Genius Game Planning

Chapter 72 What is the name of Li Lizhen's fans?
Li Lizhen's appearance was indeed unexpected, but it also caused a commotion among the employees in the studio, "Ah, it's Sister Lizhen! It's Sister Zhen!"

"Wow, I'm going to faint, I can see my idol so close! I'm going to die!"

Someone had already run to the side and asked cautiously and embarrassedly, "Sister Zhen, Sister Zhen, I have been a little Pearl for 5 years (as Li Lizhen's fans call themselves), I... can I take a photo with you?"

"Ye Qun, get the hell out of here, the six-year-old Pearl hasn't spoken yet!"

"Don't get excited, everyone, everyone can take a group photo, come one by one! There are only about fifty people in our studio, and it takes less than 10 minutes to line up for a group photo. Don't mess up, quality!" Liu Neng shouted at them, "Say you Well, Old Yan, is it possible that you are also a fan when you are in your 40s?"

"What's wrong with being in your 40s? Do you look down on people? I have been a pearl for eight years. I was a fan of Zhenzhen when she first debuted!"

Liu Neng shook his head helplessly, "It's really embarrassing for a group of people who have never seen the world."

"Go, go, boss." His words immediately enraged everyone. If it wasn't for proving that he is a quality fan in front of idols, some people would have punched him long ago.

Li Lizhen has seen much larger postures than this one, and they all smiled and took pictures and signed, but it didn't take much effort.

Someone trotted up to the boss and asked, "Boss, don't we want to ask Sister Zhen to be the spokesperson?"

Liu Neng spread his hands, "I think the situation doesn't allow it! We'll talk about this matter later, you're almost done, we still have serious things to talk about!"

Telling them to do what they should do, Liu Neng invited the two people to the conference room, and then Xu Jiaojiao and Zhang Jie also came together.

Liu Neng briefly talked about the cooperation with Huo Rulai, "Guo Yu and I don't have a good relationship now, and I guess 100% of the things asking you to be an endorsement are pornographic. But you didn't mean that your endorsement fee is 400 Is [-] just fine? He quoted me [-] million!"

Li Lizhen stuck out her tongue, "I'm not very clear about it, I heard that there are some yin and yang contracts in it. In fact, our stars are also very helpless. On the surface, they are glamorous, but in fact they don't make a lot of money. Most of them were squeezed out by the brokerage company. They kept telling me that my endorsement contract was more than 100 million, and I didn't care too much about it. Anyway, I was very unhappy in Feiliu Creative Entertainment, and I didn't want to renew it."

Reminiscent of her lack of endorsement announcements and exposure in recent months, Liu Neng probably thought about some things.

Li Lizhen brought the topic back, "A-Jiao is my friend, but the advertising company she runs is very professional, and I actually have a stake in it, so I recommend it. Don't think that it's not professional because of a personal relationship."

"Just kidding. Let's talk about some core topics. Boss Xie mainly does online advertising or offline. In fact, we mainly want to do online game promotion. Is there any successful case in this regard for us to refer to?" one time?"

Xie Chunjiao was prepared. She opened her notebook and showed two advertising plans she had made before. Overall, they were quite satisfactory, not too exaggerated, but they were still above average.But in general, Liu Neng does not intend to rely on genius creative planning to make advertising successful.

Then relying on overwhelming advertising and marketing to attract users is the most reasonable and normal way.

"Who is your user group this time? If it is a game, the proposal is actually aimed at young people. Young people are more receptive to the Internet. Our company will come up with a set of advertising plans, on what channels to advertise, and through What kind of marketing method will stir up the topic, there will be a package plan. Another point is, how much do you plan to spend on marketing this time?"

Liu Neng thought for a while, "I suggest that it be divided into three phases. The first phase is mainly online. In line with the timing of our game's launch, the target users are naturally the young people you mentioned just now. The suggestion is mainly college students and urban white-collar workers. As a supplement, the time interval is from New Year's Day to New Year's Eve; the second phase is mainly offline, in conjunction with the promotion of the offline version of the game, the target users are college students on winter vacation, and the time is naturally during the entire Spring Festival; the third phase is hoping for another plan, The details have not yet been decided, but it is necessary to cooperate with us in the promotion of offline events. I plan to invest about 100 million for the first phase, and the second phase can be slightly larger, about 200 million; the remaining three phases are hard to predict. I don’t know the degree of participation of your advertising company, so we can talk about it in detail.”

Xie Chunjiao is quite good-looking, but now her brows are erected. The cold sword eyebrows make people feel a little uncomfortable, and subconsciously think that she is a strong woman.However, this kind of person is quite happy when they cooperate, and they don't say that they are fussy about some small things.

"At this price, it's actually not very cost-effective to sign an endorsement. Second- and third-tier stars are sorry for this price. Their advertising effect on TV will be much better; but on the Internet, young people don't like the advertising model of spokesperson. No I know Mr. Liu, do you mind other methods?"

"This is something you need to consider. My requirement is actually very simple, there must be exposure, but the premise is positive, and there should be no negative exposure; I am not very knowledgeable in advertising and marketing, professional things should be handled by your professional staff. Do it, you don’t need to tell me the specific method; of course, I will also pay attention to the effect of the advertisement, if the expected effect is not achieved, the subsequent cooperation will also be affected. Basically, my attitude is like this.” Liu Neng is simple Speak your mind.

"It's really comfortable to chat with Boss Liu, there are not so many rules." Xie Chunjiao smiled, and what their advertising creative company actually hates most is that Party A sets them a lot of rules, and often they don't know how to get started.Professionalism is one aspect, but it would be annoying to let unprofessional people point fingers.

Liu Neng also said with a smile, "Time waits for no one, we have no chance to change advertising companies and so-called spokespersons." He pointed to his watch, "The game will be launched on New Year's Day, and now it is December 18th. , the time left for you is only a few days."

Xie patted his forehead and brushed his hair, "Boss Liu gave me a big problem! But this is not something you need to consider, we just need to have a headache."

"Nothing tonight? Let's have dinner together!" Liu Neng invited, but when the door was pushed open, Ren Li whispered, "Boss, there are people outside, they say it's your parents!"

Liu Neng was helpless, "It seems that we can't have dinner together at night, my old man is here! You three, Jiaojiao and Zhang Jie, should accompany them to dinner, and find a delicious place in Guanghua City, and the company will reimburse the money for the treat."

Li Lizhen stood up and clapped her hands, "No need, let's eat together!"

(End of this chapter)