Genius Game Planning

Chapter 67 The Development Direction of SNS Social Network

Liu Neng still couldn't leave Shanghai the next day, so he temporarily changed the ticket, and then let Xu Jiaojiao go back to Guanghua City alone.Liu Neng received an invitation from Wan Binglin to visit the company office building of Happy.com.

The last time he was here, he was just a rookie who had just established himself in the game industry. Of course, it might not be the case psychologically, but in the eyes of others, he was just a little stunned young man.However, this time is different. This time, he came as a shareholder, and he was also the second largest shareholder.

Wan Binglin personally waited for Liu Neng at the door, and then entered the company together. When they arrived at the chairman's office, the guest of honor sat down and exchanged casual greetings.

"I didn't expect the stimulating effect of "Happy Farm" to be so good. Last month, it was only on the shelves for more than ten days. Our overall users have increased by 20%, and it is close to 2500 million! This is good news. However, there is also bad news .”

"College Network, oh no, it's the current old friend network. Has a similar game been launched?"

Wan Binglin nodded with a serious expression, "You know?"

"Naturally, we should pay attention to some news in this area. Two days ago, I saw related news reports that Oldyou.com has already started warming up a very similar social game, but they are called "Old Friends Farm." He drank He took a sip of tea and said, looking a bit old-fashioned.When I was young, I liked to drink some very stimulating carbonated drinks. When I was in my forties, I often suffered from stomach pains. I became addicted to drinking tea to nourish my stomach.

When I got here, I brought this habit with me.

"Even the name is so plagiarized by Chi Guoguo. These people are really..." Wan Binglin breathed out, "They warmed it up at the end of last month. It should be on the shelves in the next two days. I really don't have it." To think they were so fast.”

"It's pretty fast." Liu Neng recalled the days before, Gao Xing and Guo Yu went to look for him together, and saw that "Three Kingdoms Killing" was about to represent him, but ended up in vain.Before leaving, I was happy to say that the person in charge of the morning would come to discuss cooperation, but he didn't come.

Presumably, these two people combined up and reproduced the game at the pixel level.This kind of thing is quite normal. "Happy Farm" is not a particularly complicated game, but it is not so easy to pick up the value. After all, no one can "pass" this game quickly.

It was a matter of time before the game was plagiarized. The only thing that made him feel uncomfortable was that the speed of the other party's plagiarism was really fast.

"The user base of Laoyou.com is much larger than ours. Relying on more massive user resources, they rely on this kind of social game to attract more users. Alas, in the world of SNS social networking, there is no second place, only first place. .”

"All walks of life are very similar, so there's nothing to be emotional about." Liu Neng smiled, "But to be reasonable, their old friends network is starting to grab your territory, why don't you put your advertisement in their territory?"

"Enter the campus?" Wan Binglin was stunned. He had never thought of this. The main reason was that the campus had always been the exclusive domain of Laoyou.com or its predecessor campus network. How could he get in so easily?
"Is there any spare money in the company?"

"A little bit, but not much. Advertisements and attracting users are not enough. The capital market is also more optimistic about Lao Gao's Laoyou.com. Most of the hot money has been taken away by him. I just dig out a little bit from the corner. Investment, can’t afford an advertising war.”

"That's right, the profit model has not been determined, so how can it be so easy to advertise to attract users." In comparison, Laoyou.com has a lot of money and wealth.A few days ago, Gao Xing and Guo Yu were able to come together, and they probably knew that Gao Xing was obviously the kind of person who could have more fun in the capital circle.

"Don't be in a hurry. Just slowly dig deeper into your field and accumulate more experience." Liu Neng didn't know how to comfort him. "I told you last time to find a way to make some public homepages. How's your performance going?"

"We are recruiting some well-known scholars, but the effect is not very good." Wan Binglin said truthfully.

“Try to do some operations in the entertainment field. You can recruit five or six people to specialize in this area of ​​operations. For example, open a few official accounts first, and then create an author reward incentive plan to attract people to build your own public homepage. It is recommended to create some content in vertical fields, such as some public homepages to do some book-opening operations, some public homepages to watch movies in 3 minutes, and some homepages about entertainment gossip in the entertainment industry. Anyway, young people like to watch these. If you create something, you will gain some popularity very quickly. If you spend a lot of money to attract some amateurs, let everyone see that this is profitable, many people will flock in soon."

Wan Binglin wanted to take a pen and paper to write down these words word by word. Although there were only a few words, they were very thorough, and many things had been refined.After the last chat, he started to follow the idea of ​​making a public homepage, but he had no clue.

"It just so happens that I am here this time, and I want to talk to Mr. Wan about other things. In the next stage, is it possible to separate Happy.com into a section for happy games, and operate the two websites independently. Or, I will make a dedicated game community, to do some more in-depth cooperation with Happy.com, and the accounts of the two websites can be shared.” Liu Neng briefly explained some of his ideas, which basically means that with the same account system, users can directly use Happy You don't need to register an additional account to log in to all the excellent products under Liu Neng with an account on Liu Neng's website; and you can also log in to Happy.com directly with an account registered in Liu Neng's game community.

This kind of gameplay was used to the fullest by Tencent in the previous life. Modern people are lazy and often don’t want to spend a few more minutes to register a new account; and when most communities in China can use Tencent’s account to log in, Invisibly, it has greatly expanded Tencent's user territory and the frequency of Tencent users' login accounts.

"It's not a big problem, but it requires specialized technical personnel to connect with each other." Wan Binglin thought about it for a while. In the case of mutual shareholding, the relationship between the two companies is actually very close. Home is beneficial.

"Have you watched the news recently?" Liu Neng asked Wan Binglin.

"Your scope is too broad, what exactly do you mean?" Lao Wan smiled wryly, his thinking was jumping too fast, and he often couldn't keep up with his thoughts.

"The smart mobile device released by ibal company has also been followed by googo company."

"I saw it, I paid a little attention to it, but it's not very deep, what's wrong?"

"Read more related news, brother, this will be the mainstream in the future. Entering the mobile social field earlier will be much more efficient than continuing to cultivate on the PC side. By the way, you know a lot of people, and there are also people who do technology. See See if there are companies in China that also make mobile operating systems?"

Wan Binglin smiled bitterly. Sure enough, he still couldn't keep up with the conversation. Why did he suddenly turn to a smart mobile device?But I still agreed and kept the matter in mind.

(End of this chapter)