts;"

"Or be smarter, make a fuss about the purchase volume, [open source and reduce expenditure] at the same time, originally only needed 1000 copies of materials, but purchased 3000 or 5000 copies, the extra purchase volume, hey, or it was just on the books Numbers, or the extra material is a shrunk version, such as color becomes black and white, the number of grams of coated paper is reduced, the coating is not coated, etc.; "

"Don't underestimate the fact that you only get 1 dime or a few cents for each piece of paper, but in the long run, you will add up to a lot, and you will have a lot of money to eat;"

"Otherwise, why is material corruption always considered the hardest hit area in marketing promotions?"

"More importantly, in this area, investors can't check at all. Investors are so busy, how can they stare at you every day?"

"Also, even if you go to check, how do you check?"

"If you are like me, once worked part-time and handed out leaflets, you will find that no one cares how many leaflets you handed out, who you sent them to, and even you secretly throw a lot of leaflets into the trash can. No one cares,"

"Aren't those managements being stupid and not aware of your little tricks? No, because they have already made enough money upstream, and no one cares about how many leaflets are distributed."

"So do you know why so many O2O companies have sprung up in recent years?"

"Do you know why you are walking on the street now, and there are all kinds of messy company pushes everywhere?"

"Because O2O needs a lot of promotion!"

"With so much pushing, how much can you earn just by eating materials?"

"As for whether the company goes bankrupt or not...hehe, is it important to entrepreneurs and high-level executives?"

"Anyway, the money is paid by you investors, and you would be a fool if you don't do this!"

"It is precisely because these methods are so easy to make money that many entrepreneurs just make up a lot of projects that insult IQ;"

"Isn't shared bicycles very popular this year? Others have followed by shared basketball, shared benches, shared electric batons, and even shared computers; to be honest, isn't this an Internet cafe?"

"The reason why there are so many strange projects is to take advantage of you investors, before you have a thorough understanding of the Internet, to quickly deceive a few fools, and then eat the fat of material procurement."

"Hey, you investors are stupid enough. A crappy bike called a customized version costs 260. Don't you see the problem?"

………………

"Third, personnel recruitment"

"I mentioned materials earlier. Since you can make money from materials, what about people?"

"You are too young, you have never been in the HR industry,"

"You just need to know that recruitment itself is an area where there is a lot of room for corruption;"

"The first is to eat empty pay,"

"During the food delivery war in the past two years, there were empty-paying behaviors across the country;"

"The shared bicycle war that just started this year will definitely not run away;"

"Many cities have operational positions where people are always being paid, but those people aren't actually coming to work," he said.

"These people were recruited by the city managers with fake ID cards, and their salaries... all flowed into the pockets of the leaders;"

"There are also some slightly larger companies that hire outsourced positions, and there are also a lot of empty pay behaviors. Obviously only 200 people work, but the outsourcer pays 500 people out;"

"But in the plan for investors, it is written that in order not to waste time and opportunity costs, we must complete the construction of the brand hall within one week, so 1 people are required to follow up in three shifts;"

"Hey, what can you say in this situation?"

"As for recruiting your own relatives to take a salary or a job, that's completely normal;"

"Just three years ago, I saw a start-up company that recruited my nearly 80-year-old grandma as a warehouse porter, and kept her baby away, in order to get pensions and subsidies; hehe, this is completely Investors look at it like a fool!"

"In addition to empty pay, there are other ways to earn money in recruitment;"

"Nowadays, Internet companies like to recruit people through headhunting. Do you know why?"

"Because there is a fee for headhunting, as long as there is a fee, as long as the cost is not transparent, there is room for manipulation;"

"Generally speaking, every time a start-up company successfully recruits a person through headhunting, it has to pay the headhunting company a headhunting fee;"

"Generally, it is between 15% and 30% of the annual salary, depending on the scarcity of the position and the difficulty of headhunting;"

"Because the Internet is very popular now, the salary level of employees is quite high, so this is a very objective figure. If you don't cheat, you are simply sorry for your ten-year cold window;"

"So how to do it?"

