Genius Game Planning

Chapter 69
As for how to promote "Three Kingdoms Killing ol", Liu Neng has no idea yet, but he definitely can't go online quietly. As the first game to establish the reputation of Venus Game Studio, he doesn't want the first game to be ugly.

He tried to ask Huang Chenghao to contact some advertising companies to see if he could run some advertisements, but obviously the feedback was not particularly good.

I couldn't help thinking of the suggestion that Li Lizhen mentioned at the dinner table a few days ago, and I was a little moved.

After staying in the huge office for a long time, he sighed and logged into his QC account, and found Li Lizhen's profile picture, "Azai? I have something to do with you."

But after waiting for a long time, there was no reply. Looking at the gray head of the other party, Liu Neng took a breath and wandered around the office.Half a month later, the beta version of the game has been completed.In fact, the official website was completed earlier than the game itself, and it went online pretty neatly, under the name of Venus Game Studio's official website.On Venus' official website, Liu Neng had someone register www.Venus.COM and the Chinese pinyin "www.qimingxing.com" to facilitate future promotion abroad.

In addition to this, the official release time of the game was also written, which is the first day of New Year's Day, the first day of the Gregorian calendar year.

As for the activities, in addition to the series of festival activities and New Year's activities, there are also commemorative activities for the out-of-print server launch, etc. It's just because the Venus Game Studio is not well-known outside the industry, so the number of visits is very low.

In fact, it is easier to promote this game offline. When I was chatting with Wan Binglin in Shanghai a few days ago, I have already made plans to promote the campus with Happy.com. Make an event planning case, come out and chat with Wan Binglin, and the plan can be implemented after finalizing it.The most important thing is that Happy.com has done some ground pushing before and has experience in ground pushing.It is absolutely possible to use their local promotion team to do "Three Kingdoms Killing" offline promotion activities jointly with Happy.com, such as a "Happy Cup" Hundred Schools Alliance "Three Kingdoms Killing" Grand Prix. The top ten of each school can be divided Get a bonus of 10 yuan, and then gradually play competitive games, knockout games, and gradually develop the offline competitive gameplay of Three Kingdoms.

When I was having a headache, I suddenly remembered that I hadn't checked the "exchange system" for a long time.

Previously, I had a rough idea of ​​what this system was all about. After all, it was game planning. Based on some existing content, I could infer the mechanism of the entire gameplay system, and I could still make a good guess.It has been several months since the last time I checked the exchange system. This time I took it out and looked at it, and I was pleasantly surprised. My system points have reached more than 24000 points.

Thinking about it, after "Happy Farm" was launched, I got a lot of happiness points.After all, the level of users is there, as high as tens of millions of users, and the joy value of more than 4000 and [-] does not seem to be so exaggerated.

I spent 400 joy points in exchange for basic operational capabilities, and then spent 1000+2000 joy points in exchange for game online promotion and marketing capabilities (primary). As for other game data analysis and game promotion capabilities, I didn’t see it on these two abilities.In comparison, the game data analysis ability is actually closely related to the numerical planning ability, and it is better to find the right people to do the right things for game promotion, rather than him, the game planner, doing it himself.There is another ability called "game operation activity design", which is not within his consideration.

After exchanging the ability, it seems that there is a little more in my mind, but it is not very clear.

But at this time, the phone rang, and he didn't think too much about the number on Shanghai, when the oriole-like voice rang out, "What do you want from me?"

"Li Lizhen?" Although I could tell who it was, I still asked more.

"Can't you hear my nice voice?"

"I would like to ask you if the last time you endorsed our game still counts?" Liu Neng asked.

"Why doesn't it count, but you still have to talk to my agent about this matter, I can't directly sign a contract with you as an agent right now." Li Lizhen's voice was a little low when she said this, as if she was unhappy.

"Although I think this matter may not be bad for me and has nothing to do with me, but I still want to ask, are you unhappy?"

"Am I being obvious?"

"Don't be too obvious. As a person who has experienced it, I should be a close brother at this time. Why don't you tell me to listen, maybe you will feel better if you say it?"

"What do you think of your close brother? I'm much older than you, okay? I'm already 27 this year. You, a 22-year-old brother, can still be your close brother. Are you really not afraid of laughing out loud?"

"This is not something of special concern. If you want to say it, I can reluctantly accept it and listen. You also know that I am also a little rich now. If it cannot be solved with money, let's throw money into it?" Liu Neng He said it pretending to be very generous.However, he actually has nothing to be proud of. Some time ago, he said that the company had received more than 800 million yuan, which really made him happy.

But then Yan Jifeng told him a little bit about the company's financial situation, and he immediately burst into tears.

800 million yuan is indeed a lot, plus the money earned from selling the game agency rights before, the total assets have exceeded 1000 million yuan.But now the company spends more than 60 yuan a month, as well as housing water and electricity, server rental fees, and outsourcing of dubbing and art from time to time.Every month, a small 100 million is drawn out, and 1000 million can only support things for less than a year.

And there are project bonuses for employees, so that much money is enough to squander?

Of course, there is also good news. For example, only half a month's revenue is collected now, and there will definitely be a steady stream of revenue coming in later.

It's just that these are later money and cannot be used in advance.Therefore, Liu Neng's current liquidity that he can really control is only about 200 million.Pretending to be a big money in front of Li Lizhen, a first-line star in China, is the extent of slapping a swollen face to pretend to be fat.

Sure enough, after hearing Liu Neng's "rich" remarks, Li Lizhen giggled, "Go and contact my agent, and I will give you her contact information."

"Don't be in a hurry. By the way, you often shoot commercials. Do you know some reliable advertisers? Those who can do game commercials!" When talking about money just now, he suddenly figured out something, and kept on I have always wanted to make a big fortune with a small amount, and I want to use the smallest expenditure to obtain the greatest benefit.

But in the game industry, before you have "tap water" traffic, don't think about those crooked ways, just use serious money to bring out the advertising effect and bring users here.

It's that simple!
(End of this chapter)