"First of all, you have to agree with the headhunter,"

"General cooperation agreements are normal, but there will be rebates in private;"

"For example, it is written in the cooperation agreement that the headhunting fee is 25% of the annual salary, and the figure negotiated privately is 15%, so 10% of it can flow into private pockets,"

"To put it bluntly, it is a Yin-Yang contract;"

"When an agreement is reached with the headhunter, it's time to play tricks on the candidate,"

"How to use hands and feet? It's very simple. There are three main types;"

"The first type is that people who don't have headhunting fees, hang up with headhunting companies to eat the fees;"

"The second type is to put people recommended by other headhunting companies under the name of the headhunting company with kickbacks;"

"The middle process is very easy. You only need to disclose this person's resume to a headhunting company that has a kickback; you don't need to open your mouth at all to fool that person to come for an interview;"

"The third way is to adjust the candidate's annual salary, and make the candidate's annual salary as high as possible without violating common sense, so that the overall rebate figure will also increase;"

"How much of the high salaries of Internet practitioners is a bubble blown to deceive investors?"

"Hey, those headhunting companies just tacitly agree;"

"So there are many strange things now. Many high-end job seekers in the Internet industry are not selected, not because you ask for a high salary, but because you ask for too little salary!"

"For entrepreneurs and executives, the same position, different salary, the [profit] it creates is completely different;"

………………

"Fourth, advertising"

"This is the big business of black investors' money;"

“Whether it is an Internet company or not, when it comes to black money, advertising cannot be avoided;”

"Especially traditional advertisements such as elevators, office buildings and bus stop signs are the most deceitful;"

"Because there's no way to quantify the effectiveness of these ads,"

"The cost of these forms of advertising is extremely low for advertising companies, but the price is extremely expensive, so it has always been the hardest hit area to suffer losses;"

"A million-level advertising campaign can rebate more than 30%,"

"And if you are a long-term customer, it is not a problem to invest a large amount; the rebate is more than 50%, after all, the cost of others is there;"

"Unless you are a newbie, every advertising company has a special budget to deal with Party A's demands. You can ask anyone in the industry about this, so I won't go into details. "

(Speaking of this, dear book friends, according to the advertisements in the elevators in your community, money must be paid to the owners when the property is sold, because when everyone buys a house, they have already paid for the shared area. In theory, this Proceeds are divisible;
But... Hahaha, this is how this world makes you feel awkward! )
"Offline advertising is deceiving people, so is online advertising better?"

"Hey, I'm sorry to tell you, it won't, and it will make your trap even worse!"

"These start-up companies will place advertisements on their own websites, apps or official accounts to attract new users;"

"As long as there are new launches, there will definitely be refreshes;"

"At present, swiping the number of channel registrations is a tacitly allowed behavior. Simply put, it is to use robots and code receiving platforms to register valid accounts and then calculate the money;"

"Speaking of which, I will give you a suggestion;"

"Some experienced investors have a simple veto condition when doing risk screening,"

"That is, if a company's registration node does not register anti-fraud products, then this company is not worth looking at;"

"Because no one knows how many of these so-called [registered users] are real people and how many are robots;"

"Even these businesses don't necessarily know;"

“If you are a more experienced investor, you will directly look at the model division and registration source of the mobile phone;”

"There are several specific mobile phone models and sources that can be killed directly;"

"Hey, of course, technology is constantly developing, and Internet knowledge is also being popularized;"

"These methods can only deceive sand sculpture investors like you who don't know much about anything;"

“Nowadays, entrepreneurs with a little more skillful means basically operate through points walls, purely manual operations, crowdsourcing of orders, part-time work, etc. to use everyone’s wisdom and strength, and then happily distribute money; "

"You just need to know that for a start-up company, swiping volume is a compulsory course, not just for rebates, but also for good-looking data, so that you can continue to cheat money from investors;"

"Two companies, one with [-] daily users, are real people; the other has [-] daily users, but both are robots;"

"What do you think a shady investor like you would choose?"

"I bet you will definitely vote for the latter, because the logic of you sand sculpture investors is: No matter how fake it is, it must be a little bit real, right?"

"Hey, if there's a demand, there's a market. In a sense, it's you, the shady investors, who have stimulated the occurrence of these bad things."

Lin Tu heard Yang Zhu mocking him again and wanted to refute, but he couldn't say a word. He really didn't know these things.

He really wanted to say, Comrade Yang, it seems that you are also a member of our investment circle, didn't you just scold yourself in by the way?
However, being forced by Yang Zhu's lust for a long time, he was afraid to say this sentence.

…………

"The fifth and final piece, the marketing budget,"

"This marketing budget specifically refers to the non-advertising budget spent on marketing;"

"To put it simply, it is the various coupons, real objects, various virtual currencies that can be withdrawn, etc. that are sent out when engaging in new promotions or marketing activities;"

"This part of the budget is currently a more popular path for money laundering;"

"Especially with the popularity of fission marketing, such expenditures will increase;"

"You just need to remember that behind every company that engages in fission marketing is a group of sand sculpture investors like you who shed tears!"

"Let's talk about the facts first,"

"Whatever you want to register will give you something; or what you can buy with 1 yuan after registering; or what you will get if you spend as much as you want, etc."

"The quantity and price of this kind of physical object itself has room for manipulation. The price is originally purchased in bulk, so the tricky thing is what I said just now;"

"And the data sent out is often not trustworthy. They can adjust the backend to make up the order. Originally sending out 500 items, they suddenly changed it to sending out thousands;"

"The extra [sent] is their [profit];"

"You sand sculpture investors, if you don't understand business and data, it's best not to touch such companies;"

"In addition to gifts in kind, there are also some special products that are in short supply in the market, such as Yali mobile phones that are 300 yuan lower than the market price;"

"As long as start-up companies collude with suppliers, they can directly complete the exchange of benefits through [fake shipments],"

"Similar to the above method, we only sold 100 special items, but adjusted the data to send out a thousand packages; the extra 900 packages are another profit;"

"And it's not easy for you to check, because although the package they sent out is empty, they all have a regular logistics tracking number, and the name of the product on it is also well-written;"

"This year, a certain treasure cleaned up the orders of the C store, and then you know the melons that popped out. Those C stores used the form of [fake shipments];"

"Anyway, from the current point of view, most of the low-priced milk, low-priced mobile phones, half-price explosive models, etc., use this method."

"All in all, if you continue to invest in e-commerce and fresh food projects, you must understand this, otherwise you won't know how to die."

"In addition to real goods, what kind of coupons, virtual currency, and even various phone call prizes are they engaged in?"

"If you follow the normal operation, these things need to be sent to users; but in fact, they did send them, but sending them to those users is a very interesting question;"

"Some companies will specially raise a batch of official fake accounts to accept these gifts, and then use them to realize them;"

"And the most wonderful thing is, isn't the Internet wool party now rampant, and it can be used as a scapegoat. When the time comes, I will scold the wool party with you investors, so that you have no place to cry!"

"As for some lazy companies, they just sent fake shipments and fake subsidies together, and then formed a closed loop with suppliers; I really treat you as blind!"

"Hey, I have to say, if these people don't go to the currency mixing circle, it's a waste!"

After talking for half an hour, Yang Zhu finally got tired of talking, and then waved his hand:
"Okay, let's talk about part of it today. Anyway, according to your brain capacity, you can't remember too much, so let's leave it like this today!"

After driving the reluctant Prince Lin back to read books and make up lessons,

Only then did Officer Yang pick up the pile of documents again, and read them carefully...

Ps: The content of this chapter is quoted from a video called "Half Buddha" video UP master, if you are interested, you can check it out
(End of this chapter